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INDONESIA
Jurnal Komunikasi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29881331     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Komunikasi menerbitkan artikel penelitian dari berbagai topik dalam ilmu komunikasi. Jurnal merupakan ruang interdisipliner yang mewadahi penelitian terkait komunikasi dan media yang tidak terbatas pada komunikasi interpersonal, komunikasi massa, periklanan, strategi komunikasi, dan studi media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 162 Documents
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ANALISIS FANDOM TERHADAP PERBEDAAN TREATMENT MINGYU DAN WONWOO SEBAGAI BRAND AMBASSADOR ALLO BANK Pricilla Amanda, Chaesya
Jurnal Komunikasi Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study aims to determine how the CARAT fandom perceives and responds to the differences in treatment between Mingyu and Wonwoo as AlloBank brand ambassadors. The method used in this study is a qualitative case study approach with data collection through observation, interviews, and documentation. The results of this study indicate that the differences in treatment between Mingyu and Wonwoo as AlloBank brand ambassadors are perceived as unfair by the CARAT fandom, which affects their trust in AlloBank. Through the S-O-R theory, it was found that the stimulus in the form of unequal AlloBank promotions triggered and emotional acceptance process within fans, resulting in rejection responses such as criticism, boycott activities, and avoidance of the AlloBank. This Study also shows that the fandom’s sensitivity is very high, so the brand needs to consider the values, characteristics, and sensitivity of the fandom as the target in the marketing communication strategy to be implemented.
ANALISIS USABILITY SISTEM ABSENSI ONLINE MENGGUNAKAN METODE SUS PADA SUDIN NAKERTRANSGI KEPULAUAN SERIBU Muhammad Fathi Robbani Mutawakkilin; Ricki Sastra; Mohammad Aris
Jurnal Komunikasi Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study aims to evaluate the level of usability of the online attendance system used at the Seribu Islands Manpower and Transmigration Sub-dept. using the System Usability Scale (SUS) method. The online attendance system is a digital solution that facilitates the process of recording employee attendance in real-time, but its effectiveness and ease of use need to be evaluated to ensure the system runs optimally. The research method used is quantitative with data collection through a Google Form-based questionnaire consisting of 10 questions using a 5-point Likert scale. The research sample of 45 respondents who are active employees at the Seribu Islands Manpower and Transmigration Sub-dept. was selected using the quota sampling technique. The collected data were analyzed using the SUS method with the help of Excel and SPSS software to test validity, reliability, and calculate the system usability score. The results showed a SUS score of 46.0 with a grade D, which indicates that the online attendance system has a fairly good level of usability but is not yet optimal. Based on these findings, it is concluded that further evaluation and development are needed to improve the ease of use and user satisfaction with this online attendance system. This study provides recommendations for improving the interface, user training, and periodic evaluations so that the system can function more effectively and efficiently.
STRATEGI EDITOR DALAM MENINGKATKAN KREATIVITAS VISUAL PROGRAM FAKTA+62 DI MDTV David Maulana
Jurnal Komunikasi Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study explores the editor's strategy in enhancing visual creativity in the Fakta+62 news program on the MDTV television station. In today's digital era, visual presentation in news broadcasts is not merely complementary but serves as a key element in capturing the audience's attention. The aim of this research is to identify and analyze the visual strategies applied by editors during the editing process and to understand how visual creativity strengthens news narratives. This research employs a descriptive qualitative method, using in-depth interviews with editors and program producers. The findings reveal that editors utilize various visual elements such as appropriate footage selection, dynamic transitions, informative graphics, and audio-visual synchronization to produce engaging and communicative news broadcasts. The study also highlights that time pressure, equipment limitations, and poor-quality footage are the main obstacles in the editing process. With well-planned visual strategies and creative input, editors are able to create news content that is not only informative but also aesthetically appealing.
FENOMENA “MARRIAGE IS SCARY” BAGI GEN Z DALAM KONTEN DILAN JANIAR DI TIKTOK Khoirun Nisa
Jurnal Komunikasi Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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The phenomenon of “Marriage is Scary” that is developing among Generation Z, especially through social media on TikTok. This study aims to determine how the meaning of marriage is formed by Gen Z with the narrative “Marriage is Scary” after being exposed to content from Dilan Janiar’s account with the issue of infidelity, and how symbolic interactions on social media influence perceptions of marriage. This type of research uses a qualitative method with a phenomenological approach and symbolic interactionism theory. With data collection, namely non-participatory observation, interviews, and documentation. The narratives created and analyzed with data reduction, data presentation, and drawing conclusions. Then the data that has been analyzed is then validated with triangulation. The results of this study indicate that TikTok content that displays negative experiences of marriage, such as infidelity and household conflict, becomes a social symbol that influences Gen Z’s perceptions. Gen Z interprets marriage as something full of risk, scary, worrying, and must be considered carefully. In other words, marriage can form a new meaning that marriage becomes something “scary” (Marriage is Scary).
PERANCANGAN SISTEM KEAMANAN JARINGAN BERBASIS VLAN, FIREWALL, DAN PORT SECURITY MENGGUNAKAN MIKROTIK CISCO Sendy Kurniawan; Ade Setiawan
Jurnal Komunikasi Vol. 3 No. 8 (2025): Jurnal Komunikasi
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The rapid development of information technology has made computer Networks a vital component for communication and data exchange in organizations, including PT Jasa Raharja Putera. However, Networks without proper Security mechanisms are highly vulnerable to both internal and external threats. This study aims to design a Network Security system by implementing Firewall, Port Security, and VLAN to enhance Network protection at the Marketing Office of PT Jasa Raharja Putera. The research methodology consists of field observations, interviews, literature review, and Network simulation using GNS3 software. The proposed design utilizes a Mikrotik Router for routing and firewall functions, Cisco manageable switches for VLAN segmentation and Port Security, and Access Point configurations on each floor. A Layer 7 Protocol-based firewall is applied to restrict non-productive website access within the employee VLAN, while the head office computer is granted full access through MAC Address filtering. The simulation results indicate that the proposed design improves Network Security by isolating traffic between VLANs, preventing unauthorized devices, and filtering internet traffic. Therefore, this design can serve as a practical reference for developing secure and structured Network infrastructures in similar office environments.
PERAN KONTEN BEHIND THE SCENE DI INSTAGRAM SEBAGAI MEDIA PROMOSI FILM “13 BOM DI JAKARTA” GUSTI MUHAMMAD NAUFAL
Jurnal Komunikasi Vol. 3 No. 8 (2025): Jurnal Komunikasi
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The advancement of digital technology has significantly transformed promotional strategies within the film industry, particularly through the utilization of social media platforms. This study aims to examine the role of Behind the Scene content shared on Instagram as part of the promotional strategy for the Indonesian action film “13 Bom di Jakarta”, produced by Visinema Pictures. A qualitative approach is employed, using Robert N. Entman’s framing analysis model to understand how such content shapes audience perception. The findings reveal that Behind the Scene content not only transparently presents the filmmaking process but also fosters emotional engagement between the audience and the film. This type of content is perceived to enhance viewers' interest and enthusiasm through authentic and visually engaging narratives. Furthermore, Instagram proves to be an effective platform due to its ability to reach a broad audience quickly and interactively. This study asserts that in the digital era, Behind the Scene content plays a strategic role in strengthening a film’s public image and nurturing a closer relationship between creators and viewers.
ANALISIS DATA PENJUALAN DAN POLA PEMBELIAN MELALUI SISTEM INFORMASI BERBASIS WEB UNTUK STRATEGI PEMASARAN (STUDI KASUS UMKM KABUPATEN SERANG) Toni Fathoni; Khabi Bunajjar; Nastiti Tri Permatasari
Jurnal Komunikasi Vol. 3 No. 8 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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This study aims to analyze the implementation of web-based information systems in Micro, Small, and Medium Enterprises (MSMEs) in Serang Regency as part of digital transformation efforts in the local business sector. The research employs a descriptive qualitative approach through observations and interviews with MSME owners who have adopted web-based systems in their operations. The findings show that the implementation improves operational efficiency, enhances transaction accuracy, and simplifies stock management and financial reporting. Moreover, web-based information systems enable entrepreneurs to analyze sales data for formulating data-driven marketing strategies. However, several challenges were identified, including limited digital literacy, a shortage of skilled personnel, and data security issues. Therefore, government and educational institutions need to provide continuous training and technical support. Overall, the implementation of web-based information systems contributes to improving competitiveness, marketing effectiveness, and accelerating digital transformation among MSMEs in Serang Regency.
ANALISIS TECHNOLOGY ACCEPTANCE MODEL (TAM) SISTEM INFORMASI AKADEMIK (SIAKAD) INSTITUT TEKNOLOGI DAN BISNIS BANTEN Khabi Bunajjar; Toni Fathoni; Nastiti Tri Permatasari
Jurnal Komunikasi Vol. 3 No. 8 (2025): Jurnal Komunikasi
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This study analyzes the influence of Perceived Ease of Use, Perceived Usefulness, and System Security on User Satisfaction with the Academic Information System (SIAKAD) at the Institut Teknologi dan Bisnis Banten. Using a quantitative approach with a Likert-scale questionnaire (1–5), the results show average scores of 4.05, 4.12, 3.45, and 3.78 for each variable, respectively. The regression model Y=0.322X1+0.284X2+0.301X3+eY = 0.322X_1 + 0.284X_2 + 0.301X_3 + eY=0.322X1​+0.284X2​+0.301X3​+e obtained an R² value of 0.612, indicating that 61.2% of user satisfaction variation is explained by the three independent variables. Both t-test and F-test results show positive and significant effects (p < 0.05). The findings confirm that ease of use, usefulness, and system security significantly improve student satisfaction. This study extends the Technology Acceptance Model (TAM) by adding security as an external factor and recommends enhancing system stability, data protection, and digital infrastructure to increase user trust and satisfaction.
KONSTRUKSI DAKWAH ISLAM MODERAT NAHDLATUL ULAMA DI MEDIA SOSIAL NU ONLINE PADA ERA SOCIETY 5.0 Muhammad Alfan Taufiqi
Jurnal Komunikasi Vol. 3 No. 8 (2025): Jurnal Komunikasi
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The rapid development of digital communication technology has significantly transformed Islamic da’wah practices in terms of media usage, methods, and interaction patterns between preachers and audiences. Social media has evolved not only as a channel for information dissemination but also as a space for constructing religious meanings and contesting Islamic discourses. This article aims to examine the optimization of Nahdlatul Ulama’s da’wah through NU Online social media in responding to the challenges of the Society 5.0 era. This study employs a qualitative descriptive approach using literature review and conceptual analysis of NU Online’s da’wah content. The findings reveal that NU Online constructs moderate Islamic da’wah through contextual, rational, and inclusive narratives by integrating normative Islamic sources with scientific perspectives. In the context of Society 5.0, NU Online functions as a digital da’wah medium that seeks to balance technological advancement with humanistic values. Optimizing digital da’wah requires media innovation, audience sensitivity, and effective message management to prevent distortion of religious meanings.
DATA MINING ANALYSIS USING THE KNN ALGORITHM TO DETERMINE THE ACTIVE AND INACTIVE STATUS OF 5TH SEMESTER INFORMATION SYSTEMS STUDENTS (CASE STUDY: SEPULUH NOPEMBER UNIVERSITY PAPUA) Joi Rosalina Raweyai; Dina Antonia Hombore; Maria Monalisa Bebari; Jolio Up; Jenifer Sirami; Heru Sutejo
Jurnal Komunikasi Vol. 3 No. 9 (2025): Jurnal Komunikasi
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The accelerated advancement of information technology requires higher education institutions, including Universitas Sepuluh Nopember Papua (USNP), to leverage data analytics in support of strategic decision-making, particularly in the management of student activity status. One of the major challenges faced is the early and accurate identification of students at risk of becoming inactive, especially in the fifth semester, which represents a critical stage of study where inactivity rates of approximately 15–22% have been identified within the Information Systems program. This study seeks to address the limited body of research that examines student status classification within the context of universities in Eastern Indonesia. Accordingly, the primary objective of this research is to examine the activity patterns of fifth-semester students through the development of a classification model based on the K-Nearest Neighbor (KNN) algorithm. This study adopts a quantitative research design combined with computational experimentation, utilizing a total population sample of 80 students from the 2023 Information Systems cohort. The research relies on secondary data obtained from the datasets “Mahasiswa SI 2023.xlsx” and “ipk mhs aktif sistem informasi.xlsx”. The dependent variable examined is Student Status (Active/Inactive), while the independent variables include Cumulative Grade Point Average (IPK), the number of credits successfully completed, and other relevant administrative attributes. Data preprocessing procedures consist of dataset integration, data cleaning, imputation of missing IPK values using the mean value (2.891 based on 58 observations), label encoding (Active = 1, Inactive = 0), and normalization of numerical features. The K-Nearest Neighbor (KNN) classification model is developed using the Euclidean distance metric, with several K values (3, 5, and 7) evaluated to determine optimal performance. Model effectiveness is subsequently assessed using accuracy, precision, recall, and F1-score metrics. The results are expected to show that the K-Nearest Neighbor (KNN) algorithm is capable of accurately classifying student status, with Cumulative Grade Point Average (IPK) identified as a key influencing variable. This study contributes by developing a KNN-based classification model specifically designed to predict student engagement in the fifth semester, thereby providing Universitas Sepuluh Nopember Papua (USNP) with a practical, data-driven analytical tool to support early intervention initiatives and enhance the quality of academic services.

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