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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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FACTORS INFLUENCING THE PERFORMANCE OF KEY ACCOUNT MANAGERS IN THE INDONESIAN BANKING INDUSTRY Pratama, Zipora; Sesarea, Sekarsyifa; Kesuma, Meyriana; Fadillah, Fajar; Williams, Andre
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.638-651

Abstract

The banking business stands as a service-oriented enterprise rooted in the principle of trust, where the banking sector heavily relies on service delivery to manage customer trust, thereby ensuring that clients continue to entrust their funds and financial matters to a bank. Within the realm of banking, Key Account Management (KAM) plays a crucial role in maintaining the trust of clients, particularly those classified as Key Accounts (KA). Given the broad spectrum of banking services such as funds deposit and disbursement and considering that bank clients may range from individuals (B2C) to corporations (B2B), banking services must be always delivered at an optimal level. KAM serves as a frontline entity in managing relationships with clients, especially KAs, who are vital for the success of the banking business. This study aims to identify the factors influencing the performance of KAM in the banking sector, for which an in-depth interview was conducted with three Key Account Managers (KA Managers) in the banking industry in Indonesia. The findings reveal both intrinsic and extrinsic factors impacting the performance of KA Managers, with Trust and Solution, as well as Personal attributes, being identified as the primary factors.
THE INLFUENCE OF ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND MARKETING CAPABILITY ON CULINARY SME PERFORMANCE IN BINTARO REGION Waga, Robertus Krosihi Jaya; Widjaja, Oey Hannes
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.652-660

Abstract

This research aims to determine the influence of entrepreneurial orientation, market orientation, and marketing capability on the performance of culinary MSME businesses in Bintaro Sector 9. The method used in this research is a quantitative research method and the data collection method used is distributing questionnaires to 80 respondents who are MSMEs in the culinary sector in Taman Jajan Bintaro using a non-probability sampling technique carried out using a purposive sampling approach. The program used to process the data that has been received is the SmartPLS 4 program with a bootstrapping procedure to measure the level of significance. The results obtained in this research indicate that entrepreneurial orientation, market orientation, and marketing capability have a positive and significant effect on the performance of MSMEs.
THE POWER OF BONDING SOCIAL CAPITAL BEHIND THE PROGRESS OF A LEADING TELECOMMUNICATIONS COMPANY Nine, Denita Indah; Sugianto, Helena Anggraeni Tjondro; Ilis, Kristinia
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.661-669

Abstract

This research departs from a phenomenon of a very advanced company for telecommunications in Indonesia. This progress is shown by the net profit it obtained in 2021 of IDR 3,443 trillion. Entering the composition of their HRD team, there was a group of young people, not a group of senior people who had a lot of experience in the business world. Therefore, through this research, we want to get an overview of what is the secret of the company's success through its HRD Team. The research method uses qualitative methods with an ethnographic approach. Based on the results of the study, it was found that one of the secrets behind this success is due to the existence of social capital bonding among young people who sit on the HRD Team. The noble values instilled by the company become values that are lived together so that trust is created among them. This trust forms a social network and eventually becomes a bonding social capital because it brings profits to the company.
FACTORS AFFECTING FIRM VALUE WITH DIVIDEND POLICY AS MODERATING VARIABLE IN CONSUMER NON-CYCLICALS SECTOR INDUSTRIES ON IDX 2020-2022 PERIOD Hengky, Reynaldi; Sufiyati , Sufiyati
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.670-682

Abstract

This study aimed to examine the factors that effecting firm value with dividend policy as moderating variable. With the use of Return on Assets (ROA) as the proxy of Profitability, Current Ratio (CR) as the proxy of Liquidity, Ln (Total Assets) as the proxy of Firm Size, Debt to Equity Ratio (DER) as the proxy of Capital Structure, Working Capital Turnover Ratio (WCT) as the proxy of Working Capital Turnover for the independent variables. The population in this study utilized secondary data obtained from Indonesia Stock Exchange (IDX) with the sample of Consumer Non-Cyclicals sector industries in the period 2020 – 2022. Resulting 20 companies being selected as the research samples that met the criteria with the use of purposive sampling technique. The data were analyzed using Multiple Linear Regression using SPSS 26. The study results indicated that profitability has a significant effect on firm value, while liquidity, firm size, capital structure, and working capital turnover have no significant effect on firm value. Dividend policy is able to moderate the effect of profitability on firm value, but unable to moderate the effect of liquidity and capital structure on firm value.
IMPLICATIONS OF PSAK 72 IMPLEMENTATION AT PT KLM AN AGRICULTURAL TECHNOLOGY-BASED START-UP Gunawan, Nadya; Setijaningsih, Herlin Tundjung
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.683-691

Abstract

Revenue plays a primary role in measuring a company’s financial performance, thus it needs to be accurately measured in accordance with revenue recognition principles to reflect the actual income of the company. The implication of revenue recognition that is not in accordance with the contract can result in inaccuracies in the income statement. Misassessment of revenue, whether overestimated or underestimated, holds the potential to disrupt the reliability of financial information and negatively impact decision-making. This research focuses on assessing the implementation of PSAK 72 at PT KLM, an agricultural start-up that embraces agricultural technology (agritech). Qualitative descriptive method is used to depict the data gathered through interviews and observation using PSAK 72 framework as a guideline. The research reveals that revenue recognition at PT KLM aligns with the PSAK 72 guideline, even though PT KLM faced some challenges in its implementation. These findings demonstrate the company's commitment to compliance with relevant accounting standards and accurate revenue recognition. This has positive implications for the quality of financial information generated by the company.
DIGITAL CONTENT MARKETING DEVELOPMENT WITH A LEVEL UP STRATEGY FOR MSME’s IN INDONESIA “FROM LOCAL TO GLOBAL” Wijaya, Carissa Vienna; Putri, Angely Olivia; Wijaya, Septihani Michella; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.692-701

Abstract

Small and Medium Enterprises (MSMEs) in Indonesia seem to be experiencing challenges due to the rise of imported products circulating in the Indonesian market. However, the quality of MSME products is inconsistent. Not many buy local products or brands. Not all MSMEs in Indonesia have been digitized, which is why the development of digital marketing content with a level up strategy for MSMEs is still weak. We propose a Show with MSMEs strategy "From Local, For Global" and Integrated Marketing Communication suggested to be able to increase consumer awareness and interest by holding festivals and marketing bazaars. We believe this strategy can increase brand awareness, brand interest, and the brand image of MSMEs. We also develop a monitoring and control plan to measure the effectiveness of using the Key Performance Indicators. The research method than we used in this research are qualitative using case study.
PERFORMANCE OF FOOD AND BEVERAGE COMPANIES BEFORE AND DURING THE CORONA VIRUS PANDEMIC Hastuti, Rini Tri; Andrew, Richard; Cahyani, Felita
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.702-710

Abstract

The spread of Corona virus is happening so fast in almost all countries in the world, including Indonesia. The effect of this pandemic is felt by several industrial sectors, including companies that run their businesses in the food and beverage sector. The purpose of this study is to test and analyze the differences in the performance or financial performance of food and beverage companies listed on the Indonesia Stock Exchange before and during the Corona virus outbreak when viewed from net profit margin (NPM), debt to asset ratio (DAR), total asset turnover (TATO), and current ratio (CR). The purposive sampling method is applied in the sample selection process. The samples processed in this study were from 8 companies. This study uses secondary data in the form of financial statement data for food and beverage companies from 2018 to 2021. The data is divided into two periods, namely 2018 to 2019 for the period before the Corona virus pandemic, and 2020 to 2021 as the period during the Corona virus pandemic. Hypothesis testing uses a paired sample t-test, and the data is processed with the help of IBM SPSS Version 26 software. The results revealed that there were differences in NPM and TATO before and during the Corona virus pandemic, and there were no differences in DAR and CR before and during the Corona virus pandemic.
ASSESING THE IMPACT OF 5G NETWORK ON ECONOMIC IN ASIAN COUNTRIES IN THE PERIOD 2012-2022 Dang, Manh Duc; Minh, Thu Nguyen Thi
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.711-721

Abstract

This thesis evaluates the impact of 5G technology on the economic growth of Asian countries during the period 2012-2022. As the latest advancement in wireless network technology, 5G has promised unprecedented connectivity speeds, lower latency, and the capacity to simultaneously support a vast array of devices. This research focuses on understanding how the deployment of 5G networks has influenced the economic trajectories of countries within Asia. This region has been at the forefront of 5G adoption. The study employs a quantitative analysis method, combining trend comparison analysis and the Difference in Differences (DID) regression model to assess the economic impact of 5G deployment. By examining data from various Asian countries, this thesis seeks to draw correlations between 5G technology implementation and financial performance indicators such as Gross Domestic Product (GDP) growth, inflation rates, and foreign direct investment inflows. Findings from this research indicate that 5G technology has had a significant, positive impact on economic growth in the region. The high-speed, reliable connectivity offered by 5G has facilitated advancements in various sectors, including manufacturing, healthcare, education, and transportation, contributing to overall economic development. The thesis also discusses the policy implications for countries, particularly Vietnam, aspiring to harness the full potential of 5G technology for economic advancement. Recommendations are provided for policymakers to support the growth of 5G infrastructure and to foster an environment conducive to technological innovation. This study contributes to the existing literature by providing empirical evidence on the economic benefits of 5G technology in Asia. It also offers practical insights for countries looking to leverage 5G technology as a catalyst for economic development.
ENVIRONMENTAL PERFORMANCE, PROFITABILITY, AND LEVERAGE ON STOCK RETURN Valensia, Regina; Yanti, Yanti
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.722-731

Abstract

This research aims to evaluate the influence of environmental performance, profitability, and leverage on stock return in energy companies listed on the Indonesia Stock Exchange. Purposive sampling method was employed, utilizing data from 82 samples across 17 energy companies during the 2018 to 2022. Samples were gathered and processed using Microsoft Excel 2019 and IBM Statistics Version 20. This research indicates that profitability has a positive and significant impact on stock return, while environmental performance and leverage do not significantly affect stock return. The adjusted R2 value of 9.3% suggests that there are still other factors influencing stock return within the regression model. This research provides valuable insights for stakeholders in understanding the factors influencing stock return in energy companies.
FACTORS SHAPING THE LOYALTY OF GENERATION Z WEST JAKARTA IN USING GOPAY Vivian , Vivian; Utama, Louis
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.732-742

Abstract

This research aims to examine user experience, perceived ease of use, perceived usefulness and user satisfaction with the loyalty of the West Jakarta generation Z in using GoPay. Then user satisfaction as a mediator of user experience on loyalty. The sample used in this research was 177 generation Z from West Jakarta who used the GoPay digital wallet service. Data was obtained through a questionnaire on line using the help of a Google form then distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data obtained was processed using PLS-SEM assisted by SmartPLS 3.0 software. The results obtained in this research indicate that a) user experience has an influence on satisfaction. b) user experience has no influence on loyalty. c) perceived ease of use has no influence on loyalty. d) perceived usefulness have an influence on loyalty. e) user satisfaction has an influence on loyalty f) user experience has an influence on loyalty through the mediation of user satisfaction. This research was created with the aim of contributing to PT Dompet Anak Bangsa to carry out development by paying attention to aspects that can maintain the loyalty of GoPay users. Such as providing attractive applications to support transaction activities, providing a good experience in transactions, paying attention to the ease of using digital wallets, features that are easy to use and do not require excessive effort in using the GoPay application to carry out transactions to maintain user loyalty.

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