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Jurnal Enterpreneur dan Bisnis (JEBI)
Published by UNIVERSITAS MITRA INDONESIA
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and Scope Focus dan Scope Jurnal : 1. Government policy on entrepreneurship (Kebijakan pemerintah tentang kewirausahaan) 2. Entrepreneurship and ethics (Kewirausahaan dan etika) 3. Corporate intrapreneurship (Intrapreneurship perusahaan) 4. Entrepreneurial marketing, leadership and management (Pemasaran, kepemimpinan, dan manajemen kewirausahaan) 5. Knowledge entrepreneurship, entrepreneurial learning organisations (Pengetahuan kewirausahaan, organisasi pembelajaran kewirausahaan) 6. Social entrepreneurship, family entrepreneurship (Kewirausahaan sosial, kewirausahaan keluarga) 7. Sustainable entrepreneurship, parallel entrepreneurship (Kewirausahaan berkelanjutan, kewirausahaan paralel) 8. e-Entrepreneurship, part-time entrepreneurship, home-based entrepreneurship (Kewirausahaan elektronik, kewirausahaan paruh waktu, kewirausahaan berbasis rumah) 9. Entrepreneurship education (Pendidikan kewirausahaan) 10. Entrepreneurship and Administration (Kewirausahaan dan Administrasi) 11. Business Education, and Development on Learning Materials (Pendidikan bisnis, dan pengembangan materi pembelajaran) 12. Self-employment among immigrants (Wirausaha di kalangan imigran) 13. Entrepreneurship among minority groups (Kewirausahaan di antara kelompok minoritas) 14. Indigenous entrepreneurship (Kewirausahaan penduduk asli) 15. Gender and entrepreneurship (Gender dan kewirausahaan) 16. Entrepreneurship in ethnic enclaves (Kewirausahaan di kantong etnik) 17. Entrepreneurship in developing and transitional countries (Kewirausahaan di negara berkembang dan transisi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 53 Documents
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Pengaruh Brand Image dan Word of Mouth Communication pada Keputusan Pembelian Smartphone Apple Iphone di Bandar Lampung Natakusuma, Irwan; Kurniawan, Umarudin
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

The era of globalization impact on the development of modern communication technology and increasingly sophisticated so now to communicate does not have to communicate face-to-face (Face to face), because most forms of communication have been done in an indirect way, ie through the media / telecom tools such as using phone, email, chat, or by use of the media and skype video call. One of the telecom equipment available today is the smartphone. Smartphone or smart phone. One of the smartphone brand in demand by today's society is the Apple Iphone.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Mengajukan Kredit Motor pada PT. Nusantara Surya Sakti Bandar Lampung Mitrawan, Andri; Anugrah, Angga
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

This research was conducted by slovin. The sample used in this research is PT. Nusantara Surya Sakti. Methods of data analysis using multiple linear regression analysis to determine the factors that influence consumer decisions as cultural factors, social factors, personal factors and psychological factors in applying for a loan bike on PT. Nusantara Surya Sakti.Based test for normality, multicollinearity test and test heteroskedastis not found any deviation from the classical assumption. of the results of F test showed variable cultural factors, social factors, personal factors and psychological factors together significantly influence consumer decisions in applying for a loan bike on PT. Nusantara Surya Sakti. This means that any changes in the independent variables are cultural factors, social factors, personal factors and psychological factors simultaneously will jointly influence the consumer's decision to apply for credit in T test motors and variable cultural factors, social factors, personal factors and psychological factors positive and significant impact on the consumer's decision to apply for credit / financing motorcycle at PT. Nusantara Surya Sakti.
Pengaruh Iklan, Persepsi Kualitas, dan Citra Merek Terhadap Keputusan Pembelian Konsumen V, Devita Adela; Fabella, Nurhaliza Tri; Alfanis, Agum
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 2 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

AbstrakPenelitian ini merupakan pengujian yang bertujuan untuk mengetahui pengaruh iklan, persepsi kualitas, dan citra merek terhadap keputusan pembelian konsumen. Jumlah sampel dalam penelitian ini adalah sebanyak 77 responden. Penarikan sampel dalam penelitian ini dilakukan dengan desain survey secara crossectional. Pengumpulan data dilakukan dengan membagikan form (kuesioner) berupa pernyataan secara online kepada responden. Uji statistik dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai faktor loading, sedangkan uji reabilitas menggunakan nilai cronbach’c alpha, composite reability dan Average Variance Extracted (AVE).  Setelah seluruh hasil item indikator yang digunakan dalam penelitian ini valid dan reliable, selanjutnya dilakukan uji hipotesis. Dari ketiga hipotesis yang diajukan seluruhnya terdukung, namun untuk hipotesis pertama dan ketiga tidak signifikan.Kata Kunci : Iklan, Persepsi Kualitas, Citra Merek, Keputusan Pembelian
Pengaruh Harga, Lokasi, dan Kualitas Pelayanan Jasa terhadap Kepuasan Pelanggan Rumah Potong Hewan (RPH) Waylaga Bandar Lampung Nurheti, Nurheti; Hidayati, Nurul
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

The Development of business word in the era globalization requires perfect performance in every process that is executed by the company. The increasing demand of beef in the community to make all people who have a business that provider faculities and services for its customers. The number of imported cattle that goes to Lampung is required by 10 % cuttins the cuttle in RPH Waylaga accordins to that recommended by the goverment. But in fact, cattle traders still prefer not to cut the in the Waylaga RPH because the reasons is the location not strategies and far from the central of Bandar Lampung.This research uses qualitative approach, and this research also was conducted on April 2017 until finish in Slaughterhouse (RPH) Waylaga Bandar Lampung, the population in this research from all of customers for about 49 people in RPH Waylaga Bandar Lampung. The sample that the research is sampling saturated and the sample set in this research as many as 49 respondent. Based on the result of regression testing between Price, Location, and Quality of Service so that price, Location, and Quality of service have been applied in Cut Out Animal (RPH) Bandar Lampung has influence and positive relation to customer satisfaction while at variable of service quality from partial test. This not has an effect of customer satisfaction in RPH Bandar Lampung.
Pengaruh Perilaku Pengunjung terhadap Loyalitas Konsumen pada Desa Pulau Pahawang Kabupaten Pesawaran Kusnadi, Danang; Sandra, Mela
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

Consumer behavior is crucial in the decision making process to buy, spend or take something. Stagesbegins with problem recognition, search for information, evaluation of alternatives, purchase decision. Post-purchase last is dependent on the level of satisfaction derived from the product or service. This is in line with the assessment of visitor behavior and visitor loyalty level to make a visit to a tourist attraction. Based on the above it can be the identification of the problem, there are some weaknesses in the system thatal ready applies, namely: 1). Are Variable Perception, Learning and Attitude affects customer loyalty? 2). Among the existing variables, which variables that have a dominant influence on consumer loyalty ?Based on data analysis that has been done can be concluded as follows: 1). The results of multiple regression test showed that a variable perception, learning and Attitude has a significant influence on customer loyalty variables. 2) The results of the t test showed that the partial of perception, learning and Attitude significant effect on loyalty. 3) Simultaneously, it can be said that perception, learning and Attitude has a significant influence on customer loyalty. 4) From the ANOVA test or F test F count was obtained with a significant level of 0.000 1102.095 because the probability is much smaller than 0.05, then the perception (X1), Learning (X2) and Attitude (X3) together (simultaneous) effect on loyalty (Y). 5) The most influential variable is learning.
Pengaruh Harga, Promosi Dan Kepercayaan Terhadap Keputusan Pembelian Produk Y.O.U Sari, Melia Purwita; Rachman, Luluk Aulia; Ronaldi, Duan
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 2 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

ABSTRACTThis study aims to examine the effect of price, promotion and trust on purchasing decisions for Y.O.U products. The method used in this research is a questionnaire. The sample of this study amounted to 85 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the factor loading value, while the reliability test uses the Cronbach's alpha, Composite Reliability and Avarage Variance Extracted (AVE) value. Of the three proposed hypotheses, all are supported, but the third hypothesis is not significant. The conclusion of this study is that price and promotion have a positive and significant effect on purchasing decisions for Y.O.U. products, and trust has a positive but not significant effect on purchasing decisions for Y.O.U. products.Keywords: price, promotion, trust and purchase decisionABSTRAKPenelitian ini bertujuan untuk menguji pengaruh harga, promosi dan kepercayaan terhadap keputusan pembelian produk Y.O.U. Metode yang digunakan dalam penelitian ini adalah kuisioner. Sampel dari penelitian ini berjumlah 85 responden. Uji statistic dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai factor loading, sedangkan uji reliabilitas menggunakan nilai Cronbach’s alpha, Composite Reliability dan Avarage Variance Extracted (AVE). Dari ketiga hipotesis yang diajukan seluruhnya terdukung, namun untuk hipotesis ketiga tidak signifikan. Kesimpulan dari penelitian ini adalah harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk Y.O.U., dan kepercayaan berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian produk Y.O.U.     Kata Kunci: harga, promosi, kepercayaan dan keputusan pembelian
Pengaruh Syariah Marketing, Kualitas Pelayanan, Citra Merek terhadap Kepuasan Konsumen pada Asuransi Jiwa Syariah Bumiputera Cabang Bandar Lampung Sari, Nuri Anjar; Indriyani, Susi
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

The purpose of this research is to know how the influence of sharia marketing, service quality, brand image on customer satisfaction in sharia insurance companies. The sampling technique used in the research based on the Krejcie table with error levels 10%. The analysis tool used in this research is multiple linear regression. To get  test results in this research, it should be Validity test, Reliability, Classical Assumption Test, and Hypothesis Test. In this research at simultaneous result (Test F) showed influence of sharia marketing, service quality, brand image are simultaneously influence of customer statisfaction and partial test sharia marketing has a significant influence on the customer statisfaction, service quality has a significant influence of the customer statisfaction, brand image has a significant influence on the customer statisfaction. The advice that can be proposed in this research is should the company improve sharia marketing for the proses of maintaining customers by building long-term relationship with existing customer can be achieved and can increase profits for the company.    
Faktor-Faktor Tingkat Kepuasan Tenaga Kerja terhadap Produktivitas Sales Promotion Girl (SPG) pada PT. Garuda Inovasi Semesta (Komplit) Bandar Lampung Sutadipraja, Edwin; Asmuni, Idris
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

This study aims to obtain empirical evidence on the influence of salaries, incentives and education on performance productivity. "Case Study in the company of PT Garuda Inovasi Semesta (Komplit) in Bandar Lampung, Lampung - Indonesia. The independent variables used in this research are salary (X1), incentive (X2), and Education (X3), and dependent variable that is Performance Productivity (Y). This study uses primary data in the form of kuisoner spread in the company of PT. Garuda Inovasi Semesta (Komplit) in Bandar Lampung, Lampung - Indonesia. The questionnaire also comes with simple and clear filling instructions to help the respondent complete the filling. Based on the results of research and discussion, the conclusion that can be taken is a positive salary variable in this study has a positive and significant impact on productivity performance. The positive incentive variable in this study did not have a positive and significant effect on performance productivity. Positive education variable in this research have positive and significant influence to performance productivity.
Pengaruh Harga, Kualitas Produk, dan Kepuasan Konsumen Terhadap Keputusan Pembelian pada Thrift Store di Instagram Ganesha, Tri Putra; Rinanda, Sriayu
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 2 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga, kualitas produk, dan kepuasan konsumen terhadap keputusan pembelian. Objek yang digunakan dalam penelitian ini adalah Toko Barang Bekas di Instagram. Metode yang digunakan dalam penelitian ini adalah melalui survei dengan instrumen kuesioner. Sampel yang digunakan dalam penelitian ini adalah konsumen di Thrift Store Instagram dengan jumlah 72 responden. Uji statistik dilakukan dengan menggunakan Structural Equation Modeling berbasis PLS. Uji validitas menggunakan nilai factor loading, kemudian uji reliabilitas menggunakan nilai Cronbach'c alpha, composite reliability dan Average Variance Extracted (AVE). Setelah semua hasil item indikator yang digunakan dalam penelitian ini valid dan reliabel, maka hipotesis pun diuji. Hasil uji hipotesis menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan P-Value (0,001 0,05), kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan P-Value (0,003 0,05). . Kepuasan konsumen berpengaruh positif dan tidak signifikan terhadap keputusan pembelian dengan P-Value (0,204 0,05). Kesimpulan dari penelitian ini adalah pentingnya menjaga kualitas produk, memberikan harga yang sesuai, dan menjamin kepuasan konsumen guna meningkatkan keputusan konsumen dalam pembelian.
Pengaruh Shopping Lifestyle dan Visual Merchandising Terhadap Impulse Buying Melalui Emosi Positif Anggraeni, Ade Ayu; Noviandi, Ardi; Putra, Andika Mula; Sanjaya, Vicky F
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 2 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah shopping lifestyle dan visual merchandising berpengaruh terhadap emosi positif, apakah shopping lifestyle, visual merchandising, dan emosi positif berpengaruh terhadap impulse buying dan apakah emosi positif terbukti memediasi hubungan antara shopping lifestyle dan visual merchandising terhadap impulse buying. Metode yang digunakan dalam penelitian ini yaitu dengan pengumpulan data dari kuesioner dan sampel dari penelitian ini berjumlah 99 responden. Teknik analisis data menggunakan structurel equation modelling berbasis PLS. Hasil uji hipotesis menunjukkan bahwa Shopping Lifestyle tidak memiliki pengaruh terhadap Emosi Positif. Visual Merchandising berpengaruh positif yang signifikan terhadap Emosi Positif. Emosi Positif berpengaruh positif signifikan terhadap Impulse Buying. Shopping Lifestyle tidak memiliki pengaruh terhadap Impulse Buying. Visual Merchandising berpengaruh positif signifikan terhadap Impulse Buying. Tidak ada pengaruh Shopping Lifestyle terhadap Impulse Buying melalui Emosi Positif dan Visual Merchandising berpengaruh tidak langsung terhadap Impulse Buying dengan Emosi Positif sebagai variabel mediasi.Kata kunci : Shopping Lifestyle, Visual Merchandising, Impulse Buying, dan Emosi Positif

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