Jurnal Manajemen Kreatif dan Inovasi
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
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<![CDATA[Analisis Strategis dalam Pemasaran Digital: Menggunakan VIKOR untuk Menentukan Platform Iklan Terbaik ]]>
<![CDATA[Soetam Rizky Wicaksono]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.2989
<![CDATA[Dalam artikel ini, dijelaskan pengembangan sistem pendukung keputusan (SPK) yang menggunakan metode VIKOR untuk menentukan platform iklan online terbaik bagi sebuah perusahaan distributor alat kesehatan yang menargetkan wanita kelas menengah berusia 25-50 tahun. Studi ini bermula dengan latar belakang yang menekankan pentingnya iklan online dalam era digital saat ini, khususnya bagi perusahaan yang mencari metode efektif untuk menjangkau audiens spesifik mereka. Kelima kriteria utama yang menjadi fokus adalah jangkauan audiens, segmentasi audiens, biaya iklan, kemudahan penggunaan, dan fitur analitik, yang semuanya dianggap krusial dalam pemilihan platform iklan. Metode VIKOR dipilih karena kemampuannya dalam menyediakan solusi yang seimbang antara kondisi ideal dan kondisi terburuk dalam konteks yang multi-kriteria, serta kemudahan dalam menangani preferensi yang beragam dan saling bertentangan. Matriks keputusan dibentuk dengan nilai-nilai yang menggambarkan kinerja setiap platform iklan berdasarkan kriteria yang telah ditetapkan. Langkah analisis VIKOR meliputi normalisasi data, penentuan solusi ideal positif dan negatif, perhitungan jarak setiap alternatif dari solusi ideal, dan penghitungan nilai Qi untuk menentukan peringkat akhir. Hasilnya menunjukkan bahwa Google Ads merupakan platform terbaik berdasarkan kriteria yang ditetapkan, diikuti oleh Instagram Ads. Hasil ini memberikan wawasan yang berharga bagi perusahaan dalam memilih platform iklan online yang paling sesuai dengan strategi pemasaran mereka, dengan mempertimbangkan keseimbangan antara efektivitas biaya dan kemampuan menjangkau serta menargetkan audiens yang tepat. Sehingga hasil dari penelitian ini menekankan pentingnya metode analitik dalam pengambilan keputusan strategis tetapi juga menunjukkan potensi metode VIKOR dalam menyederhanakan kompleksitas pilihan secara subyektif.]]>
<![CDATA[Strategi Pengembangan Karir Sumber Daya Manusia Dalam Dunia Kerja ]]>
<![CDATA[Nonius Apriliano]]>;
<![CDATA[Fatkhur Rizka Azizur Rahman]]>;
<![CDATA[Fahmi Idris]]>;
<![CDATA[Fatchul Asy'ari]]>;
<![CDATA[Fathur Rozy]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3551
<![CDATA[Career development for human resources (HR) is a crucial aspect in the modern world of work. With increasing global competition and rapid technological change, organizations need to ensure that their employees have the skills and knowledge necessary to face the challenges of the future. Career development for human resources (HR) is a crucial aspect in the modern world of work. The aim of writing this article is to provide a comprehensive understanding of human resources (HR) career development strategies in the modern world of work. The method used in writing this article is to collect references from national and international journals via Google Scholar and summarize so that you can draw up conclusions. The results and discussion show that career development for human resources (HR) is a crucial aspect in the modern world of work. With increasing global competition and rapid technological change, organizations need to ensure that their employees have the skills and knowledge necessary to face the challenges of the future. The strategies used are competency assessment, training and development, mentoring and coaching, employee empowerment, as well as job rotation and enrichment. The conclusion of this article is that with strategies such as competency assessment, training and development, mentoring and coaching, employee empowerment, as well as job rotation and enrichment, organizations can ensure that their employees are ready to face future challenges and reach their maximum potential. Through a holistic and planned approach, career development not only]]>
<![CDATA[Pengaruh Kedisiplin Guru Terhadap Motivasi Belajar Siswa Di Sekolah Essa Edutama Palembang ]]>
<![CDATA[Muhammad Al Rafi Luki]]>;
<![CDATA[Krsitiana Sri Utami]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3556
<![CDATA[This research aims to find out whether discipline and motivation influence student learning at the Essa Edutama School in Palembang. This type of research is included in quantitative research. This research was conducted at the ESSA EDUTAMA PALEMBANG school. The population in this study were teachers at the ESSA EDUTAMA PELMBANG school, totaling 20 teachers. The sampling technique used in this research is saturated sampling. In data collection carried out using primary data, primary data is by distributing questionnaires to respondents. The data collection technique in this research is a questionnaire. This research was analyzed using multiple linear regression using the IBM SPSS Statistics 25 program. Variable measurements used a Likert Scale: Strongly Agree (weight 4), Agree (weight 3), Disagree (weight 2), and Strongly Disagree (weight 1). The analytical tool used in this research is: T test. It is hoped that the results of this research will serve as a basic reference later in making a thesis proposal, so that this research method will study procedures regarding teacher discipline on student learning motivation. Research and includes activity steps, as well as research methods that will later be used. The conclusion in this research is that it can be concluded that the analysis of teacher discipline on student learning motivation influences each other. This can also be seen if teacher discipline increases, student learning motivation will also increase so that there can be a positive and significant influence between teacher discipline on student learning motivation. at the Essa Edutama Palembang school.]]>
<![CDATA[Analisis Aspek Dampak Lingkungan Hidup “Usaha Petis Ikan” Di Pasongsongan Sumenep Dalam Perspektif Studi Kelayakan Bisnis ]]>
<![CDATA[Akh Jazuli]]>;
<![CDATA[Abdur Rohman]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3607
<![CDATA[The purpose of this study is to determine the environmental impact caused by fish sauce production activities in Pasongsongan Sumenep. This research uses descriptive qualitative method. Data collection in this study used observation interview techniques, and literature studies. This research uses two types of data, namely primary data and secondary data. The research object was taken in Pasongsongan Village, Sumenep Regency. The results of this study state that the fish paste processing business located in Pasongsongan Sumenep has an impact on the surrounding environment. The impact is in the form of air pollution caused by the process of cooking fish sauce and soil pollution caused by used water washing fish. In addition to the negative impact on the environment, there is also a positive impact, namely providing employment for the community or local residents. To overcome the environmental impact caused by reforesting the land polluted by water used to wash fish. The conclusion of this research is that the fish sauce business has positive and negative impacts on the environment.]]>
<![CDATA[Analisis Strategi Bisnis Menggunakan SWOT, BMC, dan Balance Scorecard pada UMKM AC ]]>
<![CDATA[Shafa Nabila]]>;
<![CDATA[Febriana Nur Aulia]]>;
<![CDATA[Annisa Mulia Bakti]]>;
<![CDATA[Khansa Aristya Pramesti]]>;
<![CDATA[Indy Tsamara Zahra]]>;
<![CDATA[Lindawati Kartika]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3610
<![CDATA[The food and beverage industry contributes significantly to Indonesia's Gross Domestic Product (GDP), with UMKM AC, located in Bogor City, being one of the contributors. This research formulates a business strategy for UMKM AC using the Business Model Canvas (BMC), SWOT analysis, and evaluation of Key Performance Indicators (KPIs) with the Balanced Scorecard (BSC). Data were collected through questionnaires and literature studies. The BMC analysis results indicate strengths in customer segmentation and community relations. The internal and external factor analysis shows that UMKM AC is in a position to grow and develop. The SWOT analysis identifies opportunities for UMKM AC, focusing on strategies that have a positive impact. The BSC evaluation shows overall good performance, but there are some strategic goals that need further improvement. This research highlights the importance of strategic planning and performance evaluation for SMEs in facing industry competition.]]>
<![CDATA[Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Badan Pusat Statistik Kota Jakarta Selatan ]]>
<![CDATA[Tiara Febriany]]>;
<![CDATA[Purwatiningsih Purwatiningsih]]>;
<![CDATA[Ratih Setyo Rini]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3752
<![CDATA[Human Resources are a valuable asset and are the focus of every company. Therefore, so that employees can be active at work and have high work morale, companies need something that can motivate their employees, namely by providing support in the form of compensation and work discipline. The purpose of this research is to determine the effect of compensation and work discipline on employee performance at the South Jakarta City Central Statistics Agency. The method used is a quantitative descriptive method. The sampling technique in this research was a saturated sample with a sample size of 60 respondents. Then this research shows that compensation and work discipline simultaneously have a significant effect on employee performance and partially the compensation variable does not have a significant effect while the work discipline variable has a significant effect.]]>
<![CDATA[Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada PT XYZ ]]>
<![CDATA[Kartika Herdianty]]>;
<![CDATA[Purwatiningsih Purwatiningsih]]>;
<![CDATA[Ratih Setyo Rini]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3753
<![CDATA[PT XYZ is a company with a wide network and services for the community. To achieve success in a company, good performance is required, which is based on work discipline and work motivation. The aim of the research is to determine the influence of work discipline and work motivation on employee performance at PT XYZ. This research uses a quantitative approach with nonprobability sampling data collection techniques, namely saturated sampling. The population in this study consisted of all PT XYZ employees, with a total sample of 47 respondents. Primary data was collected using questionnaires in Likert scale units. Data processing uses SPSS 25 software for the tests used are data quality test, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of this research are proven by the results of the partial test (T) on the work discipline variable (X1) showing that there is a positive and significant influence on the employee performance variable (Y) and on the work motivation variable (X2) it also shows that there is a positive and significant influence on the variable employee performance (Y), while the results of the simultaneous test research (F) show that there is a positive and significant influence of the variables work discipline (X1) and work motivation (X2) on employee performance (Y).]]>
<![CDATA[Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Direktorat XYZ ]]>
<![CDATA[Muhammad Hasbi Gurumindah]]>;
<![CDATA[Purwatiningsih Purwatiningsih]]>;
<![CDATA[Ratih Setyo Rini]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3754
<![CDATA[This research aims to determine the influence of motivation and work environment on employee performance at the Directorate General of Military Justice and State Administration, partially or simultaneously. The method used is a quantitative method. The research was conducted from April to June with the research objects being employees of the Directorate General of Military Justice and State Administration, totaling 75 respondents. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Hypothesis Test, Multiple Regression Analysis, Determination Coefficient Test using the IBM SPSS 25 application. The results of this research show that partially motivation has a positive and significant influence on employee performance. This is shown based on the sig results of 0.032 < 0.05 and t count > t table 2.185 > 1.666 and partially the work environment has a positive and significant effect on employee performance. This is proven by the results of the sig value of 0.000 < 0.05 and t count > t table 3,719 > 1.666. Meanwhile, based on the results of the F Test, motivation and work environment have a positive and significant influence on employee performance. This is proven by the results of a sig value of 0.000 < 0.05 and a calculated F value > F table of 10.313 > 3.124.]]>
<![CDATA[Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Pada Perumda Tirta Kanjuruhan Kabupaten Malang ]]>
<![CDATA[Muhammad Faiz Labay Al Anshory]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3760
<![CDATA[Companies can invest time and resources in developing, motivating, and nurturing the well-being of their employees. This not only has an impact on short-term success, but also on the company's long-term growth and sustainability. The purpose of this study is to analyze the Influence of Work Discipline on Employee Performance with Work Motivation as an Intervening Variable in Perumda Tirta Kanjuruhan, Malang Regency. The method used is quantitative in the form of explanatory research. The data was collected with a questionnaire that was distributed to all staff at Perumda Tirta Kanjuruhan, Malang Regency, totaling 80 people. Meanwhile, the data analysis used is SEM with PLS as the analysis technique. The results of the study showed that work discipline had an effect on employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects work motivation at Perumda Tirta Kanjuruhan Malang Regency. Work motivation affects employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects employee performance through work motivation at Perumda Tirta Kanjuruhan, Malang Regency. The conclusion in this study is that work discipline includes punctuality, precision, and consistency in carrying out tasks. Meanwhile, work motivation is a key factor that encourages employees to achieve their goals and give their best performance.]]>
<![CDATA[Analisis Perilaku Kerja Karyawan Pada PT. Indolakto Pasuruan ]]>
<![CDATA[Yasman Yasman]]>;
<![CDATA[Limgiani Limgiani]]>
<![CDATA[ Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmki-widyakarya.v2i3.3763
<![CDATA[Employee work behavior can include their actions, attitudes, and opinions about their own work. All business organizations must understand the work behavior of their employees. Employee work behavior will influence company performance and direct the achievement of company goals. employee work behavior at PT. Indolakto Pasuruan is the subject of this research. Primary data was obtained through surveys, observations and interviews. This research involved all production department employees at PT. Indolakto Pasuruan, numbering 160 people. The results show that employees have motivation, can show work productivity, are responsible and work hard.]]>
