Garuda - Garba Rujukan Digital

Selling Time Strategy dan Dampaknya terhadap Kesejahteraan Petani Garam M. Munir Syam AR; Djoko Nestri Kwartatmono
JEMMA (Journal of Economic, Management and Accounting) Vol 3, No 2 (2020): September 2020
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v3i2.435

AbstrakPenelitian ini bertujuan untuk mengeksplorasi faktor yang mendorong petani garam untuk menjual garam pasca panen/pungut secara langsung atau tidak langsung dan menganalisis dampak penerapan strategi tersebut terhadap tingkat kesejahteraan petani garam. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Penelitian ini dilakukan di Desa Karanganyar, Kec. Kalianget, Kab. Sumenep. Objek dalam penelitian ini difokuskan pada produk garam. Teknik sampling yang digunakan adalah snowball sampling dengan informan yang berasal dari petani garam dari desa Karanganyar. Data diperoleh melalui observasi, dokumentasi dan indepth interview secara langsung kepada informan. Hasil penelitian ini menunjukkan bahwa terdapat empat faktor yang mempengaruhi petani garam dalam menerapkan strategi penjualan langsung atau tidak langsung yaitu harga garam, kebutuhan, kuantitas hasil produksi, dan gudang penyimpanan. Ketika harga garam mahal maka petani garam akan menggunakan strategi penjualan langsung. sebaliknya, ketika harga turun petani kecil tidak memiliki pilihan strategi selain menjual langsung tetapi petani dengan skala besar lebih fleksibel.Kata Kunci: Garam, Kesejahteraan, Strategi AbstractThis study aims to explore the drivinf factors of salt farmers to sell salt directly or indirectly and analyze the impact of implementing this strategy on the welfare level of salt farmers. This study uses a descriptive qualitative approach. This research was conducted in Karanganyar Village, Kalianget, Sumenep district.. The object of this study is focused on salt products. The sampling technique used snowball sampling with informants who came from salt farmers from Karanganyar village. Data obtained through observation, documentation and in-depth interviews with informants. The results of this study indicate that there are four factors that influence salt farmers in implementing direct or indirect sales strategies, namely the price of salt, needs, quantity of production, and warehouse. When the price of salt is high, salt farmers will use a direct selling strategy. otherwise when prices fall small farmers have no choice of strategy other than selling directly but large scale farmers are more flexible.Keywords: Salt, Welfare, Strategy

Pengaruh Satisfaction, Brand Love terhadap Brand Loyalty dan Word of Mouth Edy Purwanto; M. Munir Syam AR
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.434

This study aims to examine and determine the effect of consumer satisfaction, brand love on loyalty and WOM, and the influence of customer loyalty on WOM. The object of this research is Batik in Sumenep Regency. The sample for this study consisted of 200 people who were selected using the purposive sampling technique. The questionnaire was distributed to collect data. Path analysis and structural equation modeling were used in the test. Results-Based on this research, the variable of satisfaction has an influence on loyalty and word of mouth, love of the brand has an effect on loyalty, and customer loyalty has an effect on WOM. But the variable love of the brand has no significant effect on word of mouth. It is hoped that the research can provide information about the ability of satisfaction and brand love in influencing consumer loyalty and the ability of satisfaction and loyalty in influencing consumers to carry out the word of mouth. Furthermore, this research is useful for clothing business actors in the batik industry in developing appropriate strategies in developing their businesses.

PENGUNGKAPAN PERTANGGUNGJAWABAN KEUANGAN PARTAI POLITIK Isnani Yuli Andini; Dedy Arfiyanto; M. Munir Syam AR
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 10 No 1 (2020): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v10i1.972

Political parties are required to make improvements in building transparency and accountability. Developing political ethics in financial management that stands on the values of accountability and transparency. The purpose of this study is to determine the party's financial governance including disclosure of financial accountability. Research results obtained regarding the accountability and financial transparency of the Gerindra party began to apply according to standards. Gerindra party financial management has also begun to be accessed by all parties through the party's official website, so that in 2014 the Gerindra party was named the Public Information Category for Political Parties by the Central Information Commission (KIP) as well as the results of the Indonesia Survey Center (ISC) survey which states that Gerindra is a party which is perceived as clean of corruption cases. With this title the Gerindra Party became the political party that won the third most national votes in the 2019 general election.

PENGUNGKAPAN PERTANGGUNGJAWABAN KEUANGAN PARTAI POLITIK Andini, Isnani Yuli; Arfiyanto, Dedy; AR, M. Munir Syam
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 10 No 1 (2020): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v10i1.972

Political parties are required to make improvements in building transparency and accountability. Developing political ethics in financial management that stands on the values of accountability and transparency. The purpose of this study is to determine the party's financial governance including disclosure of financial accountability. Research results obtained regarding the accountability and financial transparency of the Gerindra party began to apply according to standards. Gerindra party financial management has also begun to be accessed by all parties through the party's official website, so that in 2014 the Gerindra party was named the Public Information Category for Political Parties by the Central Information Commission (KIP) as well as the results of the Indonesia Survey Center (ISC) survey which states that Gerindra is a party which is perceived as clean of corruption cases. With this title the Gerindra Party became the political party that won the third most national votes in the 2019 general election.

CONSUMER BRAND LOYALTY IN BRAND HERITAGE ATTRACTIONS: A BRAND EQUITY PERSPECTIVE Syam AR, M. Munir; Purwanto, Edy; Kurdi, Moh.
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2897

This study tries to analyze the conceptual model of brand equity, brand trust, brand satisfaction, and loyalty of Indonesian consumers to brand heritage. This research examines the direct effect of brand equity on trust and satisfaction, the direct effect of trust on satisfaction and loyalty, and the direct effect of brand satisfaction on brand loyalty. This conceptual model tests 9 proposed hypotheses. The object of this research is Brand Heritage in Indonesia. The total sample used is 270 respondents taken through the purposive sampling technique. The respondent's criteria used are respondents who have used/consumed and bought heritage brands in Indonesia. The data was obtained through the distribution of online and offline questionnaires. The hypothesis testing was carried out using structural equation modeling (SEM). Hypothesis testing using path analysis. This study found that two dimensions of brand equity, namely perceived quality and brand association, affect consumer trust and satisfaction. On the other hand, brand awareness does not have a significant effect on trust and satisfaction. Meanwhile, consumer trust also influences satisfaction and loyalty. Then, consumer satisfaction on consumer loyalty.

UANG BUKAN SATU – SATUNYA ALAT TRANSAKSI EKONOMI (STUDI KASUS PADA PETANI DESA TAMBAKSARI KECAMATAN RUBARU) Rofik, Mohammad; Arifin, Miftahol; Purwanto, Edy; AR, M. Munir Syam
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i1.2049

This research was conducted to find out that money is not the only tool used as a transaction in tambaksari village, Rubaru district. This type of research uses qualitative research with data analysis techniques for data reduction, data presentation and drawing conclusions. The results showed that the work system in agriculture in tambaksari village prioritizes family and mutual assistance, so that this causes the turnover of money to slow down and decreases the purchasing power of the people of tambaksari village.

Sosialisasi dan Pelatihan Content Marketing Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Purwanto, Edy; AR, M. Munir Syam; Arifin, Miftahol
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1135

The use of digital marketing is currently one of the keys to the success of MSMEs. The activity of marketing a product via the internet can certainly reach consumers who cannot be reached by conventional marketing. The use of social media such as Instagram, Facebook and others will certainly make it easier for the message to be conveyed to consumers. MSMEs must have the ability to create content marketing. In Pagerungan Besar village itself there are several MSMEs that have products that are quite well known. However, there are problems in the marketing sector, especially creating content marketing. This activity was carried out to provide education to MSME players and provide training on procedures for creating digital-based content marketing. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving the problems experienced by MSMEs. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of content marketing. Next, it is necessary to provide assistance in creating attractive packaging designs that meet the established standards.

Pendampingan Pembuatan Desain Kemasan Pada UMKM Di Desa Sumbernangka Arifin, Miftahol; Purwanto, Edy; AR, M. Munir Syam
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1172

Sumbernangka is one of the villages in Arjasa District which has various potentials that need to be developed. This service activity is very important to carry out immediately in order to create independent and prosperous MSMEs. There are two priority problems that will be resolved through this service activity, namely the problem of MSME actors not being aware of the importance of packaging design and the problem of not knowing how to create attractive packaging designs. Therefore, this activity was carried out with the aim of providing education to the public about the importance of packaging design and providing training on how to make good packaging. The activities carried out are in the form of outreach and training. This method is deemed appropriate to solve the problems experienced by SMEs in Sumbernangka Village. There are three stages carried out during the implementation of activities, namely the activity preparation stage, activity implementation stage and activity evaluation stage. The socialization and training activities carried out were able to increase participants' understanding of packaging design. Apart from that, this activity is also able to increase the competency of MSMEs in Sumbernangka village in creating packaging designs using the Canva application.

Mediating Role Of Satisfaction And Moderating Role Of Perceived Value: A Empirical Study Of Electronic Commerce In Indonesia M. Munir Syam AR; Edy Purwanto; Miftahol Arifin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5775

This research develops a research model where satisfaction is a mediating variable in the influence of e-service quality on loyalty. Then, perceived value acts as a moderating variable of the influence of satisfaction on loyalty. The object of this research is electronic commerce (e-commerce) in Indonesia. The sample in this study was 260 respondents taken using a purposive sampling technique. The respondent criteria used are that the respondent has an account at an online shop such as Shopee, Lazada, Tokopedia, and other online shops. Respondent also has made purchases at these online shops. Data was obtained through distributing questionnaires. Hypothesis testing is carried out using simple regression analysis, mediation tests, and moderation tests using the Hierarchical Moderated Regression (HRM) technique. Research finds that partially e-service quality has a significant influence on Satisfaction and also on Loyalty. Satisfaction also has a significant influence on loyalty. This research also found that satisfaction is a variable that can mediate the influence of E-service quality on loyalty. However, on the contrary, this research found that perceived value does not moderate the influence of satisfaction on the loyalty of E-Commerce users.

Optimalisasi Referensi Karya Ilmiah Menggunakan Reference Manager Purwanto, Edy; AR, M. Munir Syam
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i1.1448

Currently, universities face many challenges in society. Some of them are making people believe in the educational process offered by the university. Therefore, this service activity is very urgent to carry out. There were two issues raised in this activity, namely the students' weak knowledge of the reference manager and the issue of not knowing how to use the reference manager among students. This activity was carried out with the aim of providing education to students about the importance of reference managers and providing training on how to use Mendeley. This activity was held on Monday, 09 September 2024. There were 40 participants in this activity. Participants are students of the management study program, faculty of economics and business, Wiraraja University. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving problems experienced by management study program students at the economics and business faculty. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of reference managers, especially the Mendeley application. Next, it is necessary to assist the reference manager again by using another reference manager application.

Title

Found 13 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 13 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 13 Documents
Search