cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Jandy Luik
Contact Email
puslit@petra.ac.id
Phone
+62312983147
Journal Mail Official
joce@petra.ac.id
Editorial Address
Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Content and Engagement
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 29876745     DOI : https://doi.org/10.974/joce
Core Subject : Social,
Social Sciences
1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of communication that resulted in context-specific content and engagement; and, 3. the analysis of different socio-cultural contexts of media content production, distribution, usage, and engagement. 4. Novel and emerging approaches in understanding content of communication (mediated and face-to-face) and its effects.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 40 Documents
 1   2   3   4 
Instagram Users Reception of User-Generated Aesthetics on Ankayama’s Instagram Account Immanuel, Kayla Vanessa; Tjahyana, Lady Joanne; Budiana, Daniel
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.1-15

Abstract

"User-Generated Aesthetic" refers to a vernacular form of "User-Generated Content." Ankayama, a content creator, embodies the User-Generated Aesthetic pattern. By doing so, Ankayama upholds the value of eco-beauty and presents content with a high aesthetic appeal. The emergence of this new term in content creation signifies a shift in acceptance, making it an intriguing area of study. This research employs Stuart Hall's reception analysis method and is descriptive. The findings indicate that Instagram users hold a dominant and negotiating position in response to Ankayama's User-Generated Aesthetic and a dominant position in Ankayama's aesthetics and content education. This influence results from personal factors such as personality, culture, motivation, and experience of the informant, Ankayama's brand involvement in content, content style, and the originality of the creator.
Interfaith Dialogue Format in Fostering Peace on Instagram: Indonesia Celebrates Diversity Tandawidjaja, Edward Hiroshi; Indrayani, Inri Inggrit; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.34-53

Abstract

This research aims to examine the peace dialogue format in fostering harmony on Instagram Indonesia Merayakan Perbedaan (IMP). This research uses descriptive quantitative research, where this study aims to examine the use of dialogue formats in fostering harmony on the Instagram social media platform IMP. The researcher found three indicators used in the study, namely cognitive, affective, and collaborative. In each indicator, there are themes raised by the researchers to classify each post. The most frequently appearing theme in the cognitive indicator is the theme of knowledge of differences and similarities. The most frequently appearing affective theme is the theme of togetherness. The most prominent collaborative theme is the theme of collaboration in building the nation. The result of this research is that, in building peace on Instagram IMP, the cognitive indicator is the most widely used indicator. In conclusion, the cognitive aspect is useful for building a dialogue of harmony among religious communities and cultures in Indonesia, especially on the theme of understanding differences and similarities.
Effectiveness of Red Velvet as Brand Ambassadors for Azarine Cosmetic in Makeup Series Products Amijaya, Victoria; Indrayani, Inri Inggrit; Goenawan, Felicia
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.16-33

Abstract

Marketing Public Relations was an activity aimed at creating a positive image. A brand ambassador was someone who functioned as a representation or face of a brand. The use of famous celebrities as brand ambassadors during the launch of new products significantly increased public appeal and attention. Red Velvet was a South Korean girl group that has been active in the music industry for 10 years since their debut in 2014. Azarine Cosmetic appointed Red Velvet as the brand ambassador. This research aimed to measure the effectiveness of Red Velvet as the brand ambassador for Azarine Cosmetic's makeup series. The research approach was descriptive quantitative, with data collection techniques using an online questionnaire method through Google Forms distributed to 100 respondents using a Likert scale. The sampling technique employed purposive sampling. This study measured the effectiveness of the brand ambassador using Hovland's (1953) source credibility theory, which was divided into three indicators: trustworthiness, attractiveness, and expertise. The research results indicated that Red Velvet, as the brand ambassador for Azarine Cosmetic's, was deemed effective according to the source credibility theory, with expertise being the highest indicator because Red Velvet possessed a strong charm as a brand ambassador for the makeup products.
Motives and satisfaction of followers of content aggregator @ussfeeds in consuming content Richard, Richard; Luik, Jandy Edipson; Aritonang, Agusly Irawan
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.69-94

Abstract

This study examines the motives and satisfaction of @ussfeeds followers in consuming content. The content referred to in this study focuses more on micro-news content. Micro-news itself is news uploaded on media but its content is shorter when compared to the source. As a content aggregator, @ussfeeds must be able to satisfy every follower's motive in the fields of current affairs, passing time, social utility, finance, salient, and entertainment. The research method used in this research is an online survey with an explanatory quantitative research type. The tests carried out in this study are validity and reliability tests, paired T tests, and cross tabulation. Through the six indicators proposed by Wohn & Ahmadi (2019) followers of @ussfeeds tend to be more satisfied in passing time, and salient. Through this study, it was found that @ussfeeds could not fulfill the motives in the other four indicators.
#Men's Grooming Content in the Denim Discord Community "Darahku Biru" Swara, Renada Ardio Praba; Luik, Jandy Edipson; Budiana, Daniel
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.54-68

Abstract

Men's Grooming is men's grooming, which is a behavior of grooming and grooming carried out by men. The aim of this research is to find out how many men's grooming actions occur through discussions that occur in the media discord of Darahku Biru denim community. By taking data from 5 discord channels in Darahku Biru denim community discord as a place to collect data, namely the Jeans-and-Denim channel, Apparel channel, Leather-footwear channel, Localbrand channel, and Men's-grooming channel which is limited from April 1 2024 to April 30 2024 with a total of 96 samples. This research uses a quantitative content analysis method. The results of this research show that of the total chats on 5 channels, namely 876, there are 348 chats that discuss men's grooming content. The main indicator of body unity, the trousers indicator, is the one most often discussed. Then the second highest indicator also includes the body unit, namely shoes. Meanwhile, the hair indicator is the third highest discussed. Apart from that, the discussion that is rarely discussed is about the face and body. Shows that members of the Blue Blood denim community are quite sensitive to the act of grooming, but by carrying out the act of grooming a sense of self-confidence increases, but they still show an expression of masculinity through what they wear, such as denim pants and boots.
Effectiveness of Seventeen Brand Ambassadors in Mogu-Mogu Brand on Instagram Followers @mogumoguid Kusumaningsih, Feling Astuti; Hadi, Ido; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.147-164

Abstract

The purpose of this study was to determine how effective Seventeen's brand ambassador is in the Mogu-Mogu brand on Instagram followers @mogumoguid. This research is quantitative, using an online survey method and VisCAP theory (Visibility, Credibility, Attraction, Power). The number of respondents obtained and recorded was 100 respondents using a Likert scale. Respondents in this study are Instagram followers @mogumoguid who know or have seen Seventeen's content on Instagram @mogumoguid as a brand ambassador in the Mogu-Mogu brand. The results showed that all indicators were effective with an average result of 4.09, proving that Seventeen is an effective and appropriate brand ambassador for the Mogu-Mogu brand. The visibility indicator has the highest mean value of 4.23, which means that Seventeen's brand ambassadors are very popular on social media and can increase the attractiveness of the Mogu-Mogu brand.
The Effectiveness of Ji Chang Wook as Traveloka's Brand Ambassador Among Millennials in Indonesia Lantu, Isyela Netanya Putri; Budiana, Daniel; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.165-188

Abstract

This study aims to measure the effectiveness of Ji Chang Wook as Traveloka's brand ambassador among Millennials in Indonesia. The research uses a descriptive method with a quantitative approach. Data were collected through an online survey using a questionnaire as the data collection tool. The respondents were 100 Millennials who met the following criteria: they were familiar with Traveloka and Ji Chang Wook as the brand ambassador, and had used Traveloka's services. The effectiveness of the brand ambassador was measured using the VisCAP indicators, which include visibility, credibility, attraction, and power. The results showed an effectiveness score of 4.33, with the attraction indicator recording the highest score of 4.44. In this indicator, respondents believed that Ji Chang Wook is a visually appealing brand ambassador with engaging message delivery characteristics. As a result, most female respondents were drawn to Ji Chang Wook's visual appeal, while male respondents were more attracted to his engaging personality. These findings indicate that Ji Chang Wook has successfully built a strong appeal among Millennials as Traveloka's consumers, while also strengthening the positive perception of the brand. This study highlights the importance of selecting a relevant brand ambassador with strong appeal to enhance emotional connections and consumer engagement with the brand.
Generation Z's Perspective on BCA's Persuasive Message in the "Don't Know? Kasih No!" Educational Video Campaign Dolpin, Dominique; Luhukay, Marsefio
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.95-114

Abstract

The digital era has brought technological advances that have influenced Generation Z's lifestyle, particularly in their use of digital transaction services. As a generation familiar with technology, Generation Z is at high risk of cybercrime threats such as online fraud and personal data breaches. This study aims to explore Generation Z's perspectives on the persuasive message of the educational video "Don't Know? Kasih No!" launched by BCA. Using a qualitative approach with descriptive methods, data was collected through interviews with six informants from Generation Z. The results show that Generation Z processes the persuasive message in the educational video campaign "Don't Know? Kasih No!" through two elaboration pathways: the central route and the peripheral route, based on the message's relevance, motivation, and appeal. This study provides insights into digital communication strategies to improve data security literacy, particularly among Generation Z.
The Image of Music Promotor After Communication Crisis Sutanto, Jade Nathania; Indrayani, Inri Inggrit; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.115-130

Abstract

This study aims to understand the image of Mecimapro according to members of the X Day6 World Tour in Indonesia community following the communication crisis related to the Day6 concert payment system. The crisis sparked various public responses, reflected through the social media platform X (formerly Twitter), making it a significant medium in shaping public perception of the concert promoter’s image. This research employs a quantitative method using an online survey of 100 respondents aged 17 and above who are members of the X Day6 World Tour in Indonesia community. Image analysis is based on six dimensions of image according to Fill (1999): dynamic, cooperative, business, character, successful, and withdrawn. The results indicate that Mecimapro's image after the payment system communication crisis is categorized as negative. The crisis communication, which was perceived as slow, due to delayed official responses and lack of timely clarification, contributed to a negative perception among community members contributed to the formation of a negative perception among community members. This study highlights the importance of effective crisis communication management and the strategic use of social media in shaping and maintaining a company’s image, particularly in the entertainment industry.
The Effectiveness of Eca Aura as Brand Ambassador for Derma Angel Among the People of Surabaya Djianto, Natasya Nethania Nava; Tjahyana, Lady Joanne; Wijayanti, Chory Angela
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.131-146

Abstract

This study aims to measure the effectiveness of Eca Aura as a Brand Ambassador for Derma in the marketing public relations (MPR) strategy of the Derma Angel brand in Surabaya City. A Brand Ambassador is an individual who represents a brand and serves as a communication bridge between the brand and the public. In implementing its marketing public relations strategy, Derma Angel appointed Eca Aura as Brand Ambassador to help build communication and increase brand awareness among audiences, as well as establish a positive image for the Derma Angel brand. This study employed a survey method by collecting data through questionnaires, which were distributed to 400 respondents who are residents of Surabaya City using a Likert scale. The findings of this study indicate that Eca Aura is effective as Derma Angel's Brand Ambassador based on the VisCAP indicators, with attractiveness being the most effective indicator among the four indicators. An interesting finding in this study relates to the Visibility indicator, as traditional media such as banners proved to be more effective than online media in enhancing visibility.

Page 4 of 4 | Total Record : 40

 1   2   3   4 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol 3 Issue 2 (2025): August 2025 Vol 3 Issue 1 (2025): April 2025 Vol 2 Issue 3 (2024): December 2024 Vol 2 Issue 2 (2024): August 2024 Vol 2 Issue 1 (2024): April 2024 Vol 1 Issue 3 (2023): December 2023 Vol 1 Issue 2 (2023): August 2023 Vol 1 Issue 1 (2023): April 2023