MDP Student Conference
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
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<![CDATA[Pengaruh Green Accounting Terhadap Nilai Perusahaan Sektor Energi Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2018 - 2022 ]]>
<![CDATA[Yani, Verah]]>;
<![CDATA[Wijaya, Trisnadi]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7366
<![CDATA[The aim of this research is to test and analyze the relationship between green accounting and company value. This research uses secondary data, namely financial reports and annual reports. This research surveyed 17 Energy Sector Companies listed on the IDX between 2018-2022. The sampling technique used was purposive sampling. Research data was analyzed using multiple linear regression analysis. The research results show that green accounting has a significant effect on company value.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Citra Perusahaan Terhadap Kepuasan Pelanggan CV. UI3 Media Palembang ]]>
<![CDATA[Dwijayanti, Suci]]>;
<![CDATA[Pramuditha, Charisma Ayu]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7376
<![CDATA[This study ains to analyze the effect of product quality and corporate image on customer satisfaction at CV. UI3 Media Palembang. The population of this research is the consumers of CV. UI3 Media Palembang. The sample used in this study was 168 using the slovin formula. In this study, using multiple linear regression analysis techniques to test hypotheses and data management using SPSS 21. The result showed that product quality, and corporate image have a partial effect on customer satisfaction at CV. UI3 Media Palembang. Simultaneously shows that there is an influence of product quality and corporate image have an affect on customer satisfaction at CV. UI3 Media Palembang.]]>
<![CDATA[Faktor-Faktor yang Mempengaruhi Kinerja Keuangan pada Sektor Pertambangan ]]>
<![CDATA[Humaidi, Fachliya Salsabila]]>;
<![CDATA[Arisman, Anton]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7379
<![CDATA[This research aims to examine the influence of intellectual capital and corporate social responsibility on the financial performance of mining companies listed on the Indonesia Stock Exchange. This type of research is quantitative research, the data source in this research is secondary data obtained from the BEI. The number of samples used in the research was 14 mining companies. The sample selection method used is purposive sampling, which is a sampling technique based on certain criteria determined by the researcher. The results of hypothesis testing in this research show that intellectual capital has an effect on financial performance and corporate social responsibility has an effect on financial performance in mining companies listed on the Indonesia Stock Exchange]]>
<![CDATA[Pengaruh Kinerja Keuangan Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada Perusahaan Sektor Pertambangan ]]>
<![CDATA[Sihombing, Erika Natasya]]>;
<![CDATA[Wenny, Cherrya Dhia]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7382
<![CDATA[The implementation of this research aims to analyze the value of mining sector companies as influenced by company size and performance. The type of data source implemented in the research is secondary data with the number of samples used totaling 52 samples, where the sample is selected through the purposive sampling method. Furthermore, the data that has been collected will be processed with the help of SPSS 26 software. Based on the results of data analysis, it is found that the value of the company is influenced by financial performance but the size of the company does not have an influence on it.]]>
<![CDATA[Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Sepatu Bata Palembang ]]>
<![CDATA[Nicholas, Nicholas]]>;
<![CDATA[Elizabeth, Sri Megawati]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7386
<![CDATA[The aim of this research is To partially and simultaneously analyze the influence of promotion and price on consumer purchasing decisions at the Bata Shoes Store in Palembang. The method used for data collection was by distributing questionnaires with a Likert scale, with a total of 373 respondents. The type of research used is descriptive. The sampling technique uses nonprobability sampling using a purposive sampling method with the help of SPSS 23 software, for Windows. The results of this research show that the partial test (t-test) of the promotion variables and price have a positive and significant effect on purchasing decisions. Simultaneous Test proves that the independent variables are promotion and price have an effect on the dependent variable, namely purchasing decisions.]]>
<![CDATA[Analisis Strategi Harga dan Medsos Terhadap Minat Berkunjung Di Taman Purbakala Palembang ]]>
<![CDATA[Fajar, Muhamad]]>;
<![CDATA[Widagdo, Herry]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7387
<![CDATA[The purpose of this research is to determine the analysis of pricing and social media strategies on visiting interest Taman Purbakala Kerajaan Sriwijaya Palembang. Collecting data for this research distributed questionnaires to 230 respondents. Utilising a purposive sampling technique and nonprobability sampling, SPSS 23 was employed for the sampling process. With a value of 0.000 < 0.05, the partial test findings indicated that Prices and social media had a significant positive impact on interest in visiting. The results of the simultaneous test demonstrate that the prices and social media variables have a positive and significant impact on visitors' interest in visiting, with a F value of 672.771 and a significant value of 0.000.]]>
<![CDATA[Analisis Pengaruh Kualitas Pelayanan & Harga Terhadap Kepuasan Konsumen Restoran Nasi Kebuli Kemonya ]]>
<![CDATA[Ramadhani, Aisyah Fatihah]]>;
<![CDATA[Kasih, Yulizar]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7390
<![CDATA[This research aims to examine service quality and price on consumer satisfaction. The population in this study were consumers who had visited Nasi Kebuli Kemonya more than twice. With 340 samples and using the Slovin technique. Data analysis uses multiple linear regression analysis. The results of the analysis show that service quality and price have a positive and significant effect partially and simultaneously.]]>
<![CDATA[Pengaruh DER dan ROA Terhadap Harga Saham yang Terdaftar di Indeks IDX30 ]]>
<![CDATA[Geraldine, Frederica]]>;
<![CDATA[Elizabeth, Sri Megawati]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7391
<![CDATA[This study aims to determine the effect of Debt to Equity Ratio and Return On Asset on stock prices listed on the IDX30 index. The scope of this study is to discuss how the Effect of Debt to Equity Ratio and Return On Asset on the price of shares listed on IDX30. The research method used in this study is quantitative method. The type of data used in this study is secondary data. The sample in this study amounted to 13 companies using purposive sampling. Data testing using the help of the SPSS 22 application. The results showed that Debt to Equity Ratio has an influence on stock prices and Return On Assets has an influence on Stock Prices.]]>
<![CDATA[Pengaruh ROE Dan CR Terhadap Return Saham Indeks LQ45 ]]>
<![CDATA[Sari, Andini Kartika]]>;
<![CDATA[Elizabeth, Sri Megawati]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7392
<![CDATA[This study was conducted to determine the effect of ROE and CR on stock returns in LQ45 Index companies. The scope of this study is to discuss how the influence of ROE and CR on the return of shares of companies listed on the LQ45 Index. The research method used in this study is quantitative method. The type of data used is secondary data. The sample in this study amounted to 15 companies using the purposive sampling method. Data testing using the help of SPSS application version 21. The results show that ROE and CR have an influence on Stock Return]]>
<![CDATA[Dampak DER Dan ROE Terhadap Peringkat Obligasi Sektor Perbankan ]]>
<![CDATA[AlQusyairi, Nurhadi]]>;
<![CDATA[Juwita, Ratna]]>
<![CDATA[ MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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DOI: 10.35957/mdp-sc.v3i2.7393
<![CDATA[This study aims to see the effect of Debt to Equity Ratio (DER) and Return On Equity (ROE) on the rating of banking sector bonds listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 period. The data used is 619 banking sectors, using purposive sampling method so that 43 bonds are obtained. The results of the research conducted show that Debt to Equity Ratio has a significant effect on Bond Rating. While Return On Equity has no significant effect on Bond Rating.]]>
