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Islamic Marketing Review
Published by Smart Insights
ISSN : -     EISSN : 30255783     DOI : 10.58968/IMR
Core Subject : Economy,
Economics, Econometrics & Finance
Islamic Marketing Review (IMR) is a scientific publication published by SMART Insight which is under the research institute SMART Indonesia. Sharia Economic Applied Research and Training (SMART) is a research institution in Indonesia that focuses on research on Islamic economics and finance. IMR journal published two (2) times in 1 year.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 17 Documents
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A Bibliometric Analysis of Eco-Fashion Putri, Syifa Izzati Anzania; Irfany, Mohammad Iqbal
Islamic Marketing Review Vol. 2 No. 2 (2023): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v2i2.301

Abstract

This research aims to look at the development of research on “Eco-Fashion'' throughout the world and research plans that can be carried out based on journals published on this theme. This research uses qualitative methods with a bibliometric analysis approach. The data used is secondary data with the theme "Eco-Fashion" originating from database Scopus with a total of 133 journal articles. The research results show that in the author's bibliometric mapping, the author whose research was most cited on the theme Eco-fashion is Niinimäki. Furthermore, based on bibliometric keyword mapping, six groups can become lines of research with topics related to (1)Circular Economy Adoption, (2) Impact of Knowledge on consumer sustainability, (3) Green Energy Challenges, (4) Sustainable Raw Material Changes, (5) Fashion Product Values, and (6) Friendly Label Effects on Environment.
Biblioshiny Application to Map Halal Logistic Research Rahardjo, Sri
Islamic Marketing Review Vol. 2 No. 2 (2023): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v2i2.306

Abstract

This study aims to observe the development of halal logistics topics through the analysis of scientific literature registered in the Scopus database during the period 2007-2023 using the bibliometric method. The research method used is biblioshiny-R. The results showed that the number of publications on halal logistics fluctuated and showed an increasing trend, reaching its peak in 2023 with a total of 36 documents. Malaysia leads in author participation, reaching 417 documents. The average citation analysis highlighted 2011 as the period with the highest average citation, which is about 7.5 citations per year. "Journal of Islamic Marketing" was identified as the main journal with the highest amount of literature. Muhammad Hasmi Abu Hassan Asaari was recognized as the most prolific author in publishing articles on halal logistics in Scopus. In addition, this study revealed significant keyword trends during the study period and grouped them into research clusters.
Social Media Sentiment Analysis on Waqf and Education Sukmana, Raditya; Rusydiana, Aam Slamet
Islamic Marketing Review Vol. 2 No. 2 (2023): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v2i2.325

Abstract

This research aims to measure public sentiment towards waqf education by using primary data derived from Twitter tweets. Sentiment measurement utilizes a Python Library software called VADER (Valence Aware Dictionary and Sentiment Reasoner) to classify the sentiment in each tweet analyzed. The results revealed that India was the location with the highest tweet activity around waqf education, reaching a total of 656 tweets. The highest peak of tweet activity occurred in 2020, with 170 tweets during the study period. In terms of sentiment polarity, the majority of tweets showed positive sentiment (48.3%), followed by neutral sentiment (27.0%), and negative sentiment (24.8%). The importance of these findings lies in the in-depth understanding of how people respond to and perceive waqf education. This sentiment analysis can provide valuable insights for decision makers and relevant stakeholders in developing and improving waqf education practices in the future
Developing Islamic Mall Index based on Maqasid Framework Alhadi, Muhammad Fajri; Setiawan, Hadi; Zakirullah; Zulfikar
Islamic Marketing Review Vol. 2 No. 2 (2023): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v2i2.346

Abstract

This research aims to analyze and try to build a maqasid sharia-based mall index. This research uses Simple Additive Weighting (SAW) method to assess the extent to which maqashid syariah index is achieved. The results show that Aeon Mall has a lower weight compared to Cibinong City Mall. The difference in the empowerment index of the two malls lies in the indicators of hifzunnafs, hifzuaql, and hifzubiah. Aeon Mall excels in the hifzuaql indicator, while Cibinong City Mall excels in the hifzunnafs and hifzubiah indicators. Based on the results of this study, it can be concluded that to find out that a mall can be said to be sharia compliant not only seen from one factor, but seen from several Maqasid Syariah indicators. This indexation can be considered in the future for measurements/calculation of the same object.
Halal Food Shopping Behavior of Millennials: Evidence in Indonesia Puspita, Amelia Tri
Islamic Marketing Review Vol. 2 No. 2 (2023): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v2i2.347

Abstract

The global community is beginning to realize the importance of consuming halal food. The presence of the halal food industry can arouse the enthusiasm of people who want a shopping system that complies with their religious rules. This study aims to examine halal-labeled food shopping behavior of Indonesian millennials through four determinant factors, namely, spirituality, image, trust and satisfaction. In this study, validity and reliability were tested using partial least square (PLS) based on structural equation modeling (SEM). This study proves that spirituality cannot be directly associated with halal-labeled food shopping behavior. On the other hand, spirituality with the mediating variables of trust and satisfaction can predict shopping behavior for halal-labeled food. This research is limited to halal food consumers in Jabodetabek. To get more significant results, further research is recommended to expand the observation area to a national scale.
Research Cluster related to Halal Behaviour Azzam, Hilmy Abdullah
Islamic Marketing Review Vol. 3 No. 1 (2024): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v3i1.593

Abstract

This study aims to see the development of research on the topic of "Halal Behavior" and research plans that can be carried out based on journals published on the theme. This study uses a qualitative method with a bibliometric analysis approach. The data used are secondary data on the theme of "Halal Behavior" which comes from the Scopus database with the number of documents531journal articles. Then, the data was processed and analyzed using the VosViewer application with the aim of finding out the bibliometric map of the development of "Halal Behavior" research in the world. The results of the study found that there were 4 clusters with the most frequently used words being value, attitude, trust, consumption, satisfaction, halal cosmetic, destination, purchase intention, and industry. Then, the topics of research paths related to Halal Behavior are Consumer behavior in the halal industry, Consumers' halal product purchase intention, Muslim tourists' trust in quality, and COVID-19 and Halal food purchase behavior.
Book Review: Young Muslim Change-Makers; Grassroots Charities Rethinking Modern Societies Maliha, Hasna
Islamic Marketing Review Vol. 3 No. 1 (2024): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v3i1.662

Abstract

This article summarizes William Barylo's work examining the dynamics of social movements and philanthropy among young Muslims in Europe through field studies of eleven organizations in France, Poland, and the UK. The book highlights the emergence of small-scale Muslim charities initiated by the younger generation within the contexts of secularism, Islamophobia, and contemporary social crises. Using a phenomenological approach, Barylo explores how religiosity, identity, and social participation shape the activism of young Muslims, which is not only religious but also political and humanistic. Through social charity, they reveal a face of Islam that is humanistic, active, and progressive—not as objects of policy, but as subjects of social change. This movement proves that Islam can be a source of social innovation and participatory democracy in Europe.

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