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EXERO : Journal of Research in Business and Economics

exero
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Published by Universitas Sanata Dharma

ISSN : 26551519 EISSN : 26551527 DOI : https://doi.org/10.24071/exero

Core Subject : Economy,

Economics, Econometrics & Finance

Given its mission of being one of the reputable journal on the economics and business in the world, the EXERO: Journal of Research in Business and Economics (EXERO) publishes papers on the economy and business for international academicians, practitioners, regulators, and public societies. The EXERO accepts empirical or conceptual papers with any methods or approaches, particularly those that are relevant to the economic and business issues, which fit one of three salient disciplines: (1) Economics, (2) Business, and (3) Accounting. These fields are further divided into the following specific areas Economics: Institutional economics, Public economics, international economics, development economics, monetary economics, financial economics, game theory, health economics, labor economics. Business: Finance, marketing, consumer behavior, human resource management, organizational behavior, strategic management, operations and innovation, entrepreneurship, ethics. Accounting: Public sector accounting, taxation, financial accounting, management accounting, auditing, and information systems.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 65 Documents

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Peranan Credit Union dalam Mengatasi Persoalan Sosial Ekonomi di Kabupaten Kepulauan Tanimbar (Studi Kasus pada Credit Union Hati Amboina Saumlaki) Martinus Lukas Kamamas; Petrus Balak; Titus Odong Kusumajati
EXERO : Journal of Research in Business and Economics Vol 2, No 2 (2019)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

This study aims to examine the role of Hati Amboina Credit Union in resolving the problem of poverty faced by members. This study uses a qualitative approach with the triangulation method. The subjects of this study were 100 active members of the Credit Union, 3 (three) administrators, and 2 (two) government officials from the government office of cooperatives. The research data were analyzed by classifying the data based on the variety of data and information obtained from literature, documents, surveys, interviews and field observations. The results of this study indicate that the presence of Hati Amboina Credit Union in Saumlaki is able to resolve socio-economic problems experienced by members. The model applied by Hati Amboina Credit Union to resolve the members' problems was encouraging members to take advantage of all loan and savings products as well as an empowerment approach to each business and non-business basis community. However, the achievement of Hati Amboina Credit Union was not at its maximum level due to the influence of the Covid-19 pandemic.

Tingkat Efektivitas Online Marketing Untuk UMKM Semasa Pandemi Covid-19 Tiberias Krisgaharu; Bisma Oscar Perdana Kusuma
EXERO : Journal of Research in Business and Economics Vol 4, No 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

This paper aims to determine the effect of the COVID-19 pandemic on MSMEs in Indonesia and to find out the potential use of digital marketing to develop MSME businesses, to find out digital marketing strategies that MSMEs can do to develop their business during the COVID-19 pandemic and to determine the effectiveness of digital marketing strategies. this, as well as to find out the influence that is obtained by MSMEs from digital marketing that is carried out. Through this research, the author tries to analyze the effectiveness of online marketing for MSMEs during the COVID-19 pandemic to answer the problems that exist caused by the COVID-19 pandemic, especially those related to MSME business actors. The data and information that support this writing were obtained by conducting a literature study through relevant sources, namely theses or final assignments, reports, scientific journals, books, and the latest news. At this writing, it was found that with the COVID-19 pandemic, there was a change in consumer behavior which led to an increase in the potential of digital marketing. With this, it was found that there are many digital marketing strategies that can be carried out by MSME actors. This digital marketing strategy can be used by MSME actors to strengthen their position in the era of the COVID-19 pandemic.

Pengaruh Brand Image, Customer Value, dan Service Quality terhadap Keputusan Pembelian (Studi pada Konsumen Pengguna Aplikasi Shopee di Masa Pandemi Covid-19) Clara Vani Kurnia Sari
EXERO : Journal of Research in Business and Economics Vol 5, No 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

The Covid-19 pandemic is able to change people's behavior in shopping, one of which is switching to a digital platform with various conveniences and benefits it receives. Shopee is a large e-commerce that is currently ranked first, but the proliferation of promotions from other e-commerce has certainly become a new competition for companies. The existence of this study aims to determine: (1) how the influence of brand image, customer value, and service quality variables partially on purchasing decisions, and (2) how the influence of brand image, customer value, and service quality variables simultaneously on purchasing decisions. This research uses quantitative methods. The population of this research is Shopee consumers who have made product purchase decisions on the Shopee application during the Covid-19 pandemic. The sample taken in this study were 120 respondents with a non-probability sampling method with a purposive sampling approach. The analytical method used is descriptive analysis, classical assumption test, and multiple linear regression, hypothesis testing with the help of SPSS 25. The results in this study indicate that brand image does not partially affect purchasing decisions, customer value and service quality partially influence decisions. purchasing, as well as brand image, customer value and service quality have a simultaneous effect on purchasing decisions.

PENGARUH KEPUASAN KARYAWAN PADA KOMPENSASI LANGSUNG,KOMPENSASI TIDAK LANGSUNG, PEKERJAAN, DAN LINGKUNGAN PEKERJAAN TERHADAP TURNOVER INTENTION Yovita Veronika Selanno; Patrick Vivid Adinata; Ferrynela Purbo Laksono
EXERO : Journal of Research in Business and Economics Vol 2, No 1 (2019)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Turnover is a painful issue in the organizations, in the world of tough competition the organizations try to minimize their turnover ratio and save their cost, turnover cost consists of hiring, recruiting and selecting the employees. The study aimed to find out the influence of satisfaction of RS Emanuels nurse on the direct compensation, indirect compensation, job, and environment work toward turnover intention. The data were collected from 100 respondents of 220 nurses by using a structure questionnaire. By using multiple linier Regression, this study revealed that the employees satisfaction on direct compensation, indirect compensation, job, and environment work affected simultaneously and partially turnover intention.

Pengaruh Attractiveness, Trustworthiness, dan Expertise Beauty Vlogger terhadap Minat Beli Produk Kecantikan di Youtube (Studi pada Mahasiswi di Tiga Universitas Yogyakarta) Angela Selmi Gusniar
EXERO : Journal of Research in Business and Economics Vol 3, No 2 (2020)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

This research aims to identify: 1) Attractiveness, Trustworthiness, and Expertise and buying interest in beauty vloggers, 2) The effect of attractiveness, trustworthiness, and beauty vlogger expertise simultaneously on buying interest in beauty products, 3) Effect of attractiveness, trustworthiness, and beauty expertise vloggers in a partial (individual) interest in buying beauty products. Data were collected using a questionnaire. The sample used in this study amounted to 100 respondents. Data analysis techniques used to test hypotheses are multiple linear regression, F test and t test. the results showed that 1) attractiveness beauty vlogger was classified as very good, trustworthiness beauty vlogger was classified as good, and beauty vlogger expertise was classified as very good, and buying interest was classified in the high category 2) Attractiveness, trustworthiness, expertise of beauty vlogger simultaneously affected the product buying interest beauty, 3) Attractiveness beauty vlogger partially has no effect on buying interest, trustworthiness and expertise of beauty vloger partially influences the buying interest of beauty products.

Dampak Pandemi Covid19 terhadap Usaha Kurir Lokal di Kota Samarinda Umi Azizah
EXERO : Journal of Research in Business and Economics Vol 5, No 1 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

The Covid-19 Pandemic has had an impact on various business sectors, one of them is in the field of courier services. This research aims to determine the impact of Covid-19 pandemic on the income of local couriers in Samarinda. The method used in this research is a qualitative method using descriptive analytical approach, verification, and exploratory. This research is also supported by library research. The type of data used is primary data and secondary data. During the Covid-19 pandemic, the income of local courier in the city of Samarinda has decreased. This is due to consumer concerns about the transmission of Covid-19 virus through couriers, The existence of PPKM policy that makes it difficult for couriers to be free to do their activities, as well as MSMEs that are empty of buyers, and competitiveness between couriers. In 2020 the decrease reached 70% from 2019. While in 2021 it began to increase by 30% from 2020. The decrease in income during the pandemic was responded by local courier businesses in the city of Samarinda by lowering shipping cost, increasing online promotions, especially in implementing health protocols to stop the spread of Covid19 virus through couriers, as well as increasing consumer loyalty.

FLUKTUASI KURS VALUTA ASING DI BEBERAPA NEGARA ASIA TENGGARA Josephine Wuri
EXERO : Journal of Research in Business and Economics Vol 1, No 1 (2018)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Recently, the fluctuation of trade among countries in Southeast Asia is very fast, especially with the agreement of the Asean Economic Community (AEC) in 2015. It will establish the economic integration in Southeast Asia. This is expected to reduce the gap among the ASEAN countries. Therefore, the trade among countries also raises the fluctuation of foreign exchange rates. This study aims to analyze the factors that influence foreign exchange rates in several Southeast Asian countries. The secondary data used in this research were taken from the International Financial Statistics published by the International Monetary Fund 2012-2014. The data analysis technique used in this research was panel data regression analysis with Fixed Effect Model. The results showed that inflation and interest rates were variables that affect foreign exchange rates in several Southeast Asian countries. It was known that inflation and interest rates had positive effect on foreign exchange rates. It is also known that the depreciation of rupiah against US dollar was the highest compared to the ones of Ringgit Malaysia and Bath Thailand. Furthermore, the study is expected to give suggestion and information for government in those countries in determining monetary policy to overcome the fluctuation of foreign exchange rates.

Analisis Strategi Digital Marketing Di Masa Pandemi Covid-19 Anindya Khrisna Wardhani; Arina Nuraliza Romas
EXERO : Journal of Research in Business and Economics Vol 4, No 1 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

The Covid-19 pandemic has affected the global economy and environment. The main victims of the covid-19 outbreak are Micro Small and Medium Enterprises (MSMEs), especially in developing countries due to the limited use of digital technology. Digital marketing is a strategic step that can be done by MSMEs to market their products without having to violate health protocols. Research methods use qualitative methods with an analytical descriptive approach. Descriptive research by collecting data based on factors that support the object of research, while qualitative research deals with ideas, perceptions, opinions, beliefs of people to be researched and everything that cannot be measured by numbers. The results showed that the difference in marketing before the pandemic and during the pandemic lies in the use of the internet. Digital marketing has only been widely known by the public since the pandemic, but people's understanding of the use of digital marketing is still quite low and needs to be improved so that marketing is done more effectively and efficiently.

Rasio Keuangan Koperasi (Studi pada Koperasi Pegawai Republik Indonesia “Angkasa” Rri Yogyakarta) Veronica Suwarmi
EXERO : Journal of Research in Business and Economics Vol 2, No 2 (2019)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

This study aims to determine the financial condition and development of KPRI "Angkasa" RRI Yogyakarta in 2012-2016 using the ratio of liquidity, solvency, profitability and activity. The type of research is a case study at KPRI "Angkasa" RRI Yogyakarta. Data collection techniques are documentation and interviews. The data analysis technique is calculating the ratios of liquidity, solvency, profitability and activity, analyzing using trend and common size. The results of the analysis show that the level of liquidity as measured by the current ratio in 2012-2016 is categorized as very good. The level of solvency as measured by the total debt to equity ratio and the total debt to total assets ratio in 2012-2016 is good, except for 2014 which is quite good. The level of profitability measured by net profit margin in 2012-2016 is categorized as very good, except for 2013 it is categorized as good, for return on assets in 2012-2016 it is categorized as quite good, the profitability of own capital in 2012-2016 is categorized as poor. The level of activity as measured by asset turnover in 2012-2016 is categorized as not good. The results of the analysis of the trend current ratio, total debt to equity ratio, total debt to total asset ratio and net profit margin in 2012-2016 have increased performance, while return on assets, own capital earnings and asset turnover have decreased performance. The results of the common size analysis on the balance sheet and the remaining earnings tend to decrease.

Menumbuhkan Karakter Wirausaha Melalui Kegiatan Enterpreneur Day Muhamad Safiul Umam
EXERO : Journal of Research in Business and Economics Vol 4, No 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Entrepreneur day activities are the concept of activities in growing entrepreneurial character with the concept of learning to plan, produce and marketing processes in the school environment. Entrepreneur day activity is interesting to study because it is an activity program at SMP Islam Al Azhar 14 Semarang when the author was on duty in 2016. The research was carried out aimed at getting a picture of entrepreneurial character that can be grown through the implementation of entrepreneurial day activities. The research approach used is descriptive qualitative, the method used is interviews, observation, and documentation with triangulation as a data analysis technique. The results showed that of the 11 character indicators to be achieved, only five (5) characters could be grown, namely: (1) having a positive attitude, (2) working together, (3) leadership, (4) independence, and (5) being able to face challenges. problems, with the percentage of success indicators reaching 45.4%.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ima Kristina Yulita

Contact Email redaksiexero@usd.ac.id

Phone -

Journal Mail Official redakturexero@gmail.com

Editorial Address https://e-journal.usd.ac.id/index.php/exero/about/editorialTeam

Location Kab. sleman, Daerah istimewa yogyakarta INDONESIA

Abstract

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Abstract

Contact Name
Ima Kristina Yulita

Contact Email
redaksiexero@usd.ac.id

Phone
-

Journal Mail Official
redakturexero@gmail.com

Editorial Address
https://e-journal.usd.ac.id/index.php/exero/about/editorialTeam

Location
Kab. sleman,

Daerah istimewa yogyakarta

INDONESIA