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Social Science Academic
Published by Institut Agama Islam Sunan Giri Ponorogo
ISSN : -     EISSN : 29866502     DOI : 10.37680/ssa
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences
This journal is published by Institut Agama Islam Sunan Giri Ponorogo and managet by LPPM INSURI Ponorogo twice a year (June an December). The presence of the journal accommodates scientific writings from the academic community, researchers, students, and practices in social and Humanities that have good values ​​and high rationality. The scope of the discussion about social science and humanities.
Arjuna Subject : Umum - Umum
Articles 765 Documents
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The Influence of Brand Luxury, Customer Experience, and E-Wom on Purchasing Decisions Nurjihan, Syifa Rahmawati; Bertuah, Eka
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.3996

Abstract

The aims of the study is to examine and analyze the influence of luxury brands, customer experience, e-wom, partially or simultaneously on the purchase decision of Apple products, and to determine the most dominant variables in influencing purchasing decisions. The study used quantitative methods with sample respondents who were buyers of Apple products and used Apple products, operating inside or outside Jakarta, Bogor, Depok, Tangerang and Bekasi. The questionnaire collected 170 respondents, the data was then processed by multiple linear regression. Based on the results of the analysis, it is known that the variables of brand luxury, customer experience, and e-wom simultaneously have a positive and significant influence on purchasing decisions on Apple products. Partially, the variables of brand luxury, customer experience, and e-wom have proven to have a positive and significant influence on purchasing decisions on Apple products. Then in the results of the analysis, the e-wom variable is the most dominant variable
Komunikasi Persuasif Petugas Sensus Badan Pusat Statistik Kabupaten Tangerang Dalam Melaksanakan Sensus Penduduk Registrasi Sosial Ekonomi Rahmaddan, Muhammad Kevin; Saputra, Faisal Tomi; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4002

Abstract

Communications is very important and must be mastered properly by workers working in the field, such as for example population census officers. When working on conducting censuses, census officers were usually trained in job training beforehand. The aim is none other than, so that census workers understand what they have to do in the field, and what has to be conveyed or explained when they are dealing with the public. Because the image or reputation of the Central Bureau of Statistics as the pioneer or executor of the Population Census is tested or at stake there. This study aims to find out how the Persuasive Communication of census officers at the Central Bureau of Statistics of Tangerang Regency in carrying out social and economic registration censuses in Tangerang Regency, especially in Balaraja District. The research method used is a qualitative research method with data collection methods namely Observation, Interview and Documentation. Interviews were conducted with the Kecamatan Sector Coordinator and some of the census officers themselves. The results of this study are the stages of the persuasive communication process in an effort to find out the communication process of census officers in conducting data collection in the field to the community. In addition, objections that become obstacles for census officials are usually objections made by the public based on distrust of the government or fear that the data will be misused by the Central Bureau of Statistics. Therefore, census officers must be able to anticipate or have their own way of overcoming obstacles or resistance by the community during the social and economic registration census data collection process. maximum and the data obtained will also be maximized, of course.
Strategi Pemasaran Team Betta Concept Dalam Penjualan Ikan Hias Melalui Platform Media Sosial Tiktok Alfajry, Gefian; Fournawati, Sri Murdilah; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4005

Abstract

This research discusses the marketing strategies adopted by Team Betta Concept in selling ornamental fish, especially betta fish, through the social media platform TikTok. With the development of technology and the popularity of social media, the utilization of platforms like TikTok as a marketing channel has become an attractive trend for businesses in the ornamental fish industry.The research utilizes a qualitative approach with in-depth interviews and content analysis as data collection methods. Through in-depth interviews with members of Team Betta Concept involved in the management and marketing of ornamental fish through TikTok, as well as the analysis of content uploaded on their TikTok accounts, this research identifies and analyzes the marketing strategies implemented by Team Betta Concept.The results of the research show that Team Betta Concept successfully implemented effective marketing strategies in selling ornamental fish through the TikTok platform. These marketing strategies include visually appealing and entertaining content, audience segmentation based on interests and behaviors, and brand positioning highlighting the uniqueness of the betta fish products they offer. In conclusion, this research states that the implementation of Team Betta Concept's marketing strategies in selling ornamental fish through the TikTok social media platform has successfully increased the popularity and attractiveness of their brand. Through an integrated STP (Segmentation, Targeting, and Positioning), Team Betta Concept achieved success in marketing ornamental fish and strengthened their position in the betta fish market. This research provides valuable insights for businesses in the ornamental fish industry and similar industries to understand the marketing potential of TikTok and to adopt more effective marketing strategies in this ever-evolving digital era.
Analisis Framing Penulisan Pemberitaan Tragedi Kerusuhan Stadion Kanjuruhan Malang di Kompas.id Ferdian, Syahrul; Wati, Lina; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4006

Abstract

Recently, the club from Malang is facing sad news. Several mass media reported an event about Indonesian football over the tragedy of riots in the Liga 1 Indonesia match at Malang's Kanjuruhan Stadium which is the home of the Arema FC club. The riot occurred when the match between Arema FC and Persebaya Surabaya was held on Saturday, October 1, 2022, at 20.00.. When the incident happened, it had shocked the world of football. Some media began to change the headline of the news into a riot event at Malang's Kanjuruhan stadium. One of them is Kompas.id media, where media journalists Kompas.id shape and frame an event that will later become a headline in their media. So this study aims to find out how the writing of media journalists Kompas.id through Syntactic, Script, Thematic and Rhetorical Structures in framing the tragedy of the riot at Malang's Kanjuruhan Stadium which will later be used as a report. The method used in this study is a descriptive qualitative method with framing analysis of Zhong Dang Pan and Gerald M. Kosicki models. The results of this study show that journalists Kompas.id in framing the tragedy of the riot at Malang's Kanjuruhan Stadium more prominent information related to the causes and mistakes committed by security forces and the organizing committee in the content of the news text with different discussion themes in each report, so that the news led to this opinion ofthe public who viewed The image of the police and the organizing committee is also bad for the community. It can be seen from the four framing structures observed in this study, namely (Syntax, Script, Thematic, Rhetorical).
Strategi Pemasaran Digital dalam Mempertahankan Loyalitas Customer Putri, Rezania Novianti; Fournawati, Sri Murdilah; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4011

Abstract

In this digital era, social media has become a trend in communication. The marketing trend in the world is shifting from conventional to digital. This digital marketing is more prospective because it allows potential customers to obtain all kinds of information about products and transact via the internet. as Sogo Supermal Karawaci does in selling products, the presence of Covid-19 has made companies aware of the importance of keeping up with the all digital era. The purpose of this research was to find out the marketing strategy by Sogo Supermal Karawaci in digital era via WhatsApp application, the name is WhatsApp Click&Shop in maintaining customer loyalty. The method used is a qualitative method by conducting direct interviews with Sogo employees and customers. Sogo always runs programs by giving vouchers with a certain mechanism to attract customers interest in buying products and to collaborate with certain banks. Sogo always tries to provide all conveniences and advantages to customers in buying and selling non-face to face to keep customers from continuing to shop at Sogo Supermal Karawaci amidst the many competitors in this digital era.
Komunikasi Interpersonal PT. Grab dalam Peralihan Kendaraan Konvensional ke Kendaraan Listrik Alisabana, Fernando; Sukanda, Ukon Furkon; Khairani, Aulian
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4024

Abstract

Transportation services have a very important role in human life, where transportation services are used to facilitate their daily activities. With the presence of the latest innovations in the field of transportation, one example of the latest advances in the transportation industry is the presence of a company that provides application-based online transportation services, namely Grab. Now Grab is formalizing the new look of its electric vehicle called Grab Electric. The transition of conventional vehicles to electric vehicles carried out by Grab can have a positive impact on the use of electric vehicles, namely helping to reduce carbon gas emissions. So in this case the author wants to know the interpersonal communication process at Grab to its partners. This research uses descriptive qualitative research methods based on case studies at PT Grab with data collection techniques of observation, interviews, and documentation. The theory used by researchers is the theory of Social Exchange or social exchange developed by Thibaut and Kelly. The results of this study indicate that the use of electric vehicles by driver partners has a positive impact due to lower operating costs.
Pengaruh Pemasaran Digital Melalui Fitur Tiktok Live Akun @Kattoen Terhadap Keputusan Pembelian Say, Arya Nanda Aji; Fournawati, Sri Murdilah; Irianti, Fen
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled "The Influence of Digital Marketing Through the TikTok Live Account @kattoen Feature on Purchasing Decisions". This research aims to determine the influence of digital marketing through the TikTok live feature on consumer purchasing decisions. This research uses the AIDA theory which is an abbreviation of Attention, Interest, Desire, Action. In marketing it is necessary to formulate the goals to be achieved from the communication process carried out, and AIDA is a concept that plays an important role in marketing activities. The paradigm used in this research is the positivism paradigm with quantitative research methods. The researcher used data collection techniques carried out through questionnaires and data analysis techniques using a Likert scale. The population used in this research were followers of the @kattoen account, numbering 283 thousand with The sample obtained was 100 respondents. The sampling technique was Nonprobability Sampling. The results of this research show that there is a positive and significant influence of the live streaming variable on purchasing decisions as shown by the results of the coefficient of determination analysis test which shows that the R Square value is 0.781, which means the live streaming variable has a positive influence on purchasing decisions of 78.1%.
Efektivitas Iklan Melalui Whatsapp Blast Terhadap Keputusan Pembelian di Tunas Toyota Cimone Sutanto, Titania Febriyanti; Saputra, Faisal Tomi; Mirza, Mochammad
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4028

Abstract

The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study. The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study.
Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @Bioaquaofficialstore Khumaero, Latifatul; Fournawati, Sri Murdilah; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4029

Abstract

The skincare business in Indonesia is indeed quite promising, now Indonesian people care more about the health and beauty of their skin. Bioaqua Official is a Skin Care product that provides solutions to Indonesian people's skin problems. Bioaqua Official is a skincare product that has been around since 2019. They use TikTok social media as a marketing communication medium so they can continue to compete with other products. Remembering that TikTok is a social media that now has a lot of users in Indonesia. This research aims to find out how Bioaqua Official uses Tiktok social media as a marketing communication medium on the @Bioaquaofficialstore account. This research uses a descriptive qualitative research method where the data obtained is the result of observation, interviews and documentation. The research results show that Bioaqua Official is able to make good use of Tiktok social media as a marketing communication medium, successfully selling millions of products and having millions of followers on Tiktok.
Sejarah dan Dinamika Lembaga Pendidikan Islam di Nusantara: Surau, Meunasah, Pesantren, dan Madrasah Rohmah, Ucik Saidatur; Hamid, Nur; Su'aedi, Ifran Fuad
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4039

Abstract

Islamic educational institutions have existed since the time of the sultanates in the archipelago, which at that time were very popular among Indonesian people, and the most popular at that time were Islamic boarding schools. surau, dayah, meunasah, pesantren and madrasah. The history of educational institutions in the archipelago is very long, so the purpose of this research is to describe the history and dynamics of Islamic educational institutions in the archipelago, starting from surau, maunasah, pesantren and madrasah. The development of Islamic educational institutions is the impact of changes in people's behavior. Are Islamic institutions, one of which are Islamic Boarding Schools and Madrasas, becoming Islamic educational institutions that continue to exist or are there other models of educational institutions that are more accommodating to the civilization and culture of the Islamic world.

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