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INDONESIA
Jurnal Ilmu Sosial, Humaniora dan Seni
Published by CV ITTC Indonesia
ISSN : -     EISSN : 29635802     DOI : https://doi.org/10.47233/jishs
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni ( E-ISSN 2963-5802) merupakan jurnal yang menjadi wadah bagi penerbitan artikel-artikel ilmiah hasil penelitian dalam bidang Ilmu : 1. Psikologi 2. Komunikasi 3. Hukum 4. Budaya 5. Bahasa 6. Seni Rupa dan Design
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 34 Documents
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Search results for , issue "Vol. 4 No. 1 (2025): Juli - Agustus" : 34 Documents clear
Sebuah Adaptasi Cyber PR Momoyo: Strategi Membangun Brand Awareness Hingga Menjangkau Gen Z Latifah, Inney Silda
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3269

Abstract

The drastic development of digital technology has shifted conventional media consumption to social media, creating intense business competition, including in the ice cream industry. This situation challenges new brands like Momoyo to effectively build brand awareness especially among Gen Z. This research aims to analyze the Cyber PR strategies implemented by Momoyo to build its brand and reach the Gen Z audience. This study uses a qualitative approach through literature review and observation of Momoyo's digital marketing activities. The results show that Momoyo employs a comprehensive Cyber PR strategy, including creating a relevant brand identity, targeted use of social media like TikTok, digital partnerships through TikTok Local Service, co-branding with other brands, and collaborations with macro-influencers. These integrated strategies have successfully positioned Momoyo as a top-tier player in the competitive ice cream market, proving the effectiveness of creative and participatory Cyber PR in penetrating saturated markets. Keywords: Cyber PR, Tik-Tok Platform, Brand Awareness, Gen Z, Momoyo   Abstrak Perkembangan teknologi digital yang drastis menggeser konsumsi media konvensional ke media sosial dan menciptakan persaingan bisnis yang ketat, tak terkecuali di industri es krim. Kondisi ini menantang merek baru seperti Momoyo untuk secara efektif membangun brand awareness di kalangan Gen Z. Penelitian ini bertujuan untuk menganalisis strategi Cyber PR yang diterapkan oleh Momoyo untuk membangun merek dan menjangkau audiens Gen Z. Penelitian ini menggunakan pendekatan kualitatif melalui studi literatur dan observasi terhadap aktivitas pemasaran digital Momoyo. Hasil penelitian menunjukkan bahwa Momoyo menggunakan strategi Cyber PR yang komprehensif, meliputi penciptaan identitas merek yang relevan, penggunaan media sosial terarah seperti TikTok, kemitraan digital melalui TikTok Local Service, co-branding dengan merek lain, dan kolaborasi dengan influencer makro. Strategi terpadu ini berhasil memposisikan Momoyo sebagai pemain papan atas di pasar es krim yang kompetitif, membuktikan efektivitas Cyber PR yang kreatif dan partisipatif dalam menembus pasar yang jenuh.
Strategi Da’i Dalam Menyampaikan Nilai Keislaman Pada Ibu-Ibu Majelis Taklim Al-Hijrah Di Desa Sedompo Kecamatan Betung Kabupaten Banyuasin Sari, Dwi Nurryani; Hidayat, Hidayat
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3317

Abstract

Penelitian ini bertujuan untuk menganalisis strategi yang digunakan oleh da’i dalam menyampaikan nilai-nilai keislaman pada ibu-ibu Majelis Taklim Al-Hijrah di Desa Sedompo, Kecamatan Betung, Kabupaten Banyuasin. Dalam konteks ini, strategi penyampaian pesan-pesan agama sangat penting untuk meningkatkan pemahaman dan pengamalan ajaran Islam di kalangan jamaah. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan observasi langsung, wawancara, serta studi dokumentasi terhadap kegiatan di majelis taklim. Hasil penelitian menunjukkan bahwa da’i menggunakan berbagai strategi, seperti pendekatan personal, penggunaan bahasa yang mudah dipahami, serta mengaitkan materi dakwah dengan kehidupan sehari-hari ibu-ibu. Selain itu, da’i juga memanfaatkan media visual dan metode tanya jawab untuk meningkatkan interaksi antara pengajaran dan pemahaman jamaah. Penelitian ini diharapkan dapat memberikan wawasan tentang efektivitas metode dakwah yang diterapkan, serta kontribusi majelis taklim dalam memperkuat keimanan dan pengetahuan agama Islam di kalangan ibu-ibu di desa tersebut.
Implementasi Program 7 Kebiasaan Anak Indonesia Hebat Melalui Kegiatan Pembiasaan Pagi Untuk meningkatkan Karakter Disiplin pada Siswa SD Muhammadiyah 1 Kota Tegal Oktaviana, Ina
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3322

Abstract

Education has a fundamental role in shaping the character of students, not just the transfer of knowledge. Strong and positive character is an important foundation for individuals to face life's challenges and contribute constructively to society. One crucial character that needs to be instilled early on is discipline. Discipline is the key to success in various aspects of life, from academic achievement to the formation of a responsible and independent person.. Data collection techniques were carried out through in-depth interviews, participatory observations, and documentation studies, with informants consisting of students in grades IV–VI, teachers, and parents. The results showed that the application of these seven habits contributed positively to fostering student discipline, both in terms of time management, personal responsibility, and academic and social discipline. However, significant challenges have been found from the influence of the digital era, such as excessive use of gadgets and distractions from social media, which have the potential to weaken the effectiveness of discipline character building. Teacher support and active parental involvement are important factors in overcoming these obstacles. This study concludes that the 7 Habits of Great Indonesian Children are a relevant and strategic character-building instrument to answer the challenges of character education in the digital era, especially in building student discipline from an early age.
Marketing Politik Dedi Mulyadi Sebagai Gubernur Jawa Barat di Media Sosial Youtube Kusnandar, Alwi Rahman; Fadhil, Mohammad Kesya; Chomariah, Lailatul; Hakim, Lukman Rahman; Khalaida, Safa; Hafiz, Farhan Abdul; Harmonis, Harmonis
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3342

Abstract

This study explores the political marketing strategy of Dedi Mulyadi through YouTube as a platform to promote his candidacy for Governor of West Java. It uses a qualitative descriptive method by analyzing the content of Dedi Mulyadi's official YouTube channel and how he communicates values, identities, and political narratives to build emotional ties with viewers. The findings show that Dedi Mulyadi successfully utilizes YouTube to build a populist, close-to-the-people image, emphasizing Sundanese cultural values and direct public engagement.
Kegiatan Corporate Social Responsibility Oleh Humas PT. Aneka Dharma Persada Terhadap Organisasi Di Daerah Kecamatan Sedayu Qotni, Imam Darul; Syawal, Muh Rizky; Adjie, Juanvito Domenico; Haryanto, Pria
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3364

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang dilakukan oleh Humas PT Aneka Dharma Persada dalam pelaksanaan program Corporate Social Responsibility (CSR) terhadap organisasi masyarakat di Kecamatan Sedayu. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi yang digunakan meliputi penggunaan media sosial, edukasi langsung kepada penerima bantuan UMKM, serta forum tatap muka dengan masyarakat. Meski beberapa program CSR mendapat apresiasi, terdapat pula kritik dari organisasi masyarakat yang menilai adanya ketidakterbukaan dan keberpihakan dalam pelaksanaan program. Faktor yang memengaruhi munculnya konflik tersebut di antaranya adalah penyalahgunaan wewenang oleh oknum stakeholder dan ketidakpuasan masyarakat atas distribusi bantuan. Untuk mengatasi masalah tersebut, perusahaan melakukan investigasi internal dan klarifikasi terbuka melalui berbagai saluran komunikasi. Penelitian ini menekankan pentingnya komunikasi dua arah yang simetris guna menjaga citra dan hubungan baik antara perusahaan dan masyarakat.
Komposisi Vocal Konvensional “Rintihan Rindu” Apriliyanti, Nazva; Setiaji, Denden
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3385

Abstract

"Rintihan Rindu" is a conventional vocal composition that uses the human voice as its primary medium without musical instruments or lyrics. Using only one word, "haaa", this composition explores the expressive power of nonverbal vocals. To create a contemplative feel, emphasis is placed on the formation of four-voice harmony, ABA-shaped musical structure, A major tonality, and 6/4 meter. The creation is based on the composer's personal experience and reflection on the idea of simplicity, serenity, and the power of the human voice as an emotional instrument. This work demonstrates that the human voice can be a meaningful medium for conveying emotions without relying on text or musical instruments, and that the human voice can serve as an artistic alternative for the development of vocal compositions in an academic environment.
Komposisi Musik ‘’Batuk Dalam Hening” Nurhafitrah, Nanda Qory; Setiaji, Denden
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3414

Abstract

The process of creating a contemporary musical work "Komposisi Batuk dalam Hening" is discussed in this article. The main sound of the musical composition of this work is considered to be the sound of coughing, which has many values ​​of expression, symbolism, and social criticism. The sound of coughing, which is usually considered a physical symptom or disorder, is elevated into an artistic element that is able to convey emotional nuances, tension, and inner silence of humans through an experimental approach and vocal exploration techniques. This study uses a qualitative descriptive approach, which includes the phases of observation, sound recording, structural exploration, and artistic reflection. The results show that coughing can be a powerful and evocative means of expression if used in the right context and with careful musical arrangement. This work functions as a form of resistance to the limitations of conventional music while emphasizing the relationship between body, voice, and social consciousness in a world that is often too noisy to hear small things.
Komposisi Musik Bola Bekel dan Kerang A’rifah, Yulia Fatwa; Setiaji, Denden
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3415

Abstract

This study aims to investigate the possibility of using sounds produced from traditional Indonesian games, namely bola bekel and shells, as the main material in the creation of modern musical works. With an exploratory and experimental approach, this work combines elements of children's play and the richness of the coastal environment as part of the acoustics and story. The creation process includes sound experiments through reflections, tapping, and friction on these objects with various media, while processing the symbolic and cultural values contained. The end result is music that not only provides a special listening experience, but also serves as a means of preserving regional culture and educating artists. It is hoped that this work will inspire the emergence of new forms of composition that focus on exploring everyday objects and traditional values.
Analisis Proses Festival Nampaling Di Desa Cikalong Kecamatan Sidamulih Kabupaten Pangandaran Khoerunnisa, Dinda
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3421

Abstract

The Nampaling Festival is one of the traditions in Cikalong Village carried out by farmers when the harvest season arrives. The Nampaling procession is carried out once a year in September. The Nampaling Festival is one of the traditions as a symbol that describes a community with a livelihood as farmers who are able to process all kinds of natural products to be used as a tradition and culture as a tourist village attraction. The author took this discussion using a qualitative research method with a case study approach through audio-visuals that are widely displayed by journalists on one of the social media. The Nampaling Festival has a different attraction to be studied so that the results can be useful to help efforts to trace the writing in preserving this culture
Pengaruh Media Sosial Terhadap Fenomena Gaya Berpakaian Mahasiswa : Studi Kasus Gaya Berpakaian Di Era Digital Cibro, Arif Fadilla; Silalahi, Putri Mas Intan
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 1 (2025): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i1.3422

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap gaya berpakaian mahasiswa di lingkungan kampus Universitas Katolik St. Thomas Medan. Adapun metode yang digunakan yaitu kualitatif deskriptif dengan penerapan pengumpulan data melalui wawancara dan observasi. Berdasrkan hasil penelitian diketahui mahasiswa memiliki alasan dan model yang disukai dalam berpakaian dipengaruhi oleh penggunaan media sosial seperti Tiktok, Instagram, dan Youtube. Selanjutnya adanya alasan mahasiswa dalam mengikuti tren berpakaian berdasarkan media sosial yang sering mereka gunakan yaitu (1) ingin terlihat menarik, keren, atau cantik sebanyak 8 mahasiswa (20%) ; (2) ingin disebut sebagai pengikut zaman sebanyak 10 mahasiswa (25%) ; (3) ingin menjadi pusat perhatian sebanyak 20 mahasiswa (50%); (4) tidak ingin disebut sebagai kuno atau ketinggalan zaman sebanyak 2 mahasiswa (2%). Selanjutnya jenis pakaian yang digunakan berdasarkan pengaruh media sosial yaitu (1) model minimalis; (2) Crop Top; (3) Baggy Jeans.

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