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West Science Interdisciplinary Studies
Published by Westscience Press
ISSN : 29871042     EISSN : 29858895     DOI : https://doi.org/10.58812/wsis.v1i07.121
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information Systems, Public Health and Healthcare, Electrical Engineering, Agriculture, Law, Marketing. This journal is published by West Science Press.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,031 Documents
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Identification of Air Bacteria Using Gram Style Methods in The Integrated Laboratory of Bina Mandiri University Gorontalo Lainjong, Erfan
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.700

Abstract

Microbiology is the study of microorganisms which cannot be seen with the naked eye to examine what is contained in microorganisms. To see microorganisms, it is necessary to have gram stain which is one of the most widely used procedures to characterize many bacteria. This study aims to understand the chemical and theoretical basis for the differential staining procedure as well as the procedure for differentiating between the two main groups of bacteria namely gram positive and gram negative. The method used in this research is the experimental method. The experimental method is a method used in laboratory research. The purpose of this experimental method is to determine the consequences of a treatment given deliberately by the researcher. In addition, a qualitative descriptive approach was used to provide an overview of airborne bacteria by using the gram stain method. The results showed that samples of NA media in airborne bacteria were carried out using a microscope at 10x magnification, which aims to see the color of the bacteria, in the gram staining experiment that has been carried out produces a purple color. This shows that these bacteria are included in the gram-positive bacteria group, as well as the results of the type of bacteria obtained in the gram stain experiment, namely E. coli bacteria which has aform monobacillus.
Metaverse Strategy And Planning At The National Gallery Nugraha, Rizki Nurul; Yuni Purwati, Anisa Sesar
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.716

Abstract

This research examines the strategy and planning of metaverse in the National Gallery. The purpose of this research is to find out and learn the right strategy and planning in tourism, especially at the National Gallery tourist attraction. The research method used is the literature study method by collecting library data, reading and recording, and processing research materials. The results show that regarding the strategy of Augmented Reality (AR) and Virtual Reality (VR) technology that will be carried in the development of Metaverse and analysis of the use of information media, it can be summarized and concluded that Metaverse has considerable potential and opportunities as information media and the latest interactive educational media for the National Gallery.
Branding Strategy Rumah Keramik Tanah Baru To Increase Tourists' Motivation To Visit Shafa, Salsabila; Nugraha, Rizki Nurul
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.720

Abstract

This research aims to analyze the branding strategies carried out by rumah keramik tanah baru and their implementation to increase tourist motivation to visit. Based on data from survey results via Instagram, the Tanah Baru Ceramic House still does not introduce its identity as a tourist attraction, namely educational tourism, culinary tourism, wedding event locations, and so on. Data was obtained through interviews with managers, employees, and visitors to Rumah Keramik, as well as through literature studies, journals, e-books, and official websites. Data analysis using Nvivo and SWOT analysis. The research results show that tourists are motivated because of the activities they can do, namely making ceramics. The ceramic house created a branding strategy to build brand awareness by creating a direct touch through the logo and tagline as the identity of the ceramic house. There is a driving factor to increase tourist motivation, namely implementing the "Fun With Clay" tour package promotion system. However, obstacles also influence the motivation to visit the rumah keramik, namely the health crisis, infrastructure and competitors
Creative Product Development Strategies in a Dunia Fantasi Ancol Nugraha, Rizki Nurul; Setyawati, Irma; Awaloedin, Dipa Teruna
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.723

Abstract

This research explores creative product development strategies in Dunia Fantasi Ancol through a qualitative approach. Using qualitative research methods, this research uses observation and interview analysis. The research results reveal that Dunia Fantasi Ancol emphasizes collaboration with creative artists, in-depth market research and innovation to create unique and attractive products. Through regular meetups and creative platforms, they keep local artists, designers and creators engaged. Strict supervision throughout the production process is carried out to maintain high quality standards, and continuous adjustment to market trends and visitor feedback ensures product appeal. This strategy proved its success through increased visits, positive feedback, and growth in creative market share. This research provides in-depth insight into how Dunia Fantasi Ancol achieves success in developing its creative products.
The Effect of Employee Development Policy, Work Environment, and Transformational Leadership on Employee Creativity in Indonesia's Creative Industries Judijanto, Loso; Lesmana, Tera; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.725

Abstract

This research investigates the impact of employee development policy, work environment, and transformational leadership on employee creativity within Indonesia's dynamic creative industries. A quantitative analysis employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was conducted to analyze data collected from 120 employees across various sectors of the creative industry. Descriptive statistics, measurement model assessment, structural model analysis, and hypothesis testing were employed to examine the relationships between the variables of interest. The results reveal that employee development policy, transformational leadership, and work environment significantly influence employee creativity within Indonesia's creative industries. Specifically, organizations that prioritize employee development, foster transformational leadership behaviors, and provide supportive work environments are more likely to enhance employee creativity. These findings underscore the importance of organizational strategies and leadership practices in fostering a culture of innovation and creativity within Indonesia's burgeoning creative economy.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
The Effect of Promotion and Destination Image on Interest in Revisiting Artificial Tourist Attractions (Case Study Theme Park Dunia Fantasi Ancol) Nugraha, Rizki Nurul; Syah Putra, Eka
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.728

Abstract

This study aims to: (a) to identify the effect of promotion on the interest in visiting Dunia Fantasi Theme Park (b) to identify the effect of destination image on the interest in visiting Dunia Fantasi Theme Park (c) to identify the extent to which promotion and destination image together affect the interest in visiting Dunia Fantasi Theme Park. This research applies an associative method with a quantitative approach. The research population includes tourists who have visited the Dunia Fantasi Theme Park. Sampling was done by simple random sampling with a sample size of 100 people. Data were collected through the use of questionnaires and processed with the IBM SPSS version 25 application. Data analysis in this study used multiple linear regression methods. The results of the study indicate that: (a) promotion has a positive impact on tourists' revisit interest in Dunia Fantasi Theme Park, which is supported by a regression coefficient of 0.309 and a significance of 0.000 <0.05. (b) destination image has a positive effect on tourists' revisit interest in Dunia Fantasi Theme Park, as evidenced by a regression coefficient of 0.460 and a significance of 0.000 <0.05. (c) promotion and destination image together have a positive impact on tourists' interest in revisiting at Dunia Fantasi Theme Park, as evidenced by the F value of 100,600 and a significance of 0.000 <0.05.
Exploring the Applications and Challenges of ChatGPT in Research and Academia: A Comprehensive Review Nepal, Tej Kumar
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.729

Abstract

The fast advancement of artificial intelligence (AI) technology in recent years has profoundly impacted the academic and research landscape. Among these developments, OpenAI’s ChatGPT, a cutting-edge language model, has been a game-changer for natural language creation and processing. This research review thoroughly investigates the various uses and difficulties related to incorporating ChatGPT into the domains of academia and research. ChatGPT is a flexible language model that shows promise across multiple research fields, from text summarization and language translation to supporting the automation of literature reviews. The review aims to objectively evaluate ChatGPT’s impact on academic writing processes by examining how it contributes to draft creation, writing assistance, and manuscript improvement. Furthermore, the effect of the model on education is reviewed, exploring its possible contributions to personalized education, intelligent tutoring systems, and language learning help. Though the assessment highlights the need for responsible deployment, it also discusses ethical issues, potential biases, and inherent limitations in its promising uses. This research review paves the path for future innovations and informed usage of ChatGPT within academic and research contexts by combining insights into the advantages and problems of the platform. It also provides a comprehensive awareness of the existing landscape.
Analysis of the Use of Environmentally Friendly Raw Materials and Environmental Awareness on Purchasing Decisions and Consumer Loyalty in the Central Java Manufacturing Industry Utami, Eva Yuniarti; Supriandi, Supriandi; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.733

Abstract

This research investigates the positive relationships between environmentally friendly raw materials, environmental awareness, purchasing decisions, and consumer loyalty within the Central Java manufacturing industry. Utilizing a quantitative approach, Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis is employed to analyze data collected from 125 respondents. The findings reveal significant positive associations between the use of environmentally friendly raw materials and purchasing decisions, environmental awareness and purchasing decisions, environmental awareness, and consumer loyalty, as well as environmentally friendly raw materials and consumer loyalty. These results emphasize the importance of sustainability initiatives and environmental awareness in driving consumer behavior and fostering loyalty in the manufacturing industry.
The Effect of Environmentally Friendly Transportation Implementation and Supporting Policies on Air Pollution Reduction in Central Kalimantan Sari, Ade Risna; Sarie, Fatma; Suparni, Sri; Berkah Nadi , Muhammad Abi; Karunia , Meutia Nadia
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.739

Abstract

This research investigates the effect of green transport implementation and supporting policies on air pollution reduction in Central Kalimantan through quantitative analysis. The study employs survey methods to collect data from residents, policymakers, and stakeholders, focusing on perceptions of green transport adoption, policy effectiveness, and air quality. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) path modeling is utilized to analyze the relationships between latent constructs and test research hypotheses. The findings reveal significant positive associations between environmentally friendly transportation implementation, supporting policies, and air pollution reduction. Specifically, both green transport adoption and policy effectiveness are found to positively influence perceptions of air quality. The results underscore the importance of promoting sustainable transportation solutions and implementing effective policy interventions to mitigate air pollution and promote environmental sustainability in Central Kalimantan. These findings contribute valuable insights to the literature on green transport strategies, policy interventions, and air pollution reduction, informing evidence-based decision-making and guiding the development of targeted interventions to address environmental challenges in the region.

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