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International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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PERFORMANCE OF FOOD AND BEVERAGE COMPANIES BEFORE AND DURING THE CORONA VIRUS PANDEMIC Hastuti, Rini Tri; Andrew, Richard; Cahyani, Felita
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.702-710

Abstract

The spread of Corona virus is happening so fast in almost all countries in the world, including Indonesia. The effect of this pandemic is felt by several industrial sectors, including companies that run their businesses in the food and beverage sector. The purpose of this study is to test and analyze the differences in the performance or financial performance of food and beverage companies listed on the Indonesia Stock Exchange before and during the Corona virus outbreak when viewed from net profit margin (NPM), debt to asset ratio (DAR), total asset turnover (TATO), and current ratio (CR). The purposive sampling method is applied in the sample selection process. The samples processed in this study were from 8 companies. This study uses secondary data in the form of financial statement data for food and beverage companies from 2018 to 2021. The data is divided into two periods, namely 2018 to 2019 for the period before the Corona virus pandemic, and 2020 to 2021 as the period during the Corona virus pandemic. Hypothesis testing uses a paired sample t-test, and the data is processed with the help of IBM SPSS Version 26 software. The results revealed that there were differences in NPM and TATO before and during the Corona virus pandemic, and there were no differences in DAR and CR before and during the Corona virus pandemic.
ASSESING THE IMPACT OF 5G NETWORK ON ECONOMIC IN ASIAN COUNTRIES IN THE PERIOD 2012-2022 Dang, Manh Duc; Minh, Thu Nguyen Thi
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.711-721

Abstract

This thesis evaluates the impact of 5G technology on the economic growth of Asian countries during the period 2012-2022. As the latest advancement in wireless network technology, 5G has promised unprecedented connectivity speeds, lower latency, and the capacity to simultaneously support a vast array of devices. This research focuses on understanding how the deployment of 5G networks has influenced the economic trajectories of countries within Asia. This region has been at the forefront of 5G adoption. The study employs a quantitative analysis method, combining trend comparison analysis and the Difference in Differences (DID) regression model to assess the economic impact of 5G deployment. By examining data from various Asian countries, this thesis seeks to draw correlations between 5G technology implementation and financial performance indicators such as Gross Domestic Product (GDP) growth, inflation rates, and foreign direct investment inflows. Findings from this research indicate that 5G technology has had a significant, positive impact on economic growth in the region. The high-speed, reliable connectivity offered by 5G has facilitated advancements in various sectors, including manufacturing, healthcare, education, and transportation, contributing to overall economic development. The thesis also discusses the policy implications for countries, particularly Vietnam, aspiring to harness the full potential of 5G technology for economic advancement. Recommendations are provided for policymakers to support the growth of 5G infrastructure and to foster an environment conducive to technological innovation. This study contributes to the existing literature by providing empirical evidence on the economic benefits of 5G technology in Asia. It also offers practical insights for countries looking to leverage 5G technology as a catalyst for economic development.
ENVIRONMENTAL PERFORMANCE, PROFITABILITY, AND LEVERAGE ON STOCK RETURN Valensia, Regina; Yanti, Yanti
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.722-731

Abstract

This research aims to evaluate the influence of environmental performance, profitability, and leverage on stock return in energy companies listed on the Indonesia Stock Exchange. Purposive sampling method was employed, utilizing data from 82 samples across 17 energy companies during the 2018 to 2022. Samples were gathered and processed using Microsoft Excel 2019 and IBM Statistics Version 20. This research indicates that profitability has a positive and significant impact on stock return, while environmental performance and leverage do not significantly affect stock return. The adjusted R2 value of 9.3% suggests that there are still other factors influencing stock return within the regression model. This research provides valuable insights for stakeholders in understanding the factors influencing stock return in energy companies.
FACTORS SHAPING THE LOYALTY OF GENERATION Z WEST JAKARTA IN USING GOPAY Vivian , Vivian; Utama, Louis
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.732-742

Abstract

This research aims to examine user experience, perceived ease of use, perceived usefulness and user satisfaction with the loyalty of the West Jakarta generation Z in using GoPay. Then user satisfaction as a mediator of user experience on loyalty. The sample used in this research was 177 generation Z from West Jakarta who used the GoPay digital wallet service. Data was obtained through a questionnaire on line using the help of a Google form then distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data obtained was processed using PLS-SEM assisted by SmartPLS 3.0 software. The results obtained in this research indicate that a) user experience has an influence on satisfaction. b) user experience has no influence on loyalty. c) perceived ease of use has no influence on loyalty. d) perceived usefulness have an influence on loyalty. e) user satisfaction has an influence on loyalty f) user experience has an influence on loyalty through the mediation of user satisfaction. This research was created with the aim of contributing to PT Dompet Anak Bangsa to carry out development by paying attention to aspects that can maintain the loyalty of GoPay users. Such as providing attractive applications to support transaction activities, providing a good experience in transactions, paying attention to the ease of using digital wallets, features that are easy to use and do not require excessive effort in using the GoPay application to carry out transactions to maintain user loyalty.
COMPARISON OF TRANSPORTATION COMPANY PERFORMANCES: PRE AND DURING CORONA VIRUS PANDEMIC Pawitraj, Pingky; Hastuti, Rini Tri
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.743-750

Abstract

The effect of the Corona virus pandemic on the global economy is very large with the International Monetary Fund (IMF) estimating a global economic contraction in 2020 will result in a very large recession after the second world war. With this continuation, Indonesia's economic growth experienced a contraction of 2.07% in 2020 and is expected to improve gradually in 2021. The transportation sector is the industrial sector that was most significantly effected during the pandemic. This sector is one of the industrial sectors that collapsed due to the Corona virus pandemic, where corporate performance experienced a serious effect. Financial performance measures the level of success of a corporate. This research examines differences in the financial performance of transportation companies during the Corona virus pandemic and compares it with the period before the pandemic.The research used data from 2018-2021, with a total number of 132 samples from 11 companies that met the criteria of purposive sampling. Current Ratio, Return on Assets, and Debt to Assets Ratio are proxies in this research where Microsoft Excel and SPSS version 27 were used as data processing tools. Descriptive statistics was the first step, continued by classical assumption test in the form of normality test, and ended with hypothesis testing using the Paired Sample t-test. The research results show no differences in Current Ratio, differences in Return on Assets, and no differences in Debt to Assets Ratio. The implication of this research is to provide insights for companies to plan strategies and reduce risks.
FACTORS INFLUENCING WEST KALIMANTAN PROVINCE STUDENTS CONTINUE STUDYING ACCOUNTING Wijaya, Vallery Revica; Lukman, Hendro
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.751-760

Abstract

This study aims to determine and analyze the effect of career, income and prestige motivation on students' interest in continuing their studies in accounting. The population is students in West Kalimantan province and the sample was 115 students in the cities of Pontianak and Singkawang. The sampling technique uses nonprobability sampling with primary data obtained through distributing questionnaires using the Google Form platform. The data analysis methods used are path coefficient, coefficient of determination (R2), and multiple linear regression analysis using the SmartPLS (Partial Least Square) application version 4. The results of the research show that career, income and prestige motivation effect students' interest in continuing their studies in accounting.
THE LINK BETWEEN FACE RECOGNITION TECHNOLOGY ADOPTION AND EMPLOYEE ENGAGEMENT: DOES JOB EVALUATION MATTER? Nguyen, MinhTh-u T.; Pham, Chien V.; Nguyen, Khanh-Chi T.; Vu, Nam H.
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.761-775

Abstract

Face recognition has been increasingly incorporated to workplaces to improve the workplace environment. It allows managers to identify workers hence efficiently manage human resource. This paper investigates the impact of four dimensions of face recognition (namely accuracy, time-saving, friendly interface, and data transparency) on employee engagement. The role of job evaluation in the relationship between face recognition and employee engagement is also examined. Using the probability sampling technique, a sample of 218 valid observations was gathered through the structured questionnaire survey in Vietnam, which is explored by correlation analysis and structural equation modelling. This study finds that face recognition significantly impacts employee emotional and moral engagement while having no effect on employees' continuance engagement. In addition, job evaluation has no moderating effect on the relationship between face recognition and emotional and continuance engagement, except for the link between face recognition and moral engagement. The results of this study demonstrate the vitality of face recognition in increasing employee engagement, incredibly in terms of emotion and morale. Face recognition is found to improve workplace fairness and confidence for employees. Meanwhile, information about working time helps employees self-assess their work progress and make adjustments to achieve goals at work. Finally, the interaction between job evaluation and face recognition increases moral engagement at the workplace, while it has no interaction with face recognition on emotional and maintaining engagement.
FROM SCREENS TO MINDS: BRAND RECALL’S EFFECT ON VIRTUAL INFLUENCER INSTAGRAM CONTENT Putri, Angely Olivia; Cokki , Cokki
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.776-786

Abstract

This study aims to examine the effect of product placement on virtual influencer Instagram content towards brand recall of Gucci and Nike. Convenience sampling technique is used to take samples and a total of 308 Tarumanagara University students from 8 faculties were participated as an experiment subjects. The experiment design used in this study is pre-test and post-test without control group. The treatment in this study is virtual influencer Instagram content which concieves product placement. Data collection was carried out in the form of a field experiment, using questionnaires administered directly in the field, and processed using SPSS. The results of hypothesis testing proved significant where product placement on virtual influencers had a positive effect on Gucci brand recall. However, for Nike, the hypothesis did not yield significance. Based on this result, it can be concluded that product placement on virtual influencers does not increase but reinforce Nike brand recall. This study provides theoretical insights that the practice of product placement in virtual influencer Instagram content is successful, which can be practically applied by business owners to integrate product placement and virtual influencers into promotional activities.
THE DETERMINING OF ENTREPRENEURIAL INTENTIONS: A STUDY ON ENTREPRENEURIAL STUDENTS IN JAKARTA Ravinata, Vellya; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.787-795

Abstract

The unemployment rate in Indonesia is very high due to high population growth resulting in an imbalance between job seekers and available jobs. One approach that can be taken to overcome unemployment is through entrepreneurial mechanisms. However, the number of entrepreneurs in Indonesia is still very low so researchers are interested in conducting research related to variables that can affect entrepreneurial intentions in students at management program of economic faculty and business of Tarumanagara University. It involves entrepreneurship education, subjective norms, and entrepreneurial attitudes. The theory of planned behavior serves as the underlying framework for conducting research. The sampling design was carried out using convenience sampling techniques using a sample of 103 students who were or had taken entrepreneurship courses. Data processing methods are applied utilizing the Partial Least Squares-Structural Equation Modeling approach for data analysis. The results indicate that subjective norms and attitudes toward entrepreneurship positively and significantly influenced entrepreneurial intentions, while the impact of entrepreneurship education, although positive, did not reach statistical significance. These results are as information in developing entrepreneurial education programs on campus.
INDUSTRIAL REVOLUTION 4.0: THE PROCESS OF RECRUITING QUALIFIED HUMAN RESOURCES Fakhriyah, Finna; Adiyanti, Hayu Dwi; Almutazan, Rahman; Saryatmo, Mohammad Agung
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.796-803

Abstract

The Industrial Revolution 4.0 brings changes in all aspects where all access and work involve technology and high optimization using AI and artificial intelligence. The industrial revolution 4.0 is also known as the technological revolution, whereas revolutions 1.0, 2.0, and 3.0 did not use technology. This process also involves changes in human behavior and life patterns. Individuals or human resources in a company must have high quality in line with the changes in the industrial revolution. To get quality human resources, of course, you have to go through a recruitment and selection process until you are selected to join an organization or company. The recruitment process itself currently also involves technology because it adapts to changes in the industrial revolution; this has been happening for a long time, including in Indonesia. The aim of this research is to see the influence of the industrial revolution on the process of conserving quality human resources. The method used is a literature study from previous related research; the journals used are journals from the last 10 years, and then a review process is carried out. Previous research illustrates that by following the industrial revolution, the conservation process will be more effective and efficient, and if companies or organizations do not follow the revolution, it will cause difficulties in obtaining quality human resources. The results of the literature review presented by us no longer need to send applications directly to the office; just send an email, and information about job openings can be obtained via digital and online platforms. This research still has shortcomings due to limited resources and research time. This research provides a contribution to organizations or companies as reference material, and it is hoped that further research can study it more deeply with more and more accurate sources.

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