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INDONESIA
Journal of Economics, Business, Management, Accounting And Social Sciences
Published by PT. Putra Jawa Mulya
ISSN : -     EISSN : 29863546     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) offers a theoretical and practical scientific discourse on accounting, business, management, and economic concerns. The themes covered in the articles published in this publication range from the outcomes of specific conceptual analyses and critical evaluations to empirical research. Contributions from social, organizational, and philosophical elements of accounting, business, management, and economic studies are also welcome at the journal. The mission of JEBMASS is to advance and encourage creative thinking in the fields of accounting, business, management, and economics. The publication disseminates contemporary research projects and activities from academicians and practitioners in order to build networks and new connections among scholars and to foster innovative thinking and application-focused problems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Inovasi Pemasaran Produk Olahan Pangan Pesisir dalam mencapai Keunggulan Kompetitif pada Krupuk Ikan Jenggelek Erma Yuni Kristianita; Riza Amelia Hermawati; Devi Ariska Putri; Fifin Liawati; Cucu Hayati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 2 (2023): JANUARY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Jenggelek Fish Crackers is a typical cracker produced in East Java Province, one of its locations in the coastal village of Besuki – Situbondo with a blend of savory and crunchy flavors. We deliberately pack the jenggelek fish crackers in raw form with various sizes, so that later it will last longer and be easier to ship. The purpose of this Student Creativity Program (PKM) is to increase knowledge and skills as well as the productivity of processed fishery products. The output target in this activity is marketing innovation in the form of producing Jenggelek Fish crackers with various flavors, making attractive Jenggelek Fish product packaging, creating a digital-based marketing strategy to expand market share. The results of the activities that have been implemented include product innovation in the form of flavor variants namely Seblak, sambal matah, seaweed, Blackpaper, spicy and super spicy, packaging with a more modern design with the label “Mileneal Fish Crackers”, as well as a digital marketing strategy through social media. Media such as Whatsapp and Instagram groups. From PKM activities during these 3 months, business actors were able to reap a net profit of 65.07%.
Implementasi Strategi Pemasaran Menggunakan Analisis STP pada Usaha La.First Bouquet Mukhamad Samsul; Hilda Shinta Ramadani; Tri Indayani; Lingga Octaviana; Emmywati Emmywati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 2 (2023): JANUARY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Marketing strategy is a means or way to achieve goals in order to get the profit and goals expected by the company. La.first Bouquet is a souvenir business engaged in gift-making services in the form of bouquets of flowers, bouquets of money, bouquets of snacks, and bouquets of headscarves. This study aims to find out how big or how influential the marketing strategy is based on STP analysis (segmenting, targeting, positioning) so that it can compete with competitors healthily and lastingly. The research method used is a qualitative descriptive method, because it directly describes the efforts of La.first Bouquet.
Penerapan Asas Keterbukaan pada Pemerintah Desa Dasan Tapen Kecamatan Gerung Kabupaten Lombok Barat Dita Misriani; Rispawati; Bagdawansyah Alqadri; Yuliatin
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 2 (2023): JANUARY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to describe the role of the village government in applying the principle of openness to village government, the factors that influence the implementation of the principle of openness, and the village government's efforts to apply the principle of openness and transparency in Dasan Tapen Village, Gerung District, West Lombok Regency. A qualitative approach with a descriptive type is applied in this study. Therefore, the subjects in this study were the village head, the secretary of the village finance division and 2 informants from religious and community leaders. The collected data was analyzed through data reduction, data presentation, and drawing conclusions. The analyzed data was tested again through source and time triangulation. The results of this study indicate that the village government's strategy in implementing the principle of openness in the village government of Dasan Tapen village, Gerung district, West Lombok regency included the information preparation, information processing and village apparatus services. Factors that influenced the application of the principle of openness to village government include internal factors such as facilities and human resources. While the external factors consist of cooperation, community ideas or ideas, and the leadership of the village head. The implementation of the principle of openness in the village government is by implementing Law Number 6 of 2014 concerning villages.
Analisis Pengaruh Kualitas Produk dan Harga Produk terhadap Keputusan Pembelian Produk Parfum Hiour Ahmad Yuda; Virda Kurnia Sari; Yustira Dwi Julianti; Fonny Yeisa Putri Pramudya Elang Saputra
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 2 (2023): JANUARY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to analyze the influence of product quality and product prices on the purchasing decision of Hiour Perfume products. This study is a quantitative study using the statistical SPSS program 22 with a total sample of 50 respondents. The results of this study show that product quality has a significant effect on purchasing decisions while product prices do not have a significant effect on purchasing decisions.
Pengaruh Harga dan Citra Merek terhadap Minat Beli Masyarakat pada Hiour Parfume di Kelurahan Taman Pinang Sidoarjo Virda Kurnia Sari; Fonni Yeisa Putri; Yustira Dwi Julianti
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 2 (2023): JANUARY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research was conducted by the authors to fulfill a campus program, namely the Student Entrepreneurship Program or what is often called PKM. The research was conducted in Taman Pinang Sidoarjo. With regard to this research, the object of this research is people's buying interest which is influenced by the price and brand of Hiour perfume. The purpose of this research is to find out the influence of price and brand image on the buying interest of the people in Taman Pinang Sidoarjo. The data collection method that the writer needs for this writing material is observation by directly observing the object under study and literature study. While the data analysis used is quantitative analysis.
Sistem Informasi Siklus Pendapatan pada PT Prakasa Triputra Solusi Aprelia, Eva Dwi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The revenue cycle involves a series of business activities and related information processing that enables companies to provide goods or services to customers and collect cash as payment for these sales. Accounting Information Systems play a critical role in supporting the efficiency of transaction data processing within the revenue cycle. This research focuses on PT. Prakasa Triputra Solusi, with data retrieved through work practices, data recording, and documentation. The study concludes that the company's revenue cycle is performing well, and attributes this success to the competence of its employees in their respective fields. Overall, this research emphasizes the importance of effective accounting information systems in enabling efficient business operations within the revenue cycle.
Analisis Sistem Informasi Akuntansi Dalam Penggajian Karyawan Sebagai Usaha Pengendalian Internal pada PT Megaflex Pratama Maharani, Dian; Sadiqin, Amin
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

As a company grows, its activities and workforce also increase, making it difficult for management to control the company alone. One of the major obstacles faced by management is managing employee salaries, which can result in inaccuracies in calculating working hours, cutting salaries, calculating employee overtime, and paying salaries due to inaccurate data. The use of an information system can play a crucial role in controlling and preventing such errors. This study employed interviews with relevant parties and observations at PT Megaflex Pratama, as well as descriptive analysis techniques. The findings revealed that there are still ineffective elements of internal control in the payroll of PT Megaflex Pratama employees. These include the personnel department performing double work, submitting and paying salaries directly to employees, as well as entering attendance through an unsupervised fingerprint system without proper authorization.
Analisis Penerapan Sistem Informasi Akuntansi Penjualan pada PT. Mitra Patriajaya Abadi Verantika, Vicky
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Accounting information plays an important role in decision-making, especially in today's highly competitive business environment where a good information system is essential to remain competitive. One of the key factors in maintaining competitiveness is productivity. By implementing a good accounting information system, companies can improve their sales transaction processes. This article aims to explore how the sales accounting information system has been applied at PT. Mitra Patriajaya Abadi. The research method used is a descriptive one, employing field research that involves interviews, observations, and documentation. The study found that the sales systems and procedures implemented by the management of PT. Mitra Patriajaya Abadi are effective and adequate, meeting various assessment criteria that show they have been implemented effectively.
Etika Bisnis pada Laksmi Muslimah Imanunah, Lista; Sadiqin, Amin
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Business ethics play a crucial role in regulating behavior in the business world. They influence the relationship between companies and their employees, as well as the relationships between companies and other economic actors. Business ethics rules are designed to facilitate the course of business, and compliance with these regulations can help companies achieve their goals. In Laksmi Muslimah, ethics are essential for carrying out operational activities, such as serving clients and dealing with them according to predetermined codes of ethics. This ensures that both customers and employees are comfortable in carrying out these activities. The research method used in this study is a qualitative method, using primary data obtained directly from Laksmi Muslimah as the main respondent through interviews, without going through intermediaries. In conclusion, business ethics are crucial for the success of any industry. Lakshmi Muslimah takes ethics seriously in all its operations, not just to make a profit. They guide clients on proper conduct through a predetermined Code of Conduct, ensuring safe activities for customers and employees. Lakshmi Muslimah communicates ethical standards actively through direct methods or WhatsApp groups. Violations result in sanctions for perpetrators.
Strategi Digital Marketing, Kualitas Pelayanan dan Inovasi Terhadap Pengambilan Keputusan Pembelian : (Studi Kasus Erenka Cafe and Space Glenmore) Handika, Roy Subhan Tri; Sudirman, Rio; Purnomo, Teguh
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to examine digital marketing strategies, service quality and innovation on purchasing decisions at Erenka café & space Glenmore. Based on the chosen research method, which is quantitative in nature, the findings shed light on the influence of variables on purchasing decisions at Erenka Café & Space Glenmore. Specifically, the results reveal that the Digital Marketing Strategy variable has a partial impact on customers' purchasing decisions in this establishment. On the other hand, the research findings also indicate that the Innovation variable does not significantly affect customers' purchasing decisions at Erenka Café & Space Glenmore. Simultaneously, Digital Marketing Strategy, Service Quality, and Innovation influence purchasing decisions at Erenka café & space Glenmore.

Page 2 of 17 | Total Record : 168

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