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Suryo Adi Sahfutra
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Communication & Social Media
Published by Medan Resource Center
ISSN : -     EISSN : 29628261     DOI : 10.57251
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
The journal welcomes contributions from academics, students, researchers, and practitioners who are interested in Communication and Social Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 32 Documents
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Pengaruh Penggunaan Media Sosial terhadap Keterampilan Komunikasi Interpersonal Siswa SMA Swasta Kartika 1-4 Pematangsiantar Harahap, Rika Rahmadhani
Communication & Social Media Vol. 2 No. 2 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v2i2.1469

Abstract

This study aims to analyze the impact of social media usage on the interpersonal communication skills of high school students. The background of this research is the increasing use of social media among teenagers and its potential impact on various aspects of interpersonal communication. The research method employed is qualitative, with a survey approach. Data analysis was conducted using linear regression techniques to examine the relationship between the independent variable (the intensity of social media use) and the dependent variable (interpersonal communication skills). The results of the study show a significant influence of social media use on students' interpersonal communication skills. Students who use social media with high intensity tend to have better interpersonal communication skills compared to those who use social media with low intensity. Additionally, the type of social media platform used also affects communication skills. More interactive platforms, such as Instagram and WhatsApp, have a greater positive impact compared to other platforms like Facebook and Twitter.
Menelusuri Makna Tersembunyi: Analisis Hambatan Komunikasi dalam Iklan IM3 'Nyatakan Silaturahmi' di Youtube melalui Perspektif Semiotika Jhon Fiske Rahmawati, Nadya; Wiryany, Detya; Meltareza, Ridma
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1451

Abstract

This study aims to identify and analyze communication barriers present in the IM3 "Nyatakan Silaturahmi" advertisement on YouTube, using a semiotic approach based on John Fiske's theory. This advertisement was selected for its representation of social communication phenomena within the Indonesian cultural context, which strongly values the concept of "silaturahmi" (maintaining connections). Through semiotic analysis, this research seeks to uncover hidden meanings within the ad and explore how it communicates social messages to its audience. Fiske's semiotic approach is used to highlight three levels of codes in communication: reality codes, representation codes, and ideology codes, allowing for the identification of various communication barriers in message delivery. The study results reveal communication barriers in the form of differences in perception, symbol interpretation, and cultural values presented. In conclusion, these communication barriers in the ad may affect the audience's understanding of the message, highlighting the importance of contextual and cultural considerations in conveying messages through digital media. This research is expected to provide insights into designing more effective communication strategies that are culturally sensitive and suited to diverse audiences, particularly in digital advertising.

Page 4 of 4 | Total Record : 32

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