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Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Universitas Maritim AMNI Semarang
ISSN : 29635284     EISSN : 29635225     DOI : 10.58192
Core Subject : Science,
Decision Sciences, Operations Research & Management
Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 27 Documents
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Search results for , issue "Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan" : 27 Documents clear
Strategi Pemasaran Affiliate Marketing dalam Meningkatkan Penjualan Produk Fashion JINISO Friska Adelina Sembiring; Erwin Permana; Sri Widyastuti; Efriyanto Efriyanto
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3209

Abstract

The intense competition in the fashion industry drives brands to seek more effective and efficient marketing strategies. One increasingly adopted approach is affiliate marketing. This study aims to analyze the effectiveness of affiliate marketing strategies in increasing fashion product sales for the JINISO brand. The research uses a descriptive qualitative method with a case study approach on the JINISO brand, supported by secondary data such as sales reports, digital promotion activities, and affiliate performance. The results indicate that affiliate marketing significantly improves JINISO’s product sales. By leveraging a wide network of affiliates—including influencers, bloggers, and digital marketers JINISO successfully reaches a broader audience through personalized and credible promotions. This strategy also demonstrates highcost efficiency, as it is performance-based, meaning commissions are only paid when a sale occurs. Additionally, the data-driven approach enables the company to evaluate campaign effectiveness regularly and adjust it based on market preferences. Affiliate marketing is a marketing strategy that leverages consumer trust in affiliates while offering flexibility in budget management. Future recommendations include expanding the affiliate network, enhancing the quality of promotional content, and innovating the affiliate program to remain attractive and competitive amidst the dynamic fashion industry landscape.
Analisis Dinamika Pasar Kerja di Era Pemulihan Ekonomi: Pengaruh Output Ekonomi, Upah, Pendidikan, dan Investasi Asing di Indonesia Azzahro, Septin; Samudra, Ribka Widayati; Ashar, Khusnul; Setyanti, Axellina Muara
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3198

Abstract

This study aims to analyze the influence of Gross Regional Domestic Product (GRDP), Average Years of Schooling (AYS), Provincial Minimum Wage (PMW), and realized foreign investment on the Labor Force Participation Rate (LFPR). The background of this research is based on the urgency of understanding labor market dynamics as a strategic indicator of economic development, particularly following the COVID-19 pandemic. A quantitative approach is utilized in this study, applying panel data regression across 34 provinces in Indonesia during the period 2020–2023. The analysis results indicate that GRDP, AYS, PMW, and foreign investment have a positive and significant influence on LFPR. An increase in the average years of schooling reflects an improvement in human resource quality, which encourages labor force participation. The rise in the Provincial Minimum Wage plays a role in strengthening incentives to enter the formal labor market. GRDP growth demonstrates an economic expansion effect that broadens job opportunities, while foreign investment serves as a catalyst in the creation of new employment opportunities.These findings offer important implications for the formulation of strategic policies in the fields of employment, education, and investment, specifically in strengthening the involvement of the productive workforce in Indonesia's development and output creation.
Etika dan Kekayaan Intelektual dalam Wirausaha: Pilar Keberlanjutan Bisnis Modern Asrizal, Asrizal; Suyowanto, Suyowanto; Winarno, Agung; Rahayu, Wening Patmi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3218

Abstract

the digital and globalization era, entrepreneurs face complex challenges related to intellectual property rights (IPR) violations, such as piracy, brand counterfeiting, and idea theft. This phenomenon not only has an impact on the legal aspect, but also creates significant business ethics dilemmas. This study aims to analyze the relationship between the application of business ethics and IPR protection in the context of entrepreneurship, and to explore how the integration of the two can improve business competitiveness and sustainability. The methodology used is a qualitative literature study with a descriptive-analytical approach, reviewing various sources such as scientific journals, legal regulations related to IPR, and case studies of entrepreneurs who apply ethical principles and IPR protection. The results of the study indicate that the application of strong business ethics has a significant impact on the awareness and compliance of business actors in protecting intellectual property. Meanwhile, an understanding of IPR law can encourage innovation and create a fair and sustainable business climate. This is in accordance with the theory of the application of business ethics, IPR protection and legal protection for consumers have a significant influence on business, emphasizing the importance of integrating the three to support fair and sustainable business practices. This study confirms that the integration of business ethics and IPR protection is not only a formal legal aspect, but also an important strategy in building a positive image, consumer trust, and long-term business sustainability. Therefore, education and awareness of the importance of business ethics and IPR protection need to be increased among entrepreneurs to create a healthy, competitive and sustainable business ecosystem.
Analisis kinerja PT Bank Syariah Indonesia Tbk melalui pendekatan Balanced Scorecard Kurniawan, Pandu; Sharunh, Mohammad Rizna; Saputra, Aditya Gilang; Shafrani, Yoiz Shofwa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3427

Abstract

The Balanced Scorecard (BSC) approach enables a more holistic performance evaluation by considering non-financial aspects as equally important as financial indicators. Findings from this study indicate that PT Bank Syariah Indonesia Tbk (BSI) has not only achieved strong financial performance following the merger, but has also demonstrated significant progress in other strategic dimensions. From the financial perspective, BSI recorded solid profitability with an average Net Profit Margin (NPM) of 25.01%, Return on Assets (ROA) of 2.27%, and Return on Equity (ROE) of 17.16%, consistently exceeding the national banking industry average. In the customer perspective, the increase in the number of customers—reaching over 20 million by mid-2024—reflects BSI’s success in building customer loyalty and satisfaction, including through digital service innovations and enhanced banking accessibility. From the internal business process perspective, operational efficiency has continued to improve, as evidenced by the declining BOPO ratio, strengthened information technology systems, and strategic expansion through the opening of a branch in Dubai as a first step toward the international stage. Meanwhile, in the learning and growth dimension, BSI has shown a strong commitment to human resource development through training and skill enhancement, reinforcement of a work culture based on the core values of AKHLAK (Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative), and digital transformation through the launch of the BYOND by BSI SuperApp. By consistently integrating all four BSC perspectives, BSI has not only enhanced its overall performance but also strengthened its foundation for long-term growth. The BSC approach has proven to be a strategic and effective tool for comprehensively, sustainably, and adaptively evaluating and directing the performance of Islamic financial institutions in an evolving landscape.
Analisis SWOT terhadap Risiko dan Strategi Penyaluran Pembiayaan Konsumen di Lembaga Keuangan Syariah: Studi pada Bank Mega Finance Syariah Purwokerto Nafila, Isna; Mukaromah, Siti; Ramadhanti, Salsabilla; Shafrani, Yoiz Shofwa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3432

Abstract

This study aims to analyze the risks and strategies in consumer financing distribution at Bank Mega Finance Syariah Purwokerto using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. Islamic financial institutions play a significant role in supporting community economic activities through financing products based on sharia principles. However, in practice, these institutions also face various challenges such as late installment payments, unauthorized transfer of financed assets, and intense competition in the financial services market. This research employs a qualitative descriptive method through direct observation and in-depth interviews with internal company parties, particularly the collection department. The results indicate that the main strength of Bank Mega Finance Syariah Purwokerto lies in its diverse financing services, including cash loans, vehicle financing, and smartphone credit. Its weaknesses include the risk of payment arrears and potential losses caused by customers who pawn or sell financed items. The institution’s opportunities are in market expansion through digital-based leasing registration applications, while its threats involve high competition and strict consumer protection regulations. These findings provide strategic recommendations for strengthening risk management and improving the quality of sharia-compliant financing services in Purwokerto and its surrounding areas.
Brand Image dan Kualitas Produk sebagai Faktor Penentu Brand Loyalty Produk Air Mineral Le Mineral pada Konsumen Mahasiswa Generasi Z Khairunnisa, Kaifa Elfitri; Amanda, Khofifah Tria; Nailah, Muflihatun; Alifah, Naswa Naila; Fitria, Yumna Rizky; Pangesti, Yuniar Nur
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3613

Abstract

This study examines the influence of brand image and product quality of Le Minerale on brand loyalty among undergraduate students of Economic Education at Universitas Sebelas Maret (UNS). The research was conducted from May to June 2025 in Surakarta using stratified random sampling method, targeting 2022 cohort students who had purchased and consumed Le Minerale at least once in the past month. Primary data were collected through an online survey involving 55 respondents, analyzed using descriptive statistics and multiple linear regression. The independent variables were brand image (X1) and product quality (X2), while the dependent variable was brand loyalty (Y). Secondary data obtained from scientific journals, Le Minerale industry reports, and Statistics Indonesia (BPS). The findings indicate brand image and product quality have positive effect on brand loyalty, meaning that positive perception of the brand and product quality in consumers’ minds enhances their loyalty. Brand loyalty influenced by brand image and product quality by 58.1%, while the remaining is affected by external factors. Based on results, it is recommended that Le Minerale maintain positive brand image and high product quality to sustain consumer loyalty. Future research should broaden their scope for more comprehensive insights into drivers of consumer loyalty.
Pengaruh Modal Kerja dan Likuiditas Terhadap Profitabilitas Food and Beverage di Bursa Efek Indonesia Safitri, Ai Mira; Apriadi, Deri
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3635

Abstract

This study aims to analyze the effect of working capital and liquidity on the profitability of food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2024. Profitability is measured by Return on Equity (ROE), working capital is calculated from the difference between current assets and current liabilities, while liquidity is measured using the current ratio. This research employs a quantitative approach with descriptive methods and multiple linear regression analysis. The results show that neither working capital nor current ratio has a statistically significant effect on ROE, both partially and simultaneously. The coefficient of determination (R²) of 6.9% indicates that these two variables only explain a small portion of ROE variation. The findings suggest that companies have not yet optimally utilized working capital efficiency and liquidity management to improve profitability. This study contributes to managerial insight by encouraging firms to consider more relevant factors in financial performance strategies. Moreover, the findings support the notion that the influence of the Trade-off and Pecking Order theories in Indonesian corporate finance remains inconsistent.

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