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Inside Jurnal Desain Interior
Published by Universitas Lancang Kuning
ISSN : -     EISSN : 29875226     DOI : -
Core Subject : Art, Engineering,
Arts Civil Engineering, Building, Construction & Architecture
The INSIDE journal provides discussions from various angles in various disciplines related to design, including interior design, architecture, spatial design, product design, furniture, visual communication design and other related fields. INSIDE emphasizes the internal factors that create and influence interiors, which can be understood and exhibited through the places people live in, the materiality of objects and the physical environment, as well as through specific methodologies and approaches to design practice. Interior ideas are discussed as perceived and practiced in this journal, and can be explored through theoretical debates, actual space design work, and empirical interior research. Articles covering various interior contexts, including but not limited to: home and urban interiors, personal and collective interiors, contemporary and historic interiors, global and indigenous interiors. This journal also offers a public forum for discussion of various interior places in a socio-cultural context
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 41 Documents
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ANALISIS VISUAL STORYTELLING DALAM FILM NKCTHI : MENCIPTAKAN CINTA DAN KEHARMONISAN MELALUI NARASI DAN SINEMATOGRAFI Abdul Ghoni, Salman Fadhilah; Resmisari, Ganis
INSIDE : Jurnal Desain Interior Vol. 3 No. 1 (2025): Inside Jurnal Desain Interior ( Visual Identity )
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

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Abstract

Harmony within a family, especially communication between parents and children, plays a crucial role in fulfilling a child's basic need for acceptance and parental love. The film “Nanti Kita Cerita Tentang Hari Ini” (NKCTHI) attempts to depict this issue through the technique of visual storytelling. This study aims to analyze how the The Mountain visual storytelling approach (a method of crafting a story with an emotional conflict peak in the middle, resembling a mountain shape) and visual narrative elements such as narration techniques, editing, coloring, and cinematography in the film NKCTHI effectively portray family emotional conflicts in a close and realistic manner. Using a qualitative-descriptive method, the analysis examines each scene and visual element in the film. The findings reveal that the visual storytelling approach successfully provides a tangible depiction of the importance of openness within families, while affirming that films can serve as an effective medium for conveying social and moral values.
ELEMEN VISUAL DALAM PERANCANGAN BRAND IDENTITY YUMAKA Sulthan Hafiz, Muhammad; Hapsari, Wuri
INSIDE : Jurnal Desain Interior Vol. 3 No. 1 (2025): Inside Jurnal Desain Interior ( Visual Identity )
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

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Abstract

This project designs a brand identity optimization strategy for Yumaka company. This strategy includes visual elements such as logo, color, typography, and design, designed to create a strong and consistent brand identity. The research was conducted through a qualitative approach to understand the needs of the dynamic industry and provide practical solutions in the form of managerial strategies. The purpose of this study aims to explore the role of Brand Identity in the context of the event organizer industry and branding communication, with a focus on Yumaka company. This study aims to identify key elements of brand identity that can strengthen corporate identity and build a consistent and effective communication strategy. The novelty of this study lies in the comprehensive approach to branding communication in the event organizer sector, which often requires high flexibility. This study not only analyzes the visual elements of brand identity, but also integrates theoretical and practical aspects to help companies achieve competitive advantage. In addition, the focus on business sustainability through consistent identity is an important contribution to creating relevance in a highly competitive industry. The methodological approach used is Design Thinking, which consists of five main stages: Empathize, Define, Ideate, Prototype, and Test. Through this method, Yumaka is expected to produce a strong, consistent, and relevant brand identity. This new identity will not only strengthen Yumaka's position in the event organizer industry, but also increase its appeal in the eyes of clients and event audiences. The brand identity strategy for Yumaka has succeeded in achieving its goal of creating a strong, consistent, and attractive visual identity for clients and event audiences. This new identity not only strengthens Yumaka's image as a professional event organizer, but also conveys the company's values ​​in an easy-to-understand way. With a relevant design, following the latest visual trends, and an integrated communication strategy, Yumaka is able to attract the attention of the audience, increase client trust, and strengthen its position in the event organizer industry.
MEDIA KAMPANYE PADA “KONTAN MONEYFEST GREENERACTION 2023” DENGAN MENERAPKAN ESG Adimas Mahcaya, Lutfhinsyah; Hapsari, Wuri
INSIDE : Jurnal Desain Interior Vol. 3 No. 1 (2025): Inside Jurnal Desain Interior ( Visual Identity )
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

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Abstract

The design of this campaign is in the form of a series of educational visuals for the MoneyFest event organized by Kontan, with the aim of increasing generation Z's financial literacy, especially regarding to ESG (Environmental, Social and Governance). This campaign combines talk shows with practitioners and influencers, mini expos, and entertainment elements to make it easier for the younger generation to understand business, investment and sustainability topics. The aim of this design is to produce a fun, colorful and attractive visual campaign for generation Z, so that they can more easily accept and understand the concepts of ESG and sustainability. The resulting design is aligned with the event theme "GREENERaction: GREEN MONEY, GREEN ACTION," and is realized in the form of visual assets for digital promotions, merchandise and event materials. The novelty value in this design lies in the campaign's visual approach and presentation that suits Generation Z's preferences, making it lighter, fresher and more engaging. These considerations are based on an evaluation of the ESG topics presented at previous campaign events that still feel complex and too serious for generation Z. The methodology used is Design Thinking, which includes five stages: Empathize, Define, Ideate, Prototype, and Test. Through this approach, campaign designs are created with a focus on the needs and preferences of the target audience, resulting in relevant and engaging visual solutions. The MoneyFest campaign design succeeded in achieving its goal, which producing visuals that are eye-catching and attractive to generation Z, while conveying the ESG message in a way that is easier to understand. With relevant design and an integrated marketing strategy, this campaign is able to attract audience attention and increase their involvement in sustainability issues.
BENTUK SAMBUNGAN STRUKTUR BAMBU PADA PERENCANAAN HOTEL RESOR Cheris, Rika; Ramadhan , Fajri; Imbardi, Imbardi
INSIDE : Jurnal Desain Interior Vol. 3 No. 1 (2025): Inside Jurnal Desain Interior ( Visual Identity )
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

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Abstract

Bamboo is a building construction material used throughout the archipelago and is the oldest building material. The use of bamboo construction materials is suitable for sustainable development strategies and green architecture campaigns. Indonesia is one of the countries that is very rich in types of bamboo that grow according to local soil conditions, especially in West Sumatra. There are many types of bamboo that are found for various uses in building construction. The use of bamboo in simple structures is common. However, for large structures there are still very few. This is likely due to a lack of knowledge regarding the use and process of preservation and connections. For now, researchers will focus more on forms of bamboo connections that are commonly used and are quite durable. There have been many commonly used bamboo connections, but this time the researchers will make them for large buildings. Meanwhile, for the structure of this Resort building, the type of joints and connections between bamboo structures are key in ensuring the transfer of structural loads to the bamboo building. The aim of this research is to look for bamboo connections in the structure of resort hotel buildings. The research method used is descriptive qualitative to describe the appropriate type of connection in planning a resort hotel in the Rupat Island tourist area. The results of this research are several forms of joints in bamboo material which is an alternative material in this area as a form of attraction in resort hotel design.
TINJAUAN WARNA PADA RUANG SEBAGAI SARANA RELAKSASI PADA FOREST HILLS HOTEL CIWIDEY Rahimah, Yasmin Nur; Zein, Anastasha
INSIDE : Jurnal Desain Interior Vol. 3 No. 2 (2025): Inside Jurnal Desain Interior
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/d3jdpx87

Abstract

Increased work pressures and hectic activities in urban environments often cause stress and reduce people's quality of life. One of the most effective ways to relieve stress is through a staycation, which is a short vacation by staying at a hotel not far from where you live. Deluxe Executive Indoor Balcony rooms are designed with interiors that support tranquility and comfort. This study aims to evaluate the visual elements in interior design that can create an atmosphere of relaxation. The method used is qualitative, with data obtained from literature studies in the form of books, documents, and research reports. The results of the analysis show that visual elements such as color, materials, lighting, and scenery have an important role in shaping a relaxing space. Although there are still things that need to be improved, the design of this room has provided a relaxing stay. The findings can serve as a reference in designing interiors that support mental health.  
SIGNAGE KAMPUS BERBASIS DESIGN THINKING DI FAKULTAS TEKNIK UNILAK Hafson, Haikal; Iman, Al; Hariandini, Tesa Beta
INSIDE : Jurnal Desain Interior Vol. 3 No. 2 (2025): Inside Jurnal Desain Interior
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/senj7743

Abstract

The Faculty of Engineering at Universitas Lancang Kuning currently lacks an integrated signage system, leading to navigation difficulties and reduced academic efficiency. This study aims to design a signage prototype that is informative, communicative, and aligned with the faculty’s Malay cultural identity, while ensuring accessibility for all users. A qualitative method with a design thinking approach was used, covering the stages of empathize, define, ideate, prototype, and test. Data were collected through field observations and semi-structured interviews with students and lecturers. The prototypes, both physical and digital, were tested through limited usability testing. Results indicate that the signage design should include a clear information hierarchy, the university’s corporate color palette, readable typography, and strong cultural elements. Signage placement was also designed to be accessible and easy to locate. The implementation of this signage is expected to improve wayfinding, enhance user experience, and strengthen the professional image of the Faculty of Engineering.
“WAJAH LUMER” ABJEKSI DAN KRITIK MORAL DALAM MANGA DISSOLVING CLASSROOM KARYA JUNJI ITO Ramdhan, Asep
INSIDE : Jurnal Desain Interior Vol. 3 No. 2 (2025): Inside Jurnal Desain Interior
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/1nczn126

Abstract

This study analyzes the story “Melting Face” in Junji Ito's horror manga “Dissolving Classroom” through visual analysis and the concept of abjection. The story depicts bodies and faces melting as a result of excessive apologies and praise, which is not only visually frightening but also contains symbolic meaning and social criticism. Through visual reading of key panels, it is revealed that the deformation of faces in the narrative depicts the collapse of individual identity under the pressure of repressive social norms and cultural politeness in contemporary Japanese society. This study shows that the horror in Dissolving Classroom functions as a metaphor for oppressive social experiences and manipulation in interpersonal relationships. The symbolism of melting faces represents the conflict between self-expression and hypocritical moral expectations. This finding affirms that Junji Ito's work is not merely a product of popular horror but also a critical reflection on cultural dynamics and social anxieties in modern society.
TINJAUAN STRATEGI VISUAL VIDEO KAMPANYE PROGRAM CAPRES PRABOWO VERSI MAKAN SIANG DAN SUSU GRATIS Hasni, Fatimah Yasmin; Rahim, Aldrian Agusta; Hindraruminggar, Rika
INSIDE : Jurnal Desain Interior Vol. 3 No. 2 (2025): Inside Jurnal Desain Interior
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/arc8fg15

Abstract

This study aims to analyze the visual strategy used in the campaign video of the Indonesian presidential candidate pair Prabowo Subianto and Gibran Rakabuming Raka, titled “Free Lunch and Milk”. The 30-second video features Prabowo as a child-like animated character delivering political messages through a light and friendly visual approach. The study employs a qualitative descriptive method using a single case study, analyzed through visual semiotics and message appeal theory. The findings indicate that the video combines rational and emotional appeals by utilizing a dominant light blue color palette, the “Gemoy” character design, and casual typography to create a warm and child-friendly candidate image. This research highlights the strategic role of visual communication design in shaping voter perception through accessible and structured visual elements. The study is expected to contribute to the development of political campaign design that is communicative, ethical, and relevant in today’s digital culture
EKSPLORASI BENTUK WAYANG KAYON DALAM PERANCANGAN DESAIN RAK MODULAR BERBAHAN ROTAN Kurniawan, Mohd Ridho; Maudi, Yulia Yasmin
INSIDE : Jurnal Desain Interior Vol. 3 No. 2 (2025): Inside Jurnal Desain Interior
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/z91b1c08

Abstract

This study aims to explore the visual form and philosophical value of wayang kayon as an inspiration in designing modular shelves made of rattan. Wayang kayon, as a cosmological symbol in wayang performances, represents the balance, transition, and harmony of the universe. The design approach is carried out exploratively by adapting the silhouette and ornaments of kayon into a functional and aesthetic modular system. Rattan was chosen as the main material because of its flexible, lightweight, and environmentally friendly properties, as well as supporting the formation of organic structures. The research methods include literature studies, exploration of forms, and development of design prototypes. The results show that the integration of the form of kayon and the characteristics of rattan produces a modular shelf design that is not only spatially adaptive, but also contains strong local cultural values. This study contributes to the development of interior design based on local wisdom.
PERANCANGAN SENTRA KACANG KEDELAI,  PABRIK TAHU MODERN BERGAYA ARSITEKTUR INDUSTRIAL Cheris, Rika; Basyir, Abdul; Rizal, Yose
INSIDE : Jurnal Desain Interior Vol. 3 No. 2 (2025): Inside Jurnal Desain Interior
Publisher : Department of Interior Design, Faculty of Engineering, Lancang Kuning University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/hzj7tx98

Abstract

Traditional tofu factories in Indonesia still rely on conventional processing methods, which often affect product quality and contribute to environmental pollution. This study proposes the integration of a Soybean Center, tofu factory, restaurant, and retail kiosk within a single complex using the principles of Industrial Architecture. This approach emphasizes functional workspace efficiency, optimal material utilization, and introduces soybean education for visitors. The research adopts a qualitative method with a descriptive approach, involving direct observations of traditional tofu factories to understand production, operational, and environmental requirements. The objective is to develop a multifunctional building design that balances functional, aesthetic, economic, production, and environmentally friendly aspects. The design outcome is expected to create a modern tofu factory that enhances product quality, reduces environmental impact, and supports local food education, while simultaneously opening economic opportunities through an integrated restaurant and retail kiosk within a cohesive industrial architectural concept.

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