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Miftakhuddin
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untaraeksishum@gmail.com
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Universitas Tangerang Raya Kompleks Sudirman Indah Blok E, Kec. Tigaraksa, , Kab. Tangerang, Banten 15720
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INDONESIA
Jurnal Ekonomi, Bisnis, dan Humaniora
Published by Universitas Tangerang Raya
ISSN : -     EISSN : 29867835     DOI : https://doi.org/10.63494/eksishum
Core Subject : Humanities,
Humanities
Jurnal Ekonomi, Bisnis, dan Humaniora (EKSISHUM) terbit dua kali dalam setahun. Jurnal ini berisi kajian tentang bidang ilmu ekonomi, bisnis, humaniora, dan topik lain yang relevan. Tulisan ilmiah yang diterbitkan EKSISHUM dapat berupa artikel hasil penelitian empiris, review, maupun kajian konseptual.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol 3 No 1 (2023)" : 13 Documents clear
Pengaruh citra merek dan kualitas produk terhadap minat beli konsumen kosmetik Wardah pada Toko Sheminime Fani Anjani; Slamet Riyanto; Sutomo
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

This study aims to determine whether there is an effect of brand image and product quality on buying interest in Wardah cosmetic consumers at the Sheminime Tigaraksa store. The type of research used is quantitative research with a sample of 100 with sampling techniques using incidental sampling techniques. The analysis used is multiple linear regression analysis method using SPSS 25. The results of this research show that brand image partially has a positive and significant effect on buying interest with tcount (2.875) > ttable (1.985). Product quality partially has a positive and significant effect on purchase intention with tcount (7.924)> ttable (1.985). Brand image and product quality together have a positive and significant effect on purchase intention with Fhitung (192.991)> Ftabel (3.08).
Pengaruh Kompetensi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Bidang Pengawasan Dan Pengendalian Kantor Dinas Tata Ruang Dan Bangunan Kabupaten Tangerang Suhartono; Sudahlan, Dahlan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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The aim of this research is to determine and analyze the influence of competency and work environment on employee performance in the field of supervision and control at the Tangerang Regency Spatial Planning Service Office (DTRB). The number of samples in this research was 55 people. The data collection technique uses a Likert scale, while the data analysis technique uses multiple linear regression analysis. The results of this research reveal that competency (X1) influences employee performance (Y). This can be proven by the results of the hypothesis test value tcount > ttable or (3.423 > 0.266). The work environment (X2) has a positive and significant effect on employee performance (Y). This can be proven by the results of the hypothesis test value tcount > ttable or (3.307 > 0.266). Competency (X1) and Work Environment (X2), have a positive effect simultaneously. This can be proven by the results of the hypothesis test value tcount > ttable or (17.756 > 3.172). Thus, it can be said that the competency and work environment variables simultaneously have a significant effect on the Employee Performance variable.
Pengaruh Disiplin Kerja dan Pengawasan Terhadap Produktivitas Kerja Bagian Sewing Pada PT. Horn Ming Indonesia, Tangerang Puji Wulan Sari; Mudhita Elviani; Jaka Slameta
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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The purpose of this study was to determine the effect of work discipline and supervision on work productivity in the sewing department at PT Horn Ming Indonesia, Tangerang. The research method was conducted with quantitative method and the analysis method used in this research is multiple regression analysis. The population of this study is PT Horn Ming Indonesia, Tangerang which consists of 5 lines and all employees amounted to 167 employees. The sampling technique used purposive sampling technique method and sample calculation with slovin formula so that the number of respondents was 118 employees. The results showed that partially there is a significant influence between work discipline (X1) on work productivity (Y) and and partially there is a significant influence between supervision (X2) on work productivity (Y) and there is a significant influence between the variables of Work Discipline (X1) and Supervision (X2) on the work productivity of the sewing section at PT. Horn Ming Tangerang, Indonesia (Y) and the results of this study are expected from the leadership of PT. Horn Ming Indonesia, Tangerang to pay more attention to work discipline and supervision because it can support employee work productivity.
Pengaruh promosi dan harga terhadap keputusan pembelian franchise M3 Fried Chicken di Kabupaten Tangerang Muhamad Miraz Fauzi; Jaka Slameta; Leni Hartati
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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This research aims to determine the influence of promotion and price on purchasing decisions for the M3 Fried Chicken franchise in Tangerang Regency. The method used is Quantitative Research. The sampling method is non propbability. The number of samples in this study was 58 respondents. Data collection techniques use questionnaires, observation and literature study. Then the test tool used was SPSS (Statistical Package for The Social Science) software version 20 with a population and sample of 58 respondents. The research results show that there is a partial T influence of promos and prices on purchasing decisions. Promotion with a value of 3,835 then a price of 2,353 is greater than the T table of 2.004 and is significantly smaller than 0.05. So it can be concluded that the promotion and price variables influence the purchasing decision variable. The results of this research are simultaneous with a calculated F value of 63,610 which is greater than F table 3.16, so the promotion and price variables have a joint influence on the purchasing decision variable. It can be concluded based on the research results that promotion and price on purchasing decisions have a positive and significant relationship.
Pengaruh citra merek, harga, kualitas produk dan kualitas pelayanan terhadap keputusan pembelian 5 merek teh kemasan botol pada konsumen Toko Torus Tigaraksa Saudara Dedi Saputra; Ahmad Rasyiddin; Hurian Kamela
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

In line with economic developments, the level of business competition in the bottled tea beverage industry in Indonesia is now getting increasingly tighter, especially for companies that produce similar products. The research method used is descriptive and quantitative. Data collection used the questionnaire method which was measured using a Likert scale and processed using the SPSS 25 program. The sample in this study was 100 people with the simple random sampling method. To find out and analyze the effect of the independent variables on the dependent variable, multiple linear regression equations, the coefficient of determination, and partial and simultaneous hypothesis testing are used. Based on the results of research that has been carried out, it shows that there is an influence of the independent variable on the dependent variable, which from the partial t test results for brand image with a value of 81,157, price 2,917, product quality 3,082, service quality 9,594 and each significant value is smaller than 0, 05. So it can be concluded that partially both brand image, price, product quality and service quality have a positive and significant influence on purchasing decisions. While simultaneously the variables brand image, price, product quality and service quality together have a positive and significant effect on the purchasing decision variable.
Pengaruh kerjasama tim, komunikasi, dan disiplin kerja terhadap kinerja karyawan bagian packing Malkist Keju di PT. Mayora Indah Tbk Jayanti 1 – Tangerang Jaka Slameta; Peka Yustika Sukma; Rika Nurhidayah
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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This research was conducted in order to gain an understanding of the influence of teamwork, communication and work discipline on the performance of employees of PT. Mayora Indah Tbk. This research uses quantitative methodsThe results of this study are that in the T test the Teamwork variable (X1) has a tcount value of 3.644 and a ttable value of 1.979 this value indicates that the tcount value is greater than the ttable so that Ho is rejected, and Ha is accePTed. In the T test, the Communication variable (X2) has a tcount value of 5.730 and a ttable value of 1.979, this value indicates that the tcount value is greater than the ttable so that Ho is rejected, and Ha is accePTed. In the T test, the Discipline variable (X3) has a tcount value of 7.617 and a ttable value of 1.979, this value indicates that the tcount value is greater than the ttable so that Ho is rejected, and Ha is accePTed. The Fcount value of 355.130 is greater than the Ftable value of 3.07 with a probability value of 0.000 because the probability value is less than 0.05, the regression model can be used to explain the effect of Teamwork (X1), Communication (X2), Discipline (X3) has a joint (simultaneous) effect on Employee Performance (Y). and the value of the adjusted R square is 0.895 or 89.5%. This shows that the variation in variable changes in Teamwork (X1), Communication (X2), Discipline (X3) and Employee Performance (Y) has a percentage value of 89.5%., while the remaining 11.5% is explained by other variables not used in this studyit can be conculeded based on research, teamwork, comuunication and work dicpline on employee performance have a positiveand significant relationship.  
Pengaruh pelaksanaan supervisi dan implementasi manajemen mutu pendidikan terhadap kompetensi profesional guru Yayasan Pendidikan Gema Nusantara Kabupaten Tangerang Siti Maesaroh; Jaka Slameta; Rika Nurhidayah
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Improving the quality of education in schools requires professional and systematic education to achieve its targets. This is because improving the quality of education at a micro level is largely determined by management operations at the school level. National education development is a joint effort of all components of government and society. Education can produce educated people who have an important role in social transformation in society. Teacher professional competence refers to the combination of knowledge, skills, attitudes and behavior required to carry out teacher duties effectively and efficiently in an educational context. This involves a deep understanding of the subject being taught, effective teaching methods, the ability to communicate well, as well as the ability to adapt to changes and challenges in the world of education. Educators are professional staff who are tasked with planning and implementing the learning process, assessing learning outcomes, providing guidance and training, as well as conducting research and community service, especially for educators in higher education."The research results show that there is a positive influence of the Implementation of Supervision and Implementation of Education Quality Management on Teacher Professional Competence of 0.910. The r2 value is then converted into a percentage which shows that the contribution of the Implementation of Supervision and Implementation of Education Quality Management to Teacher Professional Competency is 91%. Meanwhile, the remainder (9%) is influenced by other variables not included in this model.
Pengaruh bimbingan karir dan praktek kerja lapangan terhadap perencanaan karir siswa kelas XII Administrasi Perkantoran SMK Karya Pembangunan Kabupaten Tangerang Alwan Dzaki, Rafi; Jaka Slameta; Rika Nurhidayah
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Process Career maturity begins with the development of curiosity and digging to obtain information. Career development can be carried out well, this is due to the career guidance provided by several people so that they are ready to work. The career guidance in question is a mentoring activity or a process of providing assistance to individuals on an ongoing and systematic basis, which is carried out by a person so that the individual can understand the skills that the individual has. Based on the results of the analysis carried out by the researcher, the conclusions that can be drawn from this research are Career Guidance influences the Career Planning of Class XII Students in Office Administration at Karya Pembangunan Vocational School. This is because the calculated t value of the Career Guidance variable is 9.181 which is greater than the t table value which is 1.99125. Fieldwork Practices influence the Career Planning of Class XII Office Administration Students at Karya Pembangunan Vocational School. This is because the Field Work Practice variable has a calculated t value of 9.489 which is greater than the t table value of 1.99125. Career Guidance and Field Work Practices influence the Career Planning of Class XII Students in Office Administration at Karya Pembangunan Vocational School. This is because the Career Guidance and Field Work Practices variables have a calculated F of 892.733 which is greater than the f table value of 3.12 with a significance level of 0.000 or <0.05.  
Pengaruh Likuiditas Dan Struktur Modal Dengan Mediasi Profitabilitas Terhadap Nilai Perusahaan Subsektor Makanan Dan Minuman Yang Terdaftar Di BEI Periode 2018 - 2021 Purnawan, Lesna
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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This study aims to investigate the relationship between capital structure, liquidity, and firm value by considering profitability as an intermediary factor. The sample in this study consisted of 13 companies listed on the Indonesia Stock Exchange (IDX) and published financial reports in the food and beverage sector during the 2018-2021 period. This study used a purposive sampling method for sample selection and path analysis using the Smart PLS application as a data analysis method. The findings of this study show several significant results: (1) There is no significant effect between capital structure and profitability, (2) Liquidity has a significant effect on profitability, (3) Capital structure has no significant effect on firm value, (4) Liquidity has an effect on profitability, (5) Profitability has a significant effect on firm value, (6) Profitability does not directly mediate the effect of capital structure and liquidity on firm value.
Optimalisasi manajemen inovasi dan kinerja rantai pasok dalam pengembangan UMKM tekstil Nurhidayah, Rika; Muliansyah, Dadah; Teguh Wibowo, Bimo; Alvianita, Syavilla; Reskiyah, Efri
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Innovation management and supply chain performance in textile MSMEs in Sukamurni, Balaraja are not optimized enough. This has an impact on sales figures that have not increased in the last few periods. On that basis, and considering theoretical studies, it is necessary to optimize innovation management and supply chain performance. This activity is included in the action category, which is carried out in the community service program scheme. To help MSME actors increase turnover from time to time through innovation management and supply chain performance, the community service team held a workshop to optimize innovation management and supply chain performance. The achievement of this community service activity is to increase the ability of MSME actors. In principle, based on the comparison of pre-test and post-test scores, this activity has achieved the target expected from the beginning, namely increasing community knowledge and skills. The workshop activities in this community service were held according to plan and schedule. Likewise, the completion of tasks by participants who can produce products according to the targets set by the community service team. The workshop activities in this community service showed satisfactory results. The average post-test score (after attending the workshop) is an indication that skills and knowledge have increased significantly. This can be seen from the increase in the results of the pretest posttest workshop from 74 to 80.

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