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Suwandi S. Sangadji
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PROCURATIO: Jurnal Manajemen dan Bisnis
Published by PT. Sangadji Media Publishing
ISSN : 2828870X     EISSN : 28288718     DOI : 10.62394/projmb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The PROCURATIO is intended to be the journal for publishing articles reporting the results of research on business and management. The PROCURATIO invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, agribusiness and insurance. The PROCURATIO accepts articles in any business related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. The primary criterion for publication in PROCURATIO is the significance of the contribution an article makes to the literature in management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): July - December" : 5 Documents clear
LEVERAGING SHOPEE LIVE FOR SALES GROWTH: A LITERATURE REVIEW Harefa, Peni Kristian; Nastiti, Pambayun Kinasih Yekti
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.81

Abstract

The emergence of digitalization has brought new impacts to the business world, particularly in e-commerce. The impact of digitalization has led to more diverse product promotion methods. One example of an e-commerce platform that successfully leverages digitalization is Shopee, through its Shopee Live feature. However, whether live streaming as a product promotion method will be sustainable and what factors determine its success are topics that have not been widely studied. Therefore, the purpose of this study is to identify the key factors driving sales growth on Shopee Live and to determine whether these factors are temporary or sustainable. The method used is a systematic literature review, by reviewing 15 articles that discuss Shopee Live. The results of the study indicate several key factors that can enhance sales on Shopee Live, including the skills of the Shopee Live hosts, direct interaction with buyers, trust in product quality, and the sustainability of product promotions via Shopee Live. This is because the use of Shopee Live has been proven effective in increasing sales.
THE ROLE OF INFORMATION TECHNOLOGY THROUGH MODERATING COMPETITION INTENSITY IN IMPROVING THE INNOVATION PERFORMANCE OF MSME ACTORS Sasmita, Hilda Ayu; Sudarnice, Sudarnice; Phradiansah, Phradiansah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.92

Abstract

The purpose of this study was to determine: (1) The influence of IT on the innovation performance of MSME actors in culinary tourism MSME actors in Kolaka Regency. (2) The Role of Competition Intensity in Strengthening IT in Improving the Innovation Performance of MSME Actors in Culinary Tourism in Kolaka Regency. This study uses a quantitative method approach. The population in this study were all culinary tourism MSME actors in Kolaka Regency. While the sample in this study amounted to 32 MSME actors. Testing of the research instrument used validity and reliability tests with SPSS 25.0. The data analysis technique used in this study was a measurement model and structural model testing using Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the IT variable and the innovation performance of MSME actors, as indicated by the t-statistic of 4.898 with a p-value of 0.024. Meanwhile, the moderation of competition intensity is not able to strengthen the IT variable in improving innovation performance as indicated by the t-statistic of 0.022 with a P-value of 0.994. It can be concluded that most MSME actors in culinary tourism in Kolaka Regency have used IT in carrying out innovation performance. However, in culinary tourism in Kolaka Regency, there is no feeling of competition intensity with the use of IT in improving the performance of MSME innovation actors.
SOCIO-ECONOMIC FACTORS INFLUENCING THE PROSPERITY OF TOBACCO FARMERS IN PROBOLINGGO REGENCY: A BUSINESS MANAGEMENT PERSPECTIVE Ndau, Wensislaus Arman; Patiung, Markus; Wisnujati, Nugrahini Susantinah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.120

Abstract

The income of tobacco farmers in Probolinggo Regency is often unstable due to fluctuations in the prices of production factors and tobacco products, impacting their earnings and socio-economic conditions. The objectives of this study were: (1) to analyze the income of tobacco farmers; (2) to identify the factors influencing their income; and (3) to examine their social conditions. The data analysis method employed was multiple regression analysis. The results of the study revealed that: (1) the average income of tobacco farmers in Probolinggo Regency is IDR 18,540,000 per hectare per planting season, with an R/C ratio of 1.6; (2) the factors influencing the income of tobacco farmers include the prices of seeds, urea, ZA (ammonium sulfate), and pesticides; (3) 83% of the tobacco farmers own their houses, which are made of permanent materials. Common household electronic items owned by the farmers include refrigerators, televisions, and mobile phones. Regarding transportation, 57% of the farmers use bicycles, 28% use motorcycles, and 14.29% use cars to commute to work and take their children to school. The average family size is three members, consisting of two children and one spouse. Tobacco farmers feel comfortable in their environment, as evidenced by their active participation in activities such as repairing irrigation systems, cleaning the surroundings, and building worship facilities and social spaces to foster community relationships. This indicates that the socio-economic conditions of tobacco farmers are adequate and prosperous.
UNDERSTANDING THE DYNAMICS OF CORN MARKET INTEGRATION IN EAST JAVA Lestari, Hasti Wuri; Susilo, Achmadi; Wisnujati, Nugrahini Susantinah
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.121

Abstract

This study aims to analyze price variations at both the producer and consumer levels (1), investigate price transmission elasticity (2), and assess the degree of integration in the vertical corn market between producers (farmers) and consumers (retailers) in East Java Province (3). The analysis of market integration serves as vital input for the government in formulating agricultural development policies within the research area. Conducted as a quantitative study, this research utilized secondary data, specifically monthly time series data spanning from January 2018 to December 2021. The data included corn price information at the producer level sourced from the Agriculture and Food Security Office of East Java Province, and consumer-level corn price data obtained from the East Java Province Industry and Trade Office (SiSKAPERBAPO website). The data underwent descriptive quantitative analysis. The findings reveal that the coefficient of price variation at the producer level is 8.9 percent, indicating high fluctuation and instability, whereas at the consumer level, it stands at 2.8 percent, signifying lower and stable fluctuations. The price elasticity (et) of corn for the years 2019-2021 was calculated as 0.0033 (inelastic), -0.2029 (inelastic), and 2.6359 (elastic), respectively. These results suggest that the rate of price change at the consumer level exceeded that at the producer level (an et value > 1 indicates inefficient corn marketing). The analysis of corn market integration in East Java reveals weak integration between producer and consumer markets in both the short and long terms. This indicates imperfect transmission of market information by market participants, particularly large traders who play a significant role as price setters.
OPTIMIZING TOURISM PROMOTION THROUGH THE USE OF CULTURAL HERITAGE Iswanto, Dedy; Istiqlal, Istiqlal; Irsyad, Ziqrurrahman
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 3 No. 2 (2024): July - December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v3i2.149

Abstract

This study aims to explore the optimization of tourism promotion through the utilization of cultural heritage by using the Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords such as “cultural heritage,” “tourism marketing strategy,” “cultural commodification,” and “smart technology” within the time span of 2014-2024. The results showed that although the integration of cultural heritage in tourism marketing strategies successfully increased destination attractiveness and visitor engagement, challenges such as cultural commodification, overtourism, and disagreements between stakeholders still need to be addressed. A balance between cultural conservation and tourism development is a key element in an effective strategy, where the preservation of local cultural identity must be considered. In addition, the use of smart technology in the promotion of local culture is proven to attract tourists, but there is a gap in understanding the impact of social media and other technologies on destination image. Therefore, future research is recommended to explore more deeply the factors that influence the success of heritage-based tourism marketing strategies and how technology can be effectively integrated in such contexts.

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