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Contact Name
Dermawan Waruwu
Contact Email
dermawanwaruwu@undhirabali.ac.id
Phone
+6281338665028
Journal Mail Official
jakadara@undhirabali.ac.id
Editorial Address
Jl. Raya Padangluwih, Tegaljaya, Dalung, Kuta Utara, Kabupaten Badung, Provinsi Bali, Indonesia
Location
Kab. badung,
Bali
INDONESIA
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
ISSN : -     EISSN : 29630924     DOI : -
Jurnal Ekonomika, Bisnis, dan Humaniora (JAKADARA) adalah jurnal nasional yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Dhyana Pura, Bali. Jakadara merupakan jurnal yang terbuka untuk umum dan ditinjau oleh pihak terkait yang merupakan media diseminasi hasil penelitian para ilmuwan di bidang Ekonomi, Bisnis dan Humaniora. Jakadara diterbitkan tiga kali setahun pada bulan April, Agustus, dan Desember. Jakadara menerima manuskrip dalam berbagai topik meliputi: manajemen pemasaran, manajemen keuangan, manajemen strategis, manajemen operasional, manajemen sumber daya manusia, e-bisnis, manajemen pengetahuan, akuntansi manajemen, sistem kontrol manajemen, sistem informasi manajemen, akuntansi, bisnis internasional , ekonomi bisnis, etika bisnis, pariwisata, pariwisata berkelanjutan, sosial budaya, kewirausahaan, pengembangan anak, pendidikan kurikulum, teknologi pendidikan, filosofi pendidikan, pendekatan pendidikan, bahasa Inggris, linguistic, dan sastra. Journal on Economic, Business and Humanities (JAKADARA) is an national journal published by the Research and Community Service Institute of Universitas Dhyana Pura, Bali. Jakadara is an open access and peer-reviewed journal, which is a dissemination medium for research result from scientists in the field of Economic, Business and Humanities. Jakadara is issued three times a year on April, August, and December. The Jakadara invites manuscripts in the various topics include functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, accountancy, international business, business economics, business ethics, tourism, sustainable tourism, social and cultural, entrepreneurship, child development, curriculum education, education technology, philosophies of education, education approach, teaching and learning of english, linguistics, and literature.
Articles 381 Documents
The Influence of Eco-Storytelling and Digital Destination Branding on Tourist Visit Intention to Gunung Salak Village, Tabanan: Pengaruh Eco-Storytelling dan Digital Destination Branding terhadap Minat Berkunjung Wisatawan di Desa Gunung Salak Tabanan Dewi, I Gusti Agung Ayu Ana Sintya; Dewi, Luh Komang Candra; Kartimin, I Wayan
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 5 No. 1 (2026): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

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Abstract

This study aims to analyze the influence of eco-storytelling and digital destination branding on tourist visit intention to Gunung Salak Village, Selemadeg Timur District, Tabanan Regency, Bali. Gunung Salak Village is registered as a pioneer tourism village on the Jadesta platform of the Ministry of Tourism and Creative Economy, yet its digital promotion and ecological narrative communication remain underdeveloped. Using the Stimulus-Organism-Response (S-O-R) theoretical framework, this quantitative research employed a purposive sampling technique with 100 respondents who had knowledge of or interest in Gunung Salak Village as a tourism destination. Data were collected through questionnaires measured using a five-point Likert scale and analyzed through multiple linear regression using SPSS version 26. The results of the study indicate that eco-storytelling has a positive and significant effect on tourist visit intention (t = 4.217; sig. = 0.000), digital destination branding has a positive and significant effect on tourist visit intention (t = 3.894; sig. = 0.000), and both variables simultaneously have a positive and significant effect on tourist visit intention (F = 38.672; sig. = 0.000) with a coefficient of determination (R²) of 0.441, meaning that 44.1% of the variance in tourist visit intention is explained by eco-storytelling and digital destination branding. These findings imply that strengthening ecological narratives and digital destination identity are essential strategies for developing Gunung Salak Village as a competitive and sustainable rural tourism destination.