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Digital Economy and Digital Transformation Review
Published by Scientia Integritas Utama
ISSN : 29872839     EISSN : 29872863     DOI : 10.56282/deditr.v1i2.320
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Mathematics
This special issue invites papers that investigate how technological innovation and digital transformation contribute to business practices and performances across different industries, countries and regions, and how consumers respond to, involve and interact with such changes. We welcome all types of papers (e.g., conceptual, quantitative and qualitative) that offer new theoretical insights into managing and sustaining technological development, innovation and digital transformation in the post-pandemic era, particularly in the tourism sector.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 13 Documents
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ECONOMIC EMPOWERMENT OF FISHERMEN'S MICRO, SMALL AND MEDIUM ENTERPRISES IN INDONESIA THROUGH E-COMMERCE BASED SALES OF MARINE PRODUCTS Elvrida Sinaga
Digital Economy and Digital Transformation Review Vol. 1 No. 1 (2022): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.417 KB) | DOI: 10.56282/deditr.v1i1.202

Abstract

Maraknya transaksi melalui e-commerce, memadainya produksi perikanan dan telah banyaknya tempat pelelangan ikan (TPI) yang tersebar di banyak wilayah Indonesia, dan belajar dari terjadinya pandemic yang telah menyebabkan pendapatan Usaha Mikro Kecil dan Menegah (UMKM)nelayan merosot tajam, menjadi tantangan tersendiri yang segera harus ditangani oleh pemerintah dalam meningkatkan perekonomian UMKM, terutama UMKM Nelayan. Berdasarkan studi kualitatif, dihasilkan 2 (dua) kesimpulan. Pertama, pemasaran hasil laut di Indonesia masih cenderung melibatkan lapisan pedagang perantara yang menyebabkan kesejahteraan UMKM nelayan dirugikan padahal harga-harga kebutuhan pokok yang ditanggung nelayan cenderung meningkat. Kedua, pemasaran berbasis e-commerce untuk penjualan ikan laut di Indonesia perlu dilakukan melalui dukungan penuh pemerintah dengan modal dasar banyaknya coldstorage yang didirkan saat ini. Keutamaannya terletak pada basis data onlinenya yang langsung dapat diakses oleh penjual dan pembeli. Diperlukan sinergi pemerintah dan investor dalam membangun platform jual beli ikan, sehingga harga ikan dapat kompetitif dan transparan, sehingga perekonomian UMKM nelayan dapat meningkat.
WEB PRESENCE DALAM PERTANIAN Muh Bukhari
Digital Economy and Digital Transformation Review Vol. 1 No. 1 (2022): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.485 KB) | DOI: 10.56282/deditr.v1i1.233

Abstract

Sebagai negara agraris, wilayah Indonesia yang merupakan wilayah kepulauan harus dapat memaksimalkan teknologi dalam meningkatkan tingkat kesejahteraan para petani. Tentunya, kesenjangan digital pada petani membuat petani sangat rentan terhadap garis kemiskinan. Diperlukan fungsi web presence dalam meningkatkan tingkat kesejahteraan petani melalui peningkatan kinerja SEO, mengingat model B2C dan B2B sangat baik dalam pemasaran hasil pertanian. Dengan model tersebut, fungsi SEO akan menempatkan website pemerintah yang mengurus bidang pertanian agar selalu muncul pada urutan pertama mesin pencari dengan mempergunakan kata kunci tertentu.
SEGMENTASI IKLAN BALIHO DI ERA DIGITALISASI: STUDI KASUS PADA IKLAN KESEHATAN DI KOTA TANGERANG Rois Syarif Qoidhul Haq
Digital Economy and Digital Transformation Review Vol. 1 No. 1 (2022): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.882 KB) | DOI: 10.56282/deditr.v1i1.288

Abstract

Era digital saat ini mengharuskan setiap bisnis agar bekerja efisien, terutama di bisnis klinik kesehatan yang sangat memiliki persaingan ketat. Meskipun era digital telah berkembang pesat, namun iklan berupa baliho masih diperlukan dalam bisnis klinik kesehatan saat ini agar dapat bersaing secara efisien. Hasil studi menunjukkan persaingan klinik kesehatan harus melakukan analisis segmentasi pasar berupa Ukuran Kota, Kepadatan, Iklim, Pekerjaan, Pendidikan, Siklus hidup keluarga, Gaya Hidup, Kepribadian, Manfaat, Status Penggunaan, dan Status Loyalitas.
ANALISIS STRATEGI BISNIS DI ERA DIGITALISASI: SUATU STUDI KASUS PT. POS INDONESIA Ryan Saputra Alam
Digital Economy and Digital Transformation Review Vol. 1 No. 1 (2022): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.9 KB) | DOI: 10.56282/deditr.v1i1.289

Abstract

Kantorpos merupakan tempat strategis untuk transaksi penjualan dan atau distribusi barang dan jasa. Inovasi terus dilakukan oleh PT. Pos Indonesia, yang sejak berdirinya pada tahun 1965 telah mengalami beberpa kesulitan dan persaingan bisnis, seperti kinerja keuangan yang pernah terus merugi dan perusahaan yang sangat bergantung dengan proyek pemerintah, seperti program bantuan social, dan aksi demo serikat karyawan yang pernah dilakukan karena penundaan pembayaran gaji kepada pegawainya. Disimpulkan bahwa prospek PT. Pos Indonesia sangat bagus dan bahkan bisa menjadi juara di kelasnya. Disarankan agar menambah investasi pada teknologi informasi yang terkini sehingga pelayanan prima kepada pelanggan dapat dilakukan lebih cepat dan berkesan, karena menggunakan jaringan yang handal.
IMPLEMENTASI PANCASILA DALAM KEBIJAKAN EKONOMI Haidar Fatih
Digital Economy and Digital Transformation Review Vol. 1 No. 1 (2022): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.523 KB) | DOI: 10.56282/deditr.v1i1.290

Abstract

Era globalisasi yang begitu cepat menjangkiti negara-negara di seluruh dunia, termasuk Indonesia, merupakan tantangan tersendiri dalam mengimplementasikan Pancasila dalam kebijakan ekonomi negara. Disimpulkan bahwa penerapan sistem ekonomi Pancasila yang menekankan pada harmoni dalam mekanisme harga dan sosial, bukan pada mekanisme pasar yang bersasaran ekonomi kerakyatan agar rakyat bebas dari kemiskinan, keterbelakangan, penjajahan/ketergantungan, rasa was-was, dan rasa ketidakadilan dalam kegiatan ekonomi yang menyangkut hajat hidup orang banyak, merupakan jalan terbaik dalam kebijakan ekonomi Indonesia. Ekonomi menurut Pancasila berdasarkan asas kebersamaan, kekeluargaan artinya walaupun terjadi persaingan namun tetap dalam tujuan bersama sehingga tidak terjadi persaingan bebas yang saling mematikan
TACKLING THE NON-COMPLIANCE OF TAXPAYERS ON DIGITAL ECONOMY IN INDONESIA: A RATIONAL CHOICE LITERATURE: A Rational Choice Literature Leo B. Barus; Yudha Pramana
Digital Economy and Digital Transformation Review Vol. 1 No. 2 (2022): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.152 KB) | DOI: 10.56282/deditr.v1i2.320

Abstract

The increasingly widespread internet penetration shows that digital taxes can be one of the levers of state tax revenue. However, there are still potential challenges of tax non-compliance that must be considered by the Directorate General of Taxes (DGT) to handle them, which one is by using rational choice theory. It was concluded that in dealing with tax avoidance and tax evasion in the digital economy sector in Indonesia, the DGT needs to consider rational choice theory (by exploring contexts consisting of certainty, uncertainty, strategy, and group choice) in establishing and enforcing the law.
IMPLEMENTATION OF BALANCED SCORECARD AS A STRATEGIC MANAGEMENT TOOL IN FINANCIAL SERVICES COMPANIES HARIADI
Digital Economy and Digital Transformation Review Vol. 2 No. 1 (2023): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/deditr.v2i1.370

Abstract

The purpose of this study was to analyze the implementation of the Balanced Scorecard as a marketing strategy for service companies. The method used in this research is qualitative. The data generated is descriptive data in the form of written or spoken which can be observed within a certain range from a comprehensive perspective. This study uses a literature study with a content analysis approach. The data used is secondary data in the form of writing sourced from articles and books. The results of the study show the need for a balance of financial and non-financial aspects which include: (a) a financial perspective. A good financial aspect then this indicates the good health of the company's performance, thus creating a positive perception for consumers. (b) Customer Perspective. Service companies need marketing strategies that are in accordance with the target market or market segments. The marketing strategy that can be used is a digital marketing strategy. Digital marketing strategies enable service companies to reach a wider market segment. (c) Internal Business Process Perspective. Service companies need to provide value propositions that are able to attract and retain customers in the desired market segment and satisfy shareholders. Internal business processes can be carried out through innovation processes, operational processes and after-sales services. (d) Learning and Growth Perspective. Service companies need to provide the infrastructure for achieving a financial perspective, a customer perspective, and a process perspective to generate long-term growth and improvement. It is important for a company when investing not only in equipment to produce products or services, but also investing in infrastructure, namely: human resources, systems and procedures.
THE EFFECT OF PROVIDER EXCELLENT ON PROVIDER CONSUMER SATISFACTION OF PT. PELABUHAN INDONESIA (PERSERO) CONTAINER TERMINAL DEPARTMENT MAKASSAR Tamara Aulia; Abd Rahman Kadir; M Sobarsyah
Digital Economy and Digital Transformation Review Vol. 2 No. 1 (2023): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/deditr.v2i1.410

Abstract

This studies goals to determine and examine how a lot affect the fine of carrier to the level of pride felt through customers who use the services of PT. Pelabuhan Indonesia IV (Persero) Branches Of Makassar box. The version used in this research are the technique of observation, interviews, questionnaires, and literature look at the use of a Linkert scale and method of determination of the pattern used turned into 93 samples. The technique of evaluation were used more than one linear regression techniques. The results showed that the fine of carrier which includes Realibility (X1), Responsiveness (X2), warranty (X3), Emphaty (X4), and Tangible (X5) collectively have a fine affect. Wherein the regression equation Y = 2,621 + 0,105 X1 + 0,182 X2 + 0,145 X3 +0,110 X4 + 0,373 X5 . In addition, the F test located that service fine has a large effect on customer pride with a importance level of 0.000 or 0%. but, primarily based on partial test (t), all variables have a large effect on customer pride with a large level for Realibility of 0,042 or 4.2%; warranty of 0,003 or 0,3%; Tangible of 0,000 or 0%; Emphaty 0,040 or 4.0% and Responsiveness of 0,017 or 1.7%.
ANALYSIS OF INTERNAL EXTERNAL FACTORS IN BUSINESS DEVELOPMENT STRATEGY AT CV. FERYAL MEDIKA Wahida Nur Fitriani; Abd. Rahman Kadir
Digital Economy and Digital Transformation Review Vol. 2 No. 1 (2023): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/deditr.v2i1.415

Abstract

The research aims to determine both internal and external environmental factors that affect the company's business by CV. Medicaid in its corporate growth. This study uses qualitative research. Triangulation of three methods—direct observation, semi-structured interviews, and documents—is the method used to collect data. Primary data and secondary data are two types of data sources. EFE Matrix (External Factor Evaluation), IFE Matrix (Internal Factor Assessment), and SWOT Analysis Matrix on CV. Feryal Medika was used to process data descriptively. This study shows that CV. Feryal Medika is influenced by four strengths, four weaknesses, two opportunities and three threats.
Motivation, Commitments and Cultural Learning Environment of Learning Achievement TOEFL Preparation Course Participants in Central University Language Hasanuddin Ghofar Ilmi Kristianto; Muhammad Ali; Andi Aswan
Digital Economy and Digital Transformation Review Vol. 2 No. 1 (2023): Digital Economy and Digital Transformation Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/deditr.v2i1.451

Abstract

one of the benchmarks for pupil competence can be measured via their studying achievement, that is additionally a prerequisite for a person who desires to work in an company. gaining knowledge of performance finished by way of someone within the teaching and mastering method can have an impact on getting to know effects which can be in accordance with their performance. what is the relationship between motivation, dedication, learning surroundings way of life on overall performance? There are nevertheless few researchers who discover this question. This study aims to determine the effect of motivation, commitment, and learning environment culture on learning achievement (increase in English scores/TOEFL scores) of English course participants at the Language Center of Unhas. This research was conducted at the Hasanuddin University Language Center. The population involved 150 English language course participants (TOEFL Preparation). The number of samples in this study were 100 people from TOEFL Preparation course participants, the number of samples was obtained from the results of the Slovin formula. The sampling technique used is random sampling. Sources of data collection were English language course participants at the Unhas. Data collection techniques consist of subject analysis, observation, questionnaires and literature studies. The analysis technique used is multiple regression analysis. The results showed that all hypotheses were accepted. Based on the test that the variables of motivation, commitment and culture of the learning environment have a positive and significant effect on learning achievement from both partial and simultaneous.

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