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Dwi Yuli Rakhmawati
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INDONESIA
Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 11 No 1 (2023)" : 6 Documents clear
ANALISIS STRATEGI PEMASARAN DIGITAL DALAM UPAYA PENINGKATAN OMSET PENJUALAN Hesti Suryaning Tyasari; Finisica Dwijayati Patrikha
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.324 KB) | DOI: 10.26740/jptn.v11n1.p9-17

Abstract

Geprek Bensu is a franchise business that offers contemporary food in the form of processed chicken with a variety of contemporary chili toppings owned by one of the Indonesian presenters, namely Ruben Onsu. Geprek Bensu began to be known to the wider community starting in early 2017, this did not escape the marketing strategy used by the owner by using digital promotion. With a strong branding, the brand can be recognized by the public very quickly. The purpose of this study is to analyze the digital marketing strategy used by Geprek Bensu in the city of Surabaya in an effort to increase sales turnover of Geprek Bensu. The method used in this study is a descriptive method with a sample of managers and employees from geprek bensu in the Surabaya city area. The sampling technique used observation and interview methods which were sent online. From the results of the study, it can be concluded that geprek bensu did a promotion on the digital ojol platform which was quite successful because of the large discounts that made spicy lovers consumers more interested in taking their orders home.
UPAYA PENINGKATAN KOMITMEN PROFESI DOSEN (STUDI EMPIRIS MENGGUNAKAN SQUENTIAL EXPLANATORY DI FKIP UNIVERSITAS PAMULANG) Saiful Anwar; Lodya Sesriyani; Rusmaini Rusmaini
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.163 KB) | DOI: 10.26740/jptn.v11n1.p1-8

Abstract

The main problem in this study is that the commitment of lecturers to the profession still varies as can be seen from the fact that most of the lecturers still have the functional position of expert assistant. The purpose of this research is to see what variables have an influence on commitment to the teaching profession. The research method used is sequential explantory and optimizes quantitative descriptive findings using the SITOREM concept. based on research results obtained research results 1) there is an influence of the quality of work life on lecturer professional commitment; 2) there is an effect of self-efficacy on lecturer professional commitment, 3) Based on the results of SITOREM, it was found that of the five indicators of the quality of work life, there are three indicators that need to be improved, namely (job design, work balance, health, stress & safety) and indicators Self-efficacy that must be improved is (performance exposure, self-instructed performance, attribution and relaxation biofeedback) to increase the commitment of the teaching profession
PENGARUH BRAND AMBASSADOR IKATAN CINTA TERHADAP KECERDASAN SPASIAL DALAM MEMBUAT KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE OLEH REMAJA DI JAWA TIMUR Inggrit Aulia Wati Hasanah; Arrum Wizarotul Maliyah; Naufal Alif Kusuma Wardhana; Adrian Maulana Dahlan; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.771 KB) | DOI: 10.26740/jptn.v11n1.p29-35

Abstract

This study aims to determine the effect of the brand ambassador of the Ikatan Cinta Association in East Java on the Shopee marketplace with spatial intelligence variables in purchasing decisions, psychological factors, and Ikatan Cinta player interactions. Sampling in this study used a sampling method using google form. The number of samples used using the Kerlinger and Lee approach as many as 30 respondents. Data analysis used multiple linear analysis with SPSS version 20. The results of this study indicate that the brand ambassador of the Ikatan Cinta consisting of spatial intelligence variables in making purchasing decisions, psychological factors, and regression of Ikatan Cinta, has a negative effect on purchasing decisions in the Shopee marketplace.
Indonesia Maulana Rifky Stansyah; Rahma Choirunnisa; Muhammad Tegar; Saint Seiya Ardhana Putri
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.122 KB) | DOI: 10.26740/jptn.v11n1.p43-49

Abstract

The purpose of this research is to analyze and discuss the influence of consumer buying interest on the purchase of food and beverages through the Go Food application. This research is a causal research, that kind of research that is analyzed quantitatively. This research uses two data, namely primary data obtained from the results of questionnaire answers as many as 30 respondents and secondary data obtained from literature books, journals, scientific articles, and news articles related to the topic of discussion. The analysis technique used in this research is simple linear regression with the help of SPSS 23 software. The results show that there is a positive and significant influence on consumer buying interest in food and beverage purchasing decisions in the Go Food application.
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SECARA ONLINE PADA MASA PANDEMI COVID-19 DI LINGKUNGAN MAHASISWI UNIVERSITAS NEGERI SURABAYA Thoriq Septian Firjatullah; Ludvia Valentina Nor Febrianti; Savega Novialdi Pratama Putri; Dwi Heny Mutiara Laurina Wainggai; Fadhil Sahar Aqmar Nurcahyo
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.396 KB) | DOI: 10.26740/jptn.v11n1.p36-42

Abstract

Indonesia is one of the countries affected by the Covid-19 pandemic. So that it has an impact on the community and students cannot meet directly on campus or in public places. Busyness as a student causes serious problems on facial skin, one of which is making the face dull and prone to breakouts. This is what encourages many students to do facial treatments using skincare. Facial care using skincare that is safe, reliable and affordable by students because it is affected by the pandemic which requires people to reduce activities outside the home, so many of them buy skincare online. This study aims to determine the effect of price on online skincare purchasing decisions during the pandemic. The object of this research is female students at the State University of Surabaya. The variables used are the influence of price and online skincare purchasing decisions. This study aims to analyze the effect of price on online skincare purchasing decisions during the COVID-19 pandemic in the female students of the State University of Surabaya.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI OJEK ONLINE (STUDI PADA KONSUMEN GOJEK DI TASIKMALAYA) Eline Nuha Nurrohmah Gika; Rani Dhever Hani; Daffina Amalia Az Zahra; Auliya Nur Kholishah; Syti Sarah Maesaroh
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 1 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.633 KB) | DOI: 10.26740/jptn.v11n1.p18-28

Abstract

In the times that are increasingly moving forward, there are many inventions, tools, and facilities that can be implemented by a company in marketing or attracting consumer interest. In this case, humans are required to always keep up with the changing conditions that continue to develop so that there is a change in consumer behavior to become completely digital, one of which is using online transportation and inter-culinary services. Service quality and price are two things that significantly affect customer satisfaction so that the company can attract customers to use the services that have been provided. The aim of the study was to identify the effect of service quality and price on customer satisfaction with GOJEK online motorcycle taxi transportation services. This research method uses a quantitative approach with descriptive analysis. The sampling technique used a nonprobability sampling technique with an accidental sampling approach with 34 respondents using a Likert scale. Research respondents are Gojek application users who live in Tasikmalaya. This research instrument has met the criteria of validity and reliability. Data processing uses SPSS software version 26 and uses multiple linear regression for data analysis. This study uses the Multiple Linear Regression Analysis method. Based on the research results, it is known that the service quality variable (X1) has a partially significant effect on the dependent variable, namely customer satisfaction (Y). The price variable (X2) has a partially significant effect on the dependent variable, namely customer satisfaction (Y) and the price variable (X2) has a more dominant influence.Keywords: price; service quality; customer satisfaction.

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