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Journal of Economic, Business & Accounting Research
Published by Institute for Advanced Science, Social, and Sustainable Future
ISSN : -     EISSN : 30249813     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economic, Business & Accounting Research (JEMBAR) is committed to encourage both theoretical research and its practice in the field of business economics, macroeconomics, and accounting. JEMBAR mainly promotes the application of empirical scientific works. However, the journal also consider publication of conceptual and state of the art contributions. Journal of Economic, Business & Accounting Research (JEMBAR) promotes the application of empirical scientific works. Its aim and scope includes the field of Economics, Business Management and Accounting, Human Resource Management, Financial Management, Operational and Strategic Management, Tourism, and Cooperatives.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1: (July) 2025" : 5 Documents clear
Customer loyalty in the culinary product market: The role of satisfaction in mediating the relationship between service quality, product value, and pricing Kurniawan, Satunggale; Rahman, Muhammad Afifi
Journal of Economic, Business & Accounting Research Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v3i1.2025.1692

Abstract

Background: This study aims to analyze the influence of service quality, product quality, price, and customer satisfaction on customer loyalty in the cooking spices industry, with a case study of Lilik Rochim (LLR) Cooking Spices consumers in Sidoarjo. Increasingly tight competition in this industry requires producers to understand the factors that influence customer loyalty in order to maintain market share. Methods: This study uses a quantitative approach with a survey method involving 90 respondents who are LLR Cooking Spices customers. The collected data were analyzed using multiple linear regression to identify the relationship between the independent variables (service quality, product quality, price, and customer satisfaction) with the dependent variable (customer loyalty). Findings: The results of the study indicate that service quality, product quality, and price have a positive and significant influence on customer loyalty. In addition, customer satisfaction acts as a mediator that strengthens the relationship between service quality, product quality, price, and customer loyalty. Thus, improving service quality, providing high product quality, and setting competitive prices can increase customer satisfaction, which ultimately has an impact on increasing customer loyalty. Conclusion: These findings have strategic implications for cooking spices producers in designing effective marketing policies to increase customer loyalty. Novelty/Originality of this article: This study uniquely examines the mediating role of customer satisfaction in linking service quality, product quality, and price to customer loyalty within the context of the Indonesian cooking spices industry.
Work life balance and work environment as determinants of employee performance: Empirical insights from a human resource perspective Putri, Dewanti Natalia; Sumarsono, Tanto Gatot
Journal of Economic, Business & Accounting Research Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v3i1.2025.1855

Abstract

Background: This study aims to analyze the influence of Work Life Balance (WLB) and Work Environment (WE) on Employee Performance at Perumda Tirta Kanjuruhan. Methods: The method used in this research is quantitative, with data collection through a questionnaire distributed to 115 employees. The obtained data were analyzed using multiple linear regression analysis with SPSS software to measure the influence of each variable on employee performance. Findings: The results show that WLB has a positive and significant effect on Employee Performance, indicating that the better the balance between work and personal life, the higher the employee performance. Additionally, the Work Environment (WE) also proves to have a positive and significant impact on Employee Performance (EP), suggesting that a good atmosphere and working conditions can enhance employee productivity. Conclusion: Overall, this study concludes that both variables play an important role in improving employee performance at Perumda Tirta Kanjuruhan. Therefore, it is recommended that company management pay more attention to WLB aspects and create a conducive work environment to support optimal employee performance. Novelty/Originality of this article: The novelty of this article lies in its focus on the combined impact of WLB and WE on EP within a specific organizational setting, offering practical insights for organizational improvement and human resource management.
The imperatives of social media entrepreneurship for employment generation and cybercrime reduction among youths in Nigeria Odoyi, Carol Dixon; Olatunji, Rotimi Williams
Journal of Economic, Business & Accounting Research Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v3i1.2025.1896

Abstract

Background: Social media have potentials for entrepreneurship, yet many young people misappropriate and abuse them to perpetrate cybercrime and other anti-social acts. Accordingly, this paper presents the outcome of an empirical research on the imperatives of social media entrepreneurship for employment generation and cybercrime reduction among youths in Nigeria. Methods: The objectives of the study were to examine the level of awareness of social media channels for entrepreneurship, the types of social media channels accessed for entrepreneurship, as well as the gratifications derived from social media channels among youths. The study was anchored on uses and gratifications theory. It adopted the descriptive survey research design, utilising the multi-stage sampling technique to select a sample size of 384 youths aged between 18 and 29 years. A questionnaire instrument designed by the researchers for data collection was deployed, while data were analysed using mean and standard deviation. Findings: On a 4-point Likert scale, the findings of the study revealed that some youths in Rivers State are barely aware of the potentials of social media for entrepreneurship. Among 384 respondents aged 18–29, 51% were aged 18–19; 78.9% agreed that social media increases sales and knowledge, 74.7% accessed Blogs, Facebook, Instagram, and WhatsApp for entrepreneurship, and a grand mean of 2.97 confirmed that social media use significantly improved youths’ livelihoods, market understanding, and wealth creation in Rivers State, Nigeria. Conclusion: Based on the findings, the researcher concluded that harnessing social media for entrepreneurship impacts positively on employment generation, poverty reduction, and leads to cybercrime reduction among youths, thus strengthening the attainment of the United Nations’ Sustainable Development Goal 1, amongst others. Novelty/Originality of this article: This article presents the outcome of an empirical research on the imperatives of social media entrepreneurship for employment generation and cybercrime reduction among youths in Nigeria.
Marketing strategy with marketing intelligence to increase the market share of Indonesian Sharia Banks Ranggasukma, Retus Aleksiva; Samputra, Palupi Lindiasari; Yoesgiantoro, Donny
Journal of Economic, Business & Accounting Research Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v3i1.2025.1931

Abstract

Background: With the potential market share as the country with the largest Muslim population in the world, the existence of Indonesian Sharia Bank/Bank Syariah Indonesia (BSI) in Indonesia has indeed increased the development of Islamic banking, but has not been able to keep up with the prevalence of conventional bank market share so that both external and internal marketing strategies are needed with the utilization of marketing intelligence. This study aims to identify the characteristics of BSI customers by analyzing processes and performance, including comparing strengths and weaknesses with conventional banks so as to obtain marketing strategies to increase BSI market share. Methods This research is descriptive with a qualitative approach to the data obtained from interviews, documentation, and analysis of research subjects. Findings: The results show that the characteristics of BSI customers are young urban people with higher education and middle to upper economic levels. In BSI's marketing process and performance, the utilization of marketing intelligence is likened to an intelligence cycle, although it is not optimal because it still depends on data from external research companies. BSI has also not optimally implemented Blue Ocean Strategy that utilizes product uniqueness and tends to conduct Red Ocean Strategy to dominate the conventional bank market in increasing market share. Conclusion: The recommended marketing strategies include utilizing product uniqueness to create new markets, developing user-friendly transaction technology and digital platforms, strengthening positioning and brand awareness through Islamic ecosystem-based marketing, and intensifying digital marketing as a brand presence that increases public trust. Novelty/Originality of this article: The novelty aspect refers to the new or innovative elements in a research study that distinguish it from previous work. It includes unique contributions, new methods, or findings that have not been explored before in the field.
Marketing management strategies for msmes: Examining the role of service quality, product quality, and price in shaping brand image Agustin, Anisa
Journal of Economic, Business & Accounting Research Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v3i1.2025.1926

Abstract

Background: The success of a company is closely related to effective marketing management. One of the key elements in marketing is brand image, which is shaped by service quality, product quality, and price. This study aims to determine the influence of service quality, product quality, and price on brand image, both partially and simultaneously. Methods: This research employs a quantitative approach using primary data collected through questionnaires. The sampling technique used is non-probability sampling with a purposive sampling approach. A total of 100 respondents were selected based on Cochran's formula, due to the unknown size of the population. The data were analyzed using multiple linear regression. Findings: The results of this research indicate that there is a positive and significant influence of service quality on the brand image, there is a positive and significant influence of product quality on the brand image, there is a positive and significant influence of price on the brand image, there is a positive and significant influence of service quality, product quality, and price on the brand image. Conclusion: In conclusion, service quality, product quality, and price have a positive and significant effect on brand image, both individually and simultaneously. These findings offer important implications for the development of marketing strategies, particularly for small and medium enterprises (SMEs). Novelty/Originality of this article: The novelty of this research lies in the simultaneous analysis of the three variables' influence on brand image within the context of a local home industry. The focus on SMEs using a quantitative approach makes this study both unique and relevant for designing effective marketing strategies for small business actors.

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