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The Journal of City: Branding and Authenticity
Published by Institute for Advanced Science, Social, and Sustainable Future
ISSN : -     EISSN : 30254000     DOI : -
Core Subject : Economy, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Transportation
The Journal of City promotes Branding and Authenticity explores and explains the two related but distinct practices named in its title. City branding applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. City authenticity describes the unpacks the odd connection between digital media and derelict buildings, the consequences of how we think about industry and place, and the political processes that have enabled a new paradigm in urban planning. The accomplishments and failures of nations, regions, and cities in their pursuit of reputation management and external audience influence have been documented and analysed in a disjointed manner across many disciplines. Branding and Authenticity brings together the essential ideas to give a single comprehensive, cohesive forum for discussing all aspects of the topic. This authoritative publication includes peer-reviewed papers, news, discussions, interviews, literature reviews, case studies, and special features in addition to peer-reviewed articles. The Journal of City focuses on Branding and Authenticity is a worldwide publication that invites practitioners, researchers, students, consultants, government professionals, and the general public to debate contemporary topics and exchange best practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 33 Documents
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Measuring the success of urban renewal through residents’ lived experiences: A participatory assessment of community well-being, economic opportunity, and historical identity Rahmayati, Yenny; Alkharashi , Norah
The Journal of City: Branding and Authenticity Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i1.2025.1950

Abstract

Background: Medina Al-Munawara, Saudi Arabia is one of the oldest holy cities for Muslims prominent for its historical significance as the site of the twelfth Islamic battle. The city had faced challenges of poor building quality and urban planning, prompting Governor Prince Faisal bin Salman to initiate a transformative project to enhance living conditions. Focusing on Hamra’a Al-Assad neighborhood, this research examines the urban improvement project under that initiative. Unlike most common urban improvement research that mostly focuses on design aspects, this study uniquely prioritizes residents' perceptions to comprehensively assess the success of the project. Methods: A quantitative research approach, employing a semi-structured online questionnaire with both closed and open-ended questions, delves into aspects such as daily life impact, community empowerment, economic opportunities, historical awareness, and overall satisfaction. Targeting Hamra’a Al-Assad residents, the primary users of the neighborhood, the study surpassed expectations with 102 collected responses, facilitated by collaboration with local authorities for widespread outreach. The collected data undergoes careful analysis using patterns and connections, empowering residents and providing valuable insights for decision-making in current and future urban redevelopment projects in Medina Al-Munawara. Findings: The study showed that 38.5% of residents felt safer and 50% noted increased property values, but only 28.4% saw better economic opportunities, 35.5% felt stronger community ties, 45% perceived a positive cultural impact, and just 28.4% participated in planning, revealing key gaps in engagement and inclusivity. Conclusion: This research emphasizes residents' perspectives and informs practical decisions that prioritize community well-being and inclusiveness in urban redevelopment. Novelty/Originality of this article: The novelty of this research lies in its emphasis on a resident-centric framework for evaluating urban redevelopment in a culturally and historically significant city, addressing a critical gap in the existing literature that often overlooks the socio-cultural dimensions of urban renewal in Islamic contexts.
Social dynamics and spatial design: A behavioral architecture study of adolescent gathering patterns Khaerunisa, Silviana
The Journal of City: Branding and Authenticity Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i1.2025.2124

Abstract

Background: City parks are important social spaces, especially for teenagers, but the design of public open spaces often does not take behavioral aspects into account. Previous studies have focused more on the physical function of open spaces than on user behavior. This paper analyze the influence of layout and design elements (paths, seating, trees, lighting) on the social interaction patterns of adolescents. Methods: Behaviorist case study (Yin), non-participatory observation, behavior mapping, and in-depth interviews. Findings: The study found that Indonesia Kaya Parks a functions as an inclusive third place for adolescents, where spatial elements like flexible seating, shaded vegetation, and warm lighting significantly enhance the frequency and quality of informal social interactions. It was found that zones with warm lighting, dense vegetation, and flexible seating became centers of social interaction. Conclusion: The spatial configuration and micro-design elements of Indonesia Kaya Parks effectively accommodate adolescents’ behavioral needs, confirming its role as a socially responsive urban park. Novelty/Originality of this article: This research uniquely combines quantitative data with spatial-perceptual mapping to reveal how adolescents navigate and emotionally respond to varying degrees of spatial enclosure in public parks—an approach rarely applied in behavioral architecture studies.
Experiential authenticity and spatial psychology: A Human-centered reading of the Jewish Museum Berlin Htoo, Shwun Thwet
The Journal of City: Branding and Authenticity Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i1.2025.2150

Abstract

Background: The Jewish Museum Berlin, designed by Daniel Libeskind, exemplifies a shift in contemporary museum architecture, where spatial design becomes a narrative tool to address cultural trauma and shape collective memory. As cities increasingly compete on cultural identity, architecture plays a growing role in city branding and emotional engagement. Methods: This study employs a mixed-methods approach, integrating qualitative interpretive analysis with quantitative survey data. Thematic coding using NVivo was applied to open-ended visitor responses, while descriptive statistics were used to analyze Likert-scale responses from 100 participants. Findings: Architectural features such as voids, fragmented pathways, and disorienting circulation elicit strong emotional engagement and embodied memory. These spatial experiences enhance the perceived authenticity of the museum and reinforce Berlin’s identity as a city of remembrance. Visitors rated the museum highly for emotional authenticity (M=4.29, SD=1.25; 71% agreement). Perceived authenticity strongly correlated with emotional engagement (r = 0.65, p <0.01) and with Berlin’s identity as a city of remembrance (r=0.71, p <0.01). High mean scores for embodied experience (up to M=4.46; 94% agreement) indicate that voids, tilted floors, and immersive acoustics evoke disorientation, reflection, and sensory resonance. NVivo coding reinforced these quantitative trends, revealing recurring themes of emotional immersion, embodied memory, authenticity, and urban identity reflection. Conclusion: Spatial and sensory design in the Jewish Museum Berlin contributes to emotionally authentic experiences that align with and strengthen Berlin’s urban identity and cultural narrative. Novelty/Originality of this article: This study contributes a human-centered analysis of how trauma-informed architecture can produce experiential authenticity and support city branding. By combining emotional psychology, spatial design theory, and urban identity, the paper offers a new interdisciplinary lens on affective architecture.

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