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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 4 No. 1 (2026)" : 7 Documents clear
Peningkatan Mutu Pendidikan sebagai Pilar Utama Peningkatan Daya Saing Nasional Indonesia di Era Globalilasi Taryanto; Suwito Eko Pramono
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.231

Abstract

Improving the quality of education is a key pillar in building Indonesia’s national competitiveness in the era of globalization. Education plays a strategic role as the foundation for developing high-quality, innovative, and strong-character human resources. Investment in education not only benefits individuals but also contributes to social stability, economic growth, and competitiveness in the global market. However, the quality of education in Indonesia continues to face several challenges, including regional disparities, the limited relevance of curricula to industry needs, and weak character and mentality as reflected in persistently high levels of corruption. To address these challenges, comprehensive reforms are required, including strengthening competency-based curricula, improving teacher professionalism, implementing Total Quality Management (TQM) through PDCA and the Juran Trilogy, and developing higher education institutions toward becoming research universities. In addition, enhancing community participation is essential to ensure democratization, transparency, and accountability in education governance. Collaboration among the government, private sector, and society through the Triple Helix model will further strengthen innovation and the relevance of education to the labor market. Education must also focus on character development, digital literacy, and 21st-century skills to meet global dynamics. Ensuring equitable access to quality education across all regions of Indonesia is a priority to maximize the demographic dividend. Through policy synergy, institutional capacity strengthening, and active involvement of all stakeholders, Indonesia can build an inclusive, adaptive, and globally competitive education system.
Strategi Customer Relationship Management (CRM) Dalam Meningkatkan Retensi Pelanggan Pada Bisnis Ritel Modern Putri, Danisa; R, Cahyaning Sasi; Pramudita, Andini; Skepy, Saffa Nazira Auryke; Carolina, Aura; Hidayat, Rusdi
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.232

Abstract

The increasingly competitive modern retail business requires companies to focus not only on customer acquisition but also on maintaining customer loyalty. Customer Relationship Management (CRM) is a crucial strategy for building long-term relationships through the use of customer data, personalized services, and the use of digital technologies such as big data and artificial intelligence. This study uses a literature review method by conducting a meta-synthesis of various research findings related to CRM in the retail sector. The study results show that CRM, implemented operationally, strategically, and analytically, can increase customer retention by enhancing customer satisfaction, loyalty, customer experience, and loyalty program effectiveness. Furthermore, the integration of technologies such as AI, omnichannel systems, and Customer Data Platforms (CDPs) has been shown to strengthen companies' ability to predict customer behavior and provide more personalized service. Thus, CRM is a strategy that not only strengthens customer relationships but also increases the competitiveness of modern retail companies amidst dynamic changes in consumer behavior. Abstrak Persaingan bisnis ritel modern yang semakin kompetitif menuntut perusahaan untuk tidak hanya berfokus pada akuisisi pelanggan, tetapi juga pada upaya mempertahankan pelanggan agar tetap loyal. Customer Relationship Management (CRM) menjadi strategi penting dalam menciptakan hubungan jangka panjang melalui pemanfaatan data pelanggan, personalisasi layanan, serta pemanfaatan teknologi digital seperti big data dan kecerdasan buatan. Penelitian ini menggunakan metode studi literatur dengan melakukan meta-sintesis terhadap berbagai hasil penelitian terkait CRM pada sektor ritel. Hasil kajian menunjukkan bahwa CRM yang diterapkan secara operasional, strategis, dan analitis mampu meningkatkan retensi pelanggan melalui peningkatan kepuasan, loyalitas, pengalaman pelanggan, serta efektivitas program loyalitas. Selain itu, integrasi teknologi seperti AI, omnichannel system, dan Customer Data Platform (CDP) terbukti memperkuat kemampuan perusahaan dalam memprediksi perilaku pelanggan dan memberikan layanan yang lebih personal. Dengan demikian, CRM menjadi strategi yang tidak hanya memperkuat hubungan pelanggan, tetapi juga meningkatkan daya saing perusahaan ritel modern di tengah perubahan perilaku konsumen yang dinamis. Kata kunci: Customer Relationship Management, Retensi Pelanggan, Ritel Modern
Penerapan Strategi Digital Marketing dalam Meningkatkan Traffic Penjualan Ritel (Studi Kasus Pada Brand Ritel Sakinah Mart) Wiani, Intan; Dita , Riya Datuljannah; Zahra, Nanda Akhilla; Hayati, Syakirotul; Rusdi Hidayat N; Rihidima , Lidya Veronica Christy
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.233

Abstract

This study aims to analyze the implementation of digital marketing strategies for Sakinah Mart, a Sharia-based retail business operating in Surabaya, Indonesia. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from national journal articles published between 2021 and 2025 that discuss digital marketing in the retail sector, consumer behavior, website traffic, and sales performance. The analysis identifies six digital marketing strategies relevant to Sakinah Mart, including social media utilization, SEO optimization, content marketing, digital analytics, Sharia-based brand strengthening, and digital promotion enhancement. The study also reveals supporting and inhibiting factors influencing digital marketing effectiveness. Supporting factors include an understanding of the target market, appropriate platform selection, digital infrastructure readiness, skilled human resources, relevant content management, and the ability to use digital analytics. Conversely, Sakinah Mart faces challenges such as limited digital human resources, restricted promotional budgets, and rapidly changing algorithms and content trends. Competitor analysis indicates that Sakinah Mart can remain competitive by strengthening community-based digital content, offering creative promotions, collaborating with MSMEs and local communities, and developing unique loyalty programs. The findings highlight that digital marketing is essential for increasing brand awareness, customer engagement, store traffic, and online-to-offline conversion, particularly for Sharia-based retail businesses in a highly competitive market.
Peran Digital Marketing Terhadap Keputusan Pembelian Konsumen di Bisnis Ritel Indrawati, Nova Rosa; F, Aghisyana Dwi Inayah; P, Rista Maria Hartono; Fadli , Muhammad Rizki; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.235

Abstract

The development of digital technology has driven significant changes in marketing strategies in the retail sector. Digital marketing makes it easier for companies to deliver product information quickly, interactively, and relevantly to consumers through various digital platforms such as social media, marketplaces, and instant messaging applications. This study aims to analyze the role of digital marketing in influencing consumer purchasing decisions in retail businesses. The research method used is descriptive qualitative, with a literature review approach from journals and scientific articles. The results show that digital marketing contributes positively to increasing consumer trust, purchase intention, and engagement. Thus, digital marketing is a crucial strategy for enhancing competitiveness and customer loyalty in the digital era ABSTRAK Perkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran pada sektor ritel. Digital marketing memberikan kemudahan bagi perusahaan dalam menyampaikan informasi produk secara cepat, interaktif, dan relevan kepada konsumen melalui berbagai platform digital seperti media sosial, marketplace, dan aplikasi pesan instan. Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam mempengaruhi keputusan pembelian konsumen pada bisnis ritel. Metode penelitian ini yang digunakan adalah deskriptif kualitatif dengan pendekatan studi literatur dari jurnal dan artikel ilmiah. Hasil penelitian menunjukkan bahwa digital marketing berkontribusi positif terhadap peningkatan kepercayaan,minat beli, dan keterlibatan konsumen. Dengan demikian, digital marketing menjadi strategi penting untuk meningkatkan daya saing dan loyalitas pelanggan di era digital. Kata Kunci: Pemasaran Digital, Keputusan Pembelian, Bisnis Ritel, Keterlibatan Pelanggan.
Penerapan Metode First In First Out (FIFO) sebagai Strategi Pengurangan Kerugian Produk pada Toko Kelontong Elvina Wibowo, Rizqia Khairunnisa; Amalia Yuliana Syahba; Intan Mutiara Putri; Fitri Ayu Faddilla; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.236

Abstract

This study aims to analyze the application of the First In First Out (FIFO) method in reducing product losses at Elvina Grocery Store. This study uses a qualitative descriptive research method, by conducting interviews with three managers of Elvina grocery stores. The results of this study indicate that Elvina Grocery Store applies the First In First Out (FIFO) method to reduce losses by routinely checking expiration dates and arranging products according to their expiration dates, with products with longer expiration dates placed at the back. In addition, if there is damage to consignment or deposited products, these products will be returned to the product owner. The implementation of the First In First Out (FIFO) method at Elvina grocery stores has proven effective in reducing product losses caused by damage and product expiration dates. Abstrak Penelitian ini bertujuan untuk menganalisis penerapan metode First In First Out (FIFO) dalam mengurangi kerugian produk pada Toko Kelontong Elvina. Penelitian ini menggunakan metode penelitian deskriptif kualitatif, dengan melakukan wawancara dengan tiga karyawan Toko Kelontong Elvina. Hasil dari penelitian ini menunjukkan bahwa Toko Kelontong Elvina menerapkan metode First In First Out (FIFO) untuk mengurangi kerugian, dengan cara pengecekan rutin terhadap tanggal expired dan menata produk sesuai masa expired, yaitu produk dengan masa expired yang lebih lama akan diletakkan di bagian belakang. Serta jika terjadi kerusakan pada produk konsinyasi atau produk titipan, produk tersebut akan di return kepada pemilik produk. Penerapan metode First In First Out (FIFO) pada Toko Kelontong Elvina terbukti efektif dalam mengurangi kerugian produk, yang disebabkan oleh kerusakan dan masa expired produk. Kata kunci: First In First Out (FIFO), Ritel, UMKM
Strategi Live Shopping Ritel di Media Sosial: Tinjauan Sistematis Faktor-Faktor Penentu Niat Beli dan Keterlibatan Konsumen Putri, Valiza Eka; Yoghananda Dec’Caprio; Remus Yosias N. Simanjuntak; Mitha Monika Yarangga; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.237

Abstract

Perkembangan teknologi digital di Indonesia telah mengubah perilaku belanja masyarakat. Live shopping menawarkan demonstrasi produk secara langsung, tanya jawab real time, serta promo eksklusif yang meningkatkan kepercayaan dan minat membeli. Penelitian ini penting dilakukan untuk meninjau secara sistematis faktor-faktor internal, eksternal, psikologis, dan sosial yang mempengaruhi niat beli serta keterlibatan konsumen dalam live shopping di Indonesia. Penelitian ini menggunakan metode tinjauan sistematis (systematic literature review) yang bertujuan menghimpun, mengevaluasi, dan mensintesis berbagai temuan ilmiah mengenai faktor-faktor yang mempengaruhi niat beli dan keterlibatan konsumen dalam strategi live shopping ritel di media sosial. Melalui metode tinjauan sistematis ini, penelitian berupaya menghasilkan gambaran menyeluruh mengenai determinan utama yang membentuk efektivitas live shopping ritel di media sosial Perkembangan live shopping di media sosial telah mengubah pola interaksi antara konsumen dan pelaku ritel. Hasil tinjauan literatur menunjukkan bahwa berbagai faktor seperti interaktivitas, social presence, kredibilitas host, kualitas informasi, hingga mekanisme promosi memiliki pengaruh yang saling berkaitan dalam membentuk keterlibatan dan niat beli konsumen. Interaktivitas host, kehadiran sosial, dan hubungan parasosial menjadi faktor utama yang membentuk keterlibatan serta niat beli konsumen. Konsumen tidak hanya menilai kualitas produk, tetapi juga merespons cara host menyampaikan informasi, menjawab pertanyaan, dan membangun kedekatan emosional. disarankan agar pelaku bisnis yang memanfaatkan live shopping meningkatkan kualitas interaksi host melalui komunikasi yang responsif, personal, dan menarik..
Analisis Risiko Pasar Value at Risk (VaR) dan Kinerja Keuangan PT Telkom Indonesia (Persero) Tbk (TLKM) Periode 2022–2024: Perbandingan Metode Historical Simulation dan Variance-Covariance Hidayat, Dwiky Fachrul; Hulu, Dalizanolo
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.243

Abstract

Penelitian ini bertujuan untuk menganalisis risiko pasar saham PT Telekomunikasi Indonesia (Persero) Tbk (TLKM) selama periode 2022–2024 menggunakan metode Value at Risk (VaR) serta membandingkan hasil perhitungan antara metode Historical Simulation (HS) dan Variance-Covariance (VC). Metode HS digunakan karena bersifat non-parametrik dan mampu menangkap distribusi return historis secara empiris tanpa asumsi distribusi normal, sedangkan metode VC digunakan sebagai pembanding dengan pendekatan parametrik berbasis asumsi normalitas data. Data yang digunakan berupa harga penutupan harian saham TLKM yang dianalisis untuk memperoleh return logaritmik harian dan dihitung nilai VaR pada tingkat kepercayaan 95% dan 99%. Hasil penelitian menunjukkan bahwa pada tingkat kepercayaan 95%, nilai VaR yang dihasilkan kedua metode relatif mendekati, yaitu sebesar -1,60% untuk HS dan -1,55% untuk VC, yang mengindikasikan bahwa distribusi return TLKM cenderung mendekati normal. Namun, pada tingkat kepercayaan 99%, metode HS menghasilkan nilai VaR yang lebih konservatif (-2,90%) dibandingkan metode VC (-2,70%), yang menunjukkan bahwa metode VC cenderung meremehkan risiko ekstrem. Hasil uji backtesting juga mengonfirmasi bahwa metode HS lebih andal dalam menangkap tail risk. Dengan demikian, penelitian ini merekomendasikan penggunaan metode Historical Simulation sebagai alat utama dalam pengukuran risiko pasar saham TLKM, terutama untuk manajemen risiko pada kondisi pasar yang tidak stabil.

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