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INDONESIA
Journal Of Informatics And Busisnes
Published by CV ITTC Indonesia
ISSN : -     EISSN : 29884853     DOI : doi.org/10.47233/jibs
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
The Journal Of Informatics And Busisnes (JIBS) E-ISSN : 2988-4853 is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 212 Documents
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Digitalisasi Operasional Pada Asuransi Syariah Nurhayati Harahap; Habib Hardimi Prahalim; Fadilla Fadwa Zailani Tumanggor; Nurcholiza Adha
Journal Of Informatics And Busisnes Vol. 4 No. 1 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v4i1.4645

Abstract

Operational digitalization is one of the key strategies for improving efficiency and service quality in the financial industry, including Islamic insurance. This study aims to analyze the implementation of operational digitalization in Islamic insurance, the benefits obtained, and the challenges faced during its implementation process. The research method used is a descriptive qualitative approach with a literature study technique, through data collection from books, journals, official reports, and related regulations. The results show that operational digitalization is able to enhance administrative efficiency, accelerate participant services, facilitate contribution payments, policy management, and online claim submissions. In addition, digitalization supports transparency in managing participants’ funds in accordance with Sharia principles, thereby increasing public trust. However, the implementation of digitalization still faces several challenges, such as data security issues, limited human resources, and low digital literacy among the public. Therefore, Islamic insurance companies need to develop appropriate technological innovations while adhering to Sharia principles in order to improve competitiveness and expand market reach in the digital era.
Pengaruh Impulse Buying Pada Tiktok Live Shopping Terhadap Pertumbuhan Penjualan Umkm Di Indonesia Cyra Fauziyah; Sularno; Nur Azizah
Journal Of Informatics And Busisnes Vol. 3 No. 1 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v3i1.4650

Abstract

The advancement of technology drives online shopping activities in society. There are 59 million SMEs in Indonesia, 56.3% of which have utilized social media platforms such as Instagram, Facebook, and TikTok. According to a TikTok Indonesia survey in 2024, 70% of TikTok users have watched live shopping, and less than 40% have engaged in impulse buying. This study aims to analyze the effect of impulse buying on the sales growth of SMEs in Indonesia while enriching social commerce literature by integrating a machine learning approach to predict impulse buying and comparing the performance of classification algorithms in the context of consumer behavior. Data were obtained through simulations of 1,000 TikTok Live Shopping SME sessions from January to March 2025 across various product categories. Next, an analysis of machine learning methods was conducted using the Support Vector Machine (SVM) Algorithm, Naïve Bayes Classifier, and K-Nearest Neighbor, as well as calculations with simple linear regression to test the predicted impulse buying and sales growth. The SVM results had the highest accuracy rate of 91.2%, and linear regression showed a significant positive impact between impulse buying and MSME sales growth (β = 0.64; R² = 0.72; p < 0.001).

Page 22 of 22 | Total Record : 212

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