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Dwi Prasetyo
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Prapanca : Jurnal Abdimas
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : 27748774     EISSN : 27984117     DOI : https://doi.org/10.37826/prapanca.v1i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Prapanca : Jurnal Abdimas merupakan jurnal ilmiah multidisiplin yang menyajikan implementasi ilmu dan teknologi dalam menyelesaikan permasalahan yang ada di masyarakat. Tujuan dari adanya jurnal ini adalah untuk menyebarluaskan gagasan dan hasil pengabdian masyarakat yang dilakukan oleh perguruan tinggi, yang dapat diterapkan dalam masyarakat. Kegiatan pengabdian masyarakat (abdimas) dalam menangani dan mengatasi berbagai permasalahan yang terjadi di masyarakat dengan menerapkan ilmu dan teknologi yang kemudian dapat bermanfaat untuk meningkatkan kesejahteraan masyarakat. Hasil kegiatan abdimas tersebut dipublikasikan kepada masyarakat luas agar dapat memberikan manfaat praktis maupun teoritis, publikasi secara luas dalam bentuk artikel ilmiah yang dikemas dalam jurnal abdimas. Penulis yang akan mengirimkan naskah ke dalam Prapanca Jurnal Abdimas ini dimohon untuk dapat membaca petunjuk penulisan naskah melalui standar penulisan baku yang sudah ditetapkan. Direncanakan dalam publikasinya jurnal ini akan berdasarkan topik-topik terkini dan dengan jadwal yang sudah tersusun secara periodik. Prapanca : Jurnal Abdimas akan terbit dua kali dalam satu tahun yaitu pada Februari dan Agustus.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas" : 8 Documents clear
Rumah Pembibitan Mangrove Sebagai Upaya Pemulihan Lingkungan di Kawasan Pesisir, Kecamatan Utan, Sumbawa Komarudin, Nurul Amri; Yolanda, Yuni; Mawardin, Adi; Hutasoit, Jenri P.
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.630

Abstract

Secara geografis, Kecamatan Utan terletak di wilayah pesisir Kabupaten Sumbawa, dengan potensi perikanan dan kelautan yang melimpah. Salah satu potensi yang ada di Kecamatan Utan adalah budidaya udang. Sementara itu, pengelolaan sumber daya alam di kawasan hutan pesisirnya selama ini cenderung kurang ditingkatkan, hal ini disebabkan oleh berbagai hal, salah satunya kurangnya kesadaran masyarakat akan pentingnya penghijauan pantai dan pemeliharaan hutan pantai yang ada. Melalui program pembibitan mangrove sebagai upaya pemulihan lingkungan di kawasan pesisir ini diharapkan dapat menumbuhkan kesadaran dan peran aktif masyarakat akan pentingnya lingkungan yang sehat. Hasil dari kegiatan pengabdian ini menunjukkan keberhasilan  dengan terbentuknya kelompok petani mangrove, pembinaan kelompok petani mangrove dengan melakukan edukasi berkala dan pembangunan rumah pembibitan mangrove. Rumah pembibitan mangrove ini dikelola langsung oleh sekelompok petani mangrove dan berhasil menghasilkan 2.500-4.000 bibit mangrove serta berhasil dipasarkan. Kesimpulannya, kegiatan pengabdian ini berhasil dilaksanakan dan terbukti mampu meningkatkan kesejahteraan petani di sekitar pesisir. Selain itu, dengan adanya pembibitan mangrove ini, masyarakat dapat ikut berkontribusi dalam proses penanamannya sehingga banyak karbon yang terserap di atmosfer dan kualitas udara di lingkungan Sumbawa menjadi berkualitas. Artinya perekonomian, sosial dan lingkungan menjadi berkelanjutan.
Penyuluhan Perencanaan Keuangan Keluarga Bagi Ibu-Ibu PKK Desa Pekuncen Kecamatan Jatilawang Kabupaten Banyumas Agung Prayogi
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.637

Abstract

Family financial planning counseling for PKK women in Pekuncen Village, Jatilawang District, Banyumas Regency aims to provide knowledge and understanding of the importance of financial planning in the family so that they are able to manage family income and expenses appropriately. Through counseling, PKK women were given material on why planning is necessary, what is financial planning, how to plan family finances, which is more important for you, evaluating financial health and the benefits of family financial planning. The results of this counseling received positive responses from PKK women because it provided knowledge and understanding to PKK women about financial planning in the family. Family financial planning counseling has an important role in providing knowledge and understanding to PKK women in managing and planning family finances.
- -: - Arnold Thenikusuma; Andisva Fridy Fathiar; Liem, Christian Philetas Liem; Felicia Kohar; Irvin Chandranegoro; Meilani Hamdani; Carolina Novi Mustikarini
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.652

Abstract

Makalah ini menyajikan hasil penelitian tentang potensi pengembangan usaha kelompok Jalangkote Keju di Kota Makassar, Kecamatan Tamalate, Provinsi Sulawesi Selatan. Penelitian ini menggunakan metode pelaksanaan dan wawancara untuk mengumpulkan data mengenai produksi, pemasaran, dan hambatan yang dihadapi oleh UMKM Jalangkote keju tersebut. Hasil penelitian menunjukkan bahwa Jalangkote Keju memiliki potensi yang signifikan untuk dikembangkan. Untuk meningkatkan daya saing produk ini, diperlukan strategi pemasaran inovatif dan pelatihan pembuatan kontrak sumber daya manusia yang efisien. Makalah ini diharapkan dapat memberikan wawasan lebih mendalam tentang potensi usaha kuliner lokal serta memberikan rekomendasi konkret untuk pengembangan usaha UMKM Jalangkote Keju tersebut.
Pengembangan Kompetensi Pemasaran Digital bagi Wirausaha Kelompok Buruh Migran dan Keluarganya Narida, Marshelia; Angel Damayanti; Leonard Hutabarat; Andaru Satnyoto; Alif Oktavian; Iyan Septiyana
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.655

Abstract

The Indonesian Migrant Workers Union (SBMI) is an organization that represents the interests of Indonesian migrant workers. SBMI aims to advocate for the rights of migrant workers in Indonesia, protect them from exploitation, and improve their working conditions and welfare. Through the learning and development of accounting systems, promotion management, digital marketing, and innovative product development for digital-based economic groups, the Indonesian Migrant Workers Union (SBMI) is expected to provide a good opportunity to enhance personal and family economics. The Community Service Team (PkM) from Fisipol UKI collaborated with lecturers from Pasundan University to initiate the socialization and training for migrant worker unions in Sukabumi, West Java. The PkM team focused on training participants in utilizing E-Commerce applications and the Tik-Tok social media application to market their products. Participants also engaged in direct practice of marketing products on E-Commerce and Tik-Tok applications. After undergoing direct training, participants then completed a post-test, showing significant progress with 97% of participants understanding the concept of marketing using E-Commerce and Tik-Tok. At the conclusion of the socialization and training, the UKI PkM Team provided social media accounts and phone numbers to participants for easier communication when they have questions or need assistance with product marketing.
Strategi Inovasi Pemasaran Produk pada UMKM Pisana di K tandoko, jason; Vionisia Efelin Utama; Diondre Theodore; Abigail Wulung; Elia Ardyan
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.687

Abstract

The presence of micro, small and medium enterprises (MSMEs) has an important role in the Indonesian economy, making a significant contribution to increasing employment opportunities, overcoming poverty, and becoming a source of foreign exchange income. However, in the era of rapidly developing information technology, MSME competition is influenced by technological developments, especially social media as a popular marketing platform. Pisana, an MSME in South Sulawesi that focuses on the production of banana chips, faces challenges in marketing and using modern technology. This research aims to provide innovation in developing MSME marketing strategies, with a focus on the use of AI technology. Through implementation methods involving interviews, meetings at production houses, and assistance in Expo activities, this research provides a solution in the form of using AI technology such as "Leonardo AI" to create interesting content ideas and create calendar content using Chat GPT. Apart from that, Pisana MSMEs were given an understanding of the use of Instagram Ads to increase product visibility. The results and discussions included the initial meeting with MSME Pisana, the meeting at the Expo, as well as the innovative solutions provided, such as the Business Model Canvas and Opportunity Analysis Canvas. The writing team also provides assistance in creating promotional content and improving product quality.
Seminar Dan Lokakarya Merawat Daya Kreativitas Siswa Untuk Guru Di SDN 032 Tilil Bandung Bavadal, Fatimah; Sulistyo Setiawan; Agung Pramudya Wijaya; Dedy Ismail
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.688

Abstract

Creativity is a person's ability to be able to create new things with ideas, alternatives, and other possibilities that are useful in solving a problem. Basically, creativity is an ability that has been possessed by each individual which in the process these abilities must be trained and developed to be maximized properly. Creativity is also one of the important factors that can influence human growth and development, especially in early childhood who entering a golden age, where they begin to be sensitive to the surrounding environment. In this case creativity can be trained in a child with the help of parents and teachers as an impetus factor to create a passion for creative thinking. With the holding of seminars and workshops at SDN 032 Tilil, a problem was found that occurred in early childhood education, especially in schools, where teachers as teachers emphasized more material in the learning process, so that students could not have space for exploration to develop their ideas or ideas. One of the ways that teachers can do in schools is by creating a pleasant learning atmosphere and providing opportunities for students to be able to solve a problem through their sensitivity to the environment to produce solutions in the form of creative ideas or ideas. With a p;easant learning atmosphere, students can have new knowledge and experiences and can use their imagination to stimulate creative thinking that affects cognitive abilities in students.
Inovasi Pengembangan Brand Awareness terhadap UMKM Jalangkote Sultan di Kota Makassar Provinsi Sulawesi Selatan Chandra, Angelica Aurelia; Angelina Jocelyn Djunaidy; Achmad Asqar; Nico Lucky Wijaya; Raqi Rabbani Nugraha; Syahril Sidik; Elia Ardyan
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.689

Abstract

Penelitian ini mengatasi tantangan yang dihadapi oleh UMKM Jalangkote Sultan di Makassar. Penelitian berfokus pada peningkatan brand awareness melalui strategi inovatif. Program Social Impact Challenge (SIC), bekerja sama dengan PLUT Sulawesi Selatan, bertujuan memanfaatkan alat AI untuk mengoptimalkan pemanfaatan media sosial dan meningkatkan kesadaran merek. Proyek melibatkan identifikasi masalah, usulan solusi berbasis AI, dan pelatihan untuk meningkatkan kapabilitas UMKM. Diharapkan hasilnya termasuk peningkatan keterlibatan pasar dan kesadaran merek untuk Jalangkote Sultan.
Strategi Pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) melalui Digitalisasi Marketing untuk Branding Desa Sundari, Ariefah
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.690

Abstract

Marketing strategy for micro, small, and medium enterprises (MSME) through digitalization Mrketing for Village branding in Ngadipuro Village, Widang District, Tuban Regency. The marketing strategy carried out in developing a MSME product in Ngadipuro village is by utilizing the digital system, by following the times, we will provide solutins to various kinds of problems faced by partners. Whit this, the steps that we carry out firs are surveys of MSME owners, what MSME are in Ngadipuro village, then we hold a socialization regarding marketing strategies that can be done in this day and age, and the final action we take is to assist partners, here we only take MSME that we think are core, namely crackers, soy milk, corn chips, turmeric asem and Goat Farming. In this case, we help to provide a means of promoting an item.

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