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Yolanda Presiana Desi
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Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Published by Sekolah Tinggi Multi Media Yogyakarta
ISSN : 26141272     EISSN : 27209857     DOI : https://doi.org/10.56873/jimik
Core Subject : Science, Education, Social,
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah Manajamen Informasi dan Komunikasi menerima naskah-naskah berbasis penelitian di bidang manajemen informasi dan komunikasi antara lain bidang literasi informasi dan komunikasi, tata kelola informasi, public relations, corporate social responsibility, serta kajian-kajian ilmiah multidisiplin mengenai informasi dan komunikasi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 7, No 1: Juni 2023" : 6 Documents clear
Pola Komunikasi Tata Niaga Tembakau (Studi Kasus Grader Tembakau dan Petani Tembakau di Kecamatan Parakan) Krisdian Arifianto; Astri Wulandari
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.259

Abstract

In the process of tobacco trading, the factory has a representative who is trusted to buy and accommodate the tobacco harvest. Factory representatives are known as graders whose job is to determine the price of tobacco based on the tobacco yield figures offered by farmers to factories. This study aims to look at communication patterns in the tobacco trading process system involving graders where this has weaknesses, namely allegations of malfeasance in graders that are trusted by factories as a sale and purchase agreement that is not stated in writing between farmers and graders so that graders can freely drop the prices. This research uses a qualitative descriptive method with a case study approach in Parakan District, Central Java. The results show that the pattern of primary communication between graders and farmers has weaknesses, namely being constrained by the distance and the activity of the graders. Furthermore, for secondary communication patterns, there are media that link messages between graders and farmers, linear communication patterns that are one-way and tend to be detrimental and circular communication patterns that are able to minimize crop failure and create a good communication climate.
Semiotika Pesan Dalam Lirik Lagu Berbahasa Daerah “Menas Kamamalo, Mate Kamasuba” Apolinaris Lake; Fransiska Desiana Setyaningsih; Yoseph Andreas Gual
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.260

Abstract

Folk songs are usually written in the local language so that people outside the area sometimes do not understand the lyrics. This condition is one of the reasons for the lack of public interest in listening to folk songs. This is also one of the reasons behind the interest in conducting research related to folk song lyrics. One of the songs that is chosen for the lyrics to be examined is the song of Menas Kamamalo, Mate Kamasuba; it is a very popular folk song especially in Timor Tengah Utara Regency, East Nusa Tenggara. Using Roland Barthes' semiotic approach, this song which consists of six stanzas has a deep and complex meaning. The results of the research show that this song has a message which is a description of various human feelings, which are very complex. At the denotative level, the character “I” in the song has feelings of sadness, anger, disappointment, despair, not appreciated, but on the other hand, at the denotative level, the character “I” in the lyrics of the song has feelings of affection, happiness, love, hope. At the mythical level, the character "I" in the lyrics of the song wants to show that in a relationship there are times when the feelings shown do not always match the reality that is actually felt.
Pengaruh Literasi Digital Terhadap Prestasi Belajar Pada Siswa SMP Pusaka Bangsa Karawang Dewamas Krisna Yudha; Irawan Irawan; Diana Khuntari
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.261

Abstract

Advances in information technology have ushered in a new era of digital world. With digital developments, students have new ways of finding information through digital media. This certainly helps students meet their information needs more practically, effectively, and efficiently. Students at SMP (Middle School) Pusaka Bangsa in Karawang have also experienced the impact of this development. The school is located in an urban area where technology is widely accessible. In addition, the students of this school have an average grade of 88 and have won various competitions in the academic field. This study aims to determine the effect of digital literacy on student achievement at SMP Pusaka Bangsa Karawang. Aspects of digital literacy include: technology, cognitive, and ethics. While aspects of learning achievement include: affective, cognitive, and psychomotor. The research method used is quantitative by collecting data through questionnaires. This study examined a sample of 95 respondents who were students of SMP Pusaka Bangsa Karawang. The data collection method in this study used population research techniques by distributing questionnaires online in the form of Google Forms. The data obtained were then processed using SPSS version 26 software with instrument tests (validity and reliability tests), classical assumption tests (in the form of normality tests, linearity tests, and heteroscedasticity tests), and hypothesis testing (simple linear regression tests, R2 tests, and Q). The results of the study show that digital literacy has an influence of 27% on student achievement at Pusaka Bangsa Karawang Middle School; the remaining 73% is caused by other variables outside the scope of this study. Suggestions were given to the school to improve students' digital literacy in the cognitive aspect and student achievement in the psychomotor aspect.
Cover, Halaman Redaksi, Daftar Isi Yolanda Presiana
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.254

Abstract

Hyperreality On The Youtube Channel Ismi n Hidayah Ardian Setio Utomo; Rizqi Eko Bramantyo; Ade Siti Khaeriah; Dewi Warhamni
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.257

Abstract

Tayangan video di YouTube telah menjadi komoditas media sosial, sehingga banyak penonton menikmatinya secara kasat mata saja. Akibatnya, konten kreator di YouTube sering diposisikan sebagai objek penghibur, bukan sebagai subjek penghibur. Di era postmodern ini, di mana segala sesuatu tak lagi bermakna tunggal, hiperrealitas dalam media sosial menjadi suatu hal yang lumrah. Permasalahan yang diangkat menjadi objek penelitian dalam kajian ini adalah bentuk simulasi yang dilakukan para pelaku media dalam menyampaikan informasi di kanal YouTube Ismi N Hidayah, sehingga menjadi tayangan yang hiperrealis.  Penelitian ini bertujuan untuk mengetahui simulasi yang digunakan media, dan mengetahui sejauh mana hiperrealitas yang terjadi dapat membentuk pola pikir penonton menjadi apa yang dibentuk oleh media. Metode yang digunakan dalam penelitian ini menggunakan analisa mendalam secara kualitatif. Pengumpulan data yang dilakukan secara studi kepustakaan dan analisa narasi menggunakan teori simulasi Jean Baudrillard. Hasil penelitian menunjukkan bahwa simulasi dalam tayangan video melalui YouTube dan melalui aplikasi teknologi, dimana simulasi yang terjadi telah menggiring pola pikir penonton terhadap citra Ismi N Hidayah tersebut seolah nyata. Selain itu, hiperrealitas yang terjadi akibat proses simulasi yang dilakukan menjadikan video YouTube Ismi N Hidayah menjadi konsumsi yang menjual citra baru bukan memberikan edukasi tentang citra yang sebenarnya dari Ismi Nur Hidayah sampaikan.
Pengaruh Konten Review dan Electronic Word Of Mouth Terhadap Minat Beli Mobil Listrik (Studi Kuantitatif Pada Channel Youtube Fitra Eri, Ridwan Hanif, dan Oto Driver) Lis Aprilia; Yolanda Presiana Desi; Sigit Purnomo
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.258

Abstract

YouTube is a social media platform with a high level of success in digital marketing. Some examples of digital marketing strategies on YouTube include review content and electronic-word of mouth, which are available in the comment section. The success of digital marketing on YouTube is also evident with the increasing popularity of electric cars review content, resulting in a drastic increase in electric cars sales since 2020. An electric car is a car powered by stored electrical energy in a battery or other sources. This study aims to examine the influence of review content and electronic-word of mouth on YouTube on the purchase intention of electric cars. The method used is a quantitative method with 100 respondents who have watched the review videos of Wulling Air Ev and Hyundai Ioniq electric cars on YouTube channels of Fitra Eri, Ridwan Hanif, and Oto Driver. The selected samples were chosen using non probability sampling techniques with purposive sampling. The data were collected through Google Form. The data were tested using SPSS 17 software through several tests such as instrument testing (validity and reliability), classical assumption testing (normality, linearity, heteroscedasticity, autocorrelation), hypothesis testing (multiple linear regression, R-squared, t-test, F-test). The research results show that: 1). The variable of electric cars review content has a 16% influence on purchase intention. 2). The eWOM variable has a 70% influence on purchase intention. 3). The combined influence of review content and eWOM on purchase intention is 32.5%.

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