Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[PENGARUH SELF CONCEPT DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE DI E-COMMERCE ]]>
<![CDATA[Nurfatimah, Mila]]>;
<![CDATA[Suherti, Heti]]>;
<![CDATA[Kurniawan]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v1i4.486
<![CDATA[This study aims to investigate the extent to which self-concept and self-control influence online shopping consumptive behavior in e-commerce among students of the Faculty of Education at Universitas Siliwangi, Class of 2019, both partially and simultaneously. The research employs a quantitative survey method with an explanatory survey design. The population comprises all students of the Faculty of Education at Universitas Siliwangi, Class of 2019. The sampling technique used is nonprobability purposive sampling, involving 292 student participants. Data collection is conducted through questionnaires, and the data is analyzed using multiple linear regression analysis. The research findings indicate that: 1) Self-concept significantly influences online shopping consumptive behavior with a significance value of 0.000. 2) Self-control significantly influences online shopping consumptive behavior with a significance value of 0.000. 3) Both self-concept and self-control significantly influence online shopping consumptive behavior with a significance value of 0.000.]]>
<![CDATA[PENGARUH DISIPLIN KERJA TERHADAP KINERJA GURU DI SMP NEGERI 4 SUNGGUMINASA ]]>
<![CDATA[Husnah, Asmaul]]>;
<![CDATA[Tawe, Amiruddin]]>;
<![CDATA[Kurniawan, Agung Widhi]]>;
<![CDATA[Akbar, Abdi]]>;
<![CDATA[Haeruddin, M. Ikhwan Maulana]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.490
<![CDATA[The study aims to explore and analyze the relationship between work discipline and teacher performance at SMP Negeri 4 Sungguminasa. This research employs a quantitative correlation-based approach to investigate the impact of work discipline on teacher performance at SMP Negeri 4 Sungguminasa. The study involves a sample of 45 teachers, and data collection is conducted through questionnaires. The analysis methodology comprises validity and reliability tests, classical assumption tests, simple linear regression tests, and hypothesis testing (t-test). The findings demonstrate a significant and positive relationship between work discipline (X) and teacher performance (Y). The calculated regression coefficient for Work Discipline is 0.682 (positive), indicating a direct effect. This implies that a one-unit increase in work discipline corresponds to a 0.682-unit increase in teacher performance. In essence, higher work discipline among teachers at SMP Negeri 4 Sungguminasa leads to enhanced teacher performance, while lower work discipline is associated with decreased performance at the school.]]>
<![CDATA[ANALISIS LOKASI DAN KERAGAMAN FASILITAS DALAM MENINGKATKAN DAYA TARIK BERKUNJUNG WISATAWAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) PANTAI BATU HODA (BATU HODA BEACH) DI SAMOSIR ]]>
<![CDATA[Naibaho, Rizal]]>;
<![CDATA[Sihombing, Marlon]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.498
<![CDATA[The tourism sector is one of the largest contributors to regional income in Samosir district. Therefore, researchers conducted research at one of the most popular tourist attractions for tourists in Samosir district, namely Batu Hoda Beach. The purpose of this study was to analyze the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at the Batu Hoda Beach Samosir tourist attraction. This form of research is descriptive research with a qualitative approach. Researchers describe the results of the analysis of the two factors, namely location and diversity of facilities and the consequences that occur. Researchers emphasize research instruments on humans contained in the object of research which are used as informants in this study. This type of research is descriptive research with a qualitative approach. This research seeks to describe the results of the analysis with the consequences that occur. This is based on the consideration that researchers want to understand the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at micro, small and medium enterprises (MSMEs) at Batu Hoda Beach (Batu Hoda Beach) Samosir. The research results are summarized through 3 (three) stages of data collection techniques, namely interviews, observations, and literature studies. Furthermore, the data obtained in the field is then re-examined and described. From the results of data processing, the researcher summarizes the things that have been focused on to be presented and arranged systematically. Furthermore, researchers conducted a data verification stage by making conclusions based on the data obtained from the research results.]]>
<![CDATA[PENGARUH DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Aroma Bakery and Cake Shop Karya Jaya) ]]>
<![CDATA[Afif, Muhammad Hamdan]]>;
<![CDATA[Sriyanto, Dharmawan]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.507
<![CDATA[Consumer purchasing decisions encompass the selection of products from an array of choices and the evaluation of the actual outcomes of those choices. An effective method to sway these decisions involves product displays, which create attractive mental images of the products and improve the overall in-store experience. This study delves into the influence of product displays on purchasing choices at Aroma Bakery and Cake Shop Karya Jaya, adopting a quantitative approach with an associative perspective. A sample of 96 respondents was selected through Accidental Sampling, and data were gathered through questionnaires and secondary sources. The data analysis included assessments of validity and reliability, classical assumption tests, simple linear regression analysis, hypothesis testing, and the computation of the coefficient of determination. The results unveil a substantial and positive association between product displays and purchasing choices (t-count = 9.332 > t-table, Sig < 5%), with product displays accounting for 48% of the variations in purchasing decisions. This research underscores the pivotal role of product displays in shaping consumer preferences at Aroma Bakery and Cake Shop Karya Jaya, underscoring their capacity to enrich the shopping experience and steer consumer selections.]]>
<![CDATA[THE IMPACT OF PRICE AND PRODUCT QUALITY ON CUSTOMER LOYALTY (A Study on Customers of Tempeh Chips Rohani in Purwantoro Village, Blimbing District, Malang City) ]]>
<![CDATA[Faris, Maksum]]>;
<![CDATA[Nuringwahyu, Sri]]>;
<![CDATA[Hardati, Ratna Niken]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.781
<![CDATA[The main objective of this study was to analyze how the price and quality of products influence customer loyalty within the customer base of Rohani tempe chips in the local community of Purwantoro Village, located in the Blimbing District of Malang City. In order to achieve this goal, an explanatory research approach was chosen to delve into the intricate connections between these variables and understand how they interact with each other. Primary data was gathered for this research by distributing Likert scale questionnaires to individuals who regularly purchase Rohani tempe chips. The sample size for the study was determined using Malhotra's formula, resulting in a total of 100 respondents participating in the survey. The outcomes of the study indicated that both the price and quality of the product had a significant influence on customer loyalty, whether considered together or individually.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PASCA PANDEMIC COVID (Studi pada Konsumen di Sardo Swalayan Kota Malang) ]]>
<![CDATA[Arrum, Insyanin Qamilia]]>;
<![CDATA[Saroh, Siti]]>;
<![CDATA[Trianti, Khoiriyah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.782
<![CDATA[This study aims to assess the impact of service quality, price, and location on purchasing decisions following the Covid pandemic. It employs a quantitative, correlational approach, with data gathered through a Likert scale questionnaire. The sample consists of 100 students as customers of Sardo Swalayan in Malang City. Data analysis involves classical assumption testing and hypothesis testing. Consumer purchasing decisions are positively influenced by service quality, validating the first hypothesis. There is an essential and positive effect of price on purchasing decisions, thus the second hypothesis is accepted. Customers of Sardo Swalayan in Malang City consider location as a crucial factor in their purchasing decisions. The fourth hypothesis is accepted after partial and simultaneous testing, as service quality, price, and location are factors affecting consumer purchasing decisions at Sardo Swalayan in Malang City. This study is intended to serve as a reference for Sardo Swalayan in Malang City to maintain its service quality, as this can encourage consumers to make purchases and potentially become loyal customers, thus increasing the profitability of Sardo Swalayan in Malang City.]]>
