Transforma: Jurnal Manajemen
Transforma: Jurnal Manajemen is a scholarly journal that focuses on the field of management. The journal provides a platform for researchers, academics, and professionals to share knowledge, insights, and the latest advancements in various aspects of management. Topics covered include strategic management, organizational behavior, human resource management, operations management, marketing management, and financial management. The journal encourages empirical research, theoretical contributions, and relevant case studies for the advancement of knowledge in the field of management.
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<![CDATA[The Influence of Benefits, Convenience and Risk on Interest in Using Dana Applications (Case Study of Students at the Faculty of Economics, Samudra University) ]]>
<![CDATA[Fitri, Anisa]]>;
<![CDATA[Fuad, Muhammad]]>;
<![CDATA[Setianingsih, Dias]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.127
<![CDATA[This research aims to determine the influence of benefits, convenience and risks on interest in using the DANA application (case study of students at the Faculty of Economics, Samudra University). The population in this study were active students at the Faculty of Economics, Samudra University for the 2019 to 2022 academic year, totaling 973 people and a sample of 283 people using a purposive sampling technique by determining the sample size using the Slovin formula. The data analysis method in this research uses multiple linear regression analysis, t test, F test and coefficient of determination. The constant value ? is 2.309. The regression coefficient for the variables benefit, convenience and risk shows a positive influence on the variable of interest in using the DANA application. Benefits, convenience and risks partially have a significant effect on interest in using the DANA application. Benefits, convenience and risks simultaneously have a significant influence on interest in using the DANA application. Adjusted R2 is 0.449. This means that the variables of benefit, convenience and risk influence interest in using the DANA application by 44.9%, while the remaining 55.1% is influenced by other variables outside this research model.]]>
<![CDATA[The Impact Of Transformational Leadership On Organizational Performance And Employee Motivation ]]>
<![CDATA[Suryadi, Yadi]]>;
<![CDATA[Dewi, Ni Luh Yulyana]]>;
<![CDATA[Trisnawati, Trisnawati]]>;
<![CDATA[Al-Amin, Al-Amin]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.129
<![CDATA[Transformational leadership is a leadership approach that focuses on inspiring and motivating employees to achieve higher performance and achieve organizational goals. Descriptive qualitative methods were used to understand the impact of transformational leadership on organizational performance and employee motivation through in-depth interviews, observations and document analysis. This research found that transformational leaders tend to have a clear vision and are able to communicate this vision effectively to employees, so that employees feel inspired and motivated to work better. In addition, transformational leaders also provide emotional and intellectual support to employees, helping them in personal and professional development. This creates a positive and collaborative work environment, which in turn improves overall organizational performance. From the interviews, employees stated that they felt more appreciated and motivated to contribute to the success of the organization when led by a transformational leader. Employees' intrinsic motivation increases because they feel they have an important role in achieving the organization's vision and mission. In addition, transformational leaders also encourage innovation and creativity, which are important factors in improving organizational performance. Overall, transformational leadership has a significant positive impact on organizational performance and employee motivation. Leaders who are able to inspire and motivate employees effectively can create a dynamic and productive organizational culture. Thus, the application of transformational leadership in various types of organizations can be an effective strategy for achieving competitive advantage and sustainable growth.]]>
<![CDATA[Customer Relationship Management In The Digital Era To Enhance Customer Experience Through Technology ]]>
<![CDATA[Naim, Ifin]]>;
<![CDATA[Rajuddin, Wa Ode Nursaadha]]>;
<![CDATA[Ansyori, Ahmad]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.131
<![CDATA[In the digital era, customer relationship management (CRM) has undergone a significant transformation with the advent of advanced technology that facilitates more effective interactions between companies and customers. Digital CRM allows companies to collect, analyze and utilize customer data in real-time, thereby offering a more personalized and relevant experience. Technologies such as artificial intelligence, big data and predictive analytics have played an important role in optimizing CRM strategies. Through the use of chatbots, automated personalization, and data analysis, companies can increase customer satisfaction and brand loyalty. Implementing digital CRM not only helps in understanding customer needs and preferences, but also enables companies to respond quickly and appropriately to changes in customer behavior. This study explores how digital technology has changed traditional CRM approaches and provided competitive advantages for companies. In addition, this research also highlights the challenges faced in implementing digital CRM, including issues of data privacy and information security. In conclusion, technology integration in CRM is the key to improving customer experience in the digital era, making interactions with customers more effective and efficient. Thus, companies that successfully adopt digital CRM can create stronger and more sustainable relationships with their customers.]]>
<![CDATA[The Influence of Profitability, Liquidity and Asset Growth on Capital Structure with Company Size as a Moderating Variable in Food and Beverage Companies Listed on the Indonesian Stock Exchange for the 2017-2023 Period ]]>
<![CDATA[Adelin, Dessy]]>;
<![CDATA[Zulfitra, Zulfitra]]>;
<![CDATA[Sahroni, Sahroni]]>;
<![CDATA[Suharsono, Suharsono]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.133
<![CDATA[This research aims to test and analyze the influence of profitability, liquidity and asset growth on capital structure with company size as a moderating variable in food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2023 period. The type of research used is associative quantitative. The research population used companies registered with food and beverage companies listed on the Indonesia Stock Exchange with observations of 133 cross section time series data. The observation period in the research used data from 2017 to 2023. The research data was then processed using Eviews 12 software. The analysis method used was panel data regression which is a combination of cross section and time series data. Panel data regression analysis is carried out through a model selection test, to determine the best model, the test results show that the Common Effect Model is the most appropriate model to use in predicting Capital Structure which is moderated by Company Size. The results of the coefficient of determination test on the model show a value of67.4398% while the remaining amount is 32.5602%can be explained by other variables not examined in this study. The research results show that Profitability has a significant negative effect on Capital Structure, Liquidity has a significant negative effect on Capital Structure, Asset Growth has a significant negative effect on Capital Structure. Company size is significantly able to moderate the relationship between Profitability and Capital Structure, Company Size is able to moderate the relationship between Liquidity and Capital Structure, Company Size is able to moderate the relationship between Asset Growth and Capital Structure. in food and beverage companies listed on the Indonesia Stock Exchange during the 2017-2023 period.]]>
<![CDATA[The Influence Of Financial Literacy And Digital Finance On Umkm Performance (Study On The Trade Sector In The Pamulang University Area) ]]>
<![CDATA[Romadhona, Delia]]>;
<![CDATA[Nuryani, Anum]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.136
<![CDATA[This study aims to analyze the effect of Financial Literacy and Digital Finance on the Performance of MSMEs in the trade sector in the Pamulang University area. The method used in this study is a quantitative method. Data collection using questionnaires distributed directly to research objects. The population in this study were all MSME actors in the Pamulang University area as many as 112 MSMEs. The research sample was 88 MSMEs with a sampling method, namely simple random sampling. With data analysis that looks at descriptive statistical tests, classical assumption tests, correlation coefficient tests, simple linear regression tests, multiple linear regression tests, determination coefficient tests, and hypothesis tests. The results of the study show that Financial Literacy and Digital Finance have a positive and significant effect on MSME Performance partially. Simultaneously, Financial Literacy and Digital Finance also have a positive and significant effect on MSME performance together.]]>
<![CDATA[Strategic Assets Exploring The Influence Of Human Capital, Organizations, And Relationships For Performance Advantage (Case Study Of Cimahi City Bappenda) ]]>
<![CDATA[Riadi, Farid]]>;
<![CDATA[Coenraad, Dhea Perdana]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.137
<![CDATA[Human resource management (HR) and organizational performance are the focus of this study in the context of government sector management in Indonesia. This study aims to identify and analyze the influence of human resource capital, organizational capital, and relationship capital on performance. The research method used is quantitative research with path analysis techniques. The results of the analysis show that the three independent variables have a significant influence on employee performance, with a total contribution of 87.80%. Human resource capital has the most dominant impact, followed by organizational capital and relationship capital. Although relationship capital has a significant impact, it still requires support from high human resource capital and organizational capital. The implication of this study is the importance of human resource management in achieving the success of government organizations in the future, with a focus on the management of State Civil Apparatus (ASN) and the challenges faced such as disciplinary violations and abuse of authority. In addition, this study also highlights the importance of organizational capital and relationship capital in improving overall organizational performance and building mutually beneficial relationships with stakeholders. With a deep understanding of the complexity of the relationships between the variables studied, this study provides important insights for decision makers in designing human resource management strategies and stakeholder relationship management to achieve organizational success in the future.]]>
<![CDATA[Improving Work Performance And Employee Performance Through Employee Leadership And Commitment In Bali Province ]]>
<![CDATA[Sucipta, Nyoman]]>;
<![CDATA[Ardani, Wayan]]>;
<![CDATA[Mulyani, Putu Ari]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.138
<![CDATA[The company has a goal to develop and progress according to the predetermined target, so that it can compete with other companies. To achieve the company's goals, of course employees are required to maximize the work performance and performance achieved by employees. Work performance and employee performance can be influenced by various factors, including in this study the emphasis is on leader behavior and employee work commitment. The purpose of this study is to determine the increase in work performance and employee performance through leader behavior and employee work commitment in Bali Province in general, using a review method from the results of previous studies with the main variables on these variables. The methodology used by the author in compiling this article uses an exploratory qualitative approach by reviewing the results of previous studies with related variables, by utilizing the Google search engine on the Google Scholar site. This study uses a review of the results of ten previous studies in a maximum period of 5 years ago, it was concluded that leader behavior and employee commitment have a positive and significant influence on employee work performance and performance variables. Based on this conclusion, it is expected that the Company can prioritize conducive and relatively directing leader behavior and employee commitment can be considered with an increase in achieving the expected work performance and employee performance. Thus, employees will have high initiative to complete the work given by the company.]]>
<![CDATA[The Effect Of Work Motivation And Work Discipline On Employee Performance Of Pt Pos Indonesia (Persero) South Tangerang Branch Office ]]>
<![CDATA[Julius, Mario]]>;
<![CDATA[Flower, Astra Gracia]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.139
<![CDATA[The purpose of this study was to determine the effect of work motivation and work discipline on employee performance at PT Pos Indonesia (Persero) South Tangerang Branch Office. The method used is an associative method with a quantitative approach with a population of 140 people. The sampling method uses a random sample with the Slovin formula which uses a tolerance limit of 10% or 0.1, so that the number of samples becomes 58 respondents. Data processing methods include classical assumption tests, simple and multiple linear regression tests, simple and multiple correlation coefficient tests, simple and multiple determination coefficient tests, and t and f hypothesis tests. The results of the simple determinant coefficient test of work motivation have a contribution of 0.560 or 56% to employee performance, the simple determinant coefficient test of work discipline has a contribution of 0.359 or 35.9% to employee performance, while the multiple determination coefficient test of work motivation and work discipline has a contribution of 0.582 or 58.2% to employee performance. Based on the t hypothesis test, it shows that work motivation has an effect on employee performance because the calculated t value> t table or 8.445> 1.673 and the sig value is 0.000 <0.1 and work discipline has an effect on employee performance because the calculated t value> t table or 5.606> 1.673 and the sig value is 0.002 <0.1. And simultaneously work motivation and work discipline have an effect on employee performance, this is evidenced by the calculated f value> f table or 40.721> 2.40 and the sig value is 0.000 <0.05.]]>
<![CDATA[The Effect Of Member Savings On Profitability In Nahdlatul Ulama Muamalat Cooperative, Kasomalang District, Subang ]]>
<![CDATA[Solihah, Pini Siti]]>;
<![CDATA[Andrianasari, Ravita Eka]]>;
<![CDATA[Romdoni, Indi Auliya]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.140
<![CDATA[The Muamalat Nahdlatul Ulama Koperasi is an institution that seeks to increase the economic activities of small entrepreneurs based on sharia principles by managing from the ummah by the ummah and for the ummah. Profitability is an indicator of assessing the good or bad performance in carrying out business activities to get optimal profits. Profitability in a cooperative is influenced by the savings of its members. Members' cooperativedeposits are then used as capital for the cooperative business so as to generate profits. Through the interview method and questionnaire for 71 respondents, the aim was to find out whether or not there was an influence of member savings on profitability in the Muamalat Nahdlatul Ulama Koperasi Kasomalang Subang, The result is that members savings have an effect on profitability. Cooperatives need to increase the recruitment of members throughout the cooperative environment so that member savings have a significant influence on profitability.]]>
<![CDATA[The Influence Of Customer Service On Customer Satisfaction At Bank Jabar Banten (BJB) Syariah, Sumedang Branch Office ]]>
<![CDATA[Tresnawati, Siti]]>;
<![CDATA[Ramadhan, Putri Leony Nur]]>;
<![CDATA[Solihin, Budi]]>
<![CDATA[ Transforma Jurnal Manajemen Vol. 2 No. 2 (2024): Transforma: Jurnal Manajemen ]]>
Publisher : <![CDATA[Pascasarjana Universitas Pasundan ]]>
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DOI: 10.56457/tjm.v2i2.141
<![CDATA[This study aims to analyze the significance of the influence of customer service on customer satisfaction at BJB Syariah KCP Sumedang. Customer service is an important part of the banking industry, especially in Islamic banking, where customer satisfaction is the main indicator of operational success. The selection of this topic is driven by the increasing competition in the Islamic banking sector, which requires banks to not only ensure that customers receive quality service. This study uses a quantitative method with a survey approach. Primary data were collected through questionnaires distributed to 100 customers of BJB Syariah KCP Sumedang, and analyzed using a simple linear regression technique to identify the extent to which customer service quality variables affect customer satisfaction. The results analyzed show that customer service quality has a significant and positive influence on customer satisfaction. The better the quality of service provided, the higher the level of satisfaction felt by customers. The conclusion of this study emphasizes the importance of continuous improvement and enhancement in customer service quality as an effective strategy to increase customer satisfaction. The recommendation of this study is the need for regular training for customer service officers to maintain and improve service quality.]]>
