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DEDDY IBRAHIM RAUF
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Jl. Batua Raya IX Lr. 3 No. 18a
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INDONESIA
(JUMPER)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29883784     DOI : 10.59971/jumper
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are regularly evaluated. Published for executives, researchers and scholars, the Journal helps apply empirical research to practical situations and theoretical findings to the realities of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol. 2 No. 7 (2025): March" : 4 Documents clear
Impulse Buying in Mall Settings: An Ethnographic Study of Makassar Shoppers Riu, Isma Azis
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.313

Abstract

This ethnographic study examines the triggers and patterns of impulse buying behavior among shoppers in three major shopping malls in Makassar, Indonesia: Panakkukang Mall, Nipah Mall, and Global Trade Center (GTC). Using a qualitative methodology combining participant observation and semi-structured interviews with 18 participants over six months, this research identifies key environmental, social, and promotional factors that influence unplanned purchasing decisions. The findings reveal that store atmospherics—including bright lighting, upbeat music, and scent marketing—significantly correlate with impulse buying behavior, with aromatic influences generating 2.3 times more unplanned purchases. Social dynamics emerged as equally influential, with shoppers in groups demonstrating 67% higher impulse buying rates compared to solitary shoppers, while peer validation and family presence, particularly children, substantially affected purchasing decisions. Promotional strategies, especially flash sales and buy-one-get-one offers, proved highly effective, with 91% of promotional announcements generating immediate purchasing responses. Demographic analysis indicated that female shoppers (67% of observed impulse buyers), individuals aged 25-40 years (54% of instances), and middle-income earners (3-8 million IDR monthly) exhibited the highest frequency of impulse purchasing behaviors. Temporal patterns showed peak activity during weekend afternoons and weekday evenings, with seasonal promotional periods increasing impulse buying rates by 45%. The study contributes to consumer behavior literature by providing culturally contextualized insights into impulse buying mechanisms in emerging markets, while proposing practical spatial design adjustments for mall environments that balance commercial viability with consumer welfare. These findings have implications for retail practitioners, urban planners, and consumers seeking to understand and manage unplanned spending behaviors in contemporary Indonesian shopping contexts.
AI-Personalized Ads and Indonesian Adolescents’ Buying Decisions Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.504

Abstract

This qualitative study explores the profound influence of AI-powered personalized advertising on Indonesian adolescents' consumer decision-making. Situated within Indonesia's rapidly digitizing economy and collectivist cultural context, the research employed in-depth interviews and focus groups with 25 teenagers (aged 15-19) across urban and semi-urban settings. Findings reveal a complex interplay where algorithmic hyper-personalization creates a paradox of convenience and vulnerability, while teens appreciate ads that validating emerging identities, their fragmented understanding of cross-platform data tracking fosters passive resignation to surveillance. Crucially, personalized ads function as social catalysts shared within peer networks, they amplify Fear of Missing Out (FOMO) and transform purchasing into collective bonding rituals, intensifying pressure to conform. The frictionless path from personalized ad exposure to one-click purchases via integrated e-wallets frequently overrides deliberative decision-making, leading to impulsive spending and post-purchase dissonance, particularly among lower-SES youth. Despite emergent resistance strategies, a significant power asymmetry persists between sophisticated adtech and developing adolescent cognition. The study underscores an urgent need for contextual digital consumer literacy programs addressing algorithmic persuasion mechanisms and culturally responsive regulatory frameworks ensuring ethical AI deployment targeting minors. Protecting youth agency in Indonesia’s algorithm-driven marketplace demands recognizing personalized advertising not merely as commerce, but as a shaper of developmental trajectories and social relationships.
Ethical Use of AI in Continuous Recruitment: An Analysis of Algorithm Bias towards Candidates from Marginalized Backgrounds Parinsi, Welimas Kristina; Musa, Anugrah Dewi Lestari; Musa, Kartika Septiary Pratiwi
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.592

Abstract

This study explores the ethical implications of using Artificial Intelligence (AI) in continuous recruitment systems, with a specific focus on algorithmic bias against candidates from marginalized backgrounds in Makassar, Indonesia. Through a qualitative approach involving semi-structured interviews with HR practitioners, developers, and job seekers, the research reveals a concerning gap between technological advancement and ethical accountability. Participants from marginalized groups reported experiences of exclusion and invisibility, often without any transparency or feedback in the recruitment process. Meanwhile, most HR professionals and developers lacked awareness of how algorithmic models could replicate societal inequalities. The findings suggest that AI systems, if left unchecked, risk reinforcing discrimination rather than fostering equal opportunity. However, the study also uncovers a growing willingness among local stakeholders to engage in ethical reform and collaborative efforts toward more inclusive AI design. This research contributes to the discourse on fairness and accountability in digital hiring practices, offering actionable insights for socially responsible AI integration.
Employee Perceptions of Green HRM Practices: A Qualitative Study in Makassar’s Manufacturing Sector Haeruddin, M. Ikhwan Maulana
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.613

Abstract

This qualitative study explores employee perceptions of Green Human Resource Management (Green HRM) practices within Makassar's manufacturing sector, employing interpretive phenomenology to understand lived experiences and attitudes toward environmental sustainability initiatives. Through semi-structured interviews with 23 employees from eight manufacturing companies, the research utilized reflexive thematic analysis to identify key patterns and meanings. Four primary themes emerged: limited awareness but growing curiosity about Green HRM practices, perceived benefits extending beyond environmental impact to include health improvements and career development, strong alignment between environmental initiatives and cultural-religious values, particularly Islamic stewardship principles, and significant implementation challenges, including inadequate infrastructure and communication gaps. The findings reveal that while employees demonstrate genuine interest in environmental sustainability, successful Green HRM implementation requires culturally sensitive approaches that integrate local values with comprehensive organizational support systems. The study contributes to limited qualitative research on Green HRM in developing countries, highlighting the importance of contextualizing environmental management practices within Indonesian cultural and religious frameworks. Results suggest that manufacturing organizations must develop holistic strategies combining environmental education, infrastructure investment, and continuous engagement mechanisms to effectively implement Green HRM practices.

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