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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 23 Documents
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Search results for , issue "Vol. 8 No. 1 (2022): June 2022" : 23 Documents clear
Strategies applied by accommodation service business in west sumatera to overcome the crisis of covid-19 pandemic Sari, Rini Eka; Yanita, Novi
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.249

Abstract

This research aims to formulate strategies applied by accommodation service providers in West Sumatra in coping with the Covid-19 pandemic. The limitation in the mobilization or traveling that was imposed to break the chain of Covid-19 infection had brought the accommodation services on its knees in all regions including West Sumatra. Strategies formulated by means of SWOT (Strength, Weakness, Opportunity, Threat) analysis; by minimizing the weaknesses and threat, and boosting existing strength and opportunities. The gathering of research data was conducted through interviews with several stakeholders in the acommodation services business by applying purposive sampling method. The gathered data was then descriptively analysed by considering the strength, weakness, opportunity, and threat owned by the accommodation services in West Sumatra in order to formulate strategies in coping with the Covid-19 pandemic. The results of the research indicated that several strategies were applicable for implementation by the accommodation services in West Sumatra, i.e. the short, medium, and long-term strategies for the sustainability of the business. 
Guest satisfaction level of front office service during covid-19 in renaissance bali uluwatu resort & spa Paramita, Ni Made Mira; Winia, I Nyoman; Suarta, I Ketut; Septevany, Elvira
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.295

Abstract

The purpose of this research is to examine the level of guest satisfaction with the services of Front office staff at Renaissance Bali Uluwatu Resort & Spa. The population is 60 respondents with the sample of method accidental sampling. The method of analysis used is the ServQual Test to describe the gap between expected service quality (expectations) and reality (perceptions). Furthermore, it is analyzed by Important-Performance Analyzes (IPA) using a Cartesian Diagram to identify services based on the level of importance and customer satisfaction with the service quality. The attributes that produce a positive average gap are shown in the dimensions of reliability, assurance, and empathy, which means that the service is satisfactory. On the other hand, the attributes that need to be improved and produce a negative average gap are tangible and responsiveness dimensions.
Sustainability strategy in malang regency :analitycal hierarchy process approach Nurhayati, Yetty; Pudjihardjo, Pudjihardjo; Susilo, Susilo; Ekawaty, Marlina
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.300

Abstract

The development of tourism has led to the emergence of various types of attractions; one of them is a tourist village which is expected to improve the welfare of the local community. Malang Regency has several tourist villages with various potentials. Pujon Kidul, Sanankerto, and Gubugklakah are villages that carry the concept of sustainable tourism. The purpose of this research is to improve its economic sustainability status. The method used is the AHP test. The results showed that the best strategy for Pujon Kidul village was to develop a strawberry picking tourist attraction, while for Sanankerto it was the addition of new tour packages related to water tourism and for Gubugklakah village was the development of Mount Bromo tour packages.
Mas-mas village tour guides: perception on the profession, roles and learning needs Thohri, Muhammad; Hadi, Marham Jupri
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.301

Abstract

Research on tourism suggests that tourist guides are key representatives in the tourism industry in that they have contributed significantly to the satisfaction of visitors and are believed to determine whether or not the tourist will revisit destinations. The present study sought to investigate the perception of local tour guides Mas Mas village pertaining to their future carrier as tour guides and the roles they played in the profession. It also assessed the perceived learning needs as tour guides. There were five local tour guides and two potential employers taking part in this study. Data were collected through Focus Group Discussion and semi-structured interviews and were analyzed by employing the five-phased cycle of qualitative data analysis. The findings of this study suggested that being a professional tour guide is a promising career and a prestigious career despite encountering negative perception from the local community. It also revealed the tour guides played as key factor to develop village based tourism. However, they believed to be in need of further training
Hotel tsunami preparedness in the coastal tourism destination Wulung, Shandra Rama Panji; Abdullah, Cep Ubad
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.304

Abstract

This study aims to identify the condition of hotel industry post-tsunami and its preparedness in Anyer, Carita, and Tanjung Lesung area. This research was conducted for six months from April to September 2020. The method employed was a qualitative. The primary data of this study were acquired through observation, in-depth interviews, and questionnaires. The secondary data were collected through previous studies and the regional government policies. The data were analyzed in a qualitative analysis. This study showed that the hotels have not been applying tsunami-ready hotel before the disaster occurred. The absence of tsunami standard operational procedure is one of the biggest causes to the big number of casualties
Effectiveness of instagram and facebook marketing on the customer path at the aloft bali seminyak hotel during the covid-19 pandemic Segaradana, I Putu Jimmy; Suastini, Ni Made; Prabawati, Ni Putu Diah
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.305

Abstract

The most popular marketing strategy today is marketing through social media. This research was conducted to determine the effectiveness of Instagram and Facebook Marketing on the consumer's customer path at the Aloft Bali Seminyak Hotel during the Covid-19 Pandemic. Data collection techniques used in this research are questionnaires, interviews, and documentation studies. The number of respondents in this study were 70 people. The data analysis technique in this research is Partial Least Square (PLS) analysis with SmartPLS version 3.3.2 software. The results of this study indicate that based on the R2 test, the net R2 value obtained is 0.523 classified as a moderate (moderate) model, these results explain that Instagram and Facebook marketing that are run are quite effective on the customer path during the Covid-19 Pandemic. The effect of endogenous variables on exogenous variables is known based on the value of effect size (f2), which is 0.376. This shows that the influence of the Instagram variable on the customer path is included in the strong category. Meanwhile, the f2 value of the Facebook variable is 0.250 which shows the effect of the Facebook variable on the customer path, including the sufficient category.
The existence of tourist visits in samboja, indonesia: a prediction Maria, Siti; Lestari, Dirga; Darma, Dio Caisar
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.311

Abstract

In the last few decades, tourism communities have continued to improve to develop destination attributes. The interest of tourists is certainly a reference that contains hope and reality after they visit a destination. Samboja is one area that has the most tourist destinations, both at the level of Kutai Kartanegara Regency and East Kalimantan Province (Indonesia). However, their natural destinations as beaches are not yet a priority for the local community, so their income from their development is still minimal. Through a semi-structured survey approach to 185 respondents (visitors) in four predetermined destinations, we dig deeper into the extent of the predictions of the existence of tourist visits (ETV) with several influencing variables. Regression estimates prove that tourist income, travel costs, and travel time have had a significant impact on ETV. From a similar test, the cost of travel to other attractions and facilities actually has an insignificant effect on ETV. The empirical evidence from this study is likely to be the right policy and can be applied by the tourism development community there.
Conference hybrid event as a new alternative event in the covid-19 pandemic Firmansyahrani, Sherinatasha; Younna, Syifa; Vanessa, Vanessa; Noor, Any
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.312

Abstract

COVID-19 pandemic has a very large impact in various fields, one of which is in the MICE event field, especially conference events. Since there are no activities that require gathering many people around in one place. However many event organizers are looking for a strategies that related to organising an event during this pandemic, one of which is holding a conference event using a hybrid concept by implementing the technology and CHSE health protocols to minimize the spread of coronavirus. This article which focuses on desk study begins with collecting data from secondary data through the internet. The data is developed according to the list of preparing the hybrid event concept and then the data is displayed into a conference hybrid event project. The result of this study will be in the form of concept how to hold a hybrid conference event by implementing the CHSE health protocol. This project is expected to be especially useful for the organizers of organizing MICE events during the COVID-19 pandemic.
Internal factor analysis of cleanliness, health, safety, and environment sustainability implementation in food and beverage services Ridho, Sari Lestari Zainal; Sabli, Habsah Binti Haji Mohamad; Ibrahim, Kartini Binti Che; Detmuliati, Alditia; Alfitriani, Alfitriani; Jauhari, Hadi
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.322

Abstract

The Covid-19 pandemic has triggered the journey of life with a new order, in order to adapt to the situation in dealing with disruptions caused by the pandemic. The government, through the Ministry of Tourism and Creative Economy, implements standards and guidelines for the protocol for Hygiene, Health, Safety, and Environmental Sustainability in the tourism sector. Of course this must be applied to all business actors in the tourism industry, including service and beverage providers, which is one of it is bakery. As a tourism owner or entrepreneur and employer, it is important to participate in implementing the CHSE protocol in the business environment. For this purpose, it is important to evaluate the application of the CHSE. In order to achieve that purpose, it is necessary to conduct a research by analyzing the internal factors, the strengths and weaknesses, in the implementation of CHSE, as the objective of this research. This research is a pilot research project. The sample of this research is a brand of bakery business with some branches in the city of Palembang. Data collection was carried out using a questionnaire distributed to employees and employers during the fourth quarter of 2021. The results of this study indicate that in the bakery business it can be said that in the implementation of CHSE, the business has more strength factors compared to the weakness factor, which means that the CHSE implementation activities that have been carried out are good, by employees and employers.
Human resource management practices and organizational outcomes in the accommodation facilities in central philippines Tayco, Ryan Olindo
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.332

Abstract

HRM practices are management tools that contribute to the success of an organization. This study investigates the HRM practices and organizational outcomes in the accommodation facilities in Central Philippines using correlational research. 805 total participants answered the survey questionnaires were 123 are supervisors/managers and 682 are from the personnel of the accommodation facilities. The results showed that the respondents were satisfied with the HRM practices in the accommodation facilities where they are working. All provinces in Central Philippines, the type of accommodation facilities, and participants by generation moderately agreed that the accommodation facilities they are working in have excellent HRM practices. In terms of organizational outcomes, the accommodation facilities experience minor turn-over and absenteeism rates of their employees, a good level of productivity, substantially above average goals, and higher profit/surplus on their financial performance. The researcher concluded that there is a relationship between HRM practices and organizational outcomes that accommodation facilities that implement favorable HRM practices are more likely to have positive organizational outcomes. Higher levels of HRM practices are associated with higher organizational outcomes.   

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