cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Umar Bakti
Contact Email
lppm@umitra.ac.id
Phone
-
Journal Mail Official
lppm@umitra.ac.id
Editorial Address
https://jurnal.umitra.ac.id/index.php/JEBI/about/editorialTeam
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Enterpreneur dan Bisnis (JEBI)
Published by UNIVERSITAS MITRA INDONESIA
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and Scope Focus dan Scope Jurnal : 1. Government policy on entrepreneurship (Kebijakan pemerintah tentang kewirausahaan) 2. Entrepreneurship and ethics (Kewirausahaan dan etika) 3. Corporate intrapreneurship (Intrapreneurship perusahaan) 4. Entrepreneurial marketing, leadership and management (Pemasaran, kepemimpinan, dan manajemen kewirausahaan) 5. Knowledge entrepreneurship, entrepreneurial learning organisations (Pengetahuan kewirausahaan, organisasi pembelajaran kewirausahaan) 6. Social entrepreneurship, family entrepreneurship (Kewirausahaan sosial, kewirausahaan keluarga) 7. Sustainable entrepreneurship, parallel entrepreneurship (Kewirausahaan berkelanjutan, kewirausahaan paralel) 8. e-Entrepreneurship, part-time entrepreneurship, home-based entrepreneurship (Kewirausahaan elektronik, kewirausahaan paruh waktu, kewirausahaan berbasis rumah) 9. Entrepreneurship education (Pendidikan kewirausahaan) 10. Entrepreneurship and Administration (Kewirausahaan dan Administrasi) 11. Business Education, and Development on Learning Materials (Pendidikan bisnis, dan pengembangan materi pembelajaran) 12. Self-employment among immigrants (Wirausaha di kalangan imigran) 13. Entrepreneurship among minority groups (Kewirausahaan di antara kelompok minoritas) 14. Indigenous entrepreneurship (Kewirausahaan penduduk asli) 15. Gender and entrepreneurship (Gender dan kewirausahaan) 16. Entrepreneurship in ethnic enclaves (Kewirausahaan di kantong etnik) 17. Entrepreneurship in developing and transitional countries (Kewirausahaan di negara berkembang dan transisi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 8 Documents
 1 
Search results for , issue "Vol 1, No 1 (2022)" : 8 Documents clear
Pengaruh Brand Image dan Word of Mouth Communication pada Keputusan Pembelian Smartphone Apple Iphone di Bandar Lampung Natakusuma, Irwan; Kurniawan, Umarudin
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The era of globalization impact on the development of modern communication technology and increasingly sophisticated so now to communicate does not have to communicate face-to-face (Face to face), because most forms of communication have been done in an indirect way, ie through the media / telecom tools such as using phone, email, chat, or by use of the media and skype video call. One of the telecom equipment available today is the smartphone. Smartphone or smart phone. One of the smartphone brand in demand by today's society is the Apple Iphone.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Mengajukan Kredit Motor pada PT. Nusantara Surya Sakti Bandar Lampung Mitrawan, Andri; Anugrah, Angga
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted by slovin. The sample used in this research is PT. Nusantara Surya Sakti. Methods of data analysis using multiple linear regression analysis to determine the factors that influence consumer decisions as cultural factors, social factors, personal factors and psychological factors in applying for a loan bike on PT. Nusantara Surya Sakti.Based test for normality, multicollinearity test and test heteroskedastis not found any deviation from the classical assumption. of the results of F test showed variable cultural factors, social factors, personal factors and psychological factors together significantly influence consumer decisions in applying for a loan bike on PT. Nusantara Surya Sakti. This means that any changes in the independent variables are cultural factors, social factors, personal factors and psychological factors simultaneously will jointly influence the consumer's decision to apply for credit in T test motors and variable cultural factors, social factors, personal factors and psychological factors positive and significant impact on the consumer's decision to apply for credit / financing motorcycle at PT. Nusantara Surya Sakti.
Pengaruh Harga, Lokasi, dan Kualitas Pelayanan Jasa terhadap Kepuasan Pelanggan Rumah Potong Hewan (RPH) Waylaga Bandar Lampung Nurheti, Nurheti; Hidayati, Nurul
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Development of business word in the era globalization requires perfect performance in every process that is executed by the company. The increasing demand of beef in the community to make all people who have a business that provider faculities and services for its customers. The number of imported cattle that goes to Lampung is required by 10 % cuttins the cuttle in RPH Waylaga accordins to that recommended by the goverment. But in fact, cattle traders still prefer not to cut the in the Waylaga RPH because the reasons is the location not strategies and far from the central of Bandar Lampung.This research uses qualitative approach, and this research also was conducted on April 2017 until finish in Slaughterhouse (RPH) Waylaga Bandar Lampung, the population in this research from all of customers for about 49 people in RPH Waylaga Bandar Lampung. The sample that the research is sampling saturated and the sample set in this research as many as 49 respondent. Based on the result of regression testing between Price, Location, and Quality of Service so that price, Location, and Quality of service have been applied in Cut Out Animal (RPH) Bandar Lampung has influence and positive relation to customer satisfaction while at variable of service quality from partial test. This not has an effect of customer satisfaction in RPH Bandar Lampung.
Pengaruh Perilaku Pengunjung terhadap Loyalitas Konsumen pada Desa Pulau Pahawang Kabupaten Pesawaran Kusnadi, Danang; Sandra, Mela
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer behavior is crucial in the decision making process to buy, spend or take something. Stagesbegins with problem recognition, search for information, evaluation of alternatives, purchase decision. Post-purchase last is dependent on the level of satisfaction derived from the product or service. This is in line with the assessment of visitor behavior and visitor loyalty level to make a visit to a tourist attraction. Based on the above it can be the identification of the problem, there are some weaknesses in the system thatal ready applies, namely: 1). Are Variable Perception, Learning and Attitude affects customer loyalty? 2). Among the existing variables, which variables that have a dominant influence on consumer loyalty ?Based on data analysis that has been done can be concluded as follows: 1). The results of multiple regression test showed that a variable perception, learning and Attitude has a significant influence on customer loyalty variables. 2) The results of the t test showed that the partial of perception, learning and Attitude significant effect on loyalty. 3) Simultaneously, it can be said that perception, learning and Attitude has a significant influence on customer loyalty. 4) From the ANOVA test or F test F count was obtained with a significant level of 0.000 1102.095 because the probability is much smaller than 0.05, then the perception (X1), Learning (X2) and Attitude (X3) together (simultaneous) effect on loyalty (Y). 5) The most influential variable is learning.
Pengaruh Syariah Marketing, Kualitas Pelayanan, Citra Merek terhadap Kepuasan Konsumen pada Asuransi Jiwa Syariah Bumiputera Cabang Bandar Lampung Sari, Nuri Anjar; Indriyani, Susi
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to know how the influence of sharia marketing, service quality, brand image on customer satisfaction in sharia insurance companies. The sampling technique used in the research based on the Krejcie table with error levels 10%. The analysis tool used in this research is multiple linear regression. To get  test results in this research, it should be Validity test, Reliability, Classical Assumption Test, and Hypothesis Test. In this research at simultaneous result (Test F) showed influence of sharia marketing, service quality, brand image are simultaneously influence of customer statisfaction and partial test sharia marketing has a significant influence on the customer statisfaction, service quality has a significant influence of the customer statisfaction, brand image has a significant influence on the customer statisfaction. The advice that can be proposed in this research is should the company improve sharia marketing for the proses of maintaining customers by building long-term relationship with existing customer can be achieved and can increase profits for the company.    
Faktor-Faktor Tingkat Kepuasan Tenaga Kerja terhadap Produktivitas Sales Promotion Girl (SPG) pada PT. Garuda Inovasi Semesta (Komplit) Bandar Lampung Sutadipraja, Edwin; Asmuni, Idris
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to obtain empirical evidence on the influence of salaries, incentives and education on performance productivity. "Case Study in the company of PT Garuda Inovasi Semesta (Komplit) in Bandar Lampung, Lampung - Indonesia. The independent variables used in this research are salary (X1), incentive (X2), and Education (X3), and dependent variable that is Performance Productivity (Y). This study uses primary data in the form of kuisoner spread in the company of PT. Garuda Inovasi Semesta (Komplit) in Bandar Lampung, Lampung - Indonesia. The questionnaire also comes with simple and clear filling instructions to help the respondent complete the filling. Based on the results of research and discussion, the conclusion that can be taken is a positive salary variable in this study has a positive and significant impact on productivity performance. The positive incentive variable in this study did not have a positive and significant effect on performance productivity. Positive education variable in this research have positive and significant influence to performance productivity.
Faktor-Faktor yang Mempengaruhi Anggaran Pendidikan Profesi pada Kantor Jasa Penilai Publik Sudiono Awaludin dan Rekan Azizi, Enji; Rachmadi, Agung
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a qualitative descriptive research, which is the research directed to give the symptoms, facts or events systematically and accurately about the nature of research and analyze the truth based on the data obtained. The subject of this researchis three people consisted of one leader and two employees. The object of this research is the professional education budget of Kantor Jasa Penilai Publik (KJPP) Sudiono Awaludin dan Rekan. The data collecting techniques used were observation and interview. The data collecting instrument consisted of guideline observation and guideline interview. The data analysis was done descriptively using qualitative data analysing technique. The data analysis phase includes transcript of interview result, data reduction, triangulation and draw conclusion. The result of this research showed that the budget of professional education is needed to fulfill the elementof legality, as well as increasing the credibility of service users to maintain the existence of the company. While the factors that affect the budget of professional education at Kantor Jasa Penilai Publik (KJPP) Sudiono Awaludin dan Rekan Provinsi Lampung are the rules related to the appraisal profession, cash flow and leadership style.
Kualitas Custumer Relationship Management terhadap Loyalitas Pelanggan pada Dealer Yamaha Bahana Pagar Bandar Lampung Hasbullah, Hasbullah; Meidasari, Evi; Isabella, Astrid Aprica
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently the focus of marketing strategies that are often used by business people is to manage individual customers carefully and in detail. marketing strategy is no longer something fancy but rather an absolute necessity for it requires an idea of marketing strategy so that one can maintain its existence by using customer relationship management practices. Information and technology is now increasingly rapidly making it easier for the strategy to establish relationships with customers, Yamaha Bahana Pagar Alam dealers provide SMS services. The population in this study was 9,903 units to determine the number of samples using the Isaac and Michael Formulas obtained a total sample of 247 respondents. The results of the regression equation then the most dominant customer relationship variable influences customer loyalty at Yamaha Banaha Pagar Alam Bandar Lampung dealers is technology, this is due to the technological variables having the greatest beta coefficient values when compared with human resources and process variables.

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 4, No 1 (2025) Vol 3, No 2 (2024) Vol 3, No 1 (2024) Vol 2, No 2 (2023) Vol 2, No 1 (2023) Vol 1, No 2 (2022) Vol 1, No 1 (2022)