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Journal of Finance, Economics, and Business
Published by Laboratorium Riset Ekonomi
ISSN : -     EISSN : 29881234     DOI : https://doi.org/10.59827/jfeb.v1i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Finance, Economics, and Business (JFEB) is a journal that publishes scientific articles in the fields of economics, finance, and business with focus areas on the Asia-Pacific region. The Journal of Finance, Economics, and Business (JFEB) is published online twice a year in May and November. All processes in this journal use the Online Journal System (OJS). Articles published in this journal will go through a peer-review process.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 75 Documents
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THE ROLE OF SOCIAL MEDIA IN SHAPING CONSUMER PURCHASING DECISIONS AT SMES IN MATARAM CITY: A QUALITATIVE STUDY Jihan Nabil Prastika; Hanifa Shafana Yasmin; Katrun Nada; Lale wisnu widuri; Jaka Anggara
Journal of Finance, Economics and Business Vol. 5 No. 1 (2026): Journal of Finance, Economics, and Business (JFEB), 2026
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v5i1.563

Abstract

Social media has become one of the most widely used channels for consumers to obtain product information and make purchases, including products from Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of social media in shaping consumer behavior toward MSME products in Mataram City. This study employs a descriptive qualitative approach. Data were collected through open-ended questionnaires distributed to 30 MSME consumers in Mataram City who actively use social media and have purchased MSME products based on information obtained through social media. Data were analyzed using thematic analysis through the processes of coding, categorization, and theme formation. The results revealed four main themes: (1) social media as a source of information regarding MSME products, (2) the credibility of promotions and consumer testimonials, (3) the role of social media in purchase decisions, and (4) post-purchase consumer experiences. Social media helps consumers obtain information about products, prices, promotions, and product quality before making a purchase. Additionally, customer reviews and testimonials play a role in building consumer trust in SME products. Purchase decisions are influenced by product visuals, price, product quality, promotions, and customer reviews available on social media. In the post-purchase stage, some consumers experience a mismatch between the expectations formed through social media and the condition of the product received. This study concludes that social media plays a significant role in shaping consumer behavior, ranging from information search, trust formation, purchase decision-making, to post-purchase evaluation of MSME products in Mataram City. Keywords: Social-Media, Consumer Behavior, Purchase Decisions, SMEs.
The Contribution of Women Entrepreneurs to Economic Decision-Making within Households in Semayan Village, Praya District, Central Lombok Regency Baiq Nora Elena Dwi Putri; Luluk Fadliyanti; Vici Handalusia Husni
Journal of Finance, Economics and Business Vol. 5 No. 1 (2026): Journal of Finance, Economics, and Business (JFEB), 2026
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the contribution of women entrepreneurs to household economic decision-making, the influence of women entrepreneurs’ bargaining power on household economic decision-making, and the factors affecting household economic decision-making in Semayan Village, Praya District, Central Lombok Regency. This research employs a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation. Informants were selected using purposive sampling, with primary data as the main source. Data validity was ensured through source triangulation, methodological tringulation and time triangulation. The findings reveal that women’s contributions as entrepreneurs influence household economic decision-making and strengthen their bargaining power within the family. Decision-making areas affected include household expenditure management, children’s education, as well as business and investment decisions. However, the level of influence is shaped by intra-household relations, income levels, and prevailing social norms within the community.
EXPLORING THE ROLE OF SELF-EFFICACY AND COPING STRATEGIES IN ENHANCING CAREER READINESS AMONG UNIVERSITY STUDENTS: A HUMAN RESOURCE MANAGEMENT PERSPECTIVE Dinis Cahyaningrum; Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri; Dhanny Safitri; Tifani Dame Hasani
Journal of Finance, Economics and Business Vol. 5 No. 1 (2026): Journal of Finance, Economics, and Business (JFEB), 2026
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The transition from higher education to employment has become increasingly challenging due to rapid technological change, global competition, and evolving workforce demands. This study aims to explore the role of self-efficacy and coping strategies in enhancing career readiness among university students from a Human Resource Management (HRM) perspective. This study employed a qualitative descriptive approach using a literature review methodology. Relevant studies were collected from academic databases and analyzed thematically to identify patterns and relationships among self-efficacy, coping strategies, and career readiness. The findings reveal that self-efficacy is a key predictor of career readiness, influencing students’ confidence, career planning, decision-making, and employability perceptions. Adaptive coping strategies also contribute to resilience and psychological adaptability, enabling students to manage career-related stress and uncertainty more effectively. Furthermore, the literature indicates a strong relationship between self-efficacy and coping strategies, suggesting that both factors jointly support successful career transitions. From an HRM perspective, these psychological resources represent important components of human capital that enhance graduates’ employability and workforce readiness. The study concludes that strengthening self-efficacy and adaptive coping strategies can improve career readiness among university students. Therefore, universities should integrate psychological development into career preparation programs to better prepare graduates for dynamic labor market conditions.
Hyper-Personalization Marketing and Consumer Purchase Behavior in Indonesia: The Role of Culture Tifani Dame Hasany; Dhanny Safitri; Dinis Cahyaningrum; Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri
Journal of Finance, Economics and Business Vol. 5 No. 1 (2026): Journal of Finance, Economics, and Business (JFEB), 2026
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of artificial intelligence (AI), big data analytics, and digital technologies has transformed marketing practices by enabling businesses to implement hyper-personalization strategies that deliver individualized customer experiences. This literature review examines the relationship between hyper-personalization marketing and consumer purchase behavior within the Indonesian context, with particular emphasis on the moderating role of culture. Drawing on the Technology Acceptance Model (TAM), the Stimulus–Organism–Response (SOR) framework, Relationship Marketing Theory, and Hofstede's Cultural Dimensions Theory, the review synthesizes existing literature on personalized marketing, consumer behavior, and cultural influences. The findings suggest that hyper-personalization generally enhances consumer purchase behavior by improving perceived relevance, trust, customer experience, and engagement. However, its effectiveness is influenced by Indonesia's cultural characteristics, particularly collectivism, power distance, and the importance of social influence and trust in purchasing decisions. The review also identifies a lack of empirical research integrating hyper-personalization, consumer purchase behavior, and cultural factors in Indonesia. By synthesizing existing knowledge, this study provides a theoretical foundation for future research and offers insights for businesses seeking to develop culturally appropriate AI-driven marketing strategies.
BALE, AWIQ-AWIQ, AND BESIRU: An Ethnography of Sasak Local Wisdom in Sustainable Development Goals Accountability among Housing Developers on Lombok Island Yusli Mariadi; Nungki Kartikasari
Journal of Finance, Economics and Business Vol. 5 No. 1 (2026): Journal of Finance, Economics, and Business (JFEB), 2026
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v5i1.597

Abstract

Technically and normatively oriented models of accounting integration based on the Sustainable Development Goals (SDGs) risk reducing the financial accountability of housing developers to a mere recording mechanism, failing to capture the local meanings and practical rationalities that sustain such practices in everyday life. This article employs a qualitative ethnographic approach, combined with ethnomethodology as an analytical technique, to understand how the local wisdom of the Sasak community on Lombok Island can be read as an interpretive lens on SDG-related financial accountability among housing developers, taking two developers in West Lombok Regency, PT Nata Alam Raya and PT Meka Asia Properti, as illustrative loci. The primary data for this study derive from an in-depth reading of three academic sources on Sasak traditional architecture and settlement Pawitro (2011), Sukawi and Zulfikri (2010), and Sahira et al. (2023) analyzed thematically to trace the meaning of accountability and its links to SDG targets. The findings show that the institutions of awiq-awiq, kemalik, and besiru, the principles of dwelling self-reliance (kemandirian berhuni), and material practices such as belulut have functional counterparts in modern housing-development activities ranging from site feasibility assessment and open-space management to local labor absorption and sustainable material selection that can be explicitly linked to SDG Goals 6, 8, 11, 12, and 15, as well as to specific line items in the Statement of Financial Position, the Income Statement, and the Notes to the Financial Statements of developers. This article contributes an interpretive framework that links local-wisdom-based accountability with formal accounting structures, complementing the regulation-based conceptual model developed at the earlier stage of this research.

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