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Nanggroe: Journal Of Scholarly Service
Published by Yayasan Daarul Huda Kruengmane
ISSN : -     EISSN : 29867002     DOI : Nanggroe: Journal Of Scholarly Service
Core Subject : Religion, Economy, Health, Science, Education, Agriculture, Social, Engineering,
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health
Nanggroe: Jurnal Pengabdian Cendikia merupakan jurnal ilmiah yang memfokuskan pada hasil-hasil penelitian dan pengabdian akademisi pada masyarakat. Nanggroe: Jurnal Pengabdian Cendikia terbit 4 kali setahun, yaitu: Januari, Maret, Juni dan Oktober.
Arjuna Subject : Umum - Umum
Articles 82 Documents
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Search results for , issue "Vol 2, No 4 (2023): July" : 82 Documents clear
Optimalisasi Branding UMKM Mikasi Drink Dengan Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Eka Satya Nugraha; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8183906

Abstract

Current technological developments are of course developing very rapidly with the passage of time, this certainly has an impact on the branding of an UMKM product. With UMKM branding, of course, it can increase sales and also attract consumer interest. UMKM branding can certainly be done in various ways such as creating social media, creating product logos, creating product content and registering UMKM google maps. By doing this, it certainly has a good impact on UMKM and is more easily recognized by the public. Apart from this, SMEs certainly have problems or obstacles in carrying out their product development. One UMKM named Mikasi Drink which is in Pulosari Village, Bareng District, Jombang Regency certainly has several obstacles regarding product development and marketing. Therefore, this journal plans a good strategy for these UMKM so that they can continue to exist and be better known to the public. The method used by researchers is qualitative in nature with the type of data collection through interviews, observation and documentation of UMKM actors. The results of this research certainly make these UMKM experience development in terms of quality and quantity and also help in terms of product marketing either through social media or promotions.
Upaya Meningkatkan Promosi Tahu Walik di Kelurahan Rungkut Kidul Melalui Inovasi Branding Produk dari Oemah Djadjan Muhammad Fajrul Yusuf Bahri; Aufa Izzudin Baihaqi
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8173182

Abstract

Indonesia is a developing country and has started the process of improving its economic system. This increase is happening in many fields ranging from economics to politics, from socio-culture to various fields. This increase effort is to support the country's economy to realize the expectations of daily comfort of the Indonesian people and bring Indonesia into the era of globalization. This can be seen from the many new businesses that have begun to form in Indonesia. One important way for entrepreneurs to develop and succeed in their business is to be able to apply the right strategy in running their business. Micro, small and medium enterprises manage a variety of typical food, beverage and handicraft products with the latest innovations in the Rungkut Kidul sub-district of Surabaya City. One example is Tahu Walik, a traditional herbal medicine, woven from Surabaya and the Legendary Spikoe Cake made from unique ingredients. Focusing on unique food, beverages, and crafts alongside the latest innovations, MSMEs will face many challenges in managing their business, including production, packaging, branding, and product marketing. MSMEs selected to be assisted in product development are located on Jalan Raya Rungkut Kidul, Rungkut Kidul sub-district, Rungkut sub-district, Surabaya City, East Java Province. This method of implementing community service activities uses a qualitative approach with the type of observation, recording, and interviews with MSMEs related to various obstacles faced during product marketing. The target group in this activity is MSMEs that have been analyzed by KKNT-MBKM students and the example used is UMKM Tahu Walik "Oemah DjaDjan" with an owner named Mrs. Aini.
Pelatihan Mobile Application dalam Rangka Peningkatan Mutu Pendidikan Karakter Melalui Aktifitas Ekstrakurikuler bagi Siswa-Siswi SMA Negeri 90 Jakarta Motika Dian Anggraeni; M. Ainur Rony; Arief Wibowo
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8200011

Abstract

Kegiatan ekstrakurikuler (ekskul) merupakan wadah dan kegiatan bagi anak sekolah yang sangat ditunggu. Mengapa? Karena di sana anak sekolah akan belajar banyak dari mulai organisasi sampai menyalurkan bakat mereka yang harus terus menerus diasah. Pelaksanaan kegiatan ekstrakurikuler bertujuan untuk meningkatkan kemampuan siswa baik kemampuan kognitif, afektif, maupun psikomotor. Selain itu, untuk mengembangkan bakat dan minat siswa dalam upaya pembinaan pribadi menuju pembinaan manusia seutuhnya yang positif. Tujuan kegiatan ekskul memberikan gambaran bagaimana karakter siswa dibangun secara baik. Kegiatan ekskul juga memiliki beberapa fungsi, yaitu mengembangkan kemampuan dan kreativitas pelajar sesuai dengan potensi, bakat, dan minat. Ekskul juga memiliki fungsi sosial, yakni untuk mengembangkan kemampuan dan rasa tanggung jawab sosial siswa. Untuk meningkatkan kualitas karakter siswa dalam bidang penelusuran bakat dan minat di bidang ilmiah, maka diperlukan wadah kegiatan ekstrakurikuler yang sesuai, misalnya Kelompok Ilmiah Remaja (KIR). Dalam upaya meningkatkan mutu pendidikan karakter melalui kegiatan ekskul maka diadakan kegiatan pengabdian masyarakat daridosen-dosen Fakultas Teknologi Informasi Universitas Budi Luhur bagi siswa-siswi SMA Negeri 90 Jakarta, dalam bentuk pelatihan Mobile Application yang meliputi pengenalan bidang dan pelatihan pemrograman aplikasi berbasis Android. Kegiatan ini merupakan realisasi dari Bantuan Pemerintah (BanTah) Kemendikbud RI yang diterima oleh SMA Negeri 90 Jakarta pada tahun 2020 dalam hal penguatan pendidikan karakter melalui kegiatan ekstrakurikuler. Hasil pelaksanaan menunjukkan bahwa mayoritas peserta telah memahami materi yang diberikan, memiliki persepsiyang sesuai tujuan bahwa mobile application merupakan suatu teknologi kekinian yang bisa menjadi sumber inovasi ilmiah bagi anggota KIR SMA Negeri 90 Jakarta. Dengan adanya kegiatan ini terjalin hubungan saling menguntungkan yang positif antara pihak Universitas Budi Luhur dengan SMA Negeri 90 Jakarta dan tercapai adanya peningkatan kualitas pendidikan karakter melalui ekstrakurikuler Kelompok Ilmiah Remaja (KIR).
Pengembangan Melalui Merek Produk dan Penggunaan Media Digital UMKM Berkah Bunda Ajie Pandu Suarga; Lia Nirawati
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8165171

Abstract

Indonesia is a rich, unique, and diverse country. Each region certainly its has own uniqueness or characteristics. One of characteristic in each region in general is in processed foods and drinks, can be in the form of heavy food such as pecel or snack suck as banana chips. Home-scale food of beverage sellers are usually called MSME. MSMEs are built by a person or a group, but with a small production scale or only for the business location area. Every MSMEs must have its own obtacles, ranging form raw materials, equipment, to marketing. One of the MSMEs accompanied by Group 10 KKNT-MBKM located in Jombang Regency, more precisely in Ngrimbi Village, Bareng District has problems in the product packaging process and marketing factors. Therefore, the purpose of this service is to plan marketing strategies for MSME actors so that their business runs smoothly and develops, and helps solve the obstacles experienced by MSMEs. The method used is a qualitative method with the type of data collection through observation, interviews, focus group discussions, and documentation on the activities of MSME actors. The result of the dedication that has been carried out is that the obstacles experienced by MSMEs in the product packaging process have been resolved and the marketing aspect is running well.
Upaya Membangun Brand Awereness Dalam Rangka Mempengaruhi Keputusan Pembelian Konsumen Pada UMKM Penjaringansari Daniel Putra Prastyawan; Yuniardi Rusdianto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8190778

Abstract

In the current era of tight business market competition, which is very free and varied, it requires business actors to be more creative and compete in selling and marketing their business products. Business actors must create selected strategies that are considered the most effective and efficient in order to maintain the products offered for sustainable use by consumers. Therefore, it is considered important to have product branding carried out by business actors in order to build Brand awareness that will be owned by every consumer. Brand awareness is also the ability of a prospective buyer to recognize and remember that a brand is part of a particular product. This article aims to present information on how to build brand awareness to influence consumer purchasing decisions in Penjaringansari MSMEs.
Optimalisasi Digital Marketing Sebagai Strategi Pemasaran Pada UMKM Dapur Keysha di Desa Mranggonlawang Alodiya Sifa Meiyantika; Nurul Azizah
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8185764

Abstract

Sophistication in the field of information technology today can divert marketing trends that were previously traditional and are now turning to digital marketing. Marketing that utilizes advances in digital technology has a trending language, namely Digital Marketing or Digital Marketing. Digital Marketing is carried out through interactive and integrated marketing that allows communication and transactions between business actors, market intermediaries and consumers at any time. and transactions between business actors, market intermediaries, and consumers at any time. With digital marketing, of course it will make it easier for target consumers to find the product they are looking for just by accessing the internet. One of the SMEs in Mranggonlawang Village, Dapur Keyhsa has a problem with its market which is still quite limited, they only take advantage of their sales promotion by word of mouth and acquaintances so that the products from Dapur Keysha are not well known by outsiders. This activity aims to expand the marketing system of Dapur Keysha so that it can expand the scope of its business goals. The method in this activity is to provide socialization and assistance in making social media, e-commerce, creative content and MSME websites for Dapur Keysha. From this digital marketing optimization activity, it was obtained the creation of an Instagram social media account by utilizing its various features, the creation of a Shopee e-commerce account, and the creation of a Google Business account for Dapur Keysha.
Analisis Komunikasi Terapeutik Perawat dan Motivasi Terhadap Tingkat Kesembuhan Pasien TBC di Puskesmas Merdeka Serli Wulan Safitri; Selamat Parmin; Wahyu Sakinah
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8217447

Abstract

Tuberculosis (TBC) adalah penyakit menular yang disebabkan oleh bakteri Mycobacterium Tuberculosis yang dapat menyerang organ, terutama paru-paru. Penularan TBC sangat rentan terjadi pada orang yang terinfeksi HIV, anak dibawah umur 5 tahun yang beresiko terkontaminasi dengan bakteri Mycobacterium Tuberculosis, orang dewasa yang tinggal serumah dengan penderita TBC dan kelompok berisiko tertular penyakit TBC. Untuk mencapai Tingkat kesembuhan pada pasien TBC dapat dipengaruhi oleh kepatuhan pasien dalam pengobatan, motivasi pasien terhadap tingkat kesembuhan serta komunikasi terapeutik perawat yang bisa menjadi sikap positif yang diperlukan pasien TBC sebagai kebutuhan yang dirasakan pasien TBC dalam meningkatkan kesembuhannya. Pengabdian masyarakat ini bertujuan untuk mengetahui komunikasi terapeutik perawat dan motivasi terhadap tingkat kesembuhan pada pasien TBC di Puskesmas Merdeka Kota Palembang Tahun 2022 sedangkan tempat penganbidan masyarakat dilaksanakan di Puskesmas Merdeka Kota Palembang pada bulan Agustus 2022. Populasi pengabdian masyarakat ini meliputi pasien TBC di Puskesmas Merdeka yaitu sebanyak 212 responden dengan sampel sebanyak 35 responden. Berdasarkan hasil pengabdian masyarakat ada hubungan antara komunikasi terapeutik perawat dan motivasi terhadap tingkat kesembuhan pasien TBC di Puskesmas Merdeka. Berdasarkan hasil pengabdian masyarakat didapatkan hasil ada hubungan komunikasi terapeutik perawat dan motivasi terhadap tingkat kesembuhan pasien TBC tersebut maka peneliti menyarankan dapat memberikan wawasan dan informasi tentang komunikasi terapeutik perawat dan motivasi terhadap tingkat kesembuhan pasien TBC.
Pendampingan dan Pembuatan Nomor Induk Berusaha (NIB) Berbasis Teknologi untuk Meningkatkan Efisiensi dan Transparansi dalam Pendaftaran Usaha Bagi UMKM Desa Nglebak
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8179315

Abstract

In Kabupaten Jombang, Kecamatan Bareng, there has been an increase in the number of business actors. Even though it is important, many of them do not realize how essential it is to have business legality, such as a Business Identification Number (NIB), which greatly influences their business operations. This legality is just one of the many benefits that come with having a NIB under company law. This community service program aims to increase awareness of the ease of making NIB permits using technology for Micro, Small, and Medium Enterprises (MSMEs) in Nglebak Village. Through this service approach, we guide clients on how to use the Online Single Submission (OSS) application to manage NIB online. By using their cell phones, MSME actors are directed to provide the necessary information, such as their identity cards (KTP) and business certificates. The result of this support is an output in the form of a NIB certificate that can be printed by business actors, which is given together with guidance from the speaker. This program is expected to help our partners find solutions to the challenges they face, and it is believed that this kind of community service initiative will make a positive contribution to the development of MSMEs in the area.
Pendampingan Pembuatan Media Flashcard dalam Penguasaan Mufrodat Bahasa Arab Santri Bani Zawawi Kencong Jember Asni Furoidah; Umi Nurlaili
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8170647

Abstract

Kegiatan pendampingan ini dilakukan kepada sejumlah Santri Junior Madrasah Bani Zawawi yang bertempat di pondok pesantren Assunniyyah Al-Jauhari Kencong Jember. Untuk menjadikan sebuah pembelajaran itu mudah dan menyenangkan, maka dibutuhkan dengan kehadiran media pembelajaran. Salah satunya media pembelajaran disini adalah media flash card, yang akan menjadi penunjang pembelajaran dan juga mengasah kreatifitas peserta didik. Riset berupa pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan kepada santri junior Madrasah Bani Zawawi dalam membuat media berupa flash card. Riset ini menggunakan metode community development dengan pengumpulan data melalui dokumentasi dan angket. Hasil pendampingan ini menunjukan prosentase yang tinggi dari angket yang telah diberikan kepada objek dampingan yaitu sebesar 90%. Maka dari itu hal ini menunjukkan bahwa program pendampingan ini dapat terbukti mampu menambah pengetahuan objek dampingan sekaligus mengasah kreatifitas peserta didik.
Sosialisasi dan Pelatihan Digital Marketing Sebagai Upaya Pemasaran Produk UMKM di Desa Kebondalem Ida Bagus Anindya Hariwicaksana; Wahyu Fahrul Ridho
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8195162

Abstract

One of the villages in Bareng District, Jombang Regency, which has quite a lot of MSMEs, is Kebondalem Village. MSME actors in Kebondalem Village have even increased every year. Most small, micro and medium enterprises (MSMEs) have a similar problem, which is that it is difficult for them to promote their business to the wider community. The purpose of this socialization is to increase knowledge of marketing and advertising media to increase the number of customers and to be known more widely. The implementation of this student service involves MSME partners who experience several problems related to the management and management of promotional media which are considered less effective. One of the work programs implemented is the application of digital marketing as an effort to market MSME products. Coinciding with this activity, students provide assistance and training related to the application of digital marketing for these MSMEs.

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