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KELOLA: Jurnal Ilmiah Manajemen
Published by Universitas Prof. Dr. Moestopo
ISSN : 20893698     EISSN : 27769941     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
KELOLA Journal invites articles in the following scopes but not limited to: Functional areas of management: Finance, Marketing, Operation, and Human Resource Management Entrepreneurship Business ethics Sustainability Knowledge Management and Learning Organization
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 7, No 2 (2021)" : 5 Documents clear
TRANSFORMASI PERAN STRATEGI PEMASARAN DALAM MEWUJUDKAN MINAT BELI Jubery Marwan
KELOLA: Jurnal Ilmiah Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.505 KB) | DOI: 10.32509/kelola.v7i2.1933

Abstract

The transformation of marketing role strategy through social media is very decisive. This technology raises the views and mindset of society radically, whereas the society is very dependent on the technology used. On the other way, producers have their own views on the involvement of social media in influencing people's purchase intentionin possible ways. Through the role of public figures or celebrities, promotion through social media can increase consumer purchase intention. This study aims to analyze the transformation of the role of marketing strategy in realizing consumer purchase intention. The sampling method used quantitative methods with a sample of 98 culinary tourism doer. Where the entire population is used as a sample.  The results of the analysis show there is an influence of marketing strategy on purchase intentionthrough celebrity endorsement variable.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEPERCAYAAN DAN BAURAN PEMASARAN WEB TERHADAP LOYALITAS Rahayu Rahayu
KELOLA: Jurnal Ilmiah Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.642 KB) | DOI: 10.32509/kelola.v7i2.2786

Abstract

The DKI Government is trying to increase the number of visitors to the Thousand Islands tourist by increasing various facilities and infrastructure through online and of line services.To get to know about the performance of Wisata kepulauan seribu pulau Untung Jawa the hypotheses that need to be answer are (1) the influence of service quality toward loyalty (2) the influence of brand image toward loyalty (3) the influence of trust toward loyalty and (4) the influence of web marketing mix toward loyalty. The study design used is a combination of verificative statistic and descriptive statistic, while research method used is survey approach, data are collected questionnaire with a total  of  150 respondents Untung Jawa tourists. Sampling technique is done by purpose sampling . The method of analysis uses descriptive statistic average, and SEM method by using software Lisrel . The result show on the descriptive analysis toward the variable used is positive and some are negative. The SEM result analysis toward the hypothesis test based on imphirical data of 4 hypotheses proven are service quality is proven to be significantly influence loyalty , brand image is proven to be significantly influence loyalty and trust is proven to be significantly influence loyalty , and web  marketing mix is proven to be significantly influence loyalty .
EFEKTIVITAS KERJA WORK FROM HOME (WFH) TENAGA AHLI DPR RI DI MASA PANDEMIK COVID-19 Zahera Mega Utama
KELOLA: Jurnal Ilmiah Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.559 KB) | DOI: 10.32509/kelola.v7i2.2787

Abstract

This study aims to determine the effect of work planning and supervision on the effectiveness of work from home (WFH) experts in the DPR RI. The hypotheses tested are (1) There is a significant influence between Work Planning and Effectiveness; (2) There is a significant influence between Supervision and Effectiveness; and (3) There is a significant influence between Work Planning and Effectiveness together with Effectiveness. This research was conducted using a survey method with an associative descriptive approach. The sample was taken using the simple random sampling technique, while the research data collection instrument for the variable work planning and effectiveness and effectiveness was using a questionnaire. The results of the study concluded that first there is a positive and significant relationship between Work Planning and Effectiveness with a Pearson Product Moment correlation number of 0.867 or 75.1% X1 affects Y which is shown in the regression equation Ŷ = 2.351 + 1.022X1. Second, there is a positive and significant relationship between Supervision and Effectiveness with the Pearson Product Moment correlation number of 0.719 or 51.7% X2 has an effect on Y, which is shown in the regression equation Ŷ = 3,100 + 0.866 X2. Third, there is a positive and significant relationship between Work Planning and Supervision together with Effectiveness with a Pearson Product Moment correlation number of 0.874, which is shown in the regression equation Ŷ = 3,732+ 0.874 X1 + 0.205 X2, the Coefficient of Determination 0.764 indicates that Work Planning and Supervision contributed 76.4% to the Work From Home (WFH) Effectiveness of the DPR RI Experts. 
PENINGKATAN KUALITAS KEPUASAN PELANGGAN MELALUI STRATEGI PROMOSI DAN KUALITAS PELAYANAN DI PT. LMI Bambang Fajarisman
KELOLA: Jurnal Ilmiah Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.181 KB) | DOI: 10.32509/kelola.v7i2.2784

Abstract

This study aims to find the dominant factors that influence the level of customer satisfaction at PT. LMI. The level of customer satisfaction is an absolute goal that must be achieved by every business organization. Customer satisfaction is the main trigger in moving business organizations by optimizing sales and business process mechanisms. Customers who get satisfaction of goods or services from a company will have an impact on repurchase intention. If the factors that influence customer satisfaction can be identified, the level of customer satisfaction can be measured, assessed, and planned for business activities. This research uses quantitative methods. The population used is 360 respondents who are active members of PT. LMI. The number of samples used and can represent the population is as many as 186 respondents. Sampling using random sampling technique. The data analysis method uses regression analysis and the results of this study state as follows, 1) the promotion strategy has a positive effect on customer satisfaction by 30.6%. 2) service quality has a positive effect on customer satisfaction by 59.3%. 3) simultaneously the promotion strategy and service quality have a significant effect of 70.6% on customer satisfaction.
STRATEGI PEMETAAN KUALITAS SDM DALAM MENUNJANG DESTINASI WISATA DI PULAU TIDUNG, KEPULAUAN SERIBU DI ERA DIGITAL Franky Franky
KELOLA: Jurnal Ilmiah Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.873 KB) | DOI: 10.32509/kelola.v7i2.2785

Abstract

This study aims to provide direction or guidance for a strategy of mapping the quality of human resources to develop the tourist destinations of the Tidung island in the Thousand Islands. Human resources have a central role and responsibility in developing each line of business, including in the tourism sector. The tourism sector demands the fulfillment of the quality of human resources with scientific competence, strategies and skills. This study uses a qualitative method with secondary data sources. Data analysis using descriptive analysis method or library research on several studies. Sources of data were collected through literature studies, statistical reports, discussions, and researcher elaborations. The results of this study are strategies to improve the quality of human resources, which are divided into two elements, namely governance and professional elements. In the governance element, programs are carried out to improve the quality of human resources through the possession of adequate competencies and networking. Whereas the professional element consisting of business owners and staff, tourism management, inclusive management, and certification as well. An English language and using technology skills as added value are developed. If human resources on the island of Tidung are equipped with the above study, then the development of tourist destinations on the island of Tidung, Thousand Islands can be realized optimally.

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