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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,187 Documents
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Perceived menu variety, taste, and price fairness as predictors of consumer purchase decisions at Shizuka Burger Tower Resto, Kisaran Lukman Nul Hakin Marpaung; Surya Bakti
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.2017

Abstract

The rapid expansion of Indonesia’s fast-food and casual-dining sectors has intensified competition among local burger outlets. Therefore, it is important to identify the marketing mix attributes that are most closely associated with consumer buying behaviors. This study examined the associations and predictive relationships between perceived menu variety, taste, perceived price fairness/value-for-money, and customers’ purchase decisions at Shizuka Burger Tower Resto in Kisaran, Indonesia. A quantitative cross-sectional associative survey design was employed. Primary data were collected through a five-point Likert questionnaire administered to 96 customers selected by accidental (non-probability) sampling and analyzed using multiple linear regression in IBM SPSS Statistics 22 after validity, reliability, classical assumption, and common method bias checks. The three predictors jointly explained a substantial 82.4% of the variance in purchase decisions, F(3, 92) = 143.582, p < .001. However, the partial pattern was uneven: perceived price fairness/value-for-money showed the strongest positive predictive association (β = .642, p < .001), taste also showed a significant positive predictive association (β = .325, p < .001), whereas menu variety was essentially unrelated to purchase decision (β = −.005, t = −0.058, p = .954). Harman’s single-factor test showed that the first unrotated factor accounted for 55.83% of the total item variance, indicating that common method variance may be present and that the high R² should be interpreted cautiously. Because the design was cross-sectional, non-experimental, and based on same-source questionnaire data, these findings should be interpreted as perceived and predictive relationships rather than definitive causal effects of the variables.
Current ratio, debt-to-equity ratio, return on assets, and stock price: Exploratory pooled-panel evidence from technology firms listed on the Indonesia Stock Exchange (2021-2024) Oprida Marpaung; Dian Ayu Andriani
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.2018

Abstract

The rapid expansion of Indonesia’s technology sector has drawn intense investor attention, yet the question of which fundamental financial indicators actually move the share prices of these firms remains unsettled. This study examines the simultaneous and partial effects of the current ratio (CR), the debt-to-equity ratio (DER), and return on assets (ROA) on the stock price of technology firms listed on the Indonesia Stock Exchange (IDX). A quantitative associative design was employed using secondary panel data drawn from audited annual financial statements and year-end closing prices. Through purposive sampling, nine technology-sector firms were observed over the 2021–2024 period, yielding 36 firm-year observations. The data were analysed with multiple linear regression after a complete battery of classical-assumption tests confirmed that the model satisfied the requirements for ordinary-least-squares estimation. The results show that the three ratios jointly exert a significant influence on stock price, F(3, 32) = 4.10, p = .014, explaining 27.8% of its variance. The partial pattern, however, is counter-intuitive: DER is the only significant predictor and the dominant one, exerting a positive and significant effect (β = .448, p = .016); CR has no discernible effect (p = .989); and ROA is positive but significant only at the 10% level (p = .057). The positive DER coefficient suggests that, in a high-growth technology context, leverage may signal aggressive expansion financing that investors reward rather than penalise. Implications for fundamental analysis and signalling theory are discussed.
Electronic word of mouth, brand image, and service quality as predictors of purchase decisions at Kimino Coffee and Eatery, Pulau Rakyat, Asahan Risfika Indah Lestari; Neni Triastuti
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.2019

Abstract

The rapid expansion of the Indonesian coffee-shop industry has transformed the local café from a place of consumption into a contested marketplace in which consumer-generated information, symbolic brand meaning, and experiential service all compete to shape the buying decision. This study examines the simultaneous and partial effects of electronic word of mouth (e-WOM), brand image, and service quality on purchase decisions at Kimino Coffee and Eatery in Pulau Rakyat, Kabupaten Asahan, Indonesia. A quantitative associative survey design was adopted. Primary data were collected through a five-point Likert questionnaire administered to 96 consumers selected by non-probability purposive sampling, with the sample size determined using the Cochran formula for an unknown population. The respondent profile comprised 63 women (65.6%) and 33 men (34.4%). Data were analysed using multiple linear regression after validity, reliability, and classical-assumption testing. The three predictors jointly explained 75.0% of the variance in purchase decision, F(3, 92) = 91.852, p < .001. Partially, e-WOM exerted a positive and significant effect (β = .379, p < .001), and brand image emerged as the dominant predictor (β = .497, p < .001), whereas service quality was positive but statistically non-significant (β = .040, p = .690). The results indicate that in a competitive café context, social proof and symbolic brand identity drive the decision to buy, while a baseline level of service quality functions as a hygiene factor that no longer differentiates among local establishments. Theoretical and managerial implications for café marketing are discussed.
The effect of online customer review, electronic word of mouth, and product quality on purchase decisions for Galeri 24 precious-metal products at Pegadaian UPC Kartini Kisaran Erika Fadilah; Tengku Syarifah
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.2020

Abstract

The accelerating digitalization of retail gold investment has made consumer-generated online information an increasingly visible part of the purchase environment; however, its role in high-involvement, standardized products such as certified precious metals remains under-examined. This study investigates the predictive relationships between online customer reviews, electronic Word-of-Mouth (e-WOM), and product quality with the purchase decision for Galeri 24 precious-metal products at Pegadaian UPC Kartini Kisaran, Indonesia. A quantitative associative cross-sectional survey design was employed. Primary data were collected using a five-point Likert questionnaire administered to 96 customers who purchased Galeri 24 gold, selected by purposive sampling with the sample size determined using the Cochran formula for an unknown population. The respondent profile was dominated by women (79.2%), respondents aged 31-50 years (51.0%), and employees or self-employed respondents. Data were analyzed using multiple linear regression after validity, reliability, classical assumption, common method, and correlation checks. The three predictors jointly explained 54.3% of the variance in purchase decisions, F(3, 92) = 36.426, p < .001. However, the partial pattern was more nuanced: product quality showed a strong and statistically significant positive relationship (β = .489, p < .001), whereas online customer reviews (β = .180, p = .058) and e-WOM (β = .166, p = .071) showed positive but statistically non-significant relationships at the 5% level. Therefore, the results should be interpreted as perceived/predictive associations, not as strict causal effects. The theoretical and managerial implications for Pegadaian and digital gold-investment marketing are discussed.
Sentiment analysis of the free nutritious meal or Makan Bergizi Gratis (MBG) program on social media X from the perspective of the political economy of development Winda Yulia Sari
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.2023

Abstract

The Free Nutritious Meal Program or Makan Bergizi Gratis (MBG) is a flagship social development policy introduced by President Prabowo. Beyond nutrition, the program is politically and economically significant because it involves public budgeting, redistribution, local supply chains, Micro, Small, and Medium Enterprises (MSMEs), food safety governance, and state legitimacy. This study analyzes public sentiment on X toward the MBG and interprets the findings from the perspective of the political economy of development. This study uses a descriptive quantitative computational social media design supported by qualitative interpretation of selected posts, rather than a purely qualitative descriptive design. Data were collected using Tweet Harvest in Google Colab with the exact keyword “Makan Bergizi Gratis” for public posts published from January 1 to June 1, 2025. From the 4,200 initially collected posts, 2,774 relevant posts were retained after duplicate, empty, noisy, link-only, repost-like, and irrelevant entries were removed. Indonesian-language posts were normalized, translated into English, and classified using Valence Aware Dictionary and Sentiment Reasoner (VADER) with standard compound score thresholds. Machine classification identified 2,324 positive, 303 neutral, and 147 negative posts. Positive sentiment was associated with nutrition, children, Papua, stunting reduction, and policy support, whereas negative sentiment was associated with food safety, poisoning cases, accountability, and budget priorities. Politically, positive sentiment may strengthen state legitimacy and support budgetary redistribution, whereas negative sentiment exposes implementation risks, fiscal opportunity costs, supplier accountability concerns, and regional contestation over public resources. Because translation-based VADER classification may misread sarcasm, negation, and context-specific Indonesian political vocabulary, this study incorporated a manual validation protocol and treated the results as machine-assisted digital discourse indicators rather than direct measures of national public opinion.
The Effect of Digital Marketing, Brand Image, and Service Quality on Customer Satisfaction with Gold Investment among Generation Z at Pegadaian Kisaran Wahyu Triono Putra; Tengku Syarifah
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.2024

Abstract

The migration of retail gold investment onto digital platforms has reshaped how young, digitally native consumers form expectations and judge their experiences, yet the relative weight of digital and interpersonal cues in driving their satisfaction remains poorly understood. This study examines the simultaneous and partial effects of digital marketing, brand image, and service quality on customer satisfaction with gold investment among Generation Z customers of Pegadaian Cabang Kisaran, Indonesia. A quantitative associative survey design was employed. Primary data were collected through a five-point Likert questionnaire administered to 96 Generation Z customers who had transacted in gold investment at the branch, selected by accidental sampling with the sample size determined using the Lemeshow formula for an unknown population. Data were analysed using multiple linear regression after validity, reliability, and classical-assumption testing. The three predictors jointly explained 61.6% of the variance in customer satisfaction, F(3, 92) = 49.13, p < .001. The partial pattern, however, was uneven: service quality exerted a strong, dominant, statistically significant positive effect (β = .609, p < .001) and digital marketing a smaller but significant positive effect (β = .220, p = .027), whereas brand image showed an essentially null, non-significant effect (β = −.005, p = .943). The findings indicate that, even for Generation Z, the quality of face-to-face service remains the decisive satisfaction driver, with digital marketing a meaningful secondary contributor and an already-trusted institutional brand adding no further differentiation. Theoretical and managerial implications for Pegadaian and digital gold-investment marketing are discussed.
Predictive relationships of information technology utilization, work discipline, and workload with employee performance at the environmental agency of Tanjungbalai City Rafika Ayu Nasution; Surya Bakti
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.2025

Abstract

The digital transformation of public administration has reshaped the daily conditions under which civil servants or Aparatur Sipil Negara (ASN) deliver public services. However, the association between technological, behavioral, and demand-side factors and employee performance in local government agencies remains insufficiently explored. This study examined the simultaneous and partial predictive relationships between information technology utilization, work discipline, and workload with self-reported employee performance at the Environmental Agency or Dinas Lingkungan Hidup of Tanjungbalai City, Indonesia. A quantitative, associative, cross-sectional, and non-experimental survey design was employed. Primary data were collected using a five-point Likert questionnaire administered to civil servants at the agency. Of the 35 ASN, 34 returned complete and usable responses, producing a near-census with one non-response. Data were analyzed using multiple linear regression after validity, reliability, and classical assumption testing in IBM SPSS Statistics. The findings indicate that the three predictors jointly explain 46.3% of the variance in self-reported employee performance (F (3, 30) = 8.635, p <.001). The partial pattern was positive and statistically significant: work discipline was the strongest predictor (β = .383, p = .013), followed by information technology utilization (β = .346, p = .028) and workload (β = .296, p = .049). Because this study was cross-sectional and based on self-reports, these results should be interpreted as perceived or predictive associations rather than definitive causal effects. The positive workload coefficient is interpreted cautiously within the observed workload range and does not imply that increasing the workload generally improves performance; an excessive workload may still impair performance. The theoretical and managerial implications for human resource management in local government agencies are discussed.
Socio-religious interaction of the Patoman Village community as a contextual learning resource in Islamic religious education Lutpita Firdatul Jannah; Aulia Nazar
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1151

Abstract

This study explores the practice of socio-religious interaction in Patoman Village, Blimbingsari District, Banyuwangi, as a contextual learning resource in Islamic Religious Education or Pendidikan Agama Islam (PAI). The background of this study lies in the need for PAI learning that is not merely normative and textual but also contextual, applicable, and responsive to the realities of a multicultural society. Unlike previous studies that primarily discuss Patoman Village as a case of interreligious harmony or multicultural coexistence, this article positions the socio-religious interactions in Patoman Village as an analytical basis for constructing locality-based contextual learning resources in Islamic Religious Education. This study employed a qualitative approach using library research. It does not rely on primary field data such as interviews or direct observations. Instead, it analyzes previous studies, academic articles, books, and relevant documents concerning Patoman Village, socio-religious interaction, religious moderation, and contextual learning in Islamic Religious Education. The collected literature was analyzed through descriptive thematic synthesis to identify documented socio-religious values and reinterpret their relevance for contextual PAI learning. The literature synthesis indicates that the socio-religious interactions documented in Patoman Village, such as interfaith dialogue, social cooperation, and mutual respect, represent Islamic values such as ukhuwah basyariyah, tasamuh, and ta'awun. These values have great potential to be used as contextual learning resources in PAI to shape the character of students to be moderate, inclusive, and adaptive to diversity. The recommendation from this study is the need for the integration of locality-based socio-religious values into the curriculum and learning methods of Islamic Religious Education, as a concrete effort to strengthen character education and build social harmony in a pluralistic society.
Tourism communication strategies in increasing visitor interest in the Punti Kayu Nature Tourism destination, Palembang City Feronika Feronika; Nurul Aryanti; Ahmad Iman Mulyadi
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1187

Abstract

This study aimed to analyze the tourism communication strategies implemented by the management of the Punti Kayu Nature Tourism Park in Palembang City to enhance tourist interest in visiting. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. Data were collected from four informants consisting of one destination manager, one institutional representative, and two repeat visitors. The findings indicate that management applies communication strategies centered on the use of digital media, such as Instagram, TikTok, and Facebook, as primary promotional channels. These strategies are considered effective, efficient, and capable of reaching the young tourist segment. In addition, interpersonal communication through events and community collaboration further strengthens tourist engagement. The main challenges include limited promotional budgets, insufficient digital marketing training, and fluctuations in visitor numbers due to post-pandemic economic conditions. The study concludes that adaptive and collaborative digital communication strategies play a crucial role in reinforcing the destination image and increasing visitor interest.
Gastrodiplomacy and business climate enhancement in ASEAN: Thailand’s Global Thai Initiative and Malaysia’s Malaysia Kitchen programme Akhdiat Dimas Abimanyu
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1327

Abstract

Gastrodiplomacy is a form of cultural diplomacy that utilizes culinary arts as a soft power instrument to build a country's image while simultaneously encouraging economic growth and tourism. In the ASEAN region, gastronomy is increasingly viewed as strategic, as reflected in the 2018 Joint Declaration on Gastronomy Tourism. This article analyze the role of gastrodiplomacy in improving the business climate in ASEAN through a comparative study of Thailand's Global Thai program and Malaysia's Malaysia Kitchen Programme. This research uses a qualitative approach with comparative methods based on literature review. The results show that Global Thai emphasizes culinary authentication and standardization through certification and strengthening global restaurant networks, which impacts culinary business expansion and increased tourism. Meanwhile, the Malaysia Kitchen Programme adopts a more adaptive approach through financial support, cross-sector collaboration, and an emphasis on halal cuisine and multiculturalism, which are effective in strengthening the business ecosystem. This study concludes that gastrodiplomacy functions not only as a cultural promotion but also as a contextual and relevant economic diplomacy strategy for ASEAN countries.

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