Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[ANALISIS RISIKO DAN PENGEMBALIAN DALAM INVESTASI SAHAM STUDI KASUS PADA SUB SEKTOR FOOD AND BEVERAGES DAN TABACCO MANUFACTURE PERIODE 2019-2022 ]]>
<![CDATA[Apriani, Ely]]>;
<![CDATA[Haeruddin, M. Ikhwan Maulana]]>;
<![CDATA[Rauf, Anwar]]>;
<![CDATA[Musa, Muhammad Ichwan]]>;
<![CDATA[Amin, Andi Mustika]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v2i1.487
<![CDATA[This study aims to classify the value of shares that have high or low risk and return in stock investment in each company using the Capital Asset Pricing Model (CAPM) method so that it is easier for investors to make the right investment decisions in the Food and Beverages and Tabacco Manufacture sub-sectors. 2019-2022. The population in this research is shares in the Food and Beverages sub-sector and Tabacco Manufacture for the 2019-2022 period using a purposive sampling technique. Data collection techniques using documentation and literature study. The data analysis used in this study is data processing in the Microsoft Excel 2016 application program to classify investment decisions using the Capital Asset Pricing (CAPM) method. The results of the study show that the analysis of stock diversification using the Capital Asset Pricing Model shows that the food and beverages sub-sector has 20 samples and the Tabacco Manufacture sub-sector has 3 consistent stock samples during the 2019-2022 period. After analyzing the data, the results obtained in the Food and Beverages Sub Sector have 20 companies, there are 17 stocks that are classified as linear between risk and return, namely: AISA, ALTO, CEKA, CLEO, DLTA, GOOD, HOKI, ICBP, INDF, MLBI, MYOR, PSDN, BREAD, SKBM, SKLT, STTP, and ULTJ. Meanwhile, in the Tabacco Manufacture sub-sector, which has 3 companies, there are 2 stocks that are classified as linear between risk and return, namely: GGRM and RMBA.]]>
<![CDATA[PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA PELANGGAN SHOPEE: (Studi pada Mahasiswa ITS Khatulistiwa) ]]>
<![CDATA[Elondri]]>;
<![CDATA[Desda, Mia Muchia]]>;
<![CDATA[Devi, Anita Sari]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v2i1.499
<![CDATA[This study aimed to explore the impact of shoppers' lifestyles and fashion involvement on impulse buying behavior among Shopee customers at ITS Khatulistiwa Pasaman Barat campus. The research involved 83 participants, all of whom were ITS Khatulistiwa students. The selection of participants followed a purposive sampling method, where specific criteria set by the researcher, including being Shopee users residing near the equator and having a history of making purchases, were used to identify suitable candidates. The findings of this study unveiled significant insights. Firstly, the Shopping Lifestyle variable exhibited a substantial positive influence on Impulse Buying among Shopee Customers, with a regression coefficient of 0.407 and a significance level of 0.000 (below 0.05). Secondly, the Fashion Involvement variable also displayed a noteworthy and statistically significant impact on Impulse Buying among Shopee customers, with a regression coefficient of 0.193 and a significance level of 0.000 (below 0.05). Notably, when both Shopping Lifestyle and Fashion Involvement were considered collectively, they collectively exerted a substantial positive and statistically significant influence on impulse buying behavior among Shopee customers, with a regression coefficient of 158.068 and a significance level of 0.000 (below 0.05), elucidating 79.8% of the observed variance. The remaining 20.2% was attributed to unexamined factors outside the scope of this study.]]>
<![CDATA[ANALISIS EFISIENSI BIAYA BAHAN BAKU, BIAYA TENAGA KERJA LANGSUNG DAN BIAYA OVERHEAD PABRIK TERHADAP RASIO PROFIT MARGIN PADA MIE AYAM BAKSO CAK NO SOLO ]]>
<![CDATA[Aisyah, Nia]]>;
<![CDATA[Handayani, Putri]]>;
<![CDATA[Astaivada, Tia]]>;
<![CDATA[Adiyanto, Mochammad Reza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v2i1.541
<![CDATA[This study aims to analyze the efficiency of raw material costs, direct labor costs and factory overhead costs on the profit margin ratio at Bakso Cak No Solo Chicken Noodle. By doing cost efficiency, it can increase maximum profit. The study used a qualitative approach and descriptive data analysis techniques. Analysis of production cost efficiency uses a comparison between actual production costs and budget production costs. In this study using data from observation, interviews and documentation. From this study obtained the results that the efficiency of production costs on raw materials at the meatball chicken noodle shop is inefficient with a percentage of 125%, this shows that there is a difference between the actual production costs of raw materials. Thus, causing the Cak No Solo Meatball Chicken Noodle shop to experience a loss of Rp. 500,000. After making the efficiency of raw material costs, it was found that the actual raw material costs decreased by IDR 505,000, because of this the production costs became efficient with a percentage of 99%. With the efficiency of production costs, the profit earned by business actors increased by 0.94%, namely IDR 505,000. The NPM result of 81.03% is also obtained, which means that business actors are more efficient in managing costs and generating maximum profits from sales. The higher the NPM value means that the finances in the business are healthier and better.]]>
<![CDATA[PENGARUH MARKETING PUBLIC RELATIONS TERHADAP LOYALITAS PELANGGAN APLIKASI PESAN ANTAR MAKANAN ONLINE ]]>
<![CDATA[Olivianita, Munaroh]]>;
<![CDATA[Anggraini, Rosita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v2i1.546
<![CDATA[This research aims to determine the influence and magnitude of the influence of ShopeeFood's marketing public relations on customer loyalty in the Kebayoran Baru community, South Jakarta. The main concept of this research is marketing public relations and loyalty. This research uses a quantitative approach with survey methods. The research population is the community in Kebayoran Baru, South Jakarta. The sampling technique is purposive sampling. Data collection was carried out by distributing questionnaires to 101 respondents. The collected questionnaires were calculated using the SPSS statistical test. The techniques used in this testing are validity, reliability, simple linear regression and hypothesis testing. The research results show that variable X (Marketing public relations) and variable Y (Customer loyalty) have a positive value or are very influential with a value of 72.6%.]]>
<![CDATA[PENGARUH LIVE STREAMING ENGAGEMENT TERHADAP CONTINOUS WATCHING INTENTION ]]>
<![CDATA[Leiwakabessy, Abraham]]>;
<![CDATA[Kurnia, Kurnia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v2i1.547
<![CDATA[The growth of YouTube as one of the live streaming platforms is also accompanied by the rise of the video game trend that utilizes this media as a means of broadcasting game content. Dyland PROS is one of the YouTubers known as a gaming content creator streamer in Indonesia. With 16.1 million subscribers, Dyland PROS channel holds a broadcasting grade of B+. This research employs a quantitative approach. In this study, the analysis is conducted using Partial Least Square (PLS) through the stages of measurement model testing, including validity testing with a minimum outer loading value standard of 0.70 and an AVE (Average Variance Extracted) value above 0.50 to be considered valid. Reliability testing is also performed by examining the Cronbach Alpha or Composite Reliability values, with a requirement of above 0.70 to be considered reliable. Based on the results of this research, it can be concluded that Live Streaming engagement has a proven positive influence on Continuous Watching Intention. To maintain a continuous viewing intention, Live Streaming content must be able to create engagement. Engagement in live streaming content can be achieved through: (1) Content and Form Aesthetics, Communication with Others, Emotional Reactions.]]>
