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Yolanda Presiana Desi
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Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Published by Sekolah Tinggi Multi Media Yogyakarta
ISSN : 26141272     EISSN : 27209857     DOI : https://doi.org/10.56873/jimik
Core Subject : Science, Education, Social,
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah Manajamen Informasi dan Komunikasi menerima naskah-naskah berbasis penelitian di bidang manajemen informasi dan komunikasi antara lain bidang literasi informasi dan komunikasi, tata kelola informasi, public relations, corporate social responsibility, serta kajian-kajian ilmiah multidisiplin mengenai informasi dan komunikasi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 8, No 2: Desember 2024" : 6 Documents clear
Pemanfaatan Akun Tiktok @infodhaharjogja Sebagai Media Komunikasi Pemasaran Kuliner di Daerah Istimewa Yogyakarta Ellya Kusuma; Diana Khuntari; Yolanda Presiana Desi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.471

Abstract

TikTok has become a trend in utilizing social media for marketing communication activities. This has become a reason for content creators to create content related to product or service promotion. One of the accounts that uses TikTok as a marketing communication medium is @infodhaharjogja. This account was chosen because after an analysis with website analysis, the engagement rate and comments to the like ratio of @infodhaharjogja were higher compared to other accounts, although the number of its followers was small. This research aims to understand the utilization of the TikTok account @infodhaharjogja as a culinary marketing communication medium in the Special Region of Yogyakarta. The theory underlying this research is the 7C Framework. This research uses a descriptive qualitative method. Data collection was carried out through interviews, observation, and documentation. The results show that the utilization of the TikTok account @infodhaharjogja met five out of seven indicators in the 7C Framework. The indicators that support marketing communication practices are context, content, community, communication, and connection. Context is an aspect to attracts viewers' attention. Content contains valid and interesting information community functions to build interaction among the audience. Communication facilitates active communication between the @infodhaharjogja account and viewers through comments and direct messages. Connection facilitates easy access to information with a single click using hashtags. The two indicators that do not support marketing communication practices are customization and commerce. 
Pemberdayaan Masyarakat Adat Melalui Literasi Digital: Melindungi Warisan Budaya Takbenda dan Mendorong Inklusi Pendidikan Yuni Afita Sari; Muhammad Arief Virgy
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.472

Abstract

This study examines the role of digital literacy in safeguarding intangible cultural heritage, focusing on the cultural exploitation of the Baduy Luar indigenous community on TikTok. The commodification of culture in digital media often leads to misrepresentation, highlighting the importance of digital literacy as an empowerment tool. Using a literature review and case study approach, this research emphasizes the need for inclusive digital literacy programs to enable indigenous communities to control cultural representation, understand their rights to Indigenous Cultural and Intellectual Property (ICIP), and counter the dominance of Authorized Heritage Discourse (AHD) in digital narratives. Findings reveal that community-based digital literacy can support cultural preservation, enhance educational access, and protect indigenous communities from digital exploitation. Through stakeholder collaboration and the enactment of ICIP regulations, digital literacy can serve as a strategic tool to safeguard indigenous cultural heritage, to promote educational inclusion, and to ensure the sustainability of cultural heritage in the digital age.
Analisis Isi Konten Media Sosial Instagram Pemerintah Indonesia di Tingkat Kementerian dan Lembaga Dimas Aditya Nugraha; Tito Edy Priandono; Nafira Fathin Ainiyyah; Yusuf Ilham
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.473

Abstract

Government institutions need social media channels as a public communication tool to disseminate policies, programs and public information. The government needs to use social media channels to reach a wider community amidst the low level of public trust in government communications and information channels. The aim of the research is to analyze the substance of the content, namely the type and nature of the content, what the audience needs and what the content message needs to communicate to the audience. This research also seeks the content structure related to how content is prioritized, arranged, formatted and displayed in the media. The objects analyzed are Instagram social media in 100 ministries and agencies. This research uses a descriptive quantitative approach that focuses on analyzing the use of Instagram social media by ministries and government agencies in Indonesia. This method aims to provide a comprehensive picture of government digital activities and to analyze the effectiveness of the substance and structure of the content implemented. Instagram was chosen as the main focus because it is the social media platform most widely used by ministries/agencies. The research results show that each agency has various needs with different strategies for using Instagram social media. The ministry has optimized Instagram social media more than the government agencies. Interestingly, the agency produces more content than the ministry, but it is still not optimal. Meanwhile, on average, ministerial agencies still prioritize personal figures and institutional agencies prioritize public information, although they also still predominantly prioritize leadership elements. The results of this research suggest that the government, especially the Ministry of Communication and Informatics, can create standards in managing social media, especially in producing the structure and substance of content so that it can more optimally convey information and interact with the audience.
Cover, Halaman Redaksi, Daftar Isi Yolanda Presiana Desi
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.474

Abstract

Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Layanan Netflix Terhadap Kepuasan Pengguna di Instagram @Netflixid Farah El Syafira; Widhihatmini Widhihatmini; Irawan Irawan
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.469

Abstract

This research is motivated by the development of information and communication technology, particularly media consumption in the entertainment industry. The Video on Demand (VOD) application Netflix is a pioneering service that is favored by the Indonesian community. In providing its services, Netflix must maintain high quality to compete and sustain its business. The aim of this research is to determine the influence of system quality, information quality, and Netflix service quality on users on Instagram @NetflixID. This study utilizes the Delone and Mclean (2016) Information System Success Model. A quantitative approach is employed, with purposive sampling for data collection. Data was gathered through questionnaires, and data analysis was conducted using PLS-SEM with SmartPLS 4.0 program. The results of this research indicate that there is a positive and significant effect of system quality on user satisfaction, with an effect size of 30.1%, a t-statistic of 2.674, and a p-value of 0.004. There is a positive and non-significant effect of information quality on user satisfaction, with an effect size of 23.5%, a t-statistic of 1.926, and a p-value of 0.055. There is a positive and significant effect of service quality on user satisfaction, with an effect size of 34.1%, a t-statistic of 3.214, and a p-value of 0.002. There is a combined effect of system quality, information quality, and service quality on user satisfaction at 61.4%.
Pola Penggunaan Media Sosial Masyarakat Desa Bligo, Kecamatan Ngluwar, Kabupaten Magelang, Jawa Tengah Sudarman Sudarman
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.470

Abstract

The aim of this research is to describe the social media usage patterns of the Bligo Village community. Social media is a communication medium that is widely used by the public. With various features and applications that continue to grow, making this social media one of the mainstay media for people around the world., in which from this social media the world economy, and even communication becomes very easy, with the various advantages that this media has. Behind all the conveniences offered by the media, making social media an inseparable part of society, both urban and rural communities. The ease of accessing social media among this community, makes people waste a lot of their time, since they have got addicted in accessing social media content. This research employed descriptive qualitative research method, which describes the current conditions. Then, the research results state that the pattern of social media usage of the Bligo village community, does not show excessive use of social media and is still a necessity, with a pattern of using one to two hours during the day and night, and only a small portion that utilizes more than 4 (four) hours each day. In terms of application usage, WhatsApp application is the first choice before TikTok. In terms of media content patterns, news information becomes community consumption, and religion content becomes the choice of Bligo village community.

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