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Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Published by Universitas Katolik Widya Karya Malang
ISSN : 29863457     EISSN : 29862957     DOI : 10.59581
Core Subject : Humanities, Social,
Humanities Social Sciences
Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 244 Documents
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Efektivitas Penggunaan Sosial Media Instagram Dalam Branding Brand Baru Di Malam Minggu Group Rosalinda Manullang; Syifah Syariah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.877

Abstract

This study aims to analyze the effectiveness of using Instagram social media in branding a new brand by Malam Minggu Group. Through the approach of marketing communication, creative branding, social media, and digital content marketing, Malam Minggu Group utilizes Instagram as a platform to market their new brand. In this study, a literature review was conducted on these concepts and an analysis was performed on the marketing strategies, branding outcomes through Instagram content, and the effectiveness of using social media in branding a new brand. The results of the study indicate that the use of Instagram social media by Malam Minggu Group effectively builds a strong brand image, increases brand awareness, and expands their brand reach. This study provides insights and recommendations to further enhance the effectiveness of using Instagram social media in branding a new brand.
PERAN PUBLIC RELATIONS DALAM MEMBANGUN KEPERCAYAAN NASABAH BANK NEGARA INDONESIA Azizah Des Derivanti; Ayuni Inggrit Anggraeni
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.884

Abstract

Penelitian ini membahas peran penting Public Relations (PR) dalam membangun kepercayaan nasabah dan memelihara citra positif Bank Negara Indonesia (BNI). PR BNI fokus pada membangun hubungan positif dengan nasabah melalui komunikasi transparan dan responsif. Penelitian ini menggunakan metode literatur review untuk mengumpulkan informasi dari berbagai sumber literatur yang relevan. Hasil penelitian menunjukkan bahwa PR BNI berperan penting dalam membangun citra positif perusahaan, merespons umpan balik dan kritik dari nasabah, serta menjaga reputasi perusahaan dalam menghadapi tantangan dan krisis. PR BNI juga berupaya membangun hubungan yang kuat dengan nasabah melalui komunikasi yang transparan dan responsif. Kepercayaan nasabah yang terbangun melalui upaya PR yang kuat dapat meningkatkan loyalitas nasabah, mendukung pertumbuhan bisnis bank, dan memperkuat posisi BNI di industri perbankan. Dengan demikian, PR BNI berperan penting dalam membangun kepercayaan nasabah, mempertahankan citra positif, dan memajukan BNI dalam persaingan industri perbankan.
Peran Komunikasi Intapersonal dalam Meningkatkan Motivasi Diri Mahasiswa UIN Syarif Hidayatullah Jakarta Cheirunnisa Gunawan; Nasichah Nasichah; Arini Bunga Firdaus
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.902

Abstract

Mahasiswa UIN Syarifhidayatullah Jakarta memiliki motivasi pada komunikasi intrapersonal, dilihat dari 37 partisipan 90,6% mahasiswa setuju dengan pertanyaan-pertanyaan terkait pengetahuan dan pendapat mengenai peran komunikasi intrapersonal dalam meningatkan motivasi dirinya. Adapun tujuandari penelitian ini adalah untuk menjelaskan apakah komunikasi intrapersonal mampu untuk meningkatkan Motivasi diri Mahasiswa UIN Syarif Hidayatullah Jakarta. Artikel ini berbasis fenomena komunikasi intrapersonal dalam memotivasi diri berdasarkan subjek dilakukan secara online dari mahasiswa uin syarif hidayatullah jakarta, sampel yang terlibat dalam penelitian ini adalah 37 partisipan, 90,6% mahasiswa setuju dengan pertanyaan-pertanyaan terkait pengetahuan dan pendapat mengenai peran komunikasi intrapersonal dalam meningatkan motivasi dirinya. aktivitas mahasiswa UIN SyarifHidayatulla Jakarta dari komunikasi intrapersonal yang dilakukan sehari-hari dalam upaya memahami diri pripadi diantaranya adalah; berdo’a, bersyukur, intropeksi diri dengan meninjau perbuatan kita dan reaksi hati nurani kita, mendayagunakan kehendak bebas, dan berimajinasi secara kreatif. Namun ada juga mahasiswa yang tidak memiliki aktivitas komunikasi intrapersonal yang baik.
Implementasi Cyber Public Relations PT. Perusahaan Listrik Negara (Persero) Sumbawa Dalam Meningkatkan Citra Positif Andy Eko Saputra
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.933

Abstract

Public Relations in enhancing the positive image of PT. Perusahaan Listrik Negara (PLN) Sumbawa. This study contributes to the understanding of the importance of Cyber PR in building a positive corporate image and provides recommendations for PT. PLN Sumbawa to further enhance Cyber PR practices. The research methodology used in this study is qualitative, with interviews as the data collection tool. The study reveals that PT. PLN Sumbawa understands the importance of Cyber PR in maintaining and improving the company's image. The company utilizes various types of Cyber PR media, including online media, online mass media, and social media. The services provided in Cyber PR media include wire service. Furthermore, PT. PLN Sumbawa is actively engaged in various Cyber PR activities such as advertising, lobbying, press activities, promotions, and publicity. The company utilizes online media and social media to convey information, provide services, and carry out campaigns to strengthen the positive image. Evaluation of Cyber PR activities is conducted by measuring the effectiveness of content based on the number of likes, shares, and responses from the public. In the formation of the company's positive image, PT. PLN Sumbawa successfully fulfills the cognitive, attitudinal, perceptual, and motivational.
Pandangan Mahasiswa Universitas Teknologi Sumbawa Terkait Simbol Dalam Standar Kecantikan Syofyan Aldy Wijaya; Topan Rahmatul Iman
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.940

Abstract

Human perception of beauty is different, beauty is the dream of every woman, both teenagers and children from an early age. so this study aims to determine the views of Sumbawa University of Technology students on beauty. This research uses qualitative research methods and the basic type of qualitative description with data collection techniques in the form of interviews and documentation. This study was conducted within the environment of Sumbawa University of Technology. Interviews and documentation were used as data collection techniques. Using Pride and Farrel's Perception, perception is all the processes by which information is retrieved, organized, interpreted and communicated. This can be seen from one's opinion about beauty standards. Because female beauty is not only physical, but one's personality and intelligent behavior, can be said to be a measure of beauty.
Strategi Komunikasi Guru BK Terhadap Kenakalan Siswa di MAN 1 Sumbawa Alan Nur Akbar; Aka KurnianSF
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.941

Abstract

Students in adolescence often commit various kinds of troubling delinquencies and lately through various kinds of mass communication tools, the problem of juvenile delinquency has become an object of discussion. Delinquency in students occurs because of the unstable condition of students or can also be influenced by their environment, both from the family environment, friendships, and the community environment. Realizing this, guidance and counseling teachers are required to overcome the problem of deviant behavior of students, because education is seen as one aspect that has an important role in shaping the mentality of future generations. The purpose of this research is to find out the communication strategy of counseling teachers against student delinquency at MAN 1 Sumbawa. The research method used in this research is a qualitative research approach that is qualitative-descriptive in nature, namely a study that describes and describes a problem. Data collection techniques are observation, interviews and documentation. Data is analyzed interactively with the steps of data reduction, data presentation and conclusion drawing. The results of this study are communication strategies carried out by counseling teachers, namely 1) Conducting guidance and direct approach to problem students. 2) directing students to take part in positive activities such as extracurricular activities and religious activities so that students do not do negative things. 3) The imposition of sanctions on students who commit violations. So that it is hoped that no further violations will occur and have a deterrent effect on students. The forms of sanctions imposed do not lead to negative things, but lead to positive actions from the effects of these sanctions.
Analisis Aktivitas Media Relation Dalam Model Public Relations (Studi Kasus Pada Biro Humas Universitas Teknologi Sumbawa) Lisa Rosalina; M. Syukron Anshori
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.943

Abstract

The development of social media as part of new media encourages public relations practitioners to realize the importance of media in shaping the positive image of an institution. This encourages the institution to establish good relations with the media through special activities called media relations. Based on the previous description, the researcher is interested in further studying media relations activities in the public relations model. This study aims to analyze media relations in public relations practices at the Public relations Bureau of the Sumbawa University of Technology by using descriptive qualitative research methods to obtain structured and in-depth information. The theory used is the theory of excellence which adapts four models of public relations communication as a basis for analysis, such as press agentry, public information, two-way asymmetrical, and two-way symmetrical. The results of the study show that the Public relations Bureau of the Sumbawa University of Technology applies a public relations model that focuses on providing quality information to the public through various communication channels, including social media. The implementation of public relations at the Public relations Bureau of the Sumbawa University of Technology, there are indications of the use of four public relations models. However, the two-way symmetrical model is considered the best one in achieving mutually beneficial relationships between organizations and the public.
Motif Menonton Video For Your Page Tiktok dan Kepuasaan Hiburan pada Siswa SMA PGRI Pekanbaru Nurhajimah Sukma; Suyanto Suyanto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.946

Abstract

In the current era of globalization, there are many applications that make it easier for users to get satisfaction, one of which is the Tiktok application. With the tiktok application, many people, not only adults, but also children and teenagers can see information or news that encourages them to watch For Your Page (FYP) on Tiktok. So that teenagers or adults are motivated and feel satisfied because of the For Your Page (FYP) on Tiktok. Based on the phenomenon above, this study aims to determine how much influence the motive for watching For Your Page (FYP) TikTok has on entertainment satisfaction in SMA PGRI Pekanbaru students. The theory used is the Uses and Gratification Theory which is a theory of needs and satisfaction in which audiences use the media in order to fulfill their needs. What is assumed is that the audience is considered active, can change the satisfaction of needs, the mass media competes with other media. This study uses a quantitative method with a descriptive approach. Data collection techniques used are questionnaires and documentation. How to distribute the questionnaire is done by going down directly to SMA PGRI and online via Google from. The population in this study were 153 students. The sampling technique used in this study is the Non-Probability Sampling Technique. Using Saturated Sampling in which the entire population is sampled. To find out how much influence these two variables have. For processing questionnaire data, it was carried out using the Product And Service Solution (SPSS) statistical program26. Based on these results it shows that the influence of motives for watching For Your Page TiktTok on Entertainment Satisfaction in SMA PGRI Pekanbaru students. The regression coefficient value obtained in this study is Y = 4.023 +0.878X, a significance level of 0.000, which is smaller than α = 0.05, meaning that there is an influence between Motives for Watching FYP TikTok on entertainment satisfaction in SMA PGRI Pekanbaru students of 74.2% and in category of strong influence (60% -79.99%).
Kritik Sosial Dalam Lagu Berjudul “Revolusi” Karya Band Defamation (Analisis Wacana Kritis) Randi Gunawan; Aka Kurnia
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.952

Abstract

This research analyzes social criticism in the lyrics of the song "Revolusi" by Dery Firmansyah (Defamation). The lyrics of this song serve as a medium for the creator to express their critical message towards the government. The research adopts a qualitative method and applies the Van Dijk Model as a framework for critical discourse analysis, particularly in understanding the structure and production processes of the text. Through discourse analysis, the study examines the elements of criticism related to the lyrics that function as a medium for criticizing the government. The main theme of the lyrics is to critique the prevailing issues at that time. The findings of the research indicate that lyrics can be used as a medium for social criticism, as evidenced by the macro structure, superstructure, micro structure, social cognition, and social context identified through text analysis.
Gaya Hidup Metrosexual Di Pekanbaru Immanuel Frizth R; Achmad Hidir
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.953

Abstract

Pekanbaru is one of the rapidly growing urban areas in the modernization era. The shift in lifestyle in the modernization era does not only affect women but also men's lifestyles. Some of the lifestyles of men that have changed in the current era of modernization are the way they look fashionable, smell good, clean, which is usually only owned by women. Men with this lifestyle are known as Metrosexuals. This research was conducted at a beauty clinic in Pekanbaru. The purpose of this research is to find out the metrosexual lifestyle from the frontstage and backstage sides. There were 5 subjects in this study, namely men who did facial treatments. The author uses accidental sampling method. Data instruments are observation, in-depth interviews and documentation. From the results of this study it can be concluded that the lifestyle of metrosexuals varies according to their preferences in using time and their preferences.

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