cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Pringati Singarimbun
Contact Email
pringatisingarimbun@adm.unand.ac.id
Phone
+6289617699764
Journal Mail Official
admin@lgdpublishing.org
Editorial Address
Cluster Gajah Mada Kapling 2 Gunung Pangilun Padang Sumatera Barat, Indonesia
Location
Kota padang,
Sumatera barat
INDONESIA
Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "vol. 4 no. 1 (2026)" : 10 Documents clear
Peningkatan Mutu Pendidikan sebagai Pilar Utama Peningkatan Daya Saing Nasional Indonesia di Era Globalilasi Taryanto; Suwito Eko Pramono
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.231

Abstract

Improving the quality of education is a key pillar in building Indonesia’s national competitiveness in the era of globalization. Education plays a strategic role as the foundation for developing high-quality, innovative, and strong-character human resources. Investment in education not only benefits individuals but also contributes to social stability, economic growth, and competitiveness in the global market. However, the quality of education in Indonesia continues to face several challenges, including regional disparities, the limited relevance of curricula to industry needs, and weak character and mentality as reflected in persistently high levels of corruption. To address these challenges, comprehensive reforms are required, including strengthening competency-based curricula, improving teacher professionalism, implementing Total Quality Management (TQM) through PDCA and the Juran Trilogy, and developing higher education institutions toward becoming research universities. In addition, enhancing community participation is essential to ensure democratization, transparency, and accountability in education governance. Collaboration among the government, private sector, and society through the Triple Helix model will further strengthen innovation and the relevance of education to the labor market. Education must also focus on character development, digital literacy, and 21st-century skills to meet global dynamics. Ensuring equitable access to quality education across all regions of Indonesia is a priority to maximize the demographic dividend. Through policy synergy, institutional capacity strengthening, and active involvement of all stakeholders, Indonesia can build an inclusive, adaptive, and globally competitive education system.
Strategi Customer Relationship Management (CRM) Dalam Meningkatkan Retensi Pelanggan Pada Bisnis Ritel Modern Danisa Putri; Cahyaning Sasi R; Andini Pramudita; Saffa Nazira Auryke Skepy; Aura Carolina; Rusdi Hidayat
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.232

Abstract

The increasingly competitive modern retail business requires companies to focus not only on customer acquisition but also on maintaining customer loyalty. Customer Relationship Management (CRM) is a crucial strategy for building long-term relationships through the use of customer data, personalized services, and the use of digital technologies such as big data and artificial intelligence. This study uses a literature review method by conducting a meta-synthesis of various research findings related to CRM in the retail sector. The study results show that CRM, implemented operationally, strategically, and analytically, can increase customer retention by enhancing customer satisfaction, loyalty, customer experience, and loyalty program effectiveness. Furthermore, the integration of technologies such as AI, omnichannel systems, and Customer Data Platforms (CDPs) has been shown to strengthen companies' ability to predict customer behavior and provide more personalized service. Thus, CRM is a strategy that not only strengthens customer relationships but also increases the competitiveness of modern retail companies amidst dynamic changes in consumer behavior. Abstrak Persaingan bisnis ritel modern yang semakin kompetitif menuntut perusahaan untuk tidak hanya berfokus pada akuisisi pelanggan, tetapi juga pada upaya mempertahankan pelanggan agar tetap loyal. Customer Relationship Management (CRM) menjadi strategi penting dalam menciptakan hubungan jangka panjang melalui pemanfaatan data pelanggan, personalisasi layanan, serta pemanfaatan teknologi digital seperti big data dan kecerdasan buatan. Penelitian ini menggunakan metode studi literatur dengan melakukan meta-sintesis terhadap berbagai hasil penelitian terkait CRM pada sektor ritel. Hasil kajian menunjukkan bahwa CRM yang diterapkan secara operasional, strategis, dan analitis mampu meningkatkan retensi pelanggan melalui peningkatan kepuasan, loyalitas, pengalaman pelanggan, serta efektivitas program loyalitas. Selain itu, integrasi teknologi seperti AI, omnichannel system, dan Customer Data Platform (CDP) terbukti memperkuat kemampuan perusahaan dalam memprediksi perilaku pelanggan dan memberikan layanan yang lebih personal. Dengan demikian, CRM menjadi strategi yang tidak hanya memperkuat hubungan pelanggan, tetapi juga meningkatkan daya saing perusahaan ritel modern di tengah perubahan perilaku konsumen yang dinamis. Kata kunci: Customer Relationship Management, Retensi Pelanggan, Ritel Modern
Penerapan Strategi Digital Marketing dalam Meningkatkan Traffic Penjualan Ritel (Studi Kasus Pada Brand Ritel Sakinah Mart) Intan Wiani; Riya Datuljannah Dita; Nanda Akhilla Zahra; Syakirotul Hayati; Rusdi Hidayat N; Lidya Veronica Christy Rihidima
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.233

Abstract

This study aims to analyze the implementation of digital marketing strategies for Sakinah Mart, a Sharia-based retail business operating in Surabaya, Indonesia. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from national journal articles published between 2021 and 2025 that discuss digital marketing in the retail sector, consumer behavior, website traffic, and sales performance. The analysis identifies six digital marketing strategies relevant to Sakinah Mart, including social media utilization, SEO optimization, content marketing, digital analytics, Sharia-based brand strengthening, and digital promotion enhancement. The study also reveals supporting and inhibiting factors influencing digital marketing effectiveness. Supporting factors include an understanding of the target market, appropriate platform selection, digital infrastructure readiness, skilled human resources, relevant content management, and the ability to use digital analytics. Conversely, Sakinah Mart faces challenges such as limited digital human resources, restricted promotional budgets, and rapidly changing algorithms and content trends. Competitor analysis indicates that Sakinah Mart can remain competitive by strengthening community-based digital content, offering creative promotions, collaborating with MSMEs and local communities, and developing unique loyalty programs. The findings highlight that digital marketing is essential for increasing brand awareness, customer engagement, store traffic, and online-to-offline conversion, particularly for Sharia-based retail businesses in a highly competitive market.
Peran Digital Marketing Terhadap Keputusan Pembelian Konsumen di Bisnis Ritel Nova Rosa Indrawati; Aghisyana Dwi Inayah F; Rista Maria Hartono P; Muhammad Rizki Fadli; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.235

Abstract

The development of digital technology has driven significant changes in marketing strategies in the retail sector. Digital marketing makes it easier for companies to deliver product information quickly, interactively, and relevantly to consumers through various digital platforms such as social media, marketplaces, and instant messaging applications. This study aims to analyze the role of digital marketing in influencing consumer purchasing decisions in retail businesses. The research method used is descriptive qualitative, with a literature review approach from journals and scientific articles. The results show that digital marketing contributes positively to increasing consumer trust, purchase intention, and engagement. Thus, digital marketing is a crucial strategy for enhancing competitiveness and customer loyalty in the digital era ABSTRAK Perkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran pada sektor ritel. Digital marketing memberikan kemudahan bagi perusahaan dalam menyampaikan informasi produk secara cepat, interaktif, dan relevan kepada konsumen melalui berbagai platform digital seperti media sosial, marketplace, dan aplikasi pesan instan. Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam mempengaruhi keputusan pembelian konsumen pada bisnis ritel. Metode penelitian ini yang digunakan adalah deskriptif kualitatif dengan pendekatan studi literatur dari jurnal dan artikel ilmiah. Hasil penelitian menunjukkan bahwa digital marketing berkontribusi positif terhadap peningkatan kepercayaan,minat beli, dan keterlibatan konsumen. Dengan demikian, digital marketing menjadi strategi penting untuk meningkatkan daya saing dan loyalitas pelanggan di era digital. Kata Kunci: Pemasaran Digital, Keputusan Pembelian, Bisnis Ritel, Keterlibatan Pelanggan.
Penerapan Metode First In First Out (FIFO) sebagai Strategi Pengurangan Kerugian Produk pada Toko Kelontong Elvina Rizqia Khairunnisa Wibowo; Amalia Yuliana Syahba; Intan Mutiara Putri; Fitri Ayu Faddilla; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.236

Abstract

This study aims to analyze the application of the First In First Out (FIFO) method in reducing product losses at Elvina Grocery Store. This study uses a qualitative descriptive research method, by conducting interviews with three managers of Elvina grocery stores. The results of this study indicate that Elvina Grocery Store applies the First In First Out (FIFO) method to reduce losses by routinely checking expiration dates and arranging products according to their expiration dates, with products with longer expiration dates placed at the back. In addition, if there is damage to consignment or deposited products, these products will be returned to the product owner. The implementation of the First In First Out (FIFO) method at Elvina grocery stores has proven effective in reducing product losses caused by damage and product expiration dates. Abstrak Penelitian ini bertujuan untuk menganalisis penerapan metode First In First Out (FIFO) dalam mengurangi kerugian produk pada Toko Kelontong Elvina. Penelitian ini menggunakan metode penelitian deskriptif kualitatif, dengan melakukan wawancara dengan tiga karyawan Toko Kelontong Elvina. Hasil dari penelitian ini menunjukkan bahwa Toko Kelontong Elvina menerapkan metode First In First Out (FIFO) untuk mengurangi kerugian, dengan cara pengecekan rutin terhadap tanggal expired dan menata produk sesuai masa expired, yaitu produk dengan masa expired yang lebih lama akan diletakkan di bagian belakang. Serta jika terjadi kerusakan pada produk konsinyasi atau produk titipan, produk tersebut akan di return kepada pemilik produk. Penerapan metode First In First Out (FIFO) pada Toko Kelontong Elvina terbukti efektif dalam mengurangi kerugian produk, yang disebabkan oleh kerusakan dan masa expired produk. Kata kunci: First In First Out (FIFO), Ritel, UMKM
Strategi Live Shopping Ritel di Media Sosial: Tinjauan Sistematis Faktor-Faktor Penentu Niat Beli dan Keterlibatan Konsumen Valiza Eka Putri; Yoghananda Dec’Caprio; Remus Yosias N. Simanjuntak; Mitha Monika Yarangga; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.237

Abstract

Perkembangan teknologi digital di Indonesia telah mengubah perilaku belanja masyarakat. Live shopping menawarkan demonstrasi produk secara langsung, tanya jawab real time, serta promo eksklusif yang meningkatkan kepercayaan dan minat membeli. Penelitian ini penting dilakukan untuk meninjau secara sistematis faktor-faktor internal, eksternal, psikologis, dan sosial yang mempengaruhi niat beli serta keterlibatan konsumen dalam live shopping di Indonesia. Penelitian ini menggunakan metode tinjauan sistematis (systematic literature review) yang bertujuan menghimpun, mengevaluasi, dan mensintesis berbagai temuan ilmiah mengenai faktor-faktor yang mempengaruhi niat beli dan keterlibatan konsumen dalam strategi live shopping ritel di media sosial. Melalui metode tinjauan sistematis ini, penelitian berupaya menghasilkan gambaran menyeluruh mengenai determinan utama yang membentuk efektivitas live shopping ritel di media sosial Perkembangan live shopping di media sosial telah mengubah pola interaksi antara konsumen dan pelaku ritel. Hasil tinjauan literatur menunjukkan bahwa berbagai faktor seperti interaktivitas, social presence, kredibilitas host, kualitas informasi, hingga mekanisme promosi memiliki pengaruh yang saling berkaitan dalam membentuk keterlibatan dan niat beli konsumen. Interaktivitas host, kehadiran sosial, dan hubungan parasosial menjadi faktor utama yang membentuk keterlibatan serta niat beli konsumen. Konsumen tidak hanya menilai kualitas produk, tetapi juga merespons cara host menyampaikan informasi, menjawab pertanyaan, dan membangun kedekatan emosional. disarankan agar pelaku bisnis yang memanfaatkan live shopping meningkatkan kualitas interaksi host melalui komunikasi yang responsif, personal, dan menarik..
Analisis Risiko Pasar Value at Risk (VaR) dan Kinerja Keuangan PT Telkom Indonesia (Persero) Tbk (TLKM) Periode 2022–2024: Perbandingan Metode Historical Simulation dan Variance-Covariance Dwiky Fachrul Hidayat; Dalizanolo Hulu
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.243

Abstract

Penelitian ini bertujuan untuk menganalisis risiko pasar saham PT Telekomunikasi Indonesia (Persero) Tbk (TLKM) selama periode 2022–2024 menggunakan metode Value at Risk (VaR) serta membandingkan hasil perhitungan antara metode Historical Simulation (HS) dan Variance-Covariance (VC). Metode HS digunakan karena bersifat non-parametrik dan mampu menangkap distribusi return historis secara empiris tanpa asumsi distribusi normal, sedangkan metode VC digunakan sebagai pembanding dengan pendekatan parametrik berbasis asumsi normalitas data. Data yang digunakan berupa harga penutupan harian saham TLKM yang dianalisis untuk memperoleh return logaritmik harian dan dihitung nilai VaR pada tingkat kepercayaan 95% dan 99%. Hasil penelitian menunjukkan bahwa pada tingkat kepercayaan 95%, nilai VaR yang dihasilkan kedua metode relatif mendekati, yaitu sebesar -1,60% untuk HS dan -1,55% untuk VC, yang mengindikasikan bahwa distribusi return TLKM cenderung mendekati normal. Namun, pada tingkat kepercayaan 99%, metode HS menghasilkan nilai VaR yang lebih konservatif (-2,90%) dibandingkan metode VC (-2,70%), yang menunjukkan bahwa metode VC cenderung meremehkan risiko ekstrem. Hasil uji backtesting juga mengonfirmasi bahwa metode HS lebih andal dalam menangkap tail risk. Dengan demikian, penelitian ini merekomendasikan penggunaan metode Historical Simulation sebagai alat utama dalam pengukuran risiko pasar saham TLKM, terutama untuk manajemen risiko pada kondisi pasar yang tidak stabil.
Dinamika Persaingan serta Peluang dan Tantangan pada Ritel Modern dan Tradisional Mukhamad Iksan; Safina Nurul Ramadhani; Angelia Agustina Sianturi; Alya nadia zahrah; Zhellin Lintang Yuanesya; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.238

Abstract

Modern and traditional retail are now developing in Indonesia's increasingly dynamic trade landscape due to technological advances and changes in consumer behavior. Through a literature study method that refers to various national and international journals, this research analyzes the forms of competition, competitive advantages, and challenges faced by both retail formats. The results of the study show that modern retail excels in operational efficiency, structured service standards, and the use of digital technology, while traditional retail remains strong through social proximity, price flexibility, and the ability to adapt to local needs. However, both face major challenges such as the rapid growth of e-commerce, changing consumer preferences, and the need for digital adaptation. This study also identifies collaborative opportunities through hybrid business models, distribution partnerships, and the digitization of traditional retail processes, which have the potential to strengthen the competitiveness and sustainability of the retail industry in Indonesia. Abstrak Ritel modern dan ritel tradisional kini berkembang dalam lanskap perdagangan Indonesia yang semakin dinamis akibat kemajuan teknologi dan perubahan perilaku konsumen. Melalui metode studi literatur yang mengacu pada berbagai jurnal nasional dan internasional, penelitian ini menganalisis bentuk persaingan, keunggulan kompetitif, serta tantangan yang dihadapi kedua format ritel tersebut. Hasil kajian menunjukkan bahwa ritel modern unggul dalam efisiensi operasional, standar pelayanan yang terstruktur, dan pemanfaatan teknologi digital, sedangkan ritel tradisional tetap memiliki kekuatan melalui kedekatan sosial, fleksibilitas harga, dan kemampuan menyesuaikan kebutuhan lokal. Meskipun demikian, keduanya menghadapi tantangan besar seperti pesatnya pertumbuhan e-commerce, perubahan preferensi konsumen, serta kebutuhan adaptasi digital. Penelitian ini juga mengidentifikasi peluang kolaboratif melalui model bisnis hybrid, kemitraan distribusi, dan digitalisasi proses ritel tradisional, yang berpotensi memperkuat daya saing dan keberlanjutan industri ritel di Indonesia. Kata kunci : ritel modern, ritel tradisional, persaingan ritel, perilaku konsumen, digitalisasi, e-commerce, strategi ritel
Transformasi Digital UMKM Ritel dan Pengaruhnya terhadap Daya Saing di Era Ekonomi Digital: dfgg Devina Fitri Damayanti; Amanda Laila Nurrachma; Dian Ayu Ariyanti; Athika Dewi Afrianti; Nindya Angelina; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.240

Abstract

This study aims to describe the readiness, opportunities, and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in the retail sector in implementing digital transformation to enhance competitiveness in the digital economy era. Digital transformation has become an essential aspect of MSME development, particularly following the shift in consumer behavior from offline to online transactions during the pandemic. This research employs a descriptive qualitative approach through observations, in-depth interviews, and SWOT analysis to understand the current conditions of micro-scale retail MSMEs. The findings indicate that the digitalization efforts of retail MSMEs are still primarily focused on marketing activities, such as the use of online stores, social media, and e-commerce platforms. Digitalization has been shown to improve operational efficiency, expand market reach, and strengthen business sustainability. However, micro-scale retail MSMEs still face several obstacles, including low digital literacy, limited technological infrastructure, and unstructured management practices. In addition, an excessive focus on mastering technology often reduces attention to product innovation and customer service. Retail MSMEs possess significant internal strengths and external opportunities to enhance competitiveness, including the utilization of supporting technologies such as mobile-based Point of Sale (POS) applications. Overall, this study concludes that improving digital competence, resource readiness, and adaptability are key determinants of successful digital transformation for retail MSMEs amid the dynamics of the digital economy.
Inovasi Layanan Ritel dan Dampaknya Terhadap Kepuasan Konsumen di Era Transformasi Digital Aulya Difta Yasah; Laelly Kusuma Ayu Fardani; Dwi Putri Anggraeni; Marcella Arthamevia Arifin
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.242

Abstract

This study examines retail service innovation and its impact on consumer satisfaction in the era of digital transformation. Using a literature review method based on recent studies published between 2021 and 2025, the findings reveal that service innovation—including service digitalization, omnichannel strategies, and enhanced electronic service quality significantly influences consumer satisfaction and loyalty. The results indicate that a positive digital customer experience improves perceived service value and strengthens long-term consumer–retailer relationships. However, the implementation of innovation faces several challenges, such as data security issues, technological gaps, and infrastructural limitations. This study highlights the importance of well-managed service innovation strategies to sustainably improve consumer satisfaction. Abstrak Penelitian ini membahas inovasi layanan ritel dan dampaknya terhadap kepuasan konsumen di era transformasi digital. Melalui metode literature review terhadap jurnal-jurnal terbaru periode 2021–2025, penelitian ini mengidentifikasi bahwa inovasi layanan meliputi digitalisasi layanan, strategi omnichannel, dan peningkatan kualitas layanan elektronik berpengaruh signifikan terhadap kepuasan dan loyalitas konsumen. Temuan menunjukkan bahwa pengalaman pelanggan digital yang baik mampu meningkatkan nilai layanan dan memperkuat hubungan jangka panjang antara konsumen dan penyedia ritel. Namun, implementasi inovasi menghadapi sejumlah tantangan seperti keamanan data, keterbatasan infrastruktur, dan kesenjangan teknologi. Studi ini menegaskan pentingnya manajemen inovasi yang terencana untuk meningkatkan kepuasan konsumen secara berkelanjutan. Kata kunci: inovasi layanan, ritel digital, kepuasan konsumen

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2026) Vol. 4 No. 3 (2026) Vol. 4 No. 2 (2026) Vol. 4 No. 1 (2026) 2025: Just Accepted Manuscript and Article In Press 2025 Vol. 3 No. 6 (2025) Vol. 3 No. 5 (2025) Vol. 3 No. 4 (2025) Vol. 3 No. 3 (2025) Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 6 (2024) Vol. 2 No. 5 (2024) Vol. 2 No. 4 (2024) Vol. 2 No. 3 (2024) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 6 (2023) Vol. 1 No. 5 (2023) Vol. 1 No. 4 (2023) Vol. 1 No. 3 (2023) Vol. 1 No. 2 (2023) More Issue