Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[Accounting Treatment of Happy Hour in Evaluating the Performance of the Food & Beverage Department at Hotel X ]]>
<![CDATA[Sari, Ni Kadek Desi]]>;
<![CDATA[Septiviari, Anak Agung Istri M.]]>;
<![CDATA[Wiryanata, I Gusti Ngurah Agung]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1014
<![CDATA[This study discusses the accounting treatment of the happy hour program in assessing the performance of the Food & Beverage Department at Hotel X. Happy hour is a marketing tactic that aims to increase beverage sales during off-peak hours by offering special promotions, such as buy 1 get 1 free. The research method uses a descriptive qualitative approach with data collection through interviews, observations, and documentation studies and utilizes secondary data sources and primary data. The results showed that the accounting treatment of happy hour program revenue is recorded in the other expense account in the Sales & Marketing department, in accordance with PSAK No. 72 of 2020 and USALI Schedule 7 - Sales & Marketing. Revenue is measured based on predetermined menu prices, as well as market and competitor survey analysis. Presentation is presented in the income statement, and disclosure of this program revenue is disclosed in the notes to the financial statements. The happy hour program has a positive operational impact on the performance of the Food & Beverage department in terms of cost efficiency, sales volume, and service quality.]]>
<![CDATA[Product and Price Analysis on Consumer Satisfaction of Halo Card Users at Telkomsel Company (Case Study of Halo Card Users in Makassar) ]]>
<![CDATA[Rifai, Didit Fachri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1016
<![CDATA[Indonesia's telecommunications industry faces intense competition, requiring operators to focus on customer satisfaction through strategic product and pricing decisions. The specific impact of these factors on PT. Telkomsel's Halo Card users in regional markets like Makassar remains underexplored, necessitating targeted research to understand consumer satisfaction drivers. This study aims to analyze the Product and Price variables on Consumer Satisfaction in using Halo Cards at PT. Telkomsel in Makassar, and provide input for the company while serving as reference material for future research. The analytical method used is descriptive statistical method with multiple regression analysis using SPSS software. This study applies multiple regression analysis to evaluate whether product and price factors significantly influence consumer satisfaction of HALO Card users at PT. Telkomsel Makassar. The sampling method used is Simple Random Sampling with a sample size of 100 respondents. Data is analyzed quantitatively using Multiple Linear Regression Analysis, R-Square, F-Test, and T-Test. The results of this study show that Product (X1) and Price (X2) variables partially and simultaneously have a positive influence on consumer decisions in purchasing duck-type Suzuki motorcycles at PT. Sinar Galesong Pratama in Makassar. This shows that the contribution of these two variables to consumer satisfaction is 75.0%, while the remaining 25.0% is influenced by other variables beyond the study.]]>
<![CDATA[The Influence of Twice Brand Ambassador and Korean Wave on Scarlett Product Purchase Decisions With Brand Image as a Mediating Variable ]]>
<![CDATA[Valepi, Dinda Ayu]]>;
<![CDATA[Rahmidani, Rose]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1018
<![CDATA[In recent years, the beauty industry has grown rapidly due to increasing public awareness of self-care and appearance. Demand for skincare and body care products has risen as consumers seek to boost their confidence. To meet these needs, companies must continue developing unique products to stay competitive. One strategy is using famous figures as brand ambassadors, as their popularity helps spread the brand’s message more widely. For example, Scarlett appointed TWICE, a South Korean girl group from JYP Entertainment, as its brand ambassador. However, this decision sparked controversy, with some consumers accusing Scarlett of skin color discrimination. This research examines the impact of TWICE as a Brand Ambassador and the Korean Wave on consumers’ purchasing decisions regarding Scarlett products, with Brand Image as a mediating variable. The study adopts a quantitative and associative research design. The target population consists of students at Padang State University familiar with both Scarlett products and TWICE. Using purposive sampling, 100 respondents were obtained. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The findings shed light that Brand Ambassador and Korean Wave significantly influence Brand Image; Brand Image significantly affects Purchasing Decisions; both Brand Ambassador and Korean Wave directly influence Purchasing Decisions; and both have indirect effects on Purchasing Decisions through Brand Image. These findings contribute to understanding celebrity endorsement and consumer behavior in global cultural trends. Practically, companies should carefully choose brand ambassadors and use cultural trends to boost the brand's image and drive sales.]]>
<![CDATA[Analysis of the Impact of Business Capital Assistance on MSME Income in Kabonena Subdistrict ]]>
<![CDATA[Fiska, Fiska]]>;
<![CDATA[Tope, Patta]]>;
<![CDATA[Taqwa, Edhi]]>;
<![CDATA[Jokolelono, Eko]]>;
<![CDATA[Jaya, Andi Herman]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1021
<![CDATA[This research aims to determine the amount of MSME income before and after receiving business capital assistance and to understand the impact of business capital assistance on MSME income in Kabonena Village. The type of research used is quantitative research with a descriptive approach. The sampling technique used is saturated sampling (census), with the sample in this study being 7 MSMEs in food and beverage businesses that are still active and have received BPUM (Productive Assistance for Micro Businesses) stage 1 capital assistance. The data source in this research is primary data. Data collection techniques include observation and interviews using questionnaires as tools. The data analysis tool used is income analysis. The research results show that there are changes in MSME income before and after receiving business capital assistance. The calculation results from income analysis show that the total net income of MSMEs during one month of production before receiving business capital assistance was Rp6,284,600. After receiving business capital assistance, the total net income increased to Rp16,377,800. The research results show that business capital assistance distributed by the government contributes to increasing the income of Micro, Small and Medium Enterprise actors.]]>
<![CDATA[Analysis of Internal Control of Accounts Receivable for Travel Agents at Four Seasons Resort at Jimbaran Bay ]]>
<![CDATA[Putri, Ni Putu Novie Amelia]]>;
<![CDATA[Mareni, Ni Ketut]]>;
<![CDATA[Arnawa, I Putu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1023
<![CDATA[Four Seasons Resort at Jimbaran Bay has experienced a significant increase in accounts receivable balance every year. Based on the table of sources of credit sales and the amount of accounts receivable balance for the period 2021 to 2023, it shows that the largest accounts receivable balance comes from travel agents, accompanied by a slow turnover rate of receivables. This indicates that the collection process of receivables has not been functioning well and poses a risk of uncollectible receivables which impacts the hotel’s operational cash flow. This research seeks to assess the internal controls related to travel agent receivables at the Four Seasons Resort Jimbaran Bay from 2021-2023 by the application of the COSO (Committee of Sponsoring Organizations of the Treadway Commission) framework. A qualitative data analysis method was employed, utilizing triangulation of primary and secondary data from interviews and observations to ensure credibility and validity. Findings shows that the internal control over receivables at the Four Seasons Resort at Jimbaran Bay is still not optimal in terms of the five existing components. The implementation of the risk assessment component for monitoring activities has not been optimally executed. Thus, improvement is needed to avoid the risk of uncollectible receivables. Meanwhile, the control environment component, control activities, information, and communication have been operating optimally as seen from the performance of employees which is in accordance with the operational standards set by the company.]]>
<![CDATA[Capacity Analysis of Combined PLTD and Battery-Based PLTS in Supporting 24-Hour Electricity ]]>
<![CDATA[Siregar, Willy Novananda]]>;
<![CDATA[Sasmoko, Sasmoko]]>;
<![CDATA[Widodo, Kandhi]]>;
<![CDATA[Rasman, Rasman]]>;
<![CDATA[Milasari, Mimin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1025
<![CDATA[Remote areas in Indonesia rely on diesel power plants with high costs, environmental impacts, and limited electricity access. Battery-based solar power offers a sustainable solution for 24-hour electricity while supporting digital economic growth. This study analyzes the combined capacity of PLTD and PLTS in providing continuous power in Sigapokna Village, Mentawai Islands. This study used comparative analysis methods, which compares conditions before and after PLTS operation. Results show that integration of 45 kW PLTD and 30 kWp PLTS increases customer operating hours from 7 hours to 10 hours per day, and planned PLTS expansion up to 170.8 kWp has potential to extend operating hours to 14 hours, even up to 24 hours with 319 kWp capacity. However, this capacity increase also impacts increased fuel oil consumption (BBM), demanding better energy efficiency strategies. These findings not only contribute to technical aspects of energy provision but also have significant implications for creative economy development and digital business in remote areas. Sustainable electricity access opens opportunities for Micro, Small, and Medium Enterprises (MSMEs) to utilize digital platforms, e-commerce, and digital financial services, while encouraging the birth of new digital-based energy business models (digital green business model) through Internet of Things (IoT) utilization, smart metering, and energy consumption data analysis. Thus, 24-hour electricity provision based on renewable energy not only improves community quality of life but also becomes a catalyst for digital economic transformation and social inclusion in Indonesia's 3T regions.]]>
<![CDATA[Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers ]]>
<![CDATA[Navaro, Muhammad Saddam]]>;
<![CDATA[Prasojo, Bayu Hari]]>;
<![CDATA[Pebrianggara, Alshaf]]>;
<![CDATA[Yulianto, Mochamad Rizal]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v4i1.1027
<![CDATA[The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.]]>
<![CDATA[Analysis of the Analytical Hierarchy Process Method to Prioritize the Development of Industrial Areas ]]>
<![CDATA[Martono, Ricky Virona]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1028
<![CDATA[The research analyzes the steps in prioritizing several alternative Industrial Estates among various provinces uses the Analytical Hierarchy Process (AHP), which provides an assessment in the form of criteria weights for each alternative according to existing criteria. The criteria used to prioritize the location of these Industrial Estates are based on Presidential Decree No. 26 of 2012 concerning the Blueprint for the Development of the National Logistics System, namely: Port Capacity, Provincial Minimum age, and Economic Growth Rate. In the beginning we give relative weight to each criterion in determining Industrial Areas based on information from the Investment Coordinating Board. This weighting is useful for creating a priority order for each criterion, and then continuing with calculating the Adjusted Matrix and Consistency Ratio. The same steps are applied by giving relative weights between the criteria for each alternative Industrial Area, which is the weighting is carried out according to a comparison of quantitative and qualitative data for each Industrial Area. The final step is to use the Original and Adjusted Matrix to multiply all the weights of the alternatives and their criteria. The calculation results indicate that the industrial estate in Central Sulawesi is the top priority for development, while the other alternative locations need to address existing deficiencies before being designated as major industrial estates. Based on the AHP analysis, Central Sulawesi is identified as the most favorable location for industrial estate development, while North Maluku and West Papua require further improvements to meet the criteria.]]>
<![CDATA[AI-Powered Chatbots: Revolutionizing Customer Service in the Digital Era ]]>
<![CDATA[Hibban, Mohammad Ibnu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1030
<![CDATA[Chatbots using artificial intelligence are transforming customer service in today's rapidly evolving digital environment. The way companies engage with their customers is undergoing a major transformation, thanks to these smart virtual assistants that offer immediate and tailored support around the clock. The capacity to promptly respond to consumer inquiries is one of the primary advantages of AI chatbots. By automating mundane duties, they enable human agents to concentrate on more intricate issues, thereby improving overall productivity and efficiency. Additionally, AI chatbots employ machine learning algorithms to perpetually enhance their responses by analyzing past interactions. This enables them to understand context, detect sentiment, and deliver more relevant and tailored assistance over time. As a result, customer satisfaction levels soar, leading to increased loyalty and retention rates. Another advantage of AI chatbots is their capability of managing multiple conversations concurrently, thereby guaranteeing that no consumer is left waiting for assistance. This scalability makes them ideal for businesses of all sizes, from startups to multinational corporations, seeking to optimize their customer service operations. Additionally, the omnichannel presence guarantees that consumers can obtain assistance through their favored channels, thereby improving accessibility and convenience. In summary, chatbots that are propelled by AI are transforming the way customer service is delivered in the digital age by offering scalable, personalized, and quick assistance. Businesses are on the brink of delivering unparalleled client experiences and gaining a competitive advantage in the market as they continue to adopt this technology.]]>
<![CDATA[Development of a Marketplace Building Store Using a Value Proposition Design Approach (Case Study: XYZ.COM) ]]>
<![CDATA[Widaryanto, Muhammad Septian]]>;
<![CDATA[Ghina, Astri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1033
<![CDATA[This research is designed with the aim of identifying the various problems that are commonly faced by users of the XYZ.com building materials marketplace and, at the same time, developing appropriate solutions by applying the Value Proposition Design approach in order to address those problems more effectively. The main challenges that XYZ.com is currently experiencing are related to user adoption as well as overall user satisfaction, which then become the primary focus and central concern of this research. In conducting the study, qualitative research methods were employed, with data collection carried out through in-depth interviews combined with observation activities to obtain richer insights. This research is also grounded in the pragmatism paradigm, which emphasizes practical considerations in problem-solving. The expected contribution of this research is not only to provide practical recommendations that can enhance XYZ.com’s services but also to add valuable insights to the existing literature on e-commerce platform development in Indonesia.]]>
