cover
Contact Name
M. Miftach Fakhri
Contact Email
fakhri@lontaradigitech.com
Phone
+6282296263711
Journal Mail Official
famj.lontara@gmail.com
Editorial Address
Jalan Abdullah Dg. Sirua, Kompleks BTN CV Dewi Blok B6 Nomor 12, Makassar
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Fundamental and Applied Management Journal
ISSN : 29886333     EISSN : 29886341     DOI : http://doi.org/10.61220/famj
Core Subject : Economy,
Fundamental and Applied Management Journal (FAMJ) is an open-access electronic journal focusing on all aspects and scientific work in management. This journal is published biannually (May and November). The journal invites original contributions that present modeling, empirical, review, and conceptual works. To enable maximum dissemination, the online version of the articles are freely accessible. Strategic and Operations Management Business and International Management Marketing and Consumer Studies Human Resource Management and Organisational Behaviour Entrepreneurship and Management of Innovation Management of Technology and Innovation Corporate social responsibility and sustainability Corporate governance Financial Management
Articles 35 Documents
Prioritizing Service Quality Levers in a Business Hotel: Empirical Evidence from SERVQUAL Hajar Dewantara; Dewantara, Hajar; Isma, Andika; Raharimalala, Soussou
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20251

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—explain customer satisfaction in an independent full-service hotel and identifies the most influential levers. A cross-sectional survey of 100 staying guests recruited via accidental (intercept) sampling was administered using validated Likert-scale items. Construct validity and reliability were established prior to hypothesis testing. Multiple regression with standardized coefficients was employed to estimate the partial effects of each dimension and to assess their relative importance. Results indicate that all dimensions exhibit positive associations with satisfaction; empathy emerges as the strongest predictor, followed by assurance, reliability, and responsiveness, while tangibles show the weakest effect. These findings highlight the primacy of human-contact factors—attentiveness, credibility, and individualized care—in shaping satisfaction within hospitality settings, while signaling improvement opportunities in physical cues and facilities. Managerially, the hotel should sustain strengths in empathy and assurance (e.g., staff sensitivity, clear guarantees, consistent fulfillment of promises) and systematically uplift tangibles through visible quality cues, facility upkeep, and amenity standards. The study contributes firm-level evidence to the hospitality literature by clarifying the relative weights of SERVQUAL dimensions for satisfaction and by underscoring that people-centric capabilities remain decisive even when tangible attributes lag.
Gold Price Dynamics and Earnings Performance in a Non-Bank Gold-Backed Finance Firm Hasyim, Sitti Hajerah; Azis, Fajriani; Diarra, Salim
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20252

Abstract

This study examines whether benchmark gold prices affect profit achievement in a state-owned pawn and gold-financing company. Using branch-level financial statements for 2018–2022, we estimate a single-factor ordinary least squares model to test the association between gold price movements and profitability. The results show a positive and statistically significant relationship, indicating that higher gold prices are associated with improved profits—consistent with collateral value uplift, trading spreads, and product demand dynamics in gold-backed lending. Managerially, the findings suggest the need for agile pricing policies, transparent customer communication on gold price pass-through, and strengthened risk management to handle volatility. The study contributes firm-level evidence on price–profit linkages in gold-backed retail finance. Limitations include a single-firm, single-factor design; future research should incorporate cost structures, fee income, macroeconomic controls, and asymmetric/lagged effects to better map the transmission from commodity prices to financial performance.
Does Working Capital Efficiency Drive Profitability? Evidence from a Listed Telecommunications Company Rahmawati, Rahmawati; Kadir, Rachmawati; Alisyahbana, Andi Naila Quin Azisah
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20253

Abstract

This study examines the association between working capital turnover and profitability in a publicly listed telecommunications company over 2018–2024, spanning pre-pandemic (2018–2019), pandemic (2020–2021), and post-pandemic (2022–2024) phases. Using secondary data from audited annual financial statements and stock-exchange filings, the analysis applies ratio and trend techniques to assess how liquidity management relates to earnings performance amid shifting demand and investment cycles. The results indicate an inverse pattern: periods of higher working capital turnover did not coincide with higher profitability, while lower turnover was accompanied by improved profitability. This outcome aligns with the sector’s capital-intensive, subscription-driven cash cycle, where rapid turnover can reflect tighter working capital positions that constrain service quality and margin capture, whereas more moderate turnover is consistent with capacity expansion, disciplined receivables management, and stronger margins. The pandemic and its aftermath amplified these dynamics as surging data usage, network investments, and pricing pressures reshaped short-term liquidity needs and returns. The study contributes sector-specific evidence on liquidity–profitability trade-offs across a systemic shock and underscores that accelerating working capital turnover is not universally profit-enhancing in telecommunications. Managerially, the findings point to calibrating working capital policies to demand volatility, maintaining liquidity buffers, and aligning receivables and “inventory-like” network capacity with profitability targets.
Reassessing the Influence of STP Strategic Choices on Sales Performance: Evidence from a Food and Beverage SME Nurhayani; Nurhayani, Nurhayani; Sutrisno, Sutrisno; Abu, Ilham
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20254

Abstract

This study investigates the extent to which strategic decisions in segmentation, targeting, and positioning (STP) translate into short-term sales performance within a food-and-beverage small enterprise. Using a descriptive–quantitative approach, the research employed a within-firm sampling frame covering all 36 employees and collected data through standardized survey instruments. Prior to hypothesis testing, the measurement model was evaluated to ensure construct validity and internal reliability. Multiple linear regression was then applied to estimate both the individual and combined effects of the three STP dimensions on sales outcomes, supported by conventional diagnostic checks for statistical assumptions. The empirical results reveal that while segmentation, targeting, and positioning yield positive coefficient directions, none attain statistical significance, and their joint contribution adds only marginal explanatory power. These findings imply that STP strategies, when implemented in isolation, may not directly enhance sales performance in the short run. The effectiveness of STP appears contingent on complementary managerial actions such as product/menu refinement, pricing adaptability, promotional intensity, service innovation, and localized market engagement. From a managerial standpoint, the study underscores the importance of aligning strategic marketing determinations with operational execution rather than relying solely on strategic intent. Theoretically, the research adds micro-level evidence to the mixed debate regarding the STP–performance linkage in small service firms. Future studies are encouraged to incorporate consumer-side metrics, experimental designs, or transaction-level panel data to better capture how STP strategies generate value throughout the customer decision process.
Service Quality and Customer Satisfaction in Last Mile Logistics: Evidence from a Courier and Parcel Delivery Firm Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20255

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—predict customer satisfaction in a courier and parcel-delivery (last-mile logistics) company. A cross-sectional survey of 100 customers selected via purposive sampling was administered using multi-item Likert scales. Data were analyzed with multiple regression to estimate the marginal contribution of each dimension and to assess the joint (simultaneous) effect on satisfaction. The findings show that all five dimensions are positively and significantly associated with customer satisfaction, and the model confirms a significant joint influence. Responsiveness and empathy emerge as the strongest predictors, whereas assurance exhibits the weakest effect, indicating room for improvement in perceived security, reliability of commitments, and service guarantees. Managerially, the company should sustain strengths related to empathy, tangibles, and responsiveness (e.g., attentive staff, clear physical cues of service quality, swift handling of requests) while prioritizing initiatives that bolster assurance—such as transparent service policies, consistent delivery promises, and credibility signals. The study adds firm-level evidence from the last-mile logistics sector, reinforcing the relevance of SERVQUAL for explaining satisfaction in time-sensitive, technology-enabled delivery contexts.

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