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Robbi Rahim
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JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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INDONESIA
Apollo: Journal of Tourism and Business
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29855810     DOI : https://doi.org/10.58905/apollo
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) 2985-5810, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. we hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 47 Documents
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Mapping Digital Marketing Strategy Study with Using Bibliometric Analysis Kiki Dianti; N Nurkomalasari; Fazri Wima Maulana; Kartika Puspitasari Arrochimmi; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.295

Abstract

Technology has a big and significant impact on everyone's life. This is due to the increasing development of technology from time to time and is supported by the internet. Until now, the internet has become a necessity for society, because the internet supports all community activities in terms of communication and information, and makes it easier for everyone, whether working, studying or carrying out other activities. In this case, ever-increasing progress means that everyone can take advantage of a situation that can be called digital technology. This allows advertising targeting to the general public which is very focused on communicating with each other, tracking potential buyers and engaging them in related content. Advances in communication and network technology, especially the internet, provide the infrastructure needed for businesses that are run using the internet. The very rapid development of computer and telecommunications technology (information technology) today has resulted in a revolution in the world of trade and industry. In this research, the author used a qualitative research method with a bibliometric approach. In this bibliometric approach there are four analyses, namely, co-authoring analysis, bibliometric network visualization analysis, overlay visualization analysis, and density visualization analysis. This provides an overview and a mapping to the reader regarding a preparation related to Digital Marketing Strategy
Creative Space Foundation Metaverse Tasya Monica; Widhea Ayu Santika; Eilen Monika; Iges Triasnita Miranda; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.296

Abstract

Creative spaces have become important places that encourage innovation, collaboration, and imagination in various fields. This study investigates the complex dynamics of creative spaces by studying physical, social, and psychological aspects. We do this from the perspective of different disciplines and designs and see how special characteristics and creative processes interact with each other. We investigate the influence of spatial confirmation, atmosphere, and accessibility on individual creativity and productivity in this setting using mixed methods, including qualitative case studies and quantitative analysis. Our results show that design components such as layout flexibility, natural lighting, and aesthetic appeal influence how people think and interact with others. All this forms a broad creative experience. In addition, this research investigates how organizational culture, leaders and community dynamics play a role in building and maintaining creative ecosystems in these places. By explaining the complex relationship between the physical environment and human behaviour our research offers insights for practitioners, policy makers, and educators who want to create better creative spaces for collaboration and innovation. Using the Visualization of Similarities (Vos Viewers) tool, this research uses qualitative and bibliometric techniques. Using Vos Viewers you can search 992 articles by entering keywords such as; creative space; digital space; customer experience; and metaverse reduction. The results of the analysis show scientific mapping and potential for future research regarding creative spaces as a new marketing world. These results can be used as recommendation variables for researchers conducting further research.
Model of Interest in Buying Fashion Products on Tiktok Shop Which is Influenced by Influencer Marketing and Price Perception Karina Dewi Pertiwi; Dini Andriyani; Adi Setiawan; Tiara Muthiarsih
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.297

Abstract

In the rapidly developing digital era, competition between companies in the e-commerce sector is increasingly competitive. Social media is a supporting tool for consumers in sharing text, video, image and audio information, and currently technology is developing more quickly, because of the large number of internet users, therefore all activities can be done online, one of which is online shopping. one example is TikTok Shop. TikTok Shop is a social commerce feature that advertises and sells their products via TikTok. This shopping feature is present on TikTok as a response to increasing sales of various products after brands carried out promotions via social media platforms. Influencers are netizen actors who have social media accounts and continue to spread messages or campaign content to other netizens to strengthen the message or content. Influencer marketing is a marketing strategy in product sales by promoting a product by someone who is considered to have influence. Price is one component of a company's marketing strategy, with the aim of providing added value to consumers so that they continue to consume the products and services being sold. Consumers will tend to prefer a more affordable price to obtain an item. Consumers tend to prefer more affordable prices to get the goods they want. The aim of this research is to determine the formation of the Purchase Interest model which is influenced by Influencer Marketing and Price Perception. This research uses a side purposive method which involves selecting samples from the population studied based on certain criteria. Structural Equation Modeling (SEM) analysis was used to analyze the data. The results of the validity test output show that this research data is declared valid and the construct reliability test shows that each variable in this research is declared consistent. The statistical assumption test shows that it has a positive and significant effect on influencer marketing which can provide a stimulus to prices and purchasing interest which encourages customers to make purchases. The path analysis model fit test shows the similarity of several samples which can substitute for the population as a whole
AI for Digital Marketing Muhammad Edrick Abhiseka; Riyandi; Yongki Alex; Riza Ardy Saputra; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.298

Abstract

The rapid development of artificial intelligence (AI) technology has revolutionized the digital marketing landscape, enabling marketers to improve efficiency, personalization and strategic decision making. This research aims to map research trends related to the application of AI in digital marketing through bibliographic analysis. Qualitative research methods with a historical approach are used to collect and analyze scientific articles from leading international journals. Bibliometric analysis was performed with VOSviewer software to visualize patterns and clusters of key terms. Results show a significant increase in the number of publications related to AI in digital marketing, with a focus on topics such as marketing strategy, customer experience, social media, e-commerce and industrial marketing. The visualization reveals the interrelationships and groupings of various terms, providing insight into the current research landscape. This study contributes to the understanding of trends, opportunities and challenges in integrating AI into digital marketing practices. These findings are useful for researchers and practitioners to identify future research directions and develop effective marketing strategies by leveraging AI. However, further research is needed to explore the ethical implications, data security and other aspects regarding the application of AI in the context of digital marketing
Mapping Sustainable Marketing Using Bibliometric Analysis F Fitria; Desi Tia Adisti; D Dea; Agum Gumelar; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.299

Abstract

Research on sustainable marketing is mapped using bibliometric analysis, which offers a thorough picture of the field's current condition and future directions. By means of bibliometric analysis using VosViewer and the collection of 1.385 articles, the study indicates a noteworthy increase in publications and citations concerning the subject matter during the last ten years. Several important clusters actively studying Sustainable Marketing, including sustainable consumer behavior, sustainability orientation, consumption patterns, market segmentation, and stakeholder roles, were found through analysis of author collaboration patterns. "Sustainable marketing research" is the core research area, and the bibliometric network visualization displays the essential terms and relationships between concepts. Though less thoroughly, subjects including customer capital, sustainable management, sustainable business, and digital marketing were also covered. This article's bibliometric analysis reveals some intriguing mapping findings. Collaboration in research articles is revealed by the author's analysis. The report also presents the findings from studies on sustainable consumer behavior. The study method on consumer sustainability challenges, including customer capital, spending, and behavior, is outlined by the bibliometric analysis. Bibliometric analysis, thus, offers a mapping of sustainability research, particularly in terms of offering significant insights on specific sustainability challenges like consumer difficulties.
The Influence of E-Service Quality and Service Features on Customer Trust in Gojek Application Users Fazri Wima Maulana; Kartika Puspitasari Arrochimmi; Kiki Dianti; N Nurkomalasari; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.300

Abstract

This research was conducted to analyze the influence of E-Service Quality and Service Features on Customer Trust among Gojek application users. The data in this research was collected through distributing questionnaires and analyzed using quantitative analysis. The population taken was students at Swadaya Gunung Jati University with a sample of level 4 students. The sample taken was 208 respondents using a non-probability sampling technique, namely purposive sampling. In this study, the data was processed using SPSS version 25 with cross descriptive model analysis (Crosstab), as well as the relationship between the respondent's character and the question variables. And to test the data using validity and reliability tests. The research results show that E-Service Quality has a significant influence on Customer Trust, Service Features have a significant influence on Customer Trust, and the two variables between E-Service Quality and Service Features both have a significant influence on Customer Trust
Transformation of Social Media and Information Technology in SMEs: The Critical Role of Industry-Academia Partnership in Human Resource Development Azzaakiyyah, Hizbul Khootimah; Wanof, M. Indre; Fitri, Wahyuni Shalatan; Almaududi Ausat, Abu Muna; Shafiq, Muhammad Aqib
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.307

Abstract

The advancements in information and communication technology, particularly social media, have globally reshaped the business landscape. SMEs are expected to leverage these technologies to expand their markets, enhance operational efficiency, and strengthen customer relationships. This research aims to identify the critical role of industry-academia partnerships in supporting the transformation of social media and information technology in SMEs. The study employs a qualitative approach with a literature review method. Data for this research are sourced from scholarly articles indexed by Google Scholar from 2013 to 2024. The findings indicate that the transformation brought by social media and information technology has profoundly changed how SMEs operate. Through the adoption of social media platforms like Facebook and Instagram, as well as e-commerce technologies, SMEs can extend their market reach, reinforce brand identity, and enhance direct interaction with potential customers at minimal costs. Information technology also supports efficiency in inventory management, order processing, and market analysis. Despite challenges such as technological skill gaps, partnerships among industry, academia, and government are crucial in enabling SMEs to optimally utilize these technologies
The Influencing Factors of Knowledge Hiding Among Employees in the Construction Industry: A Psychological Contract Perspective Wei Lai; Shengxiang, She; Chugong, Zhang
Apollo: Journal of Tourism and Business Vol. 2 No. 2 (2024): May 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i2.311

Abstract

This study explores the factors influencing employee knowledge hiding in construction industry organizations. Utilizing quantitative methods, the research examines the impact of demographic factors, including gender, age, educational level, marital status, and duration of service, as well as psychological contract breaches on employee knowledge hiding. An independent samples t-test and multiple comparisons using the least significant difference (LSD) test were conducted to analyze the demographic factors. At the same time, a simple linear regression analysis was employed to assess the relationship between psychological contract breach and knowledge hiding. The results indicate that demographic factors significantly affect employee knowledge hiding, with females, older employees, those with lower educational levels, divorced or widowed individuals, and employees with longer service durations tending to hide knowledge more frequently. Furthermore, psychological contract breach is found to have a strong and positive relationship with employee knowledge hiding, suggesting that employees are more likely to engage in knowledge-hiding behaviors when they perceive a violation of their psychological contract. The findings have important managerial implications, emphasizing the need for tailored strategies to address knowledge hiding among different employee groups and maintaining a strong psychological contract with employees to foster a culture of knowledge sharing and innovation
Sustainable Ecotourism Development Strategy for Mina-Minanga Beach in North Buton Regency La Hatani; La Ode Anto; Riski Amalia Madi; Nurul Ittaqullah
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.327

Abstract

This study explores the sustainable ecotourism development strategies for Mina-Minanga Beach in North Buton Regency, Southeast Sulawesi. Utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) and ANP (Analytic Network Process) analyses, the research identifies key factors influencing ecotourism management and prioritizes strategic actions to enhance sustainability. The findings highlight the beach's stunning natural landscapes, including coral reefs and mangrove forests, and the strong community support for ecotourism as significant strengths. However, challenges such as poor waste management, limited infrastructure, and insufficient local tourism management knowledge must be addressed. Opportunities lie in the beach's strategic location and the growing global interest in ecotourism, which can be leveraged to develop unique cultural, educational, and adventure tourism products. Key strategies recommended include activating beach cleanliness programs, implementing sustainable conservation practices, and building disaster-resilient infrastructure. Additionally, ongoing training and education for local communities are crucial to ensure their active participation and capacity to manage tourism effectively. This research contributes to a comprehensive framework for developing sustainable ecotourism at Mina-Minanga Beach, aiming to balance environmental conservation with economic growth and community empowerment. The insights gained can inform policy-making and strategic planning, positioning North Buton Regency as a leading ecotourism destination in Indonesia while preserving its rich natural_and_cultural_heritage
Optimizing Social Media Marketing to Preserve Lombok's Traditions and Culture Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal; Sangadji, Suwandi S.
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.365

Abstract

This research examines the impact of Social Media Marketing on preserving local wisdom on Lombok Island. By employing quantitative methods and multiple linear regression, the study evaluated five independent variables: social media marketing content (X1), user interaction on social media (X2), paid advertising on social media (X3), entertainment and trends on social media (X4), and Electronic Word-of-Mouth (e-WOM) (X5), on the preservation of local traditions and culture (Y). Data from 108 randomly selected participants revealed that user interaction on social media (X2) exerted the most significant influence on the preservation of local traditions and culture, with a coefficient of 0.532 and a t-value of 5.108, significant at p < 0.001. The other variables—content marketing, paid advertising, entertainment, and e-WOM—did not exhibit significant effects. These results indicate that marketing strategies emphasizing active user engagement on social media are more effective in promoting the preservation of local wisdom. Consequently, it is advised that programs aimed at preserving local traditions and culture should prioritize enhancing user interaction on social media, complemented by a holistic approach integrating diverse marketing and community engagement techniques.

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