cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Jandy Luik
Contact Email
puslit@petra.ac.id
Phone
+62312983147
Journal Mail Official
joce@petra.ac.id
Editorial Address
Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Content and Engagement
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 29876745     DOI : https://doi.org/10.974/joce
Core Subject : Social,
Social Sciences
1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of communication that resulted in context-specific content and engagement; and, 3. the analysis of different socio-cultural contexts of media content production, distribution, usage, and engagement. 4. Novel and emerging approaches in understanding content of communication (mediated and face-to-face) and its effects.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 40 Documents
 1   2   3   4 
Representation of Racism in the Film "Till" Stara Asrita; Muhammad Syah Tegar Alreswara; Deani Prionazvi Rhizky
Journal of Content and Engagement Vol 1 Issue 3 (2023): December 2023
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.3.169-182

Abstract

The purpose of this study is to answer how signifier and signified are displayed in the film "Till" and what are the representations of racism contained in the film "Till". The data studied is in the form of pieces of images, sounds, text or sounds contained in the film "Till". This study is using Saussure's semiotics. It will help analyse media texts with a set of signs that have various meanings. The result of this study shows that the film "Till" contains acts of racism based on Henry and Tator's theory in the form of Individual Racism and Systemic Racism. This theory is divided from Internalized Racism, Interpersonal Racism, Institutional Racism and Structural Racism. Researchers examine each component of the types of racism such as reactions, associations, perspectives, identity, labelling, stereotypes, separatism, and discrimination.
Interpersonal Communication in Maintaining Marital Harmony : Ethnographic Study of Married Couples Aged 15-20 Years in Bekasi Fitri Sarasati; Helen Olivia; Abdul Latief; Achmad Budiman Sudarsono
Journal of Content and Engagement Vol 1 Issue 3 (2023): December 2023
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.3.183-200

Abstract

Being married for 15-20 years is not easy. Various challenges experienced by couples can reduce marital harmony – the importance of good communication between couples to keep the relationship from being damaged. This research uses Relational Maintenance Theory. This qualitative research uses the post-positivism paradigm and ethnographic methods, data collected through in-depth interviews, observations, and literature studies. The result of this study is that husband and wife often get differences in how to educate children, communication problems, and differences in character and culture. Communication is the first way couples solve problems, such as continuing to communicate using media when their partner is in a bad mood. Married couples also take several ways to maintain their marital relationship, such as openness, assurance, sharing duties, joint activities, and complementarity and understanding. Interpersonal communication carried out by married couples with a marriage age of 15-20 years is quite good, and they can maintain the harmony of their marriage to date.
How Followers Perceive Local Brands: A Case Study of a Food & Beverage Industry’s Instagram Account Yovan Immanuel; Paramita Widjaya
Journal of Content and Engagement Vol 1 Issue 3 (2023): December 2023
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.3.216-231

Abstract

This study analyses a local Surabaya-based cafe and explores its branding through media activity, particularly on Instagram. As Instagram is a widely used social media platform in this day and age, businesses have also tried to expand their reach through said medium. The objective of this research is to find out through this local cafe, whether or not marketing one’s brand (awareness) through Instagram is effective. This is measured through the brand theory and consumer knowledge theory. This research also employs the marketing public relations theory. Data was collected through distributing questionnaires to 110 respondents using purposive random sampling. The questions used in the questionnaire are all based on brand elements as well as factors in consumer knowledge. Based on the researchers’ calculations, the level of knowledge of consumers regarding this local cafe is considered high, thus for this particular cafe, using Instagram as a medium to do marketing communication and increasing brand awareness is considered as effective.
Netnography Study of Menjadi Manusia Community Network Communication on Discord Chelsea Amanda Putri; Monica Christiana Prajugo; Sherlynn Yuwono; Edward Hiroshi Tandawidjaja; Ivan Christian Harijono
Journal of Content and Engagement Vol 1 Issue 3 (2023): December 2023
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.3.232-251

Abstract

Mental health issues have been widely discussed in this modern era. By doing so, mental health care communities have been increasingly developed globally. One of the most popular social communities in Indonesia is Menjadi Manusia. This community has gained a large number of members across different social media platforms, including Discord as their communication network. This research was conducted using digital netnography method to see communication patterns of Menjadi Manusia community network on Discord. The community targeted in this study consists of all Discord users that actively participate in discussions in the Menjadi Manusia community. Using the netnography method, this research observed conversations and messages in Discord, as a safe place to talk, speak and share their stories or problems freely and to be human through the discord community channel. Through this channel, there are places where people can speak up specifically through communication disclosure. These interactions are made to fulfil the needs and purpose of this community, to be a safe place to fix their mental health and cure every emotion and problem they have to each other.
The Effectiveness of Using Neymar Jr. as a Brand Ambassador for Mister Potato Products on Instagram Social Media Ronaldo Budialim; Felicia Goenawan
Journal of Content and Engagement Vol 1 Issue 3 (2023): December 2023
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.3.201-215

Abstract

Mister Potato, a prominent potato chip brand originating from Malaysia, was established in 1992 and has since secured its position as the leading snack choice in Malaysia. As part of its 30th-anniversary celebrations, Mister Potato proudly appointed the globally renowned football athlete Neymar Jr. as its brand ambassador. This study endeavors to evaluate the efficacy of Neymar Jr. in his role as the brand ambassador for Mister Potato. Employing a survey method facilitated through the Likert scale, the researchers collected responses until reaching a sample size of 100 respondents. The assessment of effectiveness was carried out using the VisCAP model. The outcomes of this research unequivocally affirm the effectiveness of Neymar Jr. as a brand ambassador for Mister Potato.
Visitors Attitude on Servicescape Excelso Societe Surabaya Rr. Aulia Zerlina Maheswari; Inri Inggrit Indrayani; Felicia Goenawan
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.82-102

Abstract

This research was conducted with the aim of identifying visitors' attitudes towards ExcelsoSociete's servicescape. Marketing public relations creates a memorable experience forvisitors, so Excelso Societe has a strategy to communicate value and become a differentiatorfrom competitors which creates a response in the form of a positive attitude. Brand identity isimportant to achieve company value in introducing products/services. One way to meetconsumer needs is to improve the customer experience through the physical environment.The physical environment or servicescape is an important factor for companies in meetingconsumer needs by providing customer experience.Servicescape becomes a strong communication channel between the brand and the public.Good communication with visitors helps Excelso Societe understand the wants and needs ofvisitors. Public relations is very important in the process of achieving Excelso Societe's goalof building a positive image to visitors. The company's image can be built based on visitors'experiences and perceptions. Consumer attitudes towards a positive image will strengthen thebrand's position in gaining the trust of visitors.The type of research used is descriptive quantitative and uses a survey method. Theresults showed that the spatial layout & functionality dimension obtained the highest score oncognitive attitudes and affective attitudes, while the signs, symbols, and artifacts dimensionobtained the highest score on conative attitudes.
The Effectiveness of the Itik Land Pop Up Store Advertising Message to Instagram Followers @myyellowduckling Ajeng Lintang Saraswati; Ido Prijana Hadi; Astri Yogatama
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.1-14

Abstract

My Yellow Duckling is a local brand that sells duck-themed merchandise. This brand started its business in 2019 and comes from the city of Surabaya. Starting with a drawing hobby from the owner of My Yellow Duckling, it led her to start transforming her draw into a product with selling value. She sells duck-themed merchandise, such as dolls, sticker, keychain, enamel pin, pouch, headband, and so on. My Yellow Duckling sells their product online via Shopee marketplace and offline by open a pop-up store in collaboration with the event market in Surabaya. In January 2024, My Yellow Duckling for the first time opened a pop-up store independently in Malang under the name Itik Land. To advertise their event, they use Instagram for share the message to consumer. This study uses SOR theory to determine the effectiveness of advertising messages to the audience. Advertising messages delivered will be measured effectively using AISAS models with 5 indicator, Attention, Interest, Search, Action, and Share. This type of research is descriptive with a quantitative approach. The study took data using an online questionnaire against 100 respondents using non-probability sampling techniques. The results of this study showed that messages of pop-up ads on Instagram followers @myyellowduckling proved effective with the highest average score at the attention level.
The Influence of “Every U Does Good Heroes” Public Relations Campaign Message on Followers Attitudes regarding Unilever Indonesia’s Vision and Mission on Instagram @unileveridn Vienny Chikita; Fanny Lesmana; Inri Inggrit Indrayani
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.54-81

Abstract

This research was intended to explain the influence of campaign message Every U Does GoodHeroes on the followers of @unileveridn. Unilever Indonesia has run a campaign of Every U DoesGood Heroes since August 2021 until now. The campaign invites individuals or companies toextend kindness to others in simple ways. To provide kindness for around, Indonesia Unileverguides on three pillars that are in line with this campaign. These pillars are building moresustainable planets, improving the health and well-being of the community, and contributing to ajust and inclusive society. The kind of research is explanatory quantitative, with online methodsof surveys and simple linear regression as data analysis techniques. The number of samples, asmany as 100 followers of @unileveridn based on purposive sampling. Research has shown thatcampaign messages influence the followers of @unilever. The highest influence is on the messagestructure sub-indicator, namely conclusion statement. The lowest influence is in the message'scontent sub-indicator, supporting material that contains the purpose of campaign message.Research shows that variable x: public relations campaign message also has strong correlation withvariable y: attitude. This was due to campaign messages consistent with three pillars of UnileverIndonesia.
Fashion as Communication: Costume Dasiyah at Film Series Gadis Kretek Thessalonica Dwi Setya Angestuti Triantoro; Daniel Budiana; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.41-53

Abstract

Film as an audio-visual medium can convey messages verbally and non-verbally. In the filmseries 'Gadis Kretek', the message is communicated through dialogue and visual displays,namely fashion. Dasiyah, as one of the main characters, has iconic fashion compared to othercharacters. Dasiyah Fashion consists of the entire fashion, hair, make-up, and accessories usedby the actress as a costume used as a medium for character communication. Therefore, theauthor is interested in researching the meaning of denotation, connotation, and myths relatedto fashion from each Dasiyah fashion unit using Roland Barthes' semiotic analysis. So thisresearch can find out the full meaning of how fashion can communicate your character. It wasfound that fashion can express Dasiyah's life journey and her ideals regarding kretek amidstthe patriarchy are still strong in Javanese culture. Apart from that, through her fashion, Dasiyahcan position herself in society with her socio-economic status as an elite Javanese woman withher trading activities. The fashion worn by Dasiyah is not always stagnant, there is aprogressiveness of character that causes fashion alterations not by Javanese standards.
The Meaning of Political Messages in Carousel Posts on @ganjar_pranowo’s Instagram Account during the 2024 Electoral Campaign Period Sentanu Chandra; Ido Hadi; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.103-126

Abstract

This research is motivated by the phenomenon of the 2024 elections, focusing on the digital political campaigns based on social media. The study focused on examining the meanings of political messages constructed by the 2024 presidential candidate, Ganjar Pranowo, by relating them to the philosophy of Javanese cultural leadership. This is due to the contrast between the results of the party’s legislative elections and its vote acquisition in the presidential election contest. The type of research used is descriptive qualitative with the semiotic analysis method of Roland Barthes. The research subject consists of carousel posts on the Instagram account @ganjar_pranowo, while the research object is the meaning of Political Messages. The study found that the meaning of political messages is derived from the visible verbal and non-verbal messages. It also discovered the correlation between the meanings of ‘Penguin’ and ‘Swastika’ which were capitalized as campaign messages. Furthermore, the researcher interprets the message meanings as Javanese-centric leadership in Indonesia presidential, redefinition of the meaning ‘Merakyat’, the paternalistic side in ‘wong cilik’ politics, and the implementation of Hastabrata philosophy rooted in Ganjar Pranowo.

Page 2 of 4 | Total Record : 40

 1   2   3   4 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol 3 Issue 2 (2025): August 2025 Vol 3 Issue 1 (2025): April 2025 Vol 2 Issue 3 (2024): December 2024 Vol 2 Issue 2 (2024): August 2024 Vol 2 Issue 1 (2024): April 2024 Vol 1 Issue 3 (2023): December 2023 Vol 1 Issue 2 (2023): August 2023 Vol 1 Issue 1 (2023): April 2023