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Usman Jayadi
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International Journal of Economics, Management and Accounting
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 29887615     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Management and Accounting (IJEMA) | ISSN (e): 2988-7615 publishes research articles related to Economics, Management and Finance. The research studies that are acceptable for publication in this journal are: Economics: development economics, applied economics, monetary economics, public economics, industrial economics, international and regional economics, natural resource economics, human resource economics, and sharia economics). Management: Strategic Management, Marketing Management, Public Relations Management, Sales Management, Procurement Management, Finance and Accounting Management, Human Resources Management, Technology and Information Management, R&D Management, Engineering Management, Project Management, Risk Management, Change Management). Accounting: Financial Accounting, Auditing, Management Accounting, Cost Accounting, Tax Accounting, Budgeting, Governmental Accounting, and Accounting System.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 5 (2024): October" : 5 Documents clear
Analysis of the Influence of Work Motivation and Work Environment on Employee Performance: Case Study at PT. Panja Multi Mineralindo Prastyo Wibowo, Nugroho; Amal, M Khairul; Abdul Aziz, Muh
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.206

Abstract

This study aims to analyze the influence of work motivation and work environment on employee performance at PT. Panja Multi Mineralindo, a company engaged in mining and natural stone crushing. This study uses a quantitative approach with a census method or saturated sample, involving the entire population of 77 employees. Data were analyzed using multiple linear regression with the help of SPSS software version 25. The results of the study indicate that there is a positive and significant influence between work motivation and employee performance, as well as a positive and significant influence between work environment and employee performance. In addition, work motivation and work environment simultaneously affect employee performance. The Adjusted R² value of 0.431 indicates that 43.1% of employee performance variation can be explained by work motivation and work environment, while the rest is influenced by other variables not studied. This study provides important implications for company management to increase motivation and create a conducive work environment in order to improve employee performance.
Determinants of Household Consumption Expenditure in Denpasar City I Gusti Ayu, Athina Wulandari; Intan Priliandani, Ni Made
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.210

Abstract

Consumption expenditure is one of the indicators used to measure the objective welfare of society. The average per capita household consumption expenditure in Denpasar City has decreased since 2020-2022 but remains the highest compared to other districts in Bali Province. The purpose of this study was to analyze the economic and social aspects in influencing household consumption expenditure in Denpasar City. Based on the results of the analysis using multiple linear regression analysis techniques, it was found that age had a positive but insignificant effect, while income had a positive and significant effect on household consumption expenditure in Denpasar City. The implication of this study is that the income used to increase household consumption expenditure that is consistent is fixed income. For Balinese Hindu families, rahinan and menyama braya are mandatory consumption expenditures in addition to primary needs that must be met.
From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior Morales Simanjuntak, Samuel; Putri Luthfiyyah, Siti; Wulanda, Astrea; Helmi Situmorang, Syafrizal; Karina Fawzeea Sembiring, Beby
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.212

Abstract

This study aims to identify consumer behavior through bold reviews, which play an essential role in purchasing decisions. The systematic approach in this study is a significant contribution, especially in exploring aspects of tone, review length, and content quality. The Prisma model Systematic Literature Review (SLR) method is used to map 536 literatures from 2020 to 2024, with the help of VOSviewer to analyze trends and research analysis. The results show the critical role of technology, such as sentiment analysis, in understanding consumer emotions and the significant impact of reviews on consumer preferences. This study opens opportunities to explore further review elements influencing consumer purchasing decisions.
Mobile Legends: The World of Money-Making Games-What Drives Gamers to Buy Virtual Items in Online Games? Andreas Ginting, Mario; Rusdiono, Rusdiono; Fitria Respati, Moudy; Helmi Situmorang, Syafrizal
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.213

Abstract

Research Objectives to determine how sales promotion and macro influencers affect purchasing decisions for virtual items in mobile legends online games with consumer satisfaction as a media variable. Research Methods Quantitative analysis, the population in this study were Mobile Legends players at the match held in Kabanjahe with the sample size being 100 people. This research analysis uses SEM-PLS with instrument tests to test validity and reliability and associative tests to test the influence between variables. The results of the study Sales Promotion (X1) have a significant and dominant influence on purchasing decisions. A good promotional strategy has proven effective in encouraging consumers to make purchases. Macro Influencer (X2) does not have a significant impact on buying decisions. This shows that the existence of macro influencers does not necessarily directly influence consumer decisions to buy. Consumer Satisfaction (Z) plays a very important role in influencing purchasing decisions. Customer satisfaction is proven to be a key factor that significantly determines purchasing decisions. Overall, the research model has excellent predictive ability, with an R-squared value of 0.826, which means that 82.6% of the variance in purchasing decisions can be explained by the variables in the model. Moderation Variables, the interaction between sales promotion variables or macro influencers with customer satisfaction does not have a significant moderating effect on purchasing decisions.
Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy Supriyanto, Supriyanto; Utami Ady, Sri; Sayidah, Nur
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.215

Abstract

Marketing psychology is a critical field that examines the cognitive, emotional, and social factors influencing consumer behavior and decision-making processes. In an era where consumer preferences evolve rapidly and brand loyalty is highly competitive, understanding the psychological underpinnings of consumer actions has become essential for businesses. This article explores the relationship between psychological theories and marketing strategies, with a focus on how emotions, perceptions, and mental biases shape purchasing decisions. It also discusses the application of psychological principles in consumer engagement, advertising, and brand positioning. By reviewing contemporary literature on the subject, this article highlights key psychological models such as the Theory of Planned Behavior, Maslow’s Hierarchy of Needs, and the Fogg Behavior Model, illustrating their relevance in modern marketing practices. Additionally, it emphasizes the role of psychological insights in developing personalized marketing strategies and fostering long-term customer relationships. The findings suggest that businesses that effectively apply marketing psychology can enhance their customer experience, increase engagement, and ultimately drive higher sales and brand loyalty. This article aims to contribute to the growing body of knowledge in marketing psychology and provide valuable insights for both academics and practitioners in the field.

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