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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): Maret" : 6 Documents clear
ANALISIS SWOT TERHADAP PELAYANAN HAJI DAN UMRAH PADA KBIHU AL IHSAN KECAMATAN CARINGIN KABUPATEN SUKABUMI Eki Agustin; Farid Abdul Malik
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

SWOT analysis is a strategic planning method used to assess Strengths, Weaknesses, Opportunities (opportunities) and Threats (threats or challenges) in a project or business speculation. Basically, this problem arises because of a lack of analysis regarding registration, guidance, transportation, accommodation and consumption issues carried out by the party in charge, namely KBIHU itself. Because in the implementation of the Hajj pilgrimage, weaknesses are still found every year, such as the problems mentioned above, researchers need to analyze to evaluate the Hajj and Umrah services using SWOT analysis, because SWOT analysis can analyze the extent to which the development of the institution can take advantage of opportunities to suppress weaknesses, minimize all weaknesses. to face existing and future threats. This research aims to determine the SWOT Analysis of Hajj Services at KBIHU Al-Ihsan, Caringin District, Sukabumi Regency. This research uses a qualitative descriptive method. The data collection techniques used were observation, interviews, documentation, and triangulation/combination. KBIHU Al Ihsan itself is currently in strong condition and has the opportunity to achieve maximum progress, and continues to strive to provide comfortable and safe services for its congregation. KBIHU Al Ihsan services are divided into two factors, namely internal and external. The strength of KBIHU Al Ihsan itself is the availability of places to practice manasik guidance. Meanwhile, the weakness is the lack of infrastructure for the Hajj rituals. Then we looked at the opportunity for innovation from the chairman of KBIHU, namely wanting to create a miniature Hajj pilgrimage like the one in the Holy Land. The obstacle is the application of the age limit, because in the KBIHU area the majority of Hajj registrants are over 50 years old.
THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN PRECISION TARGETING: REVOLUTIONIZING MARKETING STRATEGIES Silvia Ekasari; Loso Judijanto; Arnes Yuli Vandika
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Digital marketing has undergone rapid evolution in recent years. The development of machine learning and artificial intelligence (AI) is one of the major shifts affecting the marketing environment (ML). This technology has completely changed how businesses engage with their clientele and maximize their advertising budgets. Artificial intelligence refers to the ability of a computer or system to imitate human intelligence. In the context of digital marketing, AI can be used to quickly and efficiently analyze data, identify patterns and provide valuable insights. With artificial intelligence, companies can make smarter decisions and optimize their marketing campaigns based on deeply analyzed data. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses the definition of AI and ML, the transformation of the marketing sector by digital platforms and data analytics, the exploration of precision marketing and its increasing relevance in the digital era, the role of AI and ML in data mining for precision targeting, the contribution of AI in creating more granular customer segments, and the study of ML in predictive analytics to anticipate customer behavior.
NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS Ari Kristiana; Melyana Ratana Pugu; Deswita
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

In addition to providing new tools, neuromarketing ushers in a new era of consumer behavior research. These discoveries have turned marketing from a guessing game into an art with strong neuroscientific foundations. Understanding the complexities of the consumer mind is made easier with the creative and powerful approach of neuromarketing. This innovative method paints a vivid picture of the feelings and ideas that influence consumers' choices. This inspires us to embrace the marketing of the future, in which data and intuition work together to provide more insightful understandings of customer behavior and, consequently, more successful marketing campaigns. The research was carried out using the literature study method. This research discusses the meaning of neuro-marketing, basic principles and techniques of neuro-marketing, understanding and factors that influence consumer behavior, methods of analyzing consumer behavior, neuro-scientific approaches in understanding consumer behavior, and integration of techniques, neuro-marketing with consumer behavior analysis.
ANALISIS CRYPTOCURRENCY BERDASARKAN PRESPEKTIF EKONOMI SYARI’AH Iiz Izmuddin; Elvi Nasriandani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

The impact of using cryptocurrency when viewed from the perspective of Indonesian law can trigger various crimes that cause losses in several areas, one of which is in the economic sector. The problems that arise are that prices fluctuate, there are triggers for money laundering, and several problems from the opinions of ulama such as gharar, non-fulfillment of sil'ah and so on. The type of research used in this research is Library Research or library research. Carried out using library literature and documents from previous research. According to the type of data and analysis, qualitative research is carried out which emphasizes research and description in analyzing meaning. The aim of this research is a deep and broad understanding of the matter being studied. The source of information for this research comes from social media and journals. The results of this research are that crypto has a higher risk of loss and volatility, and is susceptible to money laundering. Then According to Nobel prize winning Economist and Columbia University professor Joseph Stiglitz cryptocurrency can be involved in money laundering. According to NU, cryptocurrency is obliged to pay zakat with the assets stored on the card. According to Muhammadiyah, the law on cryptocurrency depends on whether it is used for good or evil, but tends to prohibit it because cryptocurrency has not been recognized by the state as a medium of exchange, scale or commodity. Not to mention, cryptocurrency fluctuation numbers can change drastically in a short time. Meanwhile, the Fatwa of the Indonesian Ulema Council is of the opinion that crypto is prohibited unless the sil'ah requirements are met because it contains gharar, dharar, qimar and does not fulfill the sil'ah requirements, namely that it has a physical form, has value, the exact amount is known, has ownership rights and can be handed over to the buyer.
MURABAHAH (Pengertian dan Pembiayaan Murabahah Menurut Fatwa Dewan Syariah Nasional) Setya Surya Wardhana; Farikhatul Lailiyah; Hidayatus Syarifah; Moh. Syaiful Rahman
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Muamalah is the basis and part of the overall teachings of Islam. Muamalah, worship, and morals have a relationship with each other, the three components are very important if we want to practice the teachings of Islam as a whole and not halfway. If the three components have not been carried out, it means that they have not carried out the teachings of Islam perfectly as recommended by the Qur'an and Hadith. According to Bank Muamalat, murabahah is a sale and purchase process between the bank and the customer, where the bank will provide goods by buying goods according to the buyer's criteria, then the bank will sell to the buyer with a high bid that makes a source of profit for the bank. The murabahah agreement is the basis on which goods are traded in installments and increases the bank's profit margin. Murabahah can be implemented in two ways, purchasing with orders and without orders. Islamic banks are Islamic banking institutions that have an intermediary function, namely Islamic banks collect public money in the form of deposits and channel it through the financial system. One way to channel money to Islamic banks is through murabahah financial products.
ANALISIS RASIO RENTABILITAS (STUDI KASUS LAPORAN KEUANGAN PADA PT. BANK MEGA TAHUN 2017-2022) Cinta Billytona; Moh Rizal; Bayu Aji Laksono; Renny Oktafia
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Banking plays an important role as a tool to support the growth of a country's economy, including in Indonesia. Bank Mega, one of the national private banks, has a strategic role in the Indonesian banking sector. This study analyzes Bank Mega's financial reports from 2017 to 2022, focusing on profitability ratios: Return on Assets (ROA), Return on Equity (ROE), and Net Interest Margin (NIM). This analysis aims to understand bank financial performance before and during the COVID-19 pandemic. The results show an increase in ROA and ROE from year to year, indicating efficiency in the use of assets and the bank's ability to generate profits from its capital. Meanwhile, NIM remained stable, showing the bank's success in maintaining the efficiency of interest operations. This study provides important insights regarding banks' financial responses and performance in facing complex economic challenges.

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