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e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol 11, No 1 (2023)" : 23 Documents clear
THE SERVICE QUALITY AND PRICE IMPACT ON CUSTOMER SATISFACTION AND LOYALTY ON PT. ADIRA FINANCE SIMPANG EMPAT Erdawati, Erdawati; Asraf, Asraf; Larasati, Widia
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.608 KB) | DOI: 10.31846/jae.v11i1.585

Abstract

ABSTRACTThe financial company's marketing program is aimed at maximizing customer satisfaction and loyalty. PT. Adira Finance Simpang Empat Branch is very aware of this, so various efforts have been made to build customer satisfaction and loyalty, including through improving service quality and competitive prices. This research was conducted to see the effect of service quality and price on customer satisfaction and loyalty. When this research was done, there were 6,207 existing customers and 98 of them were sampled through calculations using the Slovin formula. The results showed that service quality and price both partially and simultaneously had a significant effect on customer satisfaction and loyalty. Meanwhile the satisfaction variable also mediates the effect of service quality and price on loyalty. The implication of the results of this study is that in order to maintain and increase customer satisfaction and loyalty, PT. Adira Finance Simpang Empat can continue and improve its service quality and competitive pricing strategy.Keywords: Service Quality, Price, Customer Loyalty and Customer Satisfaction
COMPENSABLE FACTORS AND COMPARISON ANALYSIS OF UMP AND UMK IN TEACHER COMPENSATION SYSTEM IN JAWA BARAT Kartika, Lindawati; Rahmawati, Siti; Eriza, Dea Nur; Ramadhoni, Refindi Rizky; Cahyaningtyas, Erri Utami
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.003 KB) | DOI: 10.31846/jae.v11i1.541

Abstract

ABSTRACTEducation is an aspect that needs to be improved because quality human resources (HR) are born from quality education. Teachers have an important role in improving human resources, and teacher welfare also needs to be considered, one of which is by paying attention to the compensation system for teachers to match the regional minimum wage, compensable factors, and job qualifications. The purpose of this study was to evaluate compensation, especially teacher salaries, in West Java against the UMP and UMK, analyze the compensable factors of the teaching profession based on the Hay System, analyze the qualifications of teacher positions needed based on compensable factors, and compile recommendations for teacher job qualifications based on compensable factors and realization of the needs of the teaching profession in available job vacancies. This research is a quantitative descriptive study with a sample of 150 teachers from six schools in West Java, especially in the areas of Depok, Bandung, Bogor, Pangandaran, and Cirebon. The sources of data are secondary data in the form of surveys on teacher salaries in West Java and literature studies. The data analysis method used the descriptive analysis method and the hay system to determine compensable factors. The results show that the average salary of teachers in West Java is already above the regional minimum wage. There are ten compensable factors needed in determining the teacher compensation system in West Java, and education is the most important aspect with the highest weight. Several job qualifications are in accordance with the compensable factors needed in determining the teacher's compensation system, namely education, experience, communication, conceptual thinking, initiative, freedom of action, and physical effort. However, the compensable factors, complexity, decision-making, and impact are not included in the teacher's job qualifications so that these three factors can be taken into consideration to be used as job qualifications for teachers in the future.Keywords: compensable factors; compensation; Provincial Minimum Wage (UMP) and Minimum Wage of City and Districts (UMK); school
Upaya Peningkatan Perekonomian Masyarakat Melalui Budidaya Ikan Koi di Desa Kemloko Kecamatan Nglegok Kabupaten, Blitar Rusda, Moh Ulimta; Sari, Citra Mulya
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.632 KB) | DOI: 10.31846/jae.v11i1.584

Abstract

ABSTRACTPoverty is a social problem that is global in nature, and is a problem that is often faced by many people in Indonesia. To overcome this problem, the people in Kemloko Village, Nglegok District, Blitar are doing koi fish farming to improve their economy. This study aims to analyze the increase in the economy in Kemloko village and the factors that influence the income of koi fish farming entrepreneurs. This study uses a qualitative descriptive approach using primary data, the methods used are observation and interviews. The analysis technique used goes through three stages, namely sorting out important or main things and focusing on important things in the field, then presenting the data in order to better understand the case being researched. The conclusions from this study (1) Koi fish farming activities carried out by the Kelud Koi Koi Fish Cultivation group can improve the economic level of the Kemloko village community for the better. In addition, this activity can increase the productivity of the community. (2) Land area, seeds and feed are factors that influence the level of koi fish production in Kemloko village. (3) Capital and market competition are obstacles that are often faced by the Kemloko village community when carrying out koi fish farming activities.Keywords: Economic improvement, Community economy, Productivity, Poverty
WOMEN REPRESENTATION AND STOCK LIQUIDITY Zaitul, Zaitul; Sandra, Viola Refina; Ilona, Desi; Yunilma, Yunilma; Hamdi, Mukhlizul
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.895 KB) | DOI: 10.31846/jae.v11i1.526

Abstract

ABSTRACTThis study investigates the effect of women's representation in supervisory boards and stock market liquidity. Hence, this paper also determines the impact of women's representation in supervisory boards independent and women with a business education background in the supervisory board on stock market liquidity. Thus, four control variables are involved here: company size, company age, company leverage, and company profitability. Twenty-two publicly listed companies operated in Restaurant, hotel, and tourism sub-sector from the 2017-2018 period are used as research samples. The multivariate regression analysis is applied, and the secondary data is gathered from mutli-sources are analyzed using SPSS and Gretl. The finding shows a positive effect of women's representation in supervisory boards and stock market liquidity. In addition, women's representation in the supervisory board independent is positively related to stock market liquidity. Finally, the relationship between the women with business education backgrounds on the supervisory board and stock market liquidity is negatively documented. Hence, stock market liquidity is also positively related to firm size. Practical and theoretical inferences are discussed in the paper.Keywords: Women representation in the supervisory board, women representation in supervisory board independent, women with a business education background in the supervisory board, stock market liquidity 
CONSUMER BEHAVIOR CHANGES IN SHOPPING AFTER THE COVID-19 PANDEMI Eka Purna Yudha; Tasya Regita Prasetyo; Shafyra Nuruzzakiya M; Ulya Rahmah; Pitariani Halawa
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.955 KB) | DOI: 10.31846/jae.v11i1.507

Abstract

ABSTRAKPerkembangan bisnis ritel di Indonesia sudah mulai pesat di beberapa kota besar, termasuk diantaranya Kota Bogor. Berkembanganya ritel modern di kota bogor dipengaruhi oleh populasi penduduk, jumlah rumah tangga dan pendapatan perkapita. Laju pertumbuhan penduduk pada tahun 2018 mencapai 1,53% (BPS kota Bogor, 2018). Untuk mengetahui perubahan perilaku konsumen terhadap ritel tradisional dan modern di masa pandemi covid-19 dalam penelitian ini, digunakan metode analisis deskriptif. Dari hasil survey yang dilakukan kepada 45 responden di kota bogor, maka dapat disimpulkan bahwa terdapat perubahan perilaku belanja konsumen dalam berbelanja di pasar tradisional dan modern. Sebelum pandemi covid-19 terjadi, mayoritas responden memilih untuk berbelanja langsung, baik di tukang sayur, warung, maupun minimarket dan supermarket di sekitar rumah. proporsi belanja konsumen melalui e-commerce masih rendah. Namun setelah pandemi covid-19 melanda, tren berbelanja secara online mulai meningkat. Selain perubahan preferensi konsumen dalam berbelanja, terdapat juga perubahan frekuensi belanja konsumen. Dapat dilihat frekuensi berbelanja konsumen cenderung berkurang setelah adanya wabah covid-19. Factor-faktor penting yang mungkin memengaruhi hal tersebut adalah factor keamanan, dimana setelah adanya covid-19, masyarakat akan bersikap lebih waspada memilih untuk berbelanja tanpa adanya kontak langsung antara penjual dan pembeli agar resiko terpapar virus covid-19 dapat diminimalisir.Kata Kunci : Covid-19, Perilaku Konsumen, Kota Bogor ABSTRACTThe development of the retail business in Indonesia has begun rapidly in several big cities, including the city of Bogor. The development of modern retail in the city of Bogor is influenced by population, number of households and per capita income. The population growth rate in 2018 reached 1.53% (BPS city of Bogor, 2018). To find out changes in consumer behavior towards traditional and modern retail during the Covid-19 pandemi in this study, a descriptive analysis method was used. From the results of a survey conducted on 45 respondents in the city of Bogor, it can be concluded that there is a change in consumer spending behavior in shopping at traditional and modern markets. Before the Covid-19 pandemi occurred, the majority of respondents chose to shop directly, both at vegetable vendors, stalls, as well as minimarkets and supermarkets around the house. the proportion of consumer spending through e-commerce is still low. However, after the Covid-19 pandemi hit, the trend of online shopping began to increase. In addition to changes in consumer preferences in shopping, there are also changes in consumer spending frequency. It can be seen that the frequency of consumer shopping tends to decrease after the Covid-19 outbreak. Important factors that might influence this are the safety factor, where after the outbreak of Covid-19, people will be more vigilant in choosing to shop without direct contact between sellers and buyers so that the risk of exposure to the Covid-19 virus can be minimized. Keywords: Covid-19, Consumer Behavior, Bogor City
STUDY OF IMPLEMENTATION OF DOMESTIC COMPONENT LEVEL ASSESSMENT AS A DETERMINANT ASPECT IN RANKING WINNERS OF PROCUREMENT OR TENDER FOR GAVERMENT GOODS AND SERVICES Kanaidi, Kanaidi
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.763 KB) | DOI: 10.31846/jae.v11i1.509

Abstract

ABSTRACTThis study aims to answer the role of the Domestic Component Level (TKDN = Tingkat Komponen Dalam Negeri) value as a determiningaspect of the ranking of winners of government procurement/tender goods/services, and explain howthe sanctions will be if they are not followed by government goods and services procurement actors and/or goods/service providers. It is carried out using the literature review method described in the discussion, which is related to the government'sprocurement regulations for goods and services and the provisions on the value of TKDN in Presidential Decree No. 16 year 2018 jo. Presidential Decree No. 12 year 2021, Presidential Instruction No. 02 year 2022, and other related regulations. In order for the provisions for implementing TKDN to be better understood, including being well understood by business actors and the public regarding the TKDN calculation process, the verification process and the benefits of applying TKDN, it would be better if it was socialized more intensively by Public Relations employees in every institution/company/agency the government, by utilizing the means of communication and social media that are currently booming, or by increasing the number of scientific studies on this subject that are published in general through the publication of books or publication in other scientific journals. This socialization can also be carried out by inviting registered goods/services providers to take part in comprehensive training carried out by each institution/company/government agency that carries out the procurement of goods and services. Keywords: procurement of goods and services, government, calculation process, verification, level of domestic components (TKDN). 
THE INFLUENCE OF STORE ATMOSPHERE AND SOCIAL MEDIA PROMOTION ON PURCHASE DECISIONS AT COFFEE SHOP IN PEKANBARU (CASE STUDY REHAT COFFE) Dandi, Lisman; Afwa, Awliya; Hasan, Hazwari
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.590

Abstract

  ABSTRACTThis study aims to analyze The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). The object of this research is Rehat Coffee which is located on Jl. Sumatra No. 66b, Simpang Empat, Kec. Pekanbaru City, Pekanbaru City with a sample of 100 respondents who are buyers at Rehat Coffee. The data analysis technique uses Structural Equation Modeling using the Smart PLS version 3 application. The findings from this study note that the Store Atmosphere has a positive and significant effect on purchase decisions at Rehat Coffee. Meanwhile, Social Media Promotion has no significant effect on Purchase Decisions. Based on the determination test, it was concluded that Store Atmosphere and Social Media Promotion simultaneously influence Purchase Decisions on Rehat Coffee. This research is conducted due to the trend among the public to spend time at coffee shops. The implication of the results of this research is that the owner of Rehat Coffe can consider changing the store atmosphere and implementing other promotional strategies to increase consumer purchasing decisions.Keywords: Store Atmosphere, Social Media Promotion, Purchase Decisions, Rehat Coffee 
THE EFFECT OF GENDER, MANAGERIAL OWNERSHIP, INTELLECTUAL PROPERTY OF THE BOARD OF DIRECTORS ON THE PERFORMANCE OF MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Sari, Selvi Yona; Sari, Desi Permata
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.529

Abstract

Abstract  This study aims to determine how much influence gender, managerial ownership and intellectual property of the board of directors has on the company's performance. The sample collection method used purposive sampling, with a total sample of 31 companies. The analytical method used is the classical assumption and multiple linear regression. The results obtained based on the Partial Test (t test) obtained: There is a negative and significant influence between gender on company performance, There is no positive and significant effect between managerial ownership on company performance, There is a positive and significant influence between intellectual property on company performance Then based on the test Simultaneous hypothesis (Test F) can be seen that there is a positive and significant influence between gender, managerial ownership and intellectual property together on company performance. Keywords: gender, managerial ownership, intellectual property of the board of directors and performance
THE EFFECT OF COMPENSATION, LEADERSHIP STYLE AND WORK ENVIRONMENT ON EMPLOYEE SATISFACTION AT PT ARARA ABADI SIAK AREA DISTRICT Alhempi, Raden Rudi; Sitohang, Samuel; Nurmansyah, Nurmansyah; Fitrie, Souvya
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.589

Abstract

ABSTRACTThis study aims to determine how the influence of compensation, leadership style and work environment on employee job satisfaction at PT. Arara Abadi Siak Area District. This research uses quantitative and qualitative data types and sources. The population in this study were all employees at PT. Arara Abadi Siak Area District, totaling 92 people. So the respondents are all employees at PT. Arara Abadi Siak Area District. This sampling technique was carried out using the census research method, namely research that took one population group as a whole sample and used a structured questionnaire as the main data collection tool to obtain specific information.Based on the results of this study indicate that compensation has a positive and significant effect on employee job satisfaction. Leadership style has a positive and significant effect on employee job satisfaction. The work environment has a positive and significant effect on employee job satisfaction. It can be concluded that compensation, leadership style and work environment have a positive and significant effect on employee job satisfaction at PT. Arara Abadi Siak Area District. The implication of the results of this research is that companies should pay attention to the compensation given to employees, the leadership style of the leaders, and a comfortable work environment to increase job satisfaction for employees. Keywords: Compensation, Leadership Style and Work Environment
THE IMPACT OF GOVERNMENT PSBB POLICY ON TRADISONAL MARKETS IN THE CITY OF SURAKARTA Octaviani, Andri; Mulyadi, Mulyadi; Panglipurningrum, Yofhi Septian; Pahlawi, Lukman Ahmad Imron
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.596

Abstract

ABSTRACTSince the outbreak of the Covid-19 virus in Indonesia, which began in March 2020, began to spread. The Covid-19 virus has had a significant impact on global conditions, not only in terms of the number of people who have died as a result of contracting the virus but also on the global economy. One of the affected nations, especially economically, is Indonesia. The Large-Scale Social Restrictions (PSBB) policy is one of the government's efforts to reduce the number of people who have become infected with the Covid-19 virus, and its effects are already being felt. The MSME sector of traditional market traders is included in the issued policies.In order to get input and evaluate the government's PSBB policy program or strategy in improving quality and sustainable PSBB regulatory policies, this study aims to analyze the implementation of the PSBB policy that is enforced on Traditional Market traders, including UMKM, during the Covid-19 pandemic.The SWOT (Strength, Weakness, Opportunity, Threat) matrix analysis was used in this study. In Surakarta, the SWOT matrix analysis is used to evaluate opportunities and threats as well as the advantages and disadvantages of government policies toward traditional markets.The research results show the impact that has occurred from the PSBB policy in Traditional Markets during Covid-19 is the decreased purchasing power of consumers resulting in traditional market traders closing their businesses, many are confused about policies that have not been consistent so that the income of traditional market traders has decreased. In overcoming this, the government is working on consistency, better dissemination of Government Policy (PSBB) so that traditional market traders do not experience many losses due to decreased income, as well as training human resources in the field of digital marketing so they are able to work to meet needs. The government is also trying to keep open access to traditional market sales for the economic stability of traditional market traders in the city of Surakarta.Keywords: PSBB, Traditional Market, Human Resources

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