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INDONESIA
Journal of Economics, Business, Management, Accounting And Social Sciences
Published by PT. Putra Jawa Mulya
ISSN : -     EISSN : 29863546     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) offers a theoretical and practical scientific discourse on accounting, business, management, and economic concerns. The themes covered in the articles published in this publication range from the outcomes of specific conceptual analyses and critical evaluations to empirical research. Contributions from social, organizational, and philosophical elements of accounting, business, management, and economic studies are also welcome at the journal. The mission of JEBMASS is to advance and encourage creative thinking in the fields of accounting, business, management, and economics. The publication disseminates contemporary research projects and activities from academicians and practitioners in order to build networks and new connections among scholars and to foster innovative thinking and application-focused problems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Developing Digital Literacy Among the Elderly: The Role of Information Technology in Increasing Independence and Skills Ningsih, Ajeng Kusuma; Cahyani, Linda Ratna Fitria; Kusumaningtyas, Menur
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research examines the digital literacy of the elderly in Indonesia, focusing on their ability to engage with information technology, particularly in the context of communication and information security. With the rapid development of digital technologies, the elderly face challenges in adopting and utilizing these tools, often due to generational differences, health issues, and a lack of digital education. However, recent studies show an increase in the elderly’s participation in digital platforms, such as WhatsApp, for communication and information access. Despite this, many seniors still struggle with issues like data security, online fraud, and the spread of misinformation. This research emphasizes the importance of improving digital literacy among the elderly to enhance their independence and safety in the digital era. A holistic approach is recommended, including targeted training, community support, and the development of age-friendly digital infrastructure. By increasing awareness and providing adequate resources, the elderly can overcome technological barriers, stay connected, and navigate the digital world more effectively.
Peran Sistem Informasi Akuntansi dalam Peningkatan Penjualan Produk Fashion di PT. Hindo Afriana, Erika Floretta; Komariyah, Fitri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to determine the role of Accounting Information Systems (AIS) in increasing sales of fashion products at PT Hindo through the B2C (business to customer) system. In this digitalisation era, the use of AIS is very important for companies to improve operational efficiency and effectiveness, including in the sales process. AIS enables better data integration, more accurate sales tracking, and faster and more precise decision making. The research method used is descriptive analysis with a case study approach at PT Hindo. Data were collected through interviews, observations, and analysis of company documents. The results showed that the implementation of AIS at PT Hindo contributed significantly to the increase in sales. This can be seen from the increased accuracy of sales data, efficiency in the reporting process, and the company's ability to respond to market needs more quickly. The conclusion of this study is that AIS has an important role in supporting the increase in sales of fashion products at PT Hindo. AIS not only helps in managing sales data, but also provides analytical tools that allow management to identify market trends and create more effective marketing strategies.
Strategi Penerapan E-Bisnis dalam Optimalisasi Pemasaran Produk Pertanian: Studi Kasus pada UMKM Agribisnis Susanto, Ari
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The development of information technology has brought significant changes in marketing strategies, including in the agribusiness sector. This study aims to analyse the strategy of implementing e-business in optimising the marketing of agricultural products in agribusiness MSMEs. A qualitative approach is used with a case study method on several MSMEs in the agribusiness sector that have adopted digital platforms. The results show that the application of e-business, through the use of social media, marketplaces, and e-commerce websites, is able to increase market reach, marketing efficiency, and competitiveness of agricultural products. However, challenges such as farmers' digital literacy and limited technological infrastructure are still major obstacles. This research suggests increased digital training for MSME players and government support in providing adequate technological infrastructure. With proper implementation, e-business can be a strategic solution to overcome traditional marketing constraints in the agribusiness sector.
Pengaruh Budaya Organisasi terhadap Perilaku Akuntansi dalam Pengelolaan Keuangan Prasetyo, Hendra Dwi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to analyse the influence of organisational culture on accounting behaviour in financial management. Organisational culture has an important role in shaping values, norms and habits that influence accounting decision-making in a company. This study uses a quantitative approach by collecting data through a survey involving accountants and financial managers from various companies. The results show that a strong organisational culture, with values of transparency, integrity and accountability, significantly contributes to improving the quality of financial management. In contrast, a weak organisational culture tends to lead to less ethical and inefficient accounting behaviour. The implications of these findings provide insights for company leaders to build an organisational culture that supports better financial management.
Efektivitas Promosi Digital dalam Menarik Generasi Milenial dan Z Lestari, Sri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research discusses the effectiveness of digital promotions in attracting Millennials and Z generations as the dominant target market in the digital era. With the increasing use of technology and social media, companies need to adopt relevant marketing strategies to reach these segments. This research uses a qualitative method with data collection techniques through in-depth interviews and related literature studies. The results show that digital promotion has a significant role in shaping Millennials' and Z generations' perceptions and interest in products or services. Factors such as interactive content, use of influencers, and personalization of marketing messages are proven to increase customer engagement and loyalty. Social media such as Instagram, TikTok, and YouTube are becoming the most effective platforms in digital marketing campaigns. However, challenges include rapidly changing trends, high levels of competition, and the need for constant innovation. With the right strategy, companies can maximize the potential of digital promotions to achieve long-term success.
Perbedaan Strategi Pemasaran Standar vs Lokal (Standardization vs Localization) Adabi, Chesta Fillail
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Advertising is an important element in the formation of values that will shape cultures and behaviors that ultimately determine people's consumption patterns. Advertising is now a powerful weapon for globalized companies to market their products to the world network and form a new era of colonization "Empire of Mind". It is at this point that these global brands need the help of advertising agencies with global networks currently led by six major groups to smooth out these goals. These global advertising agencies are then faced with the choice to create globally standardized ads or special ads that contain local content according to the culture of each country. The results show that in Indonesia advertisements featuring products from global brands are still dominated by global standardization advertisements. This result also occurs in advertisements that air in other countries, especially semiperipheral and peripheral countries. The results also corroborate the Global Consumer Culture Theory which states that global brands will use more uniform and standardized advertisements to reach the entire market. This strategy aims to shape new norms, values, culture and habits. Ultimately, this is so that core countries can continue to offer a wide range of products to semiperipheral and peripheral countries.
Efektivitas Kampanye Iklan Digital Terhadap Kesadaran Merek dan Niat Beli Konsumen PT Citra Andalas Cabang Surabaya Wahib, Moh.
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to analyze the effectiveness of digital advertising campaigns on brand awareness and consumer purchase intentions of PT Citra Andalas Surabaya Branch. The research method used is a quantitative approach with a survey of consumers who have been exposed to the company's digital advertising. The independent variables in this study include ad content, frequency of exposure, and visual appeal, while the dependent variables include brand awareness and purchase intention. The results of data analysis show that digital advertising campaigns have a significant positive influence on brand awareness, which directly increases consumer purchase intentions. This study concludes that a well-planned and effective digital advertising strategy can strengthen brand positioning and drive consumer purchasing decisions.
Inovasi dan Teknologi dalam Pemasaran Global untuk Meningkatkan Daya Saing di Pasar Internasional Ashhab, Khoirul; Wahib, Moh.
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The main focus of this study is to examine how innovation and technology impact global marketing. As technology and innovation continue to evolve, they play a crucial role in driving competition among companies in the global marketplace. In the context of increasingly fierce competition, companies are required to innovate to create products that meet dynamic consumer needs. The method used in this research is literature study, by collecting, analyzing and synthesizing information from various relevant academic sources. The aim of this research is to identify the role of innovation in increasing competitiveness in international markets. Based on this research, it was found that innovation can improve product quality, productivity, efficiency, and open up new opportunities to create a wider market. However, in implementing this innovation there are also several challenges, such as limited resources and an unsupportive organizational structure.
Pola Pembelajaran yang Dilakukan oleh Dosen dalam Mengembangkan Kesadaran Beretika pada Mahasiswa Akuntansi: (Studi Kasus pada Jurusan Akuntansi STIE Mahardhika Surabaya) Wati, Anggi Oktita; Sadiqin, Amin; Suprihandari, Miya Dewi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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This study aims to examine the learning patterns applied by lecturers in developing ethical awareness in accounting students at STIE Mahardhika Surabaya. Ethical awareness is one of the important aspects in accounting education, considering the role of accountants in maintaining integrity and transparency in financial reporting. The research method used is a case study with a qualitative approach, which involves observation, in-depth interviews, and document analysis. The results showed that lecturers used various learning strategies, such as case discussions, simulations, and integration of ethical values into the curriculum, to strengthen students' understanding and ethical awareness. It was also found that varied and interactive learning patterns contributed significantly to the improvement of students' ethical awareness. This study concludes that the development of ethical awareness in accounting education can be more effective if supported by learning methods that are contextual and relevant to the ethical challenges faced in the real world.
Analisis Penerapan Sistem Akuntansi  pada Usaha Kecil Menengah di Kota Lamongan  (Studi Kasus pada Depot Air Minum Wijaya) Widiyanti, Opi Trimarita; Sadiqin, Amin; Kurniawan, Taufik
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research aims to analyze the application of accounting systems in small and medium enterprises (UKM) in Lamongan City, with a case study at the Wijaya Drinking Water Depot. SMEs play an important role in the regional economy, but often do not implement an adequate accounting system in managing their finances. This research uses a descriptive qualitative method with a case study approach. Data was obtained through observation, interviews and documentation. The research results show that the implementation of the accounting system at the Wijaya Drinking Water Depot is still simple and does not fully meet applicable accounting standards. However, implementing the system has helped owners make better business decisions. This research suggests increasing the use of accounting technology for efficiency and accuracy in financial management in SMEs.

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