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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29868009     DOI : https://doi.org/10.55927/marcopolo.v1i3
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences
The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, art, architecture, natural science, social science and engineering, MARCOPOLO publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
Arjuna Subject : Umum - Umum
Articles 22 Documents
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Search results for , issue "Vol. 2 No. 12 (2024): December 2024" : 22 Documents clear
Government Policy in Efforts to Merge State-Owned Enterprises Sheraton, Anelis; Wirawan, Bryan Chandra; Siregar, Pelita Roliana; Silvia, Silvia; Lestarie, Yurie; Manuela, Zevanka; Sitorus, Rolib
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12732

Abstract

The research conducted aims to determine the factors underlying the need for the merger of State-Owned Enterprises and the legal basis and regulations that govern and influence the process of merging State-Owned Enterprises, and to determine the strategy and approach to the merger of State-Owned Enterprises and the implementation of company merger policies, as well as their impact on the economy and industry. The method used is qualitative and normative legal research, with a focus on regulations such as Law No. 19 of 2003 concerning State-Owned Enterprises and PP No. 43 of 2005. The expected results are that through the SOE merger strategy includes acquisition, merger, and consolidation, with a legal, economic, management, and social approach. The merger also considers the social impact on employees and maintains transparent communication. ⁠The positive impacts of the policy include reducing operational costs, increasing efficiency, and increasing contributions to food security, state revenue, and production capacity in the construction sector. The state-owned banking holding also showed a significant increase in market capitalization, increasing competitiveness at the global level. ⁠The merger policy also faces internal challenges, such as employee resistance and obstacles to organizational cultural integration, as well as external challenges from global economic fluctuations and changes in commodity prices. Solutions that can be taken are effective communication, employee redeployment, and the impact of the policy is continuously evaluated.
Position and Implementation of Pancasila Values in National and State Life in Indonesia Trish, Aurelia; Wijaya, Cherin; Elisa, Elisa; Linardi, Felicia; Hartanty, Valiska Philicia; Angeline, Vanessa; Sitorus, Rolib
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12735

Abstract

The descriptions of the position of Pancasila in the Republic of Indonesia are very important to be understood by all Indonesian people, therefore the purpose of this writing is to find out the factors that cause changes in the position and implementation of Pancasila values ​​in the life of the nation and state, and to find out the position of Pancasila as the basis of the state and ideology of the Indonesian nation amidst social, political, and economic developments in Indonesia. In conducting the research, the method used is the normative research method. While the results to be achieved are the factors that influence changes in the position and implementation of Pancasila values ​​in the life of the nation and state are the fading sense of unity and oneness in the nation's ideology caused by the lack of education given to the younger generation which can lead to a lack of knowledge of the state ideology, and the position of Pancasila as the basis of the state and ideology of the Indonesian nation remains relevant amidst dynamic social, political and economic developments. In a social context, Pancasila helps maintain unity and cohesiveness amidst the diversity and pluralism of society.
Performance Assessment Based on Added Value Management (Study of Cigarette Issuers in Indonesia) Widiyati, Sri; Rikawati, Rikawati; Adhi, Nurseto
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12855

Abstract

The research aims to evaluate the financial performance of PT Gudang Garam Tbk. and PT Hanjaya Mandala Sampoerna Tbk. for the 2018-2022 period based on Economic Value Added (EVA), Market Value Added (MVA), Financial Value Added (FVA). The data used is financial report data from the Indonesia Stock Exchange (BEI). The research results show that the EVA value at PT Gudang Garam Tbk. in 2018 and 2020 it was negative, while during 2019-2022 the EVA value was positive. A positive EVA value illustrates that the company's performance is good and able to create economic added value. MVA PT Gudang Garam Tbk. 2018 to 2020 is positive. Meanwhile, in 2021 and 2022 the MVA value is negative, which means the company has not been able to maximize shareholder wealth because resource management has not been optimal. FVA PT Gudang Garam Tbk. during 2018-2022 is positive. This can be interpreted as PT Gudang Garam Tbk. has created added financial value for the company. During 2018-2022 PT Hanjaya Mandala Sampoerna Tbk. having EVA, MVA and FVA is positive. This shows that the company can maximize shareholder wealth because resource management is optimal. Keywords: Financial Performance, Added Value, EVA, MVA, FVA
Analysis of Online Marketing and Online Administration on Consumer Purchase Interests on Shopee Users Hasanah, Uswatun; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12867

Abstract

This research aims to analyze the influence of online marketing and online administration on consumer buying interest on the Shopee e-commerce platform. The method used in this research is to use a qualitative approach by collecting in-depth data regarding online marketing and administration for Shopee users to understand in depth the dynamics of online marketing and administration on the Shopee e-commerce platform. The research results show that effective online marketing, such a data-based advertising, promotions via social media, and influencer strategies, have a significant influence on consumer purchasing interest. Apart from that, good online administration, such as ease in the payment process, delivery and costumer service, also plays an important role in increasing consumer satisfaction and buying interest.
Growth Dynamics: a Comparative Analysis Between Indonesia and the United States Insyiraah, Haggi; Hutapia, Hutapia
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12868

Abstract

This study aims to identify the discriminant factors that distinguish the Gross Domestic Product (GDP) between Indonesia and the United States. Using discriminant analysis method, this study explores the economic variables that contribute to the difference in economic performance of the two countries. The main focus of this analysis is to determine the extent to which variables such as per capita income, exports of goods and services, exports of ICT goods, unemployment with continuing education, manufacturing exports, government spending on education can predict and differentiate the GDP of the two countries. The results showed that there are four significant variables that distinguish the Gross Domestic Product (GDP) between Indonesia and the United States. These variables are national income per capita, export of Information and Communication Technology (ICT) goods, export of manufactured goods, and expenditure on education. Therefore, the government can focus on these variables in order to improve the economy in indonesia.
Product Innovation Development Strategy to Increase Company Competitiveness at PT. Shavira Barokah Utama (Camille Beauty) Adawiyah, Nurul; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12869

Abstract

This research aims to uncover the new product development strategies implemented by PT. Shavira Barokah Utama (Camille Beauty) in the cosmetics industry. Through a qualitative approach, this study analyzes how the company has successfully maintained its competitiveness through innovations in formula, packaging, and marketing. The findings indicate that Camille Beauty consistently introduces products that meet the evolving needs of consumers. This research is expected to contribute to a deeper understanding of innovation strategies in the beauty industry and provide recommendations for other businesses.
Analysis of Democratic Leadership Style Impact on Employee Management Performance (Case Study of Bank Mega Syariah KCP Makassar Latimojong) Ismail, Ismail; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12931

Abstract

This study discusses the implementation of democratic leadership style in Bank Mega Syariah KCP Makassar Latimojong and its impact on employee performance. This study utilizes qualitative methodology with data collection through participant observation and informant interviews. The results of the study show the benefits of the democratic leadership approach in Bank Mega Syariah KCP Makassar Latimojong. Employees feel increased involvement, motivation, and accountability for their work. Employees now feel appreciated and recognized by management, and their happiness and work productivity increase. Improving communication and openness, involving staff in strategic planning, developing participatory leadership skills, encouraging collaboration and teamwork, and implementing regular assessment and feedback are some of the ideas made to strengthen democratic leadership. This study emphasizes the importance of democratic leadership in fostering an inclusive and inspiring workplace and enabling staff to perform better.   
Customer Relationship Management (CRM) Strategy in Increasing Customer Loyalty at Amo_Nailart Agnes, Agnes; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12955

Abstract

This study aims to analyze the Customer Relationship Management (CRM) strategy implemented by Amo_nailart, an MSME in the field of nail art, in increasing customer loyalty. A quantitative approach with a descriptive method was used in this study. Data were collected through questionnaires to three Amo_nailart customers, interviews with the owner, and documentation studies. The results showed that Amo_nailart has implemented several CRM strategies, such as recording customer data, communicating via WhatsApp, and providing member cards. Correlation analysis showed a significant positive relationship between the implementation of CRM strategies and the level of customer loyalty (0.85). Other factors that influence customer loyalty are service quality, therapist expertise, price, location, and waiting time. Although the CRM strategy implemented is still simple and has some limitations, such as manual data recording and lack of social media utilization, the strategy has been proven to contribute positively to customer loyalty. It is recommended that Amo_nailart adopt a digital CRM system, utilize social media optimally, develop a more comprehensive loyalty program, and provide training to employees regarding the implementation of CRM.
Business Ethics in the Digital Age: Building Trust in Online Transactions Bahiroh, Eloh
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12956

Abstract

To build trust between businesses and consumers in the ever-evolving digital era, the application of business ethics is very important. This is especially true in the e-commerce industry. Although online transactions are easy, dangers such as fraud and data manipulation can harm business reputation and customer trust. In this article, we discuss how the application of business ethics such as autonomy, honesty, fairness, and self-respect as a foundation for sustainable business. In addition, the application of important aspects such as integrity, kindness, competence, and consistency can increase customer trust. Companies can build mutually beneficial relationships, increase customer loyalty, and ensure business sustainability amidst the increasingly fierce competition in the digital world by implementing these principles comprehensively.
Analysis of Service Quality on Public Satisfaction in Police Record Certificate (SKCK) Services at the West Tarakan Police Office Samara, Yesika; Pasaribu, Veta Lidya Delimah
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.12958

Abstract

This study analyzes the quality of service that is closely related to public satisfication in the process of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The main objective of this research is to determine the extent of service quality at the West Tarakan Sectoral Police based on community satisfication in the process of making a Police Clearance Certificate (SKCK). The method used in this research is a descriptive qualitative method. Researcher are more focused on public services that are observed in depth in accordance with community satisfication which is used as the main measure in this study. Data collection is carried out in the form of interviews and observation of people who apply for the making of Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. From this research, the results showed that the community gave a good response to the service of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The services provided are not only limited to making, but also include providing information and education for people who have a lack of understanding about the Police Clearance Certificate (SKCK. A high level of community satisfication has contributed to improving the quality of service of making a Police Clearance Certificate (SKCK) at the West Tarakan Sectoral Police. The renponsiveness of the West Tarakan Sectoral Police creates a positive reputation and the good image for the police institution and builds trust among the community.

Page 2 of 3 | Total Record : 22

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