cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Novianita Rulandari
Contact Email
sinergikawulamuda@gmail.com
Phone
+6281289935858
Journal Mail Official
ijmb@journal.sinergi.or.id
Editorial Address
Jl. Cikini Raya No.9, RT.16/RW.1, Cikini Kec. Menteng, Kota Jakarta Pusat Daerah Khusus Ibukota Jakarta 10330
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): May 2025" : 5 Documents clear
Green Marketing: The Role of Environmental Knowledge As A Moderating Variable Purwanto, Edy; AR, M. Munir Syam; Arifin, Miftahol
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.393

Abstract

In this era of sophisticated and knowledge-based technology, public awareness of environmental issues has increased significantly throughout the world. Problems related to the environment and its negative impacts are currently a global issue. This research utilizes four dimensions of the green marketing mix, as well as environmental knowledge and purchase intentions. The aim of this research is to analyze the influence of green marketing mix elements, namely product, price, promotion and place, on the purchasing intentions of generation Z consumers in Sumenep. Then, what is the role of environmental knowledge as a moderating variable in the relationship between green marketing mix and purchase intention? The approach used is a quantitative approach. The location of this research was carried out in Sumenep Regency. The objects used in this research are environmentally friendly products. The number of respondents involved in this research was 192 people, who were selected using the purposive sampling method. Data was collected by distributing questionnaires directly to respondents. Hypothesis testing was carried out using multiple linear regression analysis and Hierarchical Moderated Regression (HRM). The research results show that the green product variable does not have a significant influence on consumer purchase intentions. Meanwhile, the green price, green place and green promotion variables partially show a significant positive influence on purchase intention. Testing the moderating effect of environmental knowledge shows that the environmental knowledge variable moderates the influence of green products, green price, and green promotion on purchase intentions, but environmental knowledge does not moderate the influence of green places on consumer purchase intentions.
The Influence of Marketing Communication and Brand Image on Purchase Decisions at Indomaret Modern Retail Outlets in Bekasi Aulia, Alda; Sari, Sukarni Novita; Juardi
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.414

Abstract

This research is motivated by the decline in the value of Indomaret's Top Brand Index which indicates that there are problems in marketing communication and brand image that have an impact on consumer purchase decisions, besides that there are problems in Indomaret's marketing communication that need special attention carried out through personal selling in outlets and also the frequency of salespeople in promoting loyalty programs is still lacking so that consumers are less attractive to join. This study aims to determine the influence of marketing communication and brand image on product purchase decisions at Indomaret's modern retail outlet in Bekasi. The research method used is descriptive quantitative using validity, reliability, classical assumption test, and multiple linear regression test. The study results showed that marketing communication and brand image positively and significantly affected purchase decisions, partially and simultaneously, with a contribution of 76.3% to the variation in consumer purchase decisions at Indomaret's modern retail outlet in Bekasi.
The Influence of Work Stress, Workload and Work Environment on Nurse Performance at Elim Rantepao Hospital Subba, Maria; pabisangan, jemi; Biringkanae, Astriwati
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.434

Abstract

The influence of work stress, workload and work environment on nurse performance at Elim Rantepao Hospital, North Toraja Regency5. This study aims to determine the influence of work stress, workload and work environment on nurse performance at Elim Rantepao Hospital. The population in this study were nurses at Elim Rantepao Hospital. The sampling technique used the Slovin formula so that 64 samples were obtained. The data analysis technique used was multiple linear regression analysis. The analysis tool used was the SPSS application. The results of the study showed that partially work stress and workload did not significantly affect nurse performance, the work environment partially had a significant effect on nurse performance and simultaneously work stress, workload and work environment affected nurse performance at Elim Rantepao Hospital, North Toraja Regency.
The influence of promotion and service quality on customer satisfaction is mediated by the purchase decision at Pt Wijaya Karya Beton (Persero) Sales Area II Saputra, Agus Adi; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.466

Abstract

Companies in the construction sector are currently faced with an era of very fierce competition, the right marketing strategy is needed to increase market share. PT Wika Beton Sales Region II Palembang City as a large company is considered to have not maximized its performance in influencing the purchase decisions of its customers. This study aims to find out and analyze the influence of promotion and service quality on customer satisfaction mediated by purchase decisions. The research was conducted using a quantitative method through SEM-PLS analysis, sourced from a questionnaire distributed to 85 respondents. The respondents are customers of PT Wika Beton Sales Region II Palembang City who have made the least number of purchases. The results of the study are expected to reveal that the promotion program and the quality of service provided by the company can increase customer satisfaction in every purchase decision made. The expected influence is a significant positive influence, both partially and simultaneously. The results of this study are expected to be used as a reference for companies in formulating the most optimal marketing strategy in increasing sales in a sustainable manner.
A Porter’s Five Forces Analysis of Mobile Phone Retail in Palu Lestari, Putri Ayu
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.790

Abstract

The rise of digital technologies has transformed the mobile phone retail landscape in Indonesia, particularly in regional cities such as Palu. This study investigates the competitive strategies employed by local smartphone retailers using Porter’s Five Forces framework. A qualitative case study methodology was applied, incorporating semi structured interviews, direct observations, and thematic analysis. Findings indicate that smartphones remain dominant despite emerging interest in substitute devices like smartwatches and tablets. Entry into the market is facilitated by e commerce and social media, although sustainability remains a challenge due to supply constraints and low profit margins. Supplier power is high, with retailers relying heavily on centralized distributors. Buyers exhibit increased price sensitivity and digital awareness, favoring promotions and flexible purchasing options. Competitive rivalry is marked by price competition and innovation in service delivery, particularly through social media marketing and after sales services. The study underscores the importance of strategic adaptability, customer engagement, and digital transformation in navigating a competitive retail environment. These findings offer empirical insight into localized market dynamics and provide recommendations for sustainable business practices among regional retailers. The research contributes to a broader understanding of how global strategic models can be adapted to emerging market contexts.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 4 (2025): November 2025 Vol. 3 No. 3 (2025): August 2025 Vol. 3 No. 2 (2025): May 2025 Vol. 3 No. 1 (2025): February 2025 Vol. 2 No. 4 (2024): November 2024 Vol. 2 No. 3 (2024): August 2024 Vol. 2 No. 2 (2024): May 2024 Vol. 2 No. 1 (2024): February 2024 Vol. 1 No. 3 (2023): November 2023 Vol. 1 No. 2 (2023): August 2023 Vol. 1 No. 1 (2023): May 2023 More Issue