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<![CDATA[COMPARISON OF TRANSPORTATION COMPANY PERFORMANCES: PRE AND DURING CORONA VIRUS PANDEMIC ]]>
<![CDATA[Pawitraj, Pingky]]>;
<![CDATA[Hastuti, Rini Tri]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.743-750
<![CDATA[The effect of the Corona virus pandemic on the global economy is very large with the International Monetary Fund (IMF) estimating a global economic contraction in 2020 will result in a very large recession after the second world war. With this continuation, Indonesia's economic growth experienced a contraction of 2.07% in 2020 and is expected to improve gradually in 2021. The transportation sector is the industrial sector that was most significantly effected during the pandemic. This sector is one of the industrial sectors that collapsed due to the Corona virus pandemic, where corporate performance experienced a serious effect. Financial performance measures the level of success of a corporate. This research examines differences in the financial performance of transportation companies during the Corona virus pandemic and compares it with the period before the pandemic.The research used data from 2018-2021, with a total number of 132 samples from 11 companies that met the criteria of purposive sampling. Current Ratio, Return on Assets, and Debt to Assets Ratio are proxies in this research where Microsoft Excel and SPSS version 27 were used as data processing tools. Descriptive statistics was the first step, continued by classical assumption test in the form of normality test, and ended with hypothesis testing using the Paired Sample t-test. The research results show no differences in Current Ratio, differences in Return on Assets, and no differences in Debt to Assets Ratio. The implication of this research is to provide insights for companies to plan strategies and reduce risks.]]>
<![CDATA[FACTORS INFLUENCING WEST KALIMANTAN PROVINCE STUDENTS CONTINUE STUDYING ACCOUNTING ]]>
<![CDATA[Wijaya, Vallery Revica]]>;
<![CDATA[Lukman, Hendro]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.751-760
<![CDATA[This study aims to determine and analyze the effect of career, income and prestige motivation on students' interest in continuing their studies in accounting. The population is students in West Kalimantan province and the sample was 115 students in the cities of Pontianak and Singkawang. The sampling technique uses nonprobability sampling with primary data obtained through distributing questionnaires using the Google Form platform. The data analysis methods used are path coefficient, coefficient of determination (R2), and multiple linear regression analysis using the SmartPLS (Partial Least Square) application version 4. The results of the research show that career, income and prestige motivation effect students' interest in continuing their studies in accounting.]]>
<![CDATA[THE LINK BETWEEN FACE RECOGNITION TECHNOLOGY ADOPTION AND EMPLOYEE ENGAGEMENT: DOES JOB EVALUATION MATTER? ]]>
<![CDATA[Nguyen, MinhTh-u T.]]>;
<![CDATA[Pham, Chien V.]]>;
<![CDATA[Nguyen, Khanh-Chi T.]]>;
<![CDATA[Vu, Nam H.]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.761-775
<![CDATA[Face recognition has been increasingly incorporated to workplaces to improve the workplace environment. It allows managers to identify workers hence efficiently manage human resource. This paper investigates the impact of four dimensions of face recognition (namely accuracy, time-saving, friendly interface, and data transparency) on employee engagement. The role of job evaluation in the relationship between face recognition and employee engagement is also examined. Using the probability sampling technique, a sample of 218 valid observations was gathered through the structured questionnaire survey in Vietnam, which is explored by correlation analysis and structural equation modelling. This study finds that face recognition significantly impacts employee emotional and moral engagement while having no effect on employees' continuance engagement. In addition, job evaluation has no moderating effect on the relationship between face recognition and emotional and continuance engagement, except for the link between face recognition and moral engagement. The results of this study demonstrate the vitality of face recognition in increasing employee engagement, incredibly in terms of emotion and morale. Face recognition is found to improve workplace fairness and confidence for employees. Meanwhile, information about working time helps employees self-assess their work progress and make adjustments to achieve goals at work. Finally, the interaction between job evaluation and face recognition increases moral engagement at the workplace, while it has no interaction with face recognition on emotional and maintaining engagement.]]>
<![CDATA[FROM SCREENS TO MINDS: BRAND RECALL’S EFFECT ON VIRTUAL INFLUENCER INSTAGRAM CONTENT ]]>
<![CDATA[Putri, Angely Olivia]]>;
<![CDATA[Cokki , Cokki]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.776-786
<![CDATA[This study aims to examine the effect of product placement on virtual influencer Instagram content towards brand recall of Gucci and Nike. Convenience sampling technique is used to take samples and a total of 308 Tarumanagara University students from 8 faculties were participated as an experiment subjects. The experiment design used in this study is pre-test and post-test without control group. The treatment in this study is virtual influencer Instagram content which concieves product placement. Data collection was carried out in the form of a field experiment, using questionnaires administered directly in the field, and processed using SPSS. The results of hypothesis testing proved significant where product placement on virtual influencers had a positive effect on Gucci brand recall. However, for Nike, the hypothesis did not yield significance. Based on this result, it can be concluded that product placement on virtual influencers does not increase but reinforce Nike brand recall. This study provides theoretical insights that the practice of product placement in virtual influencer Instagram content is successful, which can be practically applied by business owners to integrate product placement and virtual influencers into promotional activities.]]>
<![CDATA[THE DETERMINING OF ENTREPRENEURIAL INTENTIONS: A STUDY ON ENTREPRENEURIAL STUDENTS IN JAKARTA ]]>
<![CDATA[Ravinata, Vellya]]>;
<![CDATA[Nuringsih, Kartika]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.787-795
<![CDATA[The unemployment rate in Indonesia is very high due to high population growth resulting in an imbalance between job seekers and available jobs. One approach that can be taken to overcome unemployment is through entrepreneurial mechanisms. However, the number of entrepreneurs in Indonesia is still very low so researchers are interested in conducting research related to variables that can affect entrepreneurial intentions in students at management program of economic faculty and business of Tarumanagara University. It involves entrepreneurship education, subjective norms, and entrepreneurial attitudes. The theory of planned behavior serves as the underlying framework for conducting research. The sampling design was carried out using convenience sampling techniques using a sample of 103 students who were or had taken entrepreneurship courses. Data processing methods are applied utilizing the Partial Least Squares-Structural Equation Modeling approach for data analysis. The results indicate that subjective norms and attitudes toward entrepreneurship positively and significantly influenced entrepreneurial intentions, while the impact of entrepreneurship education, although positive, did not reach statistical significance. These results are as information in developing entrepreneurial education programs on campus.]]>
<![CDATA[INDUSTRIAL REVOLUTION 4.0: THE PROCESS OF RECRUITING QUALIFIED HUMAN RESOURCES ]]>
<![CDATA[Fakhriyah, Finna]]>;
<![CDATA[Adiyanti, Hayu Dwi]]>;
<![CDATA[Almutazan, Rahman]]>;
<![CDATA[Saryatmo, Mohammad Agung]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.796-803
<![CDATA[The Industrial Revolution 4.0 brings changes in all aspects where all access and work involve technology and high optimization using AI and artificial intelligence. The industrial revolution 4.0 is also known as the technological revolution, whereas revolutions 1.0, 2.0, and 3.0 did not use technology. This process also involves changes in human behavior and life patterns. Individuals or human resources in a company must have high quality in line with the changes in the industrial revolution. To get quality human resources, of course, you have to go through a recruitment and selection process until you are selected to join an organization or company. The recruitment process itself currently also involves technology because it adapts to changes in the industrial revolution; this has been happening for a long time, including in Indonesia. The aim of this research is to see the influence of the industrial revolution on the process of conserving quality human resources. The method used is a literature study from previous related research; the journals used are journals from the last 10 years, and then a review process is carried out. Previous research illustrates that by following the industrial revolution, the conservation process will be more effective and efficient, and if companies or organizations do not follow the revolution, it will cause difficulties in obtaining quality human resources. The results of the literature review presented by us no longer need to send applications directly to the office; just send an email, and information about job openings can be obtained via digital and online platforms. This research still has shortcomings due to limited resources and research time. This research provides a contribution to organizations or companies as reference material, and it is hoped that further research can study it more deeply with more and more accurate sources.]]>
<![CDATA[FACTORS THAT INFLUENCE FINANCIAL PERFORMANCE WITH DIVIDEND POLICY AS A MODERATING VARIABLE ]]>
<![CDATA[Linda, Linda]]>;
<![CDATA[Yanti, Yanti]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.804-814
<![CDATA[This study aims to analyze the effect of liquidity, leverage, and profitability simultaneously and partially on company value moderated by dividend policy. This research was conducted on mining companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 period. The sample in this study was seleceted using purposive sampling which resulted in 8 companies from 14 companies listed on Stock Exchange (IDX). The hypothesis testing method in this study uses a panel data regression model with a Fixed Effect Model approach. Analysis of the model using the Eviews program version 12. The results showed that liquidity and profitability has a positive and significant effect on company value. But leverage has a negative and insignificant effect on company value. Then dividend policy is unable to moderate (weaken) the effect of liquidity and leverage on company value. However, dividend policy is able to moderate (strengthen) the effect of profitability on company value.]]>
<![CDATA[THE ANALYSIS OF MOBILE BANKING ACCEPTANCE FOR TRADITIONAL PRIVATE BANK CUSTOMERS IN INDONESIA ]]>
<![CDATA[Rachmawati, Patricia]]>;
<![CDATA[Lukman, Hendro]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.815-825
<![CDATA[Many banks have improved digital customer service through mobile banking, including private banks and government banks. The development of mobile banking in Indonesia is very massive, starting with the COVID-19 pandemic. However, not all customers want to take full advantage of mobile banking. This research aims to analyze the factors that influence mobile banking adoption. The subjects of this research are private customers aged over 20 years. Research that uses primary data by distributing questionnaires with the variables Perceived Usefulness and Perceived East to Use with Attitude as a mediating variable. Data collection used the convenience method and continued with the snowball method. A valid questionnaire was used by 99 respondents, then analyzed using path analysis. The research results show that perceived usefulness influences mobile banking adoption, but is different from Perceived Ease to Use. The conclusions obtained from this research indicate that customers have felt the benefits of mobile banking, but customers still need effort or are not yet comfortable in operating it. The implication of this research is that banks still have to develop mobile banking systems or applications in order to simplify mobile banking operations according to the characteristics and conditions of their customers.]]>
<![CDATA[FACTORS AFFECTING CORPORATE FINANCIAL PERFORMANCE IN THE BASIC MATERIALS INDUSTRY IN INDONESIA ]]>
<![CDATA[Berlianty, Berlianty]]>;
<![CDATA[Salim, Susanto]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.826-835
<![CDATA[This study aims to obtain empirical evidence about the effect of environmental performance, environmental cost, and company size on the financial performance of basic materials companies listed on the Indonesia Stock Exchange for the 2020-2022 period. The sample number in this study was 19 basic materials companies selected by purposive sampling method. The research data were analyzed using multiple linear regression analysis techniques processed with SPSS software. The results of this study indicate that environmental costs have a significant negative effect on financial performance. Environmental performance and company size do not have a significant effect on financial performance. This research implies that investors pay less attention to the company's environmental performance. Thus, the company should pay more attention to the environmental costs incurred so as not to have an impact on decreasing financial performance.]]>
<![CDATA[THE EFFECT OF INSTITUTIONAL OWNERSHIP AND MANAGERIAL OWNERSHIP ON CORPORATE SOCIAL RESPONSIBILITY WITH FINANCIAL PERFORMANCE AS A MODERATING VARIABLE ]]>
<![CDATA[Immanuel, Vanecia Eveline]]>;
<![CDATA[Imelda, Elsa]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v2i4.836-851
<![CDATA[This study aims to investigate the effect of institutional ownership and managerial ownership on corporate social responsibility. The study also examines the effect of financial performance on the relationship between institutional ownership and managerial ownership on corporate social responsibility. The data used in this study is secondary data sourced from the annual reports and sustainability reports of energy, basic materials, and industrial sector listed on Indonesia Stock Exchange (IDX) during the 2020-2022. The research sample was selected using purposive sampling method in order to obtain 40 companies as samples. The data analysis used to test the hypothesis is multiple linear regression and moderated regression analysis methods using the EViews 10 software. The results show that managerial ownership has a negative and significant effect on corporate social responsibility, but the institutional ownership has no effect on corporate social responsibility. This study also indicate that financial performance cannot strengthen the relationship between managerial ownership and corporate social responsibility. Similarly, the relationship between institutional ownership and CSR fails to be strengthened by financial performance. Based on this study, managerial ownership focuses on short-term financial gains. The implication of this study is in order to maintain a high level of CSR, it is crucial to manage the percentage of managerial ownership to be minimal in a company.]]>
